Trying to plan your marketing spend for the year? Plan around our editorial calendar for both our digital and print publication. View our 2026 publication cycle to plan your advertising spend accordingly.

We will be highlighting featured editorials and products, articles, industry facing features, one on one interviews and fresh newsworthy content that pool industry professionals want to read about.

EDITORIAL CALENDAR 2026

• Spring 2026
• Summer 2026
• Fall 2026
• Winter 2026

SPRING 2026 (February / March / April)

Theme: Innovative Beginnings – Trends & Transformations for the 2026 Swim Season
Material Due: December 30, 2025
Release Date: February 2026

Editorial Lineup:

• 2026 Outdoor Living Trend Forecast
A comprehensive look at the year’s top pool and outdoor living trends — shapes, materials, surfaces, and the design movements driving the industry.

• Smart Pool Tech: Automation, Monitoring & AI Integration
New-age automation and energy management tools redefining pool ownership and operation.

• Hot New Products for the 2026 Swim Season
A showcase of fresh innovations and product launches revealed at winter trade shows.

• Liners, Finishes & Renovations
Spring is renovation season — featuring resurfacing options, modern finishes, and liner replacement solutions.

• Filtration, Circulation & Sanitization Systems
Essential equipment for clean, efficient water care as the swim season begins.

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Advertiser Opportunities:

• Spring “Trend Forecast” Sponsorships
• Smart Tech & Product Showcase Placements
• Featured Projects & Sponsored Content — stories spotlighting builders, designers, and manufacturers shaping the upcoming season.
• Residential & Commercial Project Profiles available by editorial consideration or sponsorship.

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SUMMER (May / June / July)

Theme: Backyard Lifestyle: Design, Leisure & Safety in the Sun
Material Due: March 31, 2026
Release Date: May 2026

Editorial Lineup:

• Creating Safer Pools & Smarter Supervision
Focused on modern pool safety — design strategies, new technologies, and responsible innovation.

• Ultimate Outdoor Entertainment Zones
Seamlessly blending sound, light, shade, and comfort for the perfect summer experience.

• Fiberglass Pools: Design, Installation & Innovation
Exploring how fiberglass pools continue to dominate with speed, style, and sustainability.

• Cold Plunge & Hydrotherapy Pools
The cooling wellness trend of the year — health benefits, recovery appeal, and design integration.

• Water Features in Modern Pool Design
Elevating outdoor environments with vanishing edges, laminar flows, and cascading artistry.

• Lighting the Night
Smart, color-rich lighting systems that transform backyards into nighttime retreats.

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Advertiser Opportunities:

• Fiberglass Pool Feature Sponsorships
• Safety Technology & Wellness Features
• Lighting & Water Feature Showcases
• Sponsored Builder Stories — highlighting leading pool projects and installations.
• Residential & Commercial Project Profiles ideal for brands looking to connect with designers and builders.

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FALL (August / September / October)

Theme: Wellness, Warmth & Seasonal Transition
Material Due: June 30, 2026
Release Date: August 2026

Editorial Lineup:

• Outdoor Fire & Heating Solutions for 2026
Fire bowls, linear systems, radiant heat — the new language of comfort and luxury.

• Top Pool Heaters & Energy-Saving Equipment Roundup
Comparing leading gas, hybrid, and solar models for the coming cold season.

• Hot Tubs, Swim Spas & Saunas
Exploring warmth, wellness, and the art of backyard rejuvenation.

• Pool Covers, Enclosures & Off-Season Planning
Style meets practicality with safety covers, enclosures, and winter-ready prep.

• Smart Business Spotlight: Extending Revenue Into the Off-Season
How builders, retailers, and service pros sustain profitability year-round.

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Advertiser Opportunities:

• Heater & Energy Efficiency Features
• Fire Feature & Spa Brand Partnerships
• Pool Cover & Enclosure Editorials
• Sponsored Builder & Manufacturer Profiles highlighting exceptional projects.
• Featured Projects Section available for residential and commercial case studies.

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WINTER (November / December 2026 – January 2027)

Theme: Reflect, Reward & Ready for 2027
Material Due: September 29, 2026
Release Date: November 2026

Editorial Lineup:

• Pool Magazine People’s Choice Awards 2026
Honoring the year’s most impactful products, builders, and brands.

• Best Pool & Outdoor Living Products of 2026: Pumps, Heaters & Filters
The definitive end-of-year roundup of performance leaders.

• Winterizing with Style: Covers, Accessories & Maintenance Essentials
How to protect, maintain, and beautify during the off-season.

• The Business of Pools: Tools, Software & Operations Strategy
For builders, service pros, and retailers — CRM systems, scheduling apps, accounting tools, and operational insights.

• Technology & Trends to Watch in 2027
A forward-looking perspective on next year’s innovation and design direction.

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Advertiser Opportunities:

• People’s Choice Awards Sponsorships
• “Best of 2026” Product Placement Opportunities
• Business & Operations Section — software, service tools, and professional resources.
• Sponsored Content & Builder Features telling the stories behind standout projects.
• Residential & Commercial Spotlight Features ideal for highlighting innovation and craftsmanship.

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MATERIAL DUE:
Indicates when all advertiser materials are due by for inclusion in that quarterly run of Pool Magazine.

RELEASE DATE:
Indicates the month that Pool Magazine will be distributed.

Plan your marketing campaign and advertising with Marianne Trusty. Email her at: [email protected] or [email protected]