Manufacturers
Tenjam & The Grit Game Partner to Expand Midwest Presence
Tenjam, the innovative leader in durable, comfortable, and ergonomic in-pool furniture, announced a strategic partnership with The Grit Game, the Pool Nation 2024 Sales Rep Group of the Year, 2025 nominee, and fastest-growing manufacturer representative firm in the pool and spa industry. This collaboration aims to expand Tenjam’s market presence in the Midwest, leveraging The Grit Game’s extensive dealer network and proven sales expertise to drive demand and capture greater market share among pool professionals, builders, and retailers.
Why Tenjam Is the New Standard in In-Pool Furniture
Tenjam products are designed with comfort, long-term durability, and ease of use in mind—qualities that matter deeply to builders, designers, retailers, and service pros alike. Every piece is:
Made in the USA – For better lead times, quality control, and responsiveness.
Engineered for versatility – Modular, multi-functional designs that can serve as seats, tables, or ottomans—on the deck or in the pool.
Safe and worry-free – No sharp edges, no water absorption, and no screw plugs needed for water filling. Easy to sanitize and move while being built for heavy-use environments.
Built for beauty and resilience – Available in sleek, modern colors and made to stand up to UV, chlorine, and constant sun exposure. Tenjam’s rotationally molded furniture offers unmatched durability—outperforming competitors in both style and substance.
Tenjam’s rotationally molded furniture offers unmatched durability—outperforming competitors in both style and substance.
“We’re excited for how Tenjam’s unique and thoughtful designs not only make them leaps and bounds more comfortable than their competitors, but also how the ease of adding and removing them from the pool ultimately allows dealers to sell a better experience to homeowners at a lower cost,” said Laci Davis, Co-Founder and President of The Grit Game.
The Grit Game’s Role: Driving Growth Together
The Grit Game, named Pool Nation’s 2024 Rep Group of the Year and a 2025 nominee, partners with leading manufacturers to expand their market presence and strengthen dealer relationships. With a national reach and a regionalized sales force, The Grit Game supports brands through proactive field visits, digital catalogs, dealer training, trade show representation, and tailored marketing campaigns designed to accelerate sell-through and increase market share.
“Tenjam is teaming up with The Grit Game to unlock fresh opportunities and accelerate sales growth across the Midwest. We look forward to combining our product innovation and manufacturing capabilities with The Grit Game’s sales and marketing expertise,” said Mike Collins, President of Tenjam.
A Win for Builders, Dealers, and Designers
With this partnership, Tenjam is now equipped to scale its presence in both residential and commercial Midwest markets—bringing elevated form and long-term function to every poolside environment. Whether it’s a high-end resort, a family-friendly splash zone, or a modern backyard retreat, Tenjam delivers the performance today’s pros are looking for.
For sales inquiries or product samples in the Midwest, contact your local Grit Game representative or visit www.thegritgame.com/midwest.
About Tenjam
Tenjam is a design-forward manufacturer based in Minnesota, specializing in indoor/outdoor furniture built for public spaces, hospitality, education, and recreation. All products are proudly made in the U.S.A. with a focus on sustainability, durability, and safety.
About The Grit Game
The Grit Game is a trailblazing, award-winning manufacturer rep agency serving the pool, spa, and outdoor living industries. Known for its bold marketing, elite sales team, and commitment to partner success, The Grit Game operates across North America—helping manufacturers grow with grit.
Manufacturer
Confer Plastics Plans 30,000-Square-Foot Warehouse Expansion
Confer Plastics, one of the most established manufacturers serving the pool and spa industry, is moving forward with a 30,000-square-foot warehouse expansion at its Wheatfield, N.Y., facility. The project, now under town review, is designed to support the company’s rising production volume across pool, spa, and outdoor living categories — as well as the continued growth of its emerging direct-to-consumer business.
Company president Bob Confer confirmed that the new warehouse space at 2107 Liberty Drive will help accommodate increased demand for core products such as pool ladders, steps, hot tub cabinets, and other blow-molded components widely used across the aquatics market.
“We’re also expanding to accommodate our direct-to-consumer business, which is a relatively new endeavor for us,” he wrote in an email. “In 2023, we developed online channels for snow sleds and patio furniture. Our initial success has been pretty decent, so we expect the future for those products, and more to come, to be bright.”
The project contractor, Tedesco Construction Services, has previously overseen multiple expansion efforts for Confer at its primary manufacturing plant on Witmer Road in North Tonawanda. That facility houses some of the largest blow molding machines in the world, including a 15-foot-tall unit capable of handling 145 pounds of material at a time. The company’s capabilities extend far beyond aquatics: Confer also manufactures items for stadium seating, medical devices, kayaks, mannequins, trash receptacles, and more.
While the Wheatfield expansion will not directly add new jobs at that location, Confer noted that the increased warehouse capacity “could lead to a handful of jobs” at the main North Tonawanda plant. Additional storage effectively boosts manufacturing throughput, allowing the company to run molding machines more efficiently and increase overall production cycles.
Founded in 1973, Confer Plastics has grown to a 195-employee operation and remains one of Western New York’s most enduring manufacturers within the pool and spa sector. The warehouse expansion underscores the company’s commitment to supporting its dealer network, OEM partners, and consumers as demand for outdoor living products remains strong.
Featured Photo Credit: Confer Plastics
Industry News
JED Pool Tools Receives Excellence Award
JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, was pleased to recently receive a ‘Customer Excellence Award’ from Estes Freight company, the largest privately held freight transportation company in North America. This award recognizes customers that demonstrate strong shipment values, revenue growth, and foster a collaborative relationship. This award celebrates a few select customers for outstanding engagement, enabling a strategic partnership, and committing to mutual success.
“We’re pleased to earn such high recognition from a leader like Estes,” said Glenn Jonelunas Manager of Warehouse Operations at JED Pool Tools. “We’re honored to be recognized for this award, which is a reflection of the well-established and trusted partnership we’ve built together.”
The Estes Customer Excellence Award was created to recognize and celebrate customers who exemplify outstanding collaboration, commitment and service. Estes presented JED Pool Tools with a celebratory cake and plaque.
About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED isproud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.
About Estes
Estes is North America’s largest privately owned freight carrier. As an asset-based transportation provider with a global footprint, Estes combines nearly a century of regional freight shipping expertise with the resources, reach, and reliability of a national carrier. Backed by its more than 300 North American terminals and nearly 7,000 next-day lanes, as well as its fleet of more than 10,500 tractors, Estes is committed to getting America’s freight where it needs to go, when it needs to get there. And with its continued investment in leading-edge technology, as well as the support of its more than 24,000 employees. To learn more about Estes visit www.estes-express.com.
Manufacturers
GeoBubble™ Unveils Next-Generation Sol+Guard™ Gen2
Hastings, UK – UK-based manufacturer Plastipack Ltd announces the U.S. launch of its latest swimming-pool cover material: Sol+Guard™ Gen2, utilising the globally trusted GeoBubble™ technology.
GeoBubble™ pool covers have been available in the U.S. since early 2024, with high-performance products like CoolGuard™ Ultra proving especially popular in warmer regions. The launch of Gen2 brings an important step change in performance, durability and sustainability that builds on that early success.
By integrating graphene, an exceptionally strong and thermally conductive material, Plastipack has developed a film that is 20 % thinner without sacrificing performance or durability.
Unlike many thinner, short-life covers currently available in the market, GeoBubble™ materials are engineered for durability. Each cover features the patented GeoBubble™ shape, which eliminates weak points found in traditional bubble designs, preventing premature degradation caused by UV and chemical attack.
“Pool owners deserve a cover that lasts more than one season,” says Peter Adlington, Managing Director at Plastipack Ltd. “With GeoBubble™ Gen2, we’re combining advanced material science with real-world performance testing to deliver a product that’s lighter, stronger, and far more durable — helping to lower running costs while reducing environmental impact.”
Sol+Guard™ Gen2 is now available to U.S. pool owners through Solar Pool Supply.
About GeoBubble™
GeoBubble™ is an innovative bubble design developed by Plastipack Ltd, a UK-based manufacturer specializing in energy- and resource-saving cover materials for swimming pools. With unique patented technology and extensive in-house testing, GeoBubble™ materials are engineered to deliver superior durability, energy efficiency, and environmental performance.
For full details, visit geobubblepoolcovers.com or contact: [email protected] | +44 (0)1424 851659
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