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PHTA Launches 2024 Business Operations Survey Report, Providing Industry Benchmark Data

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PHTA 2024 Business Operations Survey Report

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, today announced the publication of its 2024 Business Operations Survey Report. This comprehensive report, produced by PHTA, provides a detailed analysis of key operating data from across the pool and hot tub industry, offering critical benchmarking information for businesses of all sizes and sectors.

The 2024 Business Operations Survey Report is based on confidential surveys completed in the first quarter of 2025 by 368 PHTA members and non-members, representing a substantial portion of the pool, spa, and hot tub industry.

It presents a robust look at changing trends in business operations, covering a wide array of topics across construction, service, maintenance, and retail, including sales performance, employee productivity, profitability, and challenges faced by builders, service providers, and retailers.

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“The Business Operations Survey is a cornerstone of PHTA’s mission to elevate the industry with the strategic intelligence needed to make businesses more competitive,” says Sabeena Hickman, CAE, President and CEO of PHTA. “This report empowers our members to make data-driven decisions, identify competitive advantages, and improve operational efficiency. It’s an indispensable tool for any professional looking to benchmark their performance and plan for future success.”

A key feature of the report is that all participants receive a confidential Company Performance Report Card (CPR). This personalized document compares a company’s individual metrics against industry norms for sales growth, profit, assets, debt, and people. Participants also gain access to an online, searchable database that allows for even more customized analysis, narrowing comparisons based on similar size, region, and business sector.

The 2024 PHTA Business Operations Survey Report is now available for purchase on the PHTA website for non-participants. Survey participants can access the full report and their personalized CPR for free by logging into the PHTA Research Portal. For more information on PHTA research activities, please contact Jeff Henriksen, PHTA Vice President of Industry Affairs & Research, at [email protected] or 703-838-0083 ext. 148.

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About PHTA Research

PHTA Research is the single source of truth that researches and provides data on behalf of the entire pool and hot tub industry. PHTA research drives innovation and highlights the importance of performance benchmarking to increase the competitiveness of all research participants across the industry.

PHTA produces survey data that provides a comprehensive look at business operations, offering valuable benchmarking data on topics such as sales growth, profit, assets, debt, and people. Our research activities are constant, including annual, quarterly, and monthly reports capturing real-time sentiment and emerging industry trends, providing frequent snapshots of business performance, hiring, and project inventory. Furthermore, a new detailed monthly Market Intelligence Report offers an in-depth analysis of pool construction activity, market conditions, and economic analysis that helps the industry identify emerging trends that could impact business performance.

About the Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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JED Pool Tools Receives Excellence Award

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JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, was pleased to recently receive a ‘Customer Excellence Award’ from Estes Freight company, the largest privately held freight transportation company in North America. This award recognizes customers that demonstrate strong shipment values, revenue growth, and foster a collaborative relationship. This award celebrates a few select customers for outstanding engagement, enabling a strategic partnership, and committing to mutual success.

“We’re pleased to earn such high recognition from a leader like Estes,” said Glenn Jonelunas Manager of Warehouse Operations at JED Pool Tools. “We’re honored to be recognized for this award, which is a reflection of the well-established and trusted partnership we’ve built together.”

The Estes Customer Excellence Award was created to recognize and celebrate customers who exemplify outstanding collaboration, commitment and service.  Estes presented JED Pool Tools with a celebratory cake and plaque.  

About JED Pool Tools

JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts.  JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED isproud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.

About Estes

Estes is North America’s largest privately owned freight carrier. As an asset-based transportation provider with a global footprint, Estes combines nearly a century of regional freight shipping expertise with the resources, reach, and reliability of a national carrier. Backed by its more than 300 North American terminals and nearly 7,000 next-day lanes, as well as its fleet of more than 10,500 tractors, Estes is committed to getting America’s freight where it needs to go, when it needs to get there. And with its continued investment in leading-edge technology, as well as the support of its more than 24,000 employees.  To learn more about Estes visit www.estes-express.com.

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AquaCal AutoPilot and Devin Cahn Associates Join Forces

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ST. PETERSBURG, FL ‒ We’re thrilled to announce a new partnership between AquaCal AutoPilot, Inc. and Devin Cahn Associates (DCA)—a highly respected sales agency with deep roots in the pool and spa industry.

Beginning next month, DCA will represent AquaCal and AutoPilot products in key markets across the U.S. Their team brings trusted relationships, real-world experience, and a hands-on approach that aligns with how we do business.

Founded by Devin Cahn, a long-time leader in the pool and spa space with over 40 years of industry experience, DCA has grown into a national team of professional reps focused on building strong relationships and driving results.
👉 Learn more about DCA

Please join us in welcoming the DCA team to the AquaCal AutoPilot family. 
We’re looking forward to a strong partnership built on shared values, expert support, and continued growth.

Media Contact:

Michiko Prussing

Product Manager AquaCal AutoPilot, Inc.

[email protected]

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RB Retail Software Appoints Sleeman to Lead Business Sales

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MONROEVILLE, PA – RB Retail & Service Solutions software, supplier of business software designed specifically for the pool and spa industry, is pleased to announce it has hired Taylor Sleeman as the company’s new Business Sales Consultant. In this new role, Sleeman partners with pool and spa companies to help them modernize and grown their business operations. “I take a consultative approach to sales by focusing on understanding each company’s challenges and aligning these needs with the RB Retail & Service software tools to improve efficiency and profitability for pool and spa businesses,” says Sleeman who has over 10 years of sales experience and a proven track record of helping businesses adopt technology that drives measurable growth.  

“We are very pleased to have Taylor on our team as she has already connected with many pool and spa businesses to help adopt and implement our industry-specific software for the 2026 season,” says Rachael Pritz, Vice President for the company.  “She is already an invaluable asset to our company.”  To contact Taylor and learn more about how RB Retail & Service Solutions software can help your pool and spa business this coming season, email [email protected].

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