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Florida Swimming Pool Association Hires New CEO From Within The Pool Industry 

FSPA announced Lyndsey Shock will step in as their new Chief Executive Officer effective 5/5/25.

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Florida Swimming Pool Association Hires New CEO From Within The Pool Industry 

(SARASOTA, FL) – The Florida Swimming Pool Association (FSPA) is excited to announce the hire of Lyndsey Shock as Chief Executive Officer effective May 5, 2025. A Search Committee was created by the FSPA Board to take on the task of hiring a new CEO when the position became vacant in January 2025. More than 200 resumes, numerous phone interviews, and a handful of in person interviews led the committee to its final selection. 

Shock’s background includes working her way through the ranks at Florida Water Product ending her time there as an owner. She managed staff, held financial responsibility, and ran new systems in her time there. She has also owned her own small business before returning to the pool industry that she loves and missed. Most recently she has worked as the FSPA Tampa Bay Chapter Coordinator while working full time as a sales representative for Gorman Company. 

Shock spent years as a member of FSPA and spent time on the Board of Directors, giving her a familiarity with the dynamics of the FSPA’s leadership. She is ready to continue the work being done to follow the strategic plan already in place, to build new relationships, and lead the Association forward. 

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“The years of experience Lyndsey has in the pool industry gives her an understanding and leg up in entering this role. We are confident good things will come from her leadership and implementation of FSPA’s goals,” stated FSPA President Deidre Bedford. 

FSPA - Florida Swimming Pool Association

About the Florida Swimming Pool Association: 

The Florida Swimming Pool Association (FSPA) is the leading trade organization dedicated to advancing the pool industry in Florida. FSPA has approximately 800 members statewide across 16 regional chapters. FSPA provides educational programs, industry advocacy, and community engagement opportunities. FSPA members are bound by a code of ethics which requires they uphold high standards of professionalism and service within the pool community. 

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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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JED Pool Tools Receives Excellence Award

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JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, was pleased to recently receive a ‘Customer Excellence Award’ from Estes Freight company, the largest privately held freight transportation company in North America. This award recognizes customers that demonstrate strong shipment values, revenue growth, and foster a collaborative relationship. This award celebrates a few select customers for outstanding engagement, enabling a strategic partnership, and committing to mutual success.

“We’re pleased to earn such high recognition from a leader like Estes,” said Glenn Jonelunas Manager of Warehouse Operations at JED Pool Tools. “We’re honored to be recognized for this award, which is a reflection of the well-established and trusted partnership we’ve built together.”

The Estes Customer Excellence Award was created to recognize and celebrate customers who exemplify outstanding collaboration, commitment and service.  Estes presented JED Pool Tools with a celebratory cake and plaque.  

About JED Pool Tools

JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts.  JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED isproud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.

About Estes

Estes is North America’s largest privately owned freight carrier. As an asset-based transportation provider with a global footprint, Estes combines nearly a century of regional freight shipping expertise with the resources, reach, and reliability of a national carrier. Backed by its more than 300 North American terminals and nearly 7,000 next-day lanes, as well as its fleet of more than 10,500 tractors, Estes is committed to getting America’s freight where it needs to go, when it needs to get there. And with its continued investment in leading-edge technology, as well as the support of its more than 24,000 employees.  To learn more about Estes visit www.estes-express.com.

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AquaCal AutoPilot and Devin Cahn Associates Join Forces

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ST. PETERSBURG, FL ‒ We’re thrilled to announce a new partnership between AquaCal AutoPilot, Inc. and Devin Cahn Associates (DCA)—a highly respected sales agency with deep roots in the pool and spa industry.

Beginning next month, DCA will represent AquaCal and AutoPilot products in key markets across the U.S. Their team brings trusted relationships, real-world experience, and a hands-on approach that aligns with how we do business.

Founded by Devin Cahn, a long-time leader in the pool and spa space with over 40 years of industry experience, DCA has grown into a national team of professional reps focused on building strong relationships and driving results.
👉 Learn more about DCA

Please join us in welcoming the DCA team to the AquaCal AutoPilot family. 
We’re looking forward to a strong partnership built on shared values, expert support, and continued growth.

Media Contact:

Michiko Prussing

Product Manager AquaCal AutoPilot, Inc.

[email protected]

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RB Retail Software Appoints Sleeman to Lead Business Sales

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MONROEVILLE, PA – RB Retail & Service Solutions software, supplier of business software designed specifically for the pool and spa industry, is pleased to announce it has hired Taylor Sleeman as the company’s new Business Sales Consultant. In this new role, Sleeman partners with pool and spa companies to help them modernize and grown their business operations. “I take a consultative approach to sales by focusing on understanding each company’s challenges and aligning these needs with the RB Retail & Service software tools to improve efficiency and profitability for pool and spa businesses,” says Sleeman who has over 10 years of sales experience and a proven track record of helping businesses adopt technology that drives measurable growth.  

“We are very pleased to have Taylor on our team as she has already connected with many pool and spa businesses to help adopt and implement our industry-specific software for the 2026 season,” says Rachael Pritz, Vice President for the company.  “She is already an invaluable asset to our company.”  To contact Taylor and learn more about how RB Retail & Service Solutions software can help your pool and spa business this coming season, email [email protected].

866-933-9099

Monroeville, PA

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