News
Unity Partners Completes Investment in Poolie
Fast Growing Pool Services Platform Offers Significant Growth Opportunity
DALLAS–(BUSINESS WIRE)–Unity Partners LP (“Unity Partners”), a principles-based middle market investment firm, is pleased to announce it has completed a majority investment in Poolie, an Austin, Texas-based pool services business. Terms of the private transaction were not disclosed.
Poolie was formed in 2021 by CEO Leslie Elliott, with a plan to transform the company into a high-performing market leader. Since then, the business has grown to provide pool cleaning, repair and renovation services to more than 1,200 customers in the Austin area.
“Poolie has enjoyed incredible growth, and I saw an opportunity to bring on a partner with capital and expertise to accelerate our trajectory,” said Elliott. “I’ve known the Unity Partners team for several years and was confident that their principles-based approach would enable us to expand our footprint, enhance operations and take the business to the next level while also creating ownership opportunities for our great employees.”
Employee ownership is built into each of Unity Partners’ platform investments, and Poolie will be launching a Purpose Plan, a program that allows employees to share in the firm’s financial success and capital events.
“Leslie has done an amazing job executing on her vision for Poolie and we are excited to bring new resources and expertise to partner with her and build on that success,” said John Block, CEO and Co-Founder of Unity Partners. “Pool services is a very fragmented industry, and we believe there is ample opportunity to grow through strategic M&A, both in Austin and other metropolitan areas in and beyond Texas. We already have a healthy pipeline of potential partners that will allow us to scale quickly in pursuit of our vision.”
The total addressable market for pool services in the U.S. is estimated at $9 billion—with Texas alone accounting for approximately $1+ billion of that—and is growing at a 3-4% CAGR.
“Poolie has organically grown revenue by more than 130% this year, and we believe we can ramp this growth by partnering with the Poolie team on several value acceleration initiatives,” added Jim Sharpe, Partner and Head of Propel at Unity Partners. “As the company expands to new geographies and makes strategic acquisitions, we will invest in the growth and development of the team, expand marketing capabilities, leverage technology to enhance the customer experience, and optimize Poolie’s supply chain.”
This marks the second platform investment made by Unity Partners in 2023, following tax, accounting and advisory services firm NDH, completed in May.
About Unity Partners
Unity Partners is a principles-based private equity firm that partners investors and operators to build better together, measured by the economic surplus we create and share with all stakeholders. Our principles provide a foundation to build great people-based services and technology organizations that impact thousands of lives. We deploy our Partner & Propel strategy to identify opportunities to Partner with ambitious leaders to accelerate growth, unlock the benefits of platform scale through mergers and acquisitions and Propel value acceleration through investments in people, processes and operational levers. For more information, visit unitypartnerslp.com.
About Poolie
Poolie is an Austin, Texas-based maintenance company servicing both residential and commercial pools since 2021. Services range from simple pool cleaning and repair to complete pool remodel and renovation. For more information, visit www.poolie.com.
News
AquatiCare™: Proactive Pool Maintenance You Can Count On
AquatiCare™ is Landmark Aquatic’s newly enhanced preventative-maintenance program, built to keep your water safe, your systems reliable, and your downtime low. Customized service plans align with each facility’s unique needs, covering equipment inspections, routine maintenance, and precise chemical care. Water is your business; staying on top of it is ours. We get ahead of issues before they surface, so your water is ready for anyone, anytime.
With AquatiCare™ facilities get technicians that are factory trained, Certified Pool Operators (CPOs) that also receive continuous, certified training so technicians stay current on industry standards, safety protocols, and the latest technological advancements. AquatiCare™ also offers in-depth maintenance of chemical, deck and mechanical items to help extends equipment life, optimize water consumption, and create a more sustainable operation. AquatiCare™ packages are fully customizable, with maintenance visits scheduled to align with a facility’s specific needs.
Landmark Aquatic is a premier provider of commercial aquatic facility design, construction, and maintenance, with more than six decades of industry leadership. Serving clients nationwide, Landmark delivers construction-led solutions supported by its CPO-certified AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions.
For more about Landmark Aquatic visit www.landmarkaquatic.com
More information contact:
News
RB Retail & Service Solutions adds DocuSign to Software
RB Retail & Service Solutions now offers DocuSign as an integrated feature in their pool and spa industry business software. This electronic signature and agreement platform lets you send, sign, and manage documents securely online, instead of using paper contracts. Integrated directly within the RB system so staff can work with contracts and request signatures without exiting the POS software. Allows users to send contracts (e.g., sales agreements, financing forms, service waivers), track status, send reminders and easily pull signed contracts attached directly to the customer. Provides security and compliance with encrypted documents and detailed audit trail.
RB Retail & Service Solutions provides point of sale and business management solutions for pool & spa and chimney & hearth retailers. The software was specifically designed with those industries in mind, taking into consideration the features that would be of most importance to those business owners. RB is a highly experienced and trusted authority in the industry and its software boosts profitability, competitiveness, work/life balance of owners and employees, efficiency, and the ability to make more informed, data-driven decisions about their business.
RB Retail & Service Solutions software was created over 20 years ago by a pool and spa professional to handle the diversity and complexity of the pool and spa retail, service, and construction business. Our software is continually enhanced, and further developed with suggestions and input from hundreds of pool and spa dealers throughout the United States and Canada. Call to schedule a demo.
To learn more or to schedule an online demo, call or visit their website:
(866) 933-9099
Monroeville, PA
News
BSquared offers New Free Standing Sunledge
BSquared Pools offers a new freestanding sunledge that can be added to any outdoor living space! The new Free Standing Sunledge is a patent-pending product that gives consumers the benefits of a sunledge without the need for having a pool! Manufactured from the same pool-strength polypropylene panels used in its pool kits, this ‘plug-n-play’ solution can be used independent-of or in-combination-with a pool. Interior measures 72” x 82” with 235 gallons of water. Gentle overflow waterfall. Accommodates various pool loungers. Made in USA.
419-708-9631
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