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Pool & Hot Tub Alliance Welcomes Jeff Henriksen As Chief Strategy Officer

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PHTA - POOL & HOT TUB ALLIANCE

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA) is pleased to announce that Jeff Henriksen has joined the organization as Chief Strategy Officer (CSO). Henriksen begins this role today, March 31.

As CSO, Henriksen will work closely with the CEO and the PHTA Board of Directors to develop, communicate, and execute strategic initiatives. Several of the initiatives Henriksen plans to implement include: increasing PHTA’s position as an industry thought leader and providing more research and industry forecasting to members; developing business management courses for members; expanding PHTA state and regional chapters; and creating PHTA’s first Annual Report.

Jeff Henriksen has joined the PHTA organization as Chief Strategy Officer
Jeff Henriksen has joined the PHTA organization as Chief Strategy Officer

“I am excited about the opportunity to join such a talented organization here at the Pool & Hot Tub Alliance,” said Henriksen. “I believe my experience managing and launching industry-wide programs will serve PHTA members well as we look to increase the effectiveness of existing programs while generating industry awareness of our members’ professionalism, knowledge, and profitability.”

Henriksen has a diverse professional background that combines the energy and commitment from publicly traded companies with the service mindset of nonprofit membership-driven industries. He has spent more than five years with the Sheet Metal and Air Conditioning National Association (SMACNA), where he helped the association achieve several critical goals in its strategic plan. Among them was to build SMACNA’s communications and marketing infrastructure, launch their workforce initiative, enhance services, and improve content and engagement throughout the organization and industry.

Most recently with SMACNA, Henriksen developed a consumer-facing program to heighten awareness of indoor air quality issues among schools, building operators and homeowners – a segment of the HVAC industry that has the potential to drive member revenue higher.

Henriksen has also held leadership roles at the British Standards Institution (BSI) for North and South America, the National Association of Real Estate Investment Trusts, and the American Pharmacists Association. On the corporate side, Henriksen helped take an Internet startup from its first customer through a public offering, 14 acquisitions, and launching service in 20 countries, all of which resulted in a $1 billion market capitalization. Henriksen began his career in advertising with Saatchi & Saatchi Advertising Agency in New York City. He earned a B.A. in Rhetoric and Communications from the University of Virginia.

Jeff Henriksen is a perfect fit for PHTA,” says Sabeena Hickman, CAE, President and CEO of PHTA. “His track record of success at other associations speaks for itself. He is exactly who PHTA needs right now as we develop a strategic plan to elevate the pool, spa, and hot tub industry and ensure our members achieve their highest potential.”

For more information, please contact Amy Willer, PHTA’s Associate Director of Marketing and Communications, at [email protected] or 703-838-0083, ext. 121.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with more than 3,600 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to the joys of pool use, swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

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Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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AquatiCare™: Proactive Pool Maintenance You Can Count On

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AquatiCare™ is Landmark Aquatic’s newly enhanced preventative-maintenance program, built to keep your water safe, your systems reliable, and your downtime low. Customized service plans align with each facility’s unique needs, covering equipment inspections, routine maintenance, and precise chemical care. Water is your business; staying on top of it is ours. We get ahead of issues before they surface, so your water is ready for anyone, anytime.

With AquatiCare™ facilities get technicians that are factory trained, Certified Pool Operators (CPOs) that also receive continuous, certified training so technicians stay current on industry standards, safety protocols, and the latest technological advancements. AquatiCare™ also offers in-depth maintenance of chemical, deck and mechanical items to help extends equipment life, optimize water consumption, and create a more sustainable operation. AquatiCare™ packages are fully customizable, with maintenance visits scheduled to align with a facility’s specific needs.

Landmark Aquatic is a premier provider of commercial aquatic facility design, construction, and maintenance, with more than six decades of industry leadership. Serving clients nationwide, Landmark delivers construction-led solutions supported by its CPO-certified AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions.

For more about Landmark Aquatic visit www.landmarkaquatic.com

More information contact:

[email protected]

1-888-871-2887

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RB Retail & Service Solutions adds DocuSign to Software

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RB Retail & Service Solutions now offers DocuSign as an integrated feature in their pool and spa industry business software. This electronic signature and agreement platform lets you send, sign, and manage documents securely online, instead of using paper contracts. Integrated directly within the RB system so staff can work with contracts and request signatures without exiting the POS software. Allows users to send contracts (e.g., sales agreements, financing forms, service waivers), track status, send reminders and easily pull signed contracts attached directly to the customer. Provides security and compliance with encrypted documents and detailed audit trail.

RB Retail & Service Solutions provides point of sale and business management solutions for pool & spa and chimney & hearth retailers. The software was specifically designed with those industries in mind, taking into consideration the features that would be of most importance to those business owners. RB is a highly experienced and trusted authority in the industry and its software boosts profitability, competitiveness, work/life balance of owners and employees, efficiency, and the ability to make more informed, data-driven decisions about their business.

RB Retail & Service Solutions software was created over 20 years ago by a pool and spa professional to handle the diversity and complexity of the pool and spa retail, service, and construction business. Our software is continually enhanced, and further developed with suggestions and input from hundreds of pool and spa dealers throughout the United States and Canada. Call to schedule a demo.

To learn more or to schedule an online demo, call or visit their website:

(866) 933-9099

Monroeville, PA

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BSquared offers New Free Standing Sunledge

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BSquared Pools offers a new freestanding sunledge that can be added to any outdoor living space! The new Free Standing Sunledge is a patent-pending product that gives consumers the benefits of a sunledge without the need for having a pool! Manufactured from the same pool-strength polypropylene panels used in its pool kits, this ‘plug-n-play’ solution can be used independent-of or in-combination-with a pool. Interior measures 72” x 82” with 235 gallons of water. Gentle overflow waterfall. Accommodates various pool loungers. Made in USA.

www.BSquaredPools.com

419-708-9631

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