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Aqua Leisure Recreation Rebrands as Helio Outdoors

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  • Leading South Boston-based manufacturer and marketer of pool floats, marine towable rafts, snowshoes, and swimming pool parts evolves to meet growing consumer interest in outdoor recreation. 
  • 55-year history of manufacturing excellence paired with new brand-centric leadership team provides platform for new product innovation, wider product assortment. 
  • Legacy of retail channel strength, prolific new product development and global sourcing sophistication provides platform for growth.

STOUGHTON, Mass., June 18, 2025 — The company formerly known as Aqua Leisure Recreation announces it has rebranded as Helio Outdoors (HelioOutdoors.com). Founded in 1970 in Stoughton, Mass., Helio Outdoors is a collection of category leading brands in the outdoor recreation space, including Aqua®, Airhead®, Inyo Pools™, Purleine™ and Yukon Charlies®. The rebrand provides clarity of purpose as a house of brands serving a growing outdoor recreation category estimated at $109 billion in the U.S. in 2024.1

With a product portfolio spanning pool floats, water toys, swim gear, marine towables, snow shoes and pool parts, Helio Outdoors products are sold at mass merchandise retailers such as Walmart® and Target®, as well as sporting good retailers like Dick’s®, Academy Sports & Outdoors®, and others. Additionally, Helio brands products can be purchased directly online at Amazon® as well as its own direct-to-consumer websites.

“This is an incredible opportunity for us to reorganize in a manner that provides clarity to our retail partners and to the consumers choosing our products,” said Carmen Evola, chief executive officer at Helio Outdoors. “The Aqua Leisure moniker served us well for more than half a century, but as we introduce more rigor to product innovation and brand building, we found it prudent to define more clearly who we are as a house of brands. Helio Outdoors is the perfect identity for a platform of companies with a shared purpose to empower people to and get outside to enjoy Outdoor for Life™.”

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The U.S. outdoor recreation products sector is estimated to grow at a 6.95% CAGR, adding more than $70 billion in sales between 2024 – 2031.2

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1 U.S. Bureau of Economic Analysis, 2024
2 U.S. Bureau of Economic Analysis

About Helio Outdoors (FKA: Aqua Leisure Recreation, LLC): 
Founded in 1970, Helio Outdoors is a leading marketer and manufacturer of consumer goods products serving the outdoor recreation category under owned brands Aqua®, Airhead®, Inyo Pools™, Pureline™ and Yukon Charlies®. Privately held and headquartered in Stoughton, Mass., with regional offices in Denver and Orlando, Helio Outdoors stands on pillars of quality, accessibility, and adventure, to provide quality products for athletes, water lovers, adventure seekers, children learning to swim, and everyone looking to enjoy the outdoors. For more information, visit HelioOutdoors.com.

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Susie Cuebas is a freelance content marketer and writer for Pool Magazine, where she brings her deep industry knowledge and creative storytelling to life. With over a decade of experience in the pool and spa industry — including past work with brands like Jandy®, CMP®, and Grand Effects® — Susie specializes in crafting engaging editorial that connects with pros, builders, and designers alike.

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New Poolsafe Removable Mesh Safety Fences

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Poolsafe LLC, offers new mesh, removable safety fencing designed to be installed around any pool shape or size. Uses patented, transparent, large-hole ClearGuard™ Mesh for better visibility into the pool area, while also blending the fence into backyard. Lockable, self-closing Triton™ gate features a curved top bar to help prevent climbing. Unique Tri-Pod Truss system keeps gate aligned with daily usage. Available in 4ft and 5ft heights, in black, brown, beige, or gray colors. 

https://poolsafe.com/
(888) 489-2282

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RicoRock® Offers New Temple Stone Firepit

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The newest addition to the Temple Stone series, this new firepit is made of attractive and safe pre-cast lightweight concrete that matches the latest in outdoor living décor. Roughly 18”-inches high, 76” long and 23” wide, the Temple Stone firepit makes it easy to create a gathering space in any backyard.  Hooks up to standard propane tanks.  Shown in limestone color.  Made in USA and available for immediate shipment.

www.ricorock.com or call (888) 717-3100.

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Manufacturer

Marquis Celebrates 25 Years of Make-A-Wish Partnership

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LAS VEGAS, NV — December 3, 2025 — Marquis® Spas, a leader in luxury hot tubs and swim spas, is proud to celebrate the 25th anniversary of its partnership with Make-A-Wish®, a milestone that has transformed the lives of more than 1,250 children through the gift of hydrotherapy. Providing ongoing relief for symptoms attributable to many childhood illnesses and conditions.

The journey began in 2000, when Marquis granted its first wish for Andrea, a 15-year-old leukemia survivor. Today, Andrea is cancer-free and raising a family of her own. Her story illustrates the ongoing power of a hot tub to provide more than relaxation. It inspires healing, resilience, and family joy.

“For 25 years, our dealers have been at the heart of this program,” said Melinda Herber, Customer Experience Manager at Marquis, who manages program logistics. “Every wish is more than a hot tub delivery—it’s a beacon of renewed hope. This is about showing up for families when it matters most, and it’s part of what makes the Marquis retail network so special.”

While not the only hot tub manufacturer to partner with Make-A-Wish, the Marquis program stands out as a model for sustained commitment. Marquis dealers often develop long-term connections with wish families and fellow volunteers, while also benefiting from positive recognition and shared pride in making wishes come true.

As Marquis reflects on this 25-year legacy, the company continues to prioritize loyal partnerships, especially with retailers who share its values. “Joining the Marquis network means more than selling premium spas,” said Todd Shannon, Chief Revenue Officer. “It means being part of a brand that delivers lasting enjoyment, builds community trust, and demonstrates leadership through action.”

Josh Cowley, CEO of parent company May Manufacturing, is equally committed. “We believe that every wish granted reflects the heart of our company and our dealer network,” said Cowley. “We’re excited to continue this legacy and invite retailers who share our values to join Marquis in making an even broader impact in the years ahead.”

About Marquis
Marquis® has been manufacturing premium hot tubs and swim spas since 1980. With a commitment to craftsmanship, innovation, and community, Marquis partners with retailers across the globe to deliver wellness, relaxation, and joy. A subsidiary of May Manufacturing and proudly made in Las Vegas, NV.

About Make-A-Wish®
Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in Phoenix, Arizona, Make-A-Wish is the #1 most trusted nonprofit operating locally in all 50 states throughout the U.S. Together with generous donors, supporters, staff and more than 20,000 volunteers across the country, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 615,000 wishes worldwide; more than 390,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org.

Media Contact:
Cody Meador
Director of Marketing
951-204-3427
[email protected]
[email protected]

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