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Relax, The Rich Aren’t Using All The Water To Fill Their Pools

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Relax, The Rich Aren't Using All The Water To Fill Their Pools

A recent story that went mainstream in media outlets puts the pool industry in a rather negative light. It discusses a study published in the journal Nature Sustainability that highlights what it considers the impact of the wealthy population’s excessive use of water in urban areas. While the study focused on Cape Town in South Africa, the authors suggest that their findings are relevant to other cities with high inequality, including those that have faced serious water shortages due to droughts and overconsumption in the past two decades. The article mentions cities like Miami, Mexico City, Sydney, London, and Beijing as examples.

New Study Puts Swimming Pools in The Crosshairs

The study, which used interviews and focus groups to model water consumption, found that the two wealthiest groups of residents in Cape Town were responsible for more than half of the city’s water consumption, despite representing less than 15 percent of the population. Most of their water usage was attributed to nonessential activities, such as watering their gardens, filling their swimming pools, and washing cars. In contrast, the water use among the rest of the population focused on basic requirements, such as drinking and hygiene.

While the article acknowledges that the study’s findings are relevant to other cities with high inequality, it does more to generate negativity about swimming pools than it speaks to direct instances of where this may be occurring in the United States. In general, outlets like the Washington Post picked up the story and ran their version with a byline “Rich people’s swimming pools are fueling water crises in cities”, which is not even remotely accurate. The story was also picked up by Time, NBC, and many other news sources.

US Drought Map courtesy of Drought.gov

Certainly, the news the last two previous years discussed the implications of a drought plaguing California, but after a winter of tremendous rains and snowfall, more than half the state is now free from the drought. Most experts agree that we’re in a much different place than we were a year ago and are no longer in a drought. In fact, according to the most recent studies, there are no areas of the state of California currently impacted by severe or extreme drought.

California Drought Map as of April 13, 2023
California Drought Map as of April 13, 2023

Seeing that the water crisis was primarily limited to California, it does not make much sense that news outlets would perpetuate a story such as this. While there is an ongoing drought in places like Kansas and Florida, the only U.S. city the study cited was Miami, which is ironic because the city of Miami is not currently affected by severe drought. The fact is, when this type of news goes mainstream it can have potentially negative implications and socio-economic impact on the pool industry.

News outlets are projecting an image of wasteful pool owners in the minds of consumers.
News outlets are projecting an image of wasteful pool owners into the minds of consumers.

An article in Fortune cites the Nature Sustainability study and leads with the fact that a drought in the Colorado River Basin threatens the water supply of seven states. Well, California is the biggest consumer of that water, most of which is earmarked for irrigation and that has very little to do with people filling their swimming pools. As mentioned, California is no longer in a drought, so this should greatly mitigate that water usage.

Let’s look at the facts. Pools actually are a very important part of our society. The swimming pool market was valued at $3.18 billion in 2022. The workforce this industry employs comprises over 50,000 pool construction workers and over 92,500 in the pool service profession in the United States alone (IBISWorld – 2023).

Swimming pools have been shown to increase the value of a home by up to 7%, homes with pools sell on average for an additional $28,945. Putting in a swimming pool rather than a lawn is actually a smarter way to save water according to Stanford Magazine who said, “If you’re interested in which uses less water, the answer is quite simple: a pool. A lawn requires 0.6 gallons of water per square foot each day, compared to 0.3 gallons for a pool.”

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Overall, the study highlights the impact of excessive water consumption by wealthy individuals during water shortages in Cape Town, South Africa. Unfortunately, it does not tell the complete story, at least not to the extent for major news outlets to lead with it as a feature for U.S. readers to absorb.

While preserving water resources appears to remain a hot-button issue with news outlets, supporting local businesses and jobs continues to be something we cannot look away from, especially right now. Ultimately when consumers read news of this nature it does put negative connotations about pools in their minds. Policymakers in particular may need to consider the source of this news and who this study was based on.

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Pool News

Blue Wave Recall on Over 13,000 Above Ground Pools

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Blue Wave Above Ground Pool Product Recall

Blue Wave has issued a recall affecting multiple above-ground swimming pool models after federal safety officials identified a potential drowning hazard involving children.

The recall, announced by the U.S. Consumer Product Safety Commission (CPSC) on December 18, covers approximately 13,400 Blue Wave brand above-ground pools that are 48 inches deep or taller and utilize an exterior compression strap as part of the pool’s frame system.

Reason for the Recall

The affected pools feature a compression strap positioned around the outside of the vertical support poles. While the strap is designed to provide structural stability, the CPSC determined that its placement may unintentionally create a foothold.

According to the agency, this foothold could allow children to climb into the pool, even when the ladder has been removed, creating a risk of unsupervised access and potential drowning.

No injuries or fatalities have been reported in connection with the recalled products at the time of the announcement.

Affected Models

The recall applies to the following Blue Wave above-ground pool models:

• Blue Wave 15-Ft Rd 48-In Active Frame Pool
• Blue Wave 18-Ft Rd 52-In Active Frame Pool
• Blue Wave 18-Ft Rd 52-In Dark Cocoa Wicker Frame Pool
• Blue Wave 24-Ft Rd 52-In Dark Cocoa Wicker Frame Pool
• Blue Wave Rustic Cedar 15-Ft Round 48-In Deep Frame Swimming Pool Package W/Cover
• Blue Wave Rustic Cedar 18-Ft Round 52-In Deep Frame Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Gray Rattan Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Espresso Wicker Swimming Pool Package W/Cover
• Blue Wave 15-Ft Round 48-In Navy Blue Frame Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Navy Blue Frame Swimming Pool Package W/Cover
• Blue Wave 15-Ft Round 48-In Aspen Swimming Pool Package W/Cover
• Blue Wave Mocha Wicker 18-Ft Round 52-In Deep Swimming Pool Package With Cover
• Blue Wave Mocha Wicker 24-Ft Round 52-In Deep Swimming Pool Package With Cover
• Blue Wave Laguna 15-Ft Round 48-In Deep Swimming Pool Package With Cover
• Blue Wave Laguna 18-Ft Round 52-In Deep Swimming Pool Package With Cover

All affected models share a common design feature: an exterior compression strap that encircles the pool’s vertical supports.

Sales Channels and Distribution

The recalled pools were sold nationwide from January 2021 through July 2025 through a mix of big-box retailers, sporting goods stores, and online marketplaces, including:

• The Home Depot
• Lowe’s
• Dunham’s Sports
• Amazon
• Walmart
• Wayfair

Retailers have been notified to halt sales of affected models and to direct customers to the manufacturer’s recall remedy.

What Dealers and Retailers Should Know

For dealers and retail partners, the recall highlights the importance of prompt inventory review and customer outreach. Any remaining unsold stock matching the recalled models should be removed from the sales floor and distribution channels immediately.

Retailers that sold affected units during the recall period may see an increase in customer inquiries regarding eligibility, repair kits, and interim safety measures. Clear communication at the point of contact will be critical, particularly around the distinction between structural components and ladders, which many consumers assume are the primary access risk.

Service professionals and retail staff should also be prepared to explain that the recall does not involve a full product replacement, but rather a manufacturer-provided modification designed to eliminate the foothold while maintaining frame integrity.

Manufacturer Remedy

Blue Wave is offering a free repair kit to affected pool owners. The kit replaces the exterior compression strap with a lower-profile system installed closer to ground level. Once the repair is completed, the original strap can be removed.

Until the repair is installed, the manufacturer and CPSC recommend that pool owners prevent unsupervised access to the pool area or drain the pool temporarily.

Dealers and service professionals should advise customers not to remove or cut the compression strap prior to installing the repair kit, as doing so could compromise the pool’s structural stability.

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Manufacturer

New Poolsafe Removable Mesh Safety Fences

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poolsafe-mesh-safety-fence

Poolsafe LLC, offers new mesh, removable safety fencing designed to be installed around any pool shape or size. Uses patented, transparent, large-hole ClearGuard™ Mesh for better visibility into the pool area, while also blending the fence into backyard. Lockable, self-closing Triton™ gate features a curved top bar to help prevent climbing. Unique Tri-Pod Truss system keeps gate aligned with daily usage. Available in 4ft and 5ft heights, in black, brown, beige, or gray colors. 

https://poolsafe.com/
(888) 489-2282

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Industry News

Latham Group Appoints Sean Gadd as Chief Executive Officer

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Latham Group Appoints Sean Gadd as Chief Executive Officer

Latham Group, Inc. (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, appoints Sean Gadd as the company’s new President and Chief Executive Officer as part of a CEO transition that will take effect on January 5, 2026. The appointment follows a comprehensive search as part of a succession planning process led by the Board and current CEO Scott Rajeski, who will be retiring from Latham and will serve as a special advisor to the company.

Sean Gadd comes to Latham following a 21-year career at James Hardie. He most recently served as President of North America since 2022, where he has had full P&L responsibility for James Hardie’s largest regional business. Prior to his role as President of North America, Sean served as Executive Vice President, North America, Commercial (2018-2022) and Executive Vice President, Markets and Segments, North America (2015-2018) at James Hardie, leading the front end of the business across product, marketing, and sales. Sean has been instrumental in spearheading James Hardie’s substantial organic net sales growth since 2022, driving material conversion and deeper market penetration through a refined go-to-market strategy targeting end-users via channel partners. Sean brings experience that is directly comparable to Latham’s material conversion and Sand State initiatives, and his demonstrated success in driving strategic growth will be invaluable for Latham and its shareholders.

James E. Cline, Chairman, commented, “Sean is known as a strong leader and brand-builder and has an impressive track record of driving growth at James Hardie. We are thrilled that he has accepted the CEO role at Latham, and the Board believes Sean will be able to leverage his robust commercial experience, sector knowledge, and branding expertise to accelerate our ability to continue to gain share and further the conversion to fiberglass from concrete pools.”

“I am pleased to be joining Latham and am looking forward to building on its achievements to date. This is an excellent opportunity for me to utilize my experience in the building products category to drive further market penetration and adoption of Latham’s top-quality products and greater recognition for its superior service standards,” Mr. Gadd commented.

Mr. Gadd will also become a member of Latham’s Board of Directors, replacing Mr. Rajeski, who is resigning from the Board concurrently with his retirement.

Mr. Cline commented, “On behalf of the Board of Directors, I want to express our deep appreciation for the contributions that Scott Rajeski has made to Latham during his long tenure at the company, first as Chief Financial Officer and, since 2017, as President and Chief Executive Officer. Under his leadership and that of his executive and operating teams, the company went public in April of 2021 and has experienced substantial growth, demonstrated resilience within a difficult industry environment, and built a strong financial position.”

Mr. Rajeski noted, “It has been a privilege to serve as the President & CEO of Latham alongside the talented executive and operating teams that we have at the company. Together, we have advanced the awareness and adoption of fiberglass pools and autocovers, while implementing production and related efficiencies that have streamlined our operations. I am proud to be retiring as CEO of Latham with the company in a strong financial position and in very capable hands. Throughout my conversations with Sean, I have been very impressed with his leadership capabilities and background, and I am confident that he will bring a unique skillset that will allow Latham to continue to outperform the industry, gain further traction in the important Sand States, and remain an acquirer of choice.”

About Latham Group, Inc.

Latham Group, Inc., headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform consisting of approximately 1,850 employees across around 30 locations.

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