John’s knees and back ache. After nearly three decades of cleaning filters, lifting equipment, and braving triple-digit temperatures, he’s finally thinking about retirement. But there’s one big problem — John never planned for it. He spent his career focused on his customers — keeping pools clean, equipment running, and business steady. But he gave little thought to retirement along the way. Now 55, with no 401(k), no exit plan, and no real savings to speak of, John’s wondering if he’ll ever be able to slow down.

If you work in the pool and spa industry — whether servicing routes, managing crews, or building backyard escapes — chances are you didn’t get into this line of work for the financial planning. But the truth is, it’s never too early (or too late) to start saving for your future.

Whether you want to retire at 55 with $1 million in the bank or just build a cushion that gives you freedom later in life, smart planning today can make all the difference.

Retirement Planning for Pool & Spa Professionals: Saving for the Future

You’ve spent years in the sun performing physically strenuous work and servicing your customers. The work is tough, the hours are long, and most days, you’re too busy running to the next job to worry about what happens 20 or 30 years down the road.

But here’s the hard truth: no one plans to stay building or servicing pools well into their 60s — they just never planned not to.

What if you could break that cycle? What if retiring with $1 million in savings wasn’t just a pipe dream, but a goal you could actually hit — even if you’re just getting started?

In this article, we’ll show you exactly what it takes to retire from the pool industry with real money in the bank. From how much to save each week, to what accounts to use, and the common mistakes that hold too many pros back — we’ve got you covered.

The Million-Dollar Question: How Much Should You Save?

Assuming an average return of 7% annually (a realistic long-term expectation with diversified investments like an index fund), here’s what the math looks like:

Goal: $1,000,000 by age 55
Starting Age: 25
Years to Invest: 30
Estimated Weekly Savings Needed: $157–$160 per week

That adds up to about $625–$640 per month. Thanks to compound interest, where your investment gains start earning gains, the earlier you start, the less you need to save.

Understanding Compound Interest

Compound interest is the process where your money earns interest — and then that interest earns interest. Over time, this snowball effect can turn modest weekly savings into major retirement gains.

For example, saving $160 per week for 30 years at 7% annual return would grow to over $1 million. If you waited until age 35, you’d need to save over $340 per week to hit that same goal by 55.

What About Inflation?

Let’s say inflation averages 3% annually over the next 30 years — that $1 million would only be worth about $412,000 in today’s dollars.

So if you want $1 million in future dollars to maintain today’s buying power, you actually need to aim higher — closer to $2.4 million in nominal dollars.

To meet that inflation-adjusted goal by 55:

Estimated Weekly Savings Needed: $375–$400/week
Estimated Monthly: $1,500–$1,600/month

This is where financial planning becomes essential — especially for business owners.

Want to retire with $1 million by the time you’re 55? The earlier you start, the less you need to save — thanks to compound interest.

Assuming a 7% annual return (a realistic long-term average for diversified investments like index funds), here’s what the math looks like:

Assumes a 7% annual return with consistent monthly contributions with reinvested returns and no withdrawals during the investment period.

Tip: The earlier you start, the less you need to save — compound interest does the heavy lifting.

Which Retirement Accounts Pay Off Best for Pool & Spa Professionals?

If you’re self-employed or run your own pool business, the traditional 401(k) route might not be available — but you’ve actually got even better options. Whether you’re looking for tax advantages, high contribution limits, or just a simple way to start saving, here’s a breakdown of the most effective retirement accounts tailored for service and construction pros:

Retirement Account Comparison

Account Type	Best For	2025 Contribution Limit	Tax Treatment	Avg. Return	Pros	Cons
SEP IRA	Self-employed or small business owners with few/no employees	$69,000 or 25% of compensation (whichever is less)	Tax-deductible contributions, tax-deferred growth	~7%	High contribution limit Easy to set up	Employer only contributes No Roth option
Solo 401(k)	Self-employed individuals with higher income potential	$69,000 (+$7,500 if over 50)	Tax-deductible or Roth option, tax-deferred growth	~7%	Highest contribution limit Roth option available	Slightly more admin requirements
Traditional IRA	Anyone with earned income	$7,000 (+$1,000 if over 50)	Tax-deductible (if eligible), tax-deferred growth	~7%	Simple to open Widely available	Low contribution limit Income deduction limits apply
Roth IRA	Individuals who expect to be in a higher tax bracket at retirement	$7,000 (+$1,000 if over 50)	After-tax contributions, tax-free growth	~7%	Tax-free withdrawals in retirement	Income limits No up-front deduction
Taxable Brokerage Account	Anyone wanting flexibility	No limit	Taxable contributions and gains	6–8% (varies)	No contribution limits Full investment freedom	No tax benefits Capital gains taxes

Which One Should You Choose?

Starting out? A Roth IRA is a great first step with tax-free growth and simple setup.
Running your own crew? A Solo 401(k) gives you the most flexibility and room to grow.
Need something easy? A SEP IRA is low-maintenance and allows big contributions fast.
Want flexibility without limits? A Brokerage account gives you options, but less tax help.

Saving as a Pool Service or Construction Pro

Many pool and spa professionals are self-employed or run small businesses. Here’s how you can start saving:

Open a SEP IRA or Solo 401(k) – These accounts are made for the self-employed and allow larger contributions than traditional IRAs.
Automate contributions – Treat your retirement savings like a monthly bill.
Pay yourself first – Before reinvesting everything into the business, prioritize your financial future.
Use tax deductions – Retirement contributions are often tax-deductible for business owners.

Pitfalls to Avoid

Many in the pool industry delay retirement planning, assuming they’ll work forever or sell their business someday. Common pitfalls include:

Not separating personal and business finances
Underestimating how much you’ll need
Ignoring inflation and healthcare costs
Waiting too long to start investing
Relying solely on Social Security or business value

Without a clear plan, you may find yourself working into your late 60s or 70s — not because you want to, but because you have to.

Quotes from Pool Pros Who Are Planning Ahead

“I used to pour everything back into the business. Once I started setting aside just $200 a week into a SEP IRA, I finally felt like I was building something for myself, not just for my clients.”
— Carlos M., Pool Service Pro, Arizona

“I opened a Solo 401(k) after talking with my accountant. It’s one of the best moves I made in my 30s. I wish I’d done it sooner.”
— Lindsey J., Pool Contractor, Florida

“If you’re in your 20s or 30s and running a business in this industry, don’t wait. You’ll blink and be 50. Start saving now, even if it’s small.”
— Greg T., Pool Builder, Texas

Final Thoughts

At the end of the day, none of us want to end up like John — thinking about retirement, but stuck without a plan to make it happen.

Instead, be the pool pro who did it right.

The one who showed up early, built a solid business, took care of their customers — and also took care of their future. The one who swapped chlorine tabs for golf clubs at 55, because they planned ahead. The one who turned their pool career into long-term wealth.

Be the pool pro who retires a millionaire.

The post How To Retire From The Pool Industry as a Millionaire appeared first on PoolMagazine.com - Get The Latest Pool News.

If you run a pool service business, chances are you’ve lost customers without ever knowing why. Most pool customers don’t post a bad review. They won’t call to complain. They don’t provide you a chance to make it right. They just leave.

According to a comprehensive 2025 survey from PissedConsumer.com, this is not an anomaly. It’s the norm. More than half of the 40,000+ consumers surveyed said they never received any response at all from the companies they contacted for help. And that silence—on both sides—can be costly.

For pool professionals, where reputation, referrals, and reliability are everything, these findings are a wake-up call. This isn’t just a customer service issue—it’s a customer retention issue. When pool companies fail to respond to issues or follow through on service complaints, they lose more than just a sale—they lose trust, loyalty, and long-term revenue.

The Silent Goodbye: A Threat to Pool Businesses

One of the most striking insights from the PissedConsumer.com study is how often consumers don’t bother to complain. They simply vanish.

In a service industry like ours, that silence is deadly. Pool customers rarely fire off a warning shot. They’re busy people. If they don’t feel heard or valued, they’ll ghost your business just as fast as they hired you. The data shows that 58.3% of consumers never hear back from customer service after submitting a concern. No phone call. No email. No effort.

That kind of disengagement is a huge red flag. It shows how easy it is to lose a client simply by failing to follow up. And yet, many pool businesses don’t even know it’s happening.

Why Pool Customers Aren’t Complaining

Think about it from the customer’s perspective. They’ve already paid you. You’re in their backyard. Their expectations are high, and their tolerance for inconvenience is low. If something goes wrong—whether it’s cloudy water, a missed service day, or an unexplained charge—they may give you a chance to fix it. But if you don’t respond quickly or respectfully, you’re probably not getting another shot.

According to the survey, only 26.1% of consumers said companies offered a resolution to their issue. Even when a response was provided, 61.18% were still unsatisfied with the solution.

So it’s not just about showing up—it’s about how you show up. Half-hearted responses, passing the buck, or ignoring issues altogether drives even loyal customers to leave quietly—and potentially tell others to do the same.

The Real Cost of Ignored Complaints

Ignoring a customer doesn’t just mean losing that one person’s business. It means risking negative word-of-mouth, bad reviews, and missed referrals—all critical components of a successful pool business.

More than 31% of negative online reviews happen because customers want to warn others about their bad experiences. They aren’t venting for the sake of it. They’re trying to protect their neighbors, friends, and communities from having the same issue.

And in a hyperlocal service market like pool cleaning, maintenance, and repair—reputation is currency.

On the flip side, when companies do respond and resolve issues, the effect is dramatic. According to the same study:

30% of respondents said they’d consider staying with a company that resolved their complaint.

41% of customers who received a satisfactory email support experience said they’d definitely use the company again.

So, responsiveness isn’t just a matter of courtesy. It’s a measurable business decision that can either fuel retention—or kill it.

What Pool Companies Can Learn from This

There’s a tendency in the pool industry to focus on the visible stuff: clean water, working equipment, a sparkling backyard. But what’s not visible can be just as important.

The customer who stops answering your texts? They’re not too busy. They’re probably done.

Here’s what pool companies need to do to prevent quiet attrition:

1. Respond to Every Inquiry—Fast

No excuses. Whether it’s a voicemail, email, or social media message, every touchpoint needs to be acknowledged promptly. The PissedConsumer.com report found that email responses were only received by 42% of customers, yet those who did receive timely email replies were more satisfied and more likely to remain customers.

Automated email acknowledgments can help, but they’re not enough. Personal follow-ups are key. If you can’t solve the problem right away, let the customer know you’re working on it and when they’ll hear from you next.

2. Train for Empathy and Resolution

It’s not enough to show up and do the job—you have to listen. And you have to care.

The report revealed that 45% of consumers were unsatisfied with the customer service rep they spoke to over the phone, even if the problem was resolved. That tells us resolution alone isn’t enough—it has to be paired with respect, patience, and professionalism.

Pool techs and office staff need basic customer service training, especially in conflict resolution and de-escalation.

3. Use Preferred Communication Channels

Consumers still prefer old-school methods: phone and email. In fact, these two alone reach 65% of customers, according to the study.

That’s important context in a time when many businesses are investing heavily in live chat, AI, and social messaging. While those tools have value, pool companies shouldn’t overlook the basics. If your customers want to talk on the phone, be available. If they email, respond the same day.

4. Make the First Move

Even if a customer doesn’t reach out to complain, businesses can proactively monitor satisfaction. A follow-up message after a service visit—“Hey, how did everything go today?”—can reveal hidden dissatisfaction before it turns into lost revenue.

Likewise, monitoring online reviews (especially on platforms like Google, Yelp, and yes, PissedConsumer.com) gives you a chance to respond publicly, show accountability, and potentially win customers back.

Stop Thinking of Service as a “Support” Role

In many companies, customer service is treated like a cost center. But in service-based industries like pools, it’s your retention engine. Without it, you’re constantly chasing new customers to replace the ones silently walking away.

Service is sales. Service is marketing. Service is your brand promise in action.

Here’s how to make that shift stick:

1. Empower field techs to make on-the-spot fixes without having to “check with the office.”
2. Create a shared inbox for all customer communication so nothing slips through the cracks.
3. Set internal KPIs for response times—email within 24 hours, phone calls within the hour.
4. Celebrate “save stories” internally—when someone wins back an unhappy customer, treat it like a sale.

Final Thoughts: Silence Doesn’t Equal Satisfaction

The biggest mistake a pool business can make is assuming no news is good news. In the pool industry, silence shouldn’t be mistaken for satisfaction. Reach out, connect, and you’ll turn quiet customers into loyal ones—and loyal customers into lasting growth.

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Is it just me, or are swimming pools starting to look more and more like incredible works of art? I know you see it too, and I think there’s a really interesting reason we both feel this way.

I’m an Elder Millennial (or a “Geriatric Millennial” if you want to be rude about it), and the narrative thrust upon us is all about how many industries we’ve “killed.” Everything from diamonds to Harleys, casual dining to golf. It’s all disappearing under our watch. But why isn’t anybody talking about the positive influence we’ve had on the culture of consumption? That’s deeply relevant to all those incredible pools we were just admiring. But before I explain, I first want to go back a generation for some context.

The Baby Boomer Influence

The Baby Boomers came to prominence as global industry and trade reached new heights. They were surrounded by an abundance of cheap goods from overseas. In this era, the pursuit of status was subtly oriented toward how much “stuff” you could acquire. As kids of Boomers, we benefited from this with an endless parade of Tamagotchis, Trolls, G.I. Joes, and Beanie Babies. But as we came of age, the horde of low-cost goods just started to feel like… clutter.

And to be fair, this wasn’t just about people currently in their late 30s to 40s. It was everyone. People everywhere started to realize just how much junk their lives had been overrun with, and a recalibration of values began to happen. We started finding value in simplicity. We bought less. We bought with intention. We wanted fewer things. We wanted higher quality.

Lessons from the Renaissance

I’m so close to getting to my point, I bet you can almost taste it. But humor me with one more flashback. Remember the Renaissance? It brought us legendary artists like Leonardo da Vinci and Raphael Sanzio da Urbino—and all of the other Ninja Turtles we’ve come to know and love. Want me to summarize six whole YouTube documentaries about it in one paragraph? Too bad. I’m doing it:

As both nation-states and independent dreamers alike invested heavily in exploration, research, and technological innovation, the world was filled with excitement and prosperity. Prosperity then led to the pursuit of finer things. And that’s when the artistic Renaissance exploded. Writers, artists, and thinkers all got fashionably reacquainted with earlier Greek and Roman “masters.” They started reflecting on what it meant to “do great work,” how one could achieve it, and why it mattered in the first place. And this inspired several generations to strive for new heights of artistic achievement.

The Swimming Pool as Modern Art

And it’s here, dear friends, that we finally arrive at the core point. Just like those Europeans from the Middle Ages, this newer generation of homeowners and builders is now experiencing a little Renaissance of their own. No, I’m not saying everyone is outside carving an alabaster statue of the perfect male figure in their backyard. I mean that our newfound focus on quality and experience is leading us toward higher-quality investments in our personal spaces.

I want to give credit where credit is due: the swimming pool industry, as we know it, was made popular by our parents and grandparents. And if you’re making a living in this market like I am, you have them to thank. But it wasn’t until recently that swimming pools started to become a higher art form.

Rejecting the Template

On one hand, the industry itself was constantly raising the bar of its own best practices, which meant higher costs and pushed the swimming pool further into exclusivity. But at the same time, consumers everywhere had become obsessed with individuality and superb quality. It was only natural that this would bleed into their swimming pools as well.

It was no longer exciting to have the same templated design that six of your neighbors had down the street. It was no longer acceptable to settle for plain white plaster and bullnose brick coping. Throwing a couple of palm trees next to a boulder-stack waterfall just didn’t feel like the escape it once was. And all the freeform pools in the world started to feel like they lacked any real intention.

Trailblazers Redefining Design

So, what was the response? Would-be pool owners grabbed those templated designs, wadded them up, and tossed them into a wastebasket overflowing with phone books, AOL promotional CDs, and gift cards to Applebee’s. Buyers started demanding unparalleled craftsmanship in their outdoor spaces. And thanks to the innovative trailblazers in our industry, they’re getting it in spades.

Homeowners can ditch that boring pool interior and instead have Ray Corral (Mosaicist, Inc.) install a tile mosaic that would put the ancient Pompeii bathhouses to shame.

Tired of arbitrary pool shapes and sizes? Listen to Kirk Bianchi (Bianchi Design) explain how every pool should feature the esoteric yet pleasing principles of the Golden Ratio, proportion, and root rectangles.

Marvel at designers like Randy Angell (Randy Angell Designs), who channels mid-century masters like Frank Lloyd Wright and incorporates the beauty and grace of timeless architecture into pools and outdoor entertaining structures.

Be amazed by Cipriano Landscape Design’s attention to detail as they build a giant violin you can swim in, or watch them form an ancient Roman-style fountain with real, hand-sculpted animal heads and medallions.

Have the professionals at Elemental Acrylic carefully engineer giant transparent walls and windows along your pool’s perimeter to give your body of water the illusion of defying physics.

Familiarize yourself with manufacturers like Crossville Studios, who continue to push the boundaries of what’s possible as they innovate finishing surface products that convincingly imitate natural woods and gorgeous stones from exotic locations around the globe.

Quality as the New Virtue

Every new project is a vote, and the poll results are in. Quality is the new virtue, and installing personalized outdoor works of art is how we “keep up with the Joneses” now. This is the new world of “less is more,” and as a designer who prioritizes thoughtfulness and attention to detail, I couldn’t be more pleased about it.

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Recently, Grimes Pools was in the thick of their busy season. Builds were in every stage, some still in permitting, others halfway done, and they barely had time to look up. Then their renewal hit: another premium increase with no heads-up and no strategy to reduce it.

Fortunately, they reevaluated their needs with a new carrier who stepped in with a clear plan: a full review of their program, a benchmark against industry peers, and a roadmap for how to move forward. Going with a pool-specific program, resulted in about 15 percent savings, and risk management improvements like driver safety protocols and subcontractor agreements. Today, they have direction, better protection, and the confidence to focus on growing their business.

So why are companies like Grimes Pools seeing their rates spike? And more important, how do you stay afloat? Let’s dive into the four forces pushing premiums higher, the pitfalls to watch when you shop for coverage, and the practical steps that can soften the blow at renewal time.

The Four Currents Lifting Pool Insurance Premiums

1. Claims and litigation are swelling.

Slip-and-falls around wet decks, chemical handling injuries, construction defect suits—every claim costs more than it did five years ago. Industry-wide, liability payouts have surged, climbing an average of 16% annually, with no slowdown in sight. Juries are also handing out larger awards (the so-called “social inflation” effect), so carriers pad rates to keep loss ratios healthy.

2. Mother nature packs a bigger punch.

Hurricane Idalia caused an estimated $2.5 to $4 billion in insured losses, with total economic damage potentially reaching $20 to $30 billion. Add to that a record-breaking year for hail in Texas—affecting over 2 million homes—and extensive wildfire losses in California, and reinsurers (the companies that insure your insurer) are facing mounting costs. As reinsurance expenses climb, primary carriers pass that burden downstream, contributing to higher premiums for policyholders.

3. Materials and labor costs keep climbing.

Materials and labor costs continue to rise due to persistent workforce shortages and price increases for essential construction materials. Additionally, uncertainty around tariffs on imported steel and aluminum could push these expenses even higher. Repairing the same claim simply costs more, and underwriters factor these increased costs directly into your premium.

 4. Shrinking carrier appetite.
Fewer insurers are willing to write pool and spa risks—especially in high-claim states or for builders with even a minor loss history. Carriers are trimming their books, limiting coverage, or exiting the space altogether. Less competition means less pricing pressure, and underwriters get pickier about who they’ll take on. That combination drives premiums up and narrows your options.

Choosing an Insurance Carrier: Look Past the Sticker Price

Seek industry-specific coverage.

A one-size-fits-all contractor policy often excludes the unique risks faced by pool professionals—like chemical handling or pollution losses and design defects. Be sure your policy specifically addresses these exposures to avoid costly gaps in coverage.

Scrutinize the fine print.

Look for sublimits that quietly gut your protection—water damage caps, mold exclusions, or subcontractor warranty clauses.

Gauge financial strength.

Choose an A-rated carrier with a proven track record in the construction space. A carrier experienced in this sector is more likely to offer stable pricing and coverage that accounts for the unique risks pool professionals face. They’re also less likely to pull capacity when the market tightens. Check AM Best or Standard & Poor’s ratings before you sign.

Test the claims process.

Insurance is only as good as the adjuster who shows up when something breaks. Talk to peers: Did the carrier assign a dedicated construction specialist? How fast were reserves set? Was the settlement fair? Just as important, make sure the broker you work with has a dedicated claims team to assist and advocate for you throughout the process.

Demand proactive risk support.

The best partners help you avoid claims in the first place—onsite safety audits, toolbox talk templates, chemical handling checklists, contract language reviews. Those services can trim losses and, in turn, tame future rate hikes.

Planning Ahead: Five Moves to Keep Costs Contained.

1. Budget for reality, not hope.
   Build an eight to ten percent line-item increase into next year’s P&L. If you beat it—great. If not, you’re covered.
2. Document your safety culture.
   Underwriters love evidence: signed training logs, SDS binders, weekly job‑site inspections. Hard data can earn credits worth three to five points on your rate.
3. Review limits and endorsements annually.
   Did you add commercial pool remodeling? Start subbing out more work? Growth shifts your risk profile; adjust coverage before the insurer does it for you.
4. Benchmark against peers.
   Ask your broker for a blind comparison of deductibles, limits, and rates across similar pool companies in your region. Gaps—high or low—signal where to tweak.
5. Lock in multi-year programs when you can.
   Some carriers offer two or three-year rate agreements for accounts with solid loss histories. It’s hedge insurance against the next hard market wave.

Where Choosing a Quality Insurance Carrier Fits In

If you’d rather spend your time pouring concrete than decoding exclusions, a specialized partner helps. Look for carriers focused on pool and spa risks, from backyard installations to Olympic-size complexes. A solid pool insurance program closes industry-specific gaps, advocates during claims, and delivers risk management tools that keep premiums from spiraling.

The Takeaway

Premiums are rising because claims cost more, storms hit harder, and the global reinsurance tide is pushing all boats higher. Yet pool pros aren’t powerless. Understand the market forces, pick a carrier that truly knows chlorinators from coping stones, and put a proactive plan in place long before renewal. Do that, and you’ll keep insurance from eating the profits you worked so hard to build—no matter how choppy the water gets.

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When it comes to building a swimming pool, what happens below the surface is just as important as what’s visible above it. In areas with unstable, expansive, or soft soils—or on sloped lots—standard foundations simply won’t cut it. That’s where deepened foundation systems come into play. These structural supports, often hidden underground, are crucial for ensuring the long-term stability and safety of a pool. Depending on site conditions and engineering requirements, contractors may rely on a variety of pier types—each with its own strengths and limitations. In this article, we explore the most common deep foundation options used in pool construction: friction caissons, driven piles, helical piers, and end-bearing caissons.

Deepened Foundations in Pool Construction: Caissons, Piles, and Piers Explained

Friction Piers/Caissons

Friction caissons are drilled holes, filled with reinforcing steel and concrete. The engineer calculates the friction between the earth and the outer surface of the concrete. These rely upon the surface area of the outside of the caissons and the coefficient of friction of the soil for support. Therefore, their diameter and depth are designed to develop sufficient surface area and soil friction. If the earth is removed they lose their ability to support the structure.

Driven Piles

Driven piles work in much the same way as friction caissons, except that they are pounded into the ground. Precast concrete, wood or steel I-beam piles are driven into the ground by a pile driver to the point of refusal. They are not often used in residential construction, due to the noise and ground vibration they cause.

The vibrations can actually damage nearby structures. They also require large machinery that often cannot access residential lots. Driven piles can be “end bearing,” friction or a combination of both. They are most often used in swimming pools adjacent to water (lake front, beach front, swamp land), that have soft or incompetent soils.

Helical Piers

Helical Piers are giant soil “screws” that are drilled into the soil. They have significant limitations, due to their size and method of installation. Helical piers are limited in their load bearing capacity to the torque that the installation machinery can deliver. Helical piers also do not perform well in loose or soft soils. Their development depth is limited by the length of the shaft.

For pools, helical piers are most often used in areas of expansive soils or high water tables to hold down the structure. They are the most economical and weakest of the available options. To resist point loading on the tip of the shaft, grade beams or mat foundations are often utilized to spread the load across the underside of the pool floor.

End-bearing caissons

As the name implies, end-bearing caissons (seen above – Featured Image) are drilled or driven until the end of the pile contacts supporting bedrock or soils. They often develop support through a combination of skin friction and end load bearing. Bell caissons, flare out on the bottom to increase the contact footprint of the shaft. They require specialized augers to create the flared end.

The portion of a pier above grade is a “free standing” pier (aka: column). The tops of the columns are tied together by beams or a mat foundation to resist movement. They are often seen on bridges, overpasses and above grade swimming pools.

You can see why a soils report is required for pier supported structures. Without a soils report, the structural engineer will not know the soil’s coefficient of friction, it’s load bearing capacity or the expansion index for their design.

Conclusion

When it comes to pool construction, building a structurally sound pool on challenging terrain requires more than just a good understanding of design—it demands a deep understanding of soil behavior and the right foundation system to match. Whether it’s friction caissons, driven piles, helical piers, or end-bearing caissons, each solution serves a specific purpose based on site conditions and load requirements. Because these systems involve critical calculations and specialized installation methods, they’re never a DIY task. A thorough soils report and the expertise of a qualified structural engineer are essential. For pool contractors working in uncertain ground conditions, relying on professional guidance isn’t just smart—it’s a matter of long-term safety and liability.

Photo Credits: Swimming Pool Expert Witness

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The pool industry is built on the backs of hardworking, visionary individuals—people who not only sell the dream of pool ownership but have the ability to bring it vividly to life. This past month, the industry lost one of those rare talents far too soon. Dan Everton, a dynamic Sales Design Consultant with Premier Pools & Spas in Sacramento, passed away unexpectedly at the age of 43. He leaves behind his loving wife Emily, and their two young daughters, Stella and Marley.

Dan’s path into the pool industry wasn’t a traditional one, but it was unmistakably inspired. After years of being a top-producing sales professional at Verizon—where his name became synonymous with excellence in performance—Dan was faced with a career crossroads when his Sacramento office closed. Rather than uproot his young family to stay with the company in the Bay Area, Dan made a bold pivot.

At the suggestion of a close family member working at Premier Pools & Spas, Dan pursued a new opportunity in a field he knew little about. At the time, Premier was looking to hire seasoned professionals with deep industry experience. But when Dan interviewed with owner Keith Harbeck, his charisma, quick mind, and incredible capacity to learn won him the position. The introduction may have opened the door, but Dan walked through it entirely on his own merit.

From day one, Dan threw himself into the pool world with the same passion and energy that made him successful in telecom. He quickly became a top performer in Premier’s Sacramento office—not by relying on slick sales tactics, but by mastering the nuances of pool design and putting customer satisfaction at the center of every transaction. He immersed himself in the latest 3D design software, creating stunning visual presentations that helped clients envision their dream backyards. And more than that, Dan had the rare ability to build trust quickly. His clients didn’t just feel like they were buying a pool—they felt like they were in good hands.

One of the things that set Dan apart was how deeply he cared about the customer experience—not just closing the sale, but capturing the joy of the entire pool-building journey. He was especially passionate about documenting the construction process, making each step feel memorable and exciting. For Dan, it wasn’t just about selling pools; it was about creating moments.

He had a particular love for what he called the most exciting day in the process: dig day. That was the moment it all became real. The excavators rolled in, the shape of the pool began to take form, and families saw their dream backyard finally coming to life. Dan didn’t treat it like just another step in the timeline—he treated it like a celebration.

He’d text the customer the night before to hype them up like it was Christmas Eve, show up that morning ready to film video clips, snap photos, and high-five the kids. He made sure his clients knew this was the day they’d remember. In fact, Dan had a way of getting the whole neighborhood excited about it. If you lived nearby, you weren’t just witnessing construction—you were part of the experience, watching your neighbor take the leap into pool ownership.

Dan had a rare ability to turn customers into true ambassadors of the brand. He stayed connected with each family throughout the entire build, not just during the sale. When things didn’t go exactly as planned—as is sometimes the case in construction—Dan was there to hand-hold, reassure, and guide them through it. One customer gave him a glowing recommendation and recounts how he personally showed up to explain that their dig would take three days instead of one due to hitting unexpected rock. Rather than panic, Dan reframed the moment with calm professionalism and even a bit of humor, turning what could have been a stressful setback into just another chapter in their backyard story. It’s that level of care and follow-through that earned him not just repeat clients, but raving fans.

Dan’s talents extended far beyond his sales numbers. He was a natural connector, someone whose vibrant personality could light up a booth at a trade show or spark meaningful conversations at networking mixers. His presence added value wherever he went. For many, Dan was the first warm handshake at an industry event, the friendly face you hoped to see again, the person who made you feel welcome and excited to be part of the pool community.

Dan also played a pivotal role in helping shape the early vision for Pool Magazine. When the idea for the publication was still in its infancy, Dan believed in the potential and became one of its earliest backers—helping to secure the domain name PoolMagazine.com and PoolNews.com and encouraging the growth of the magazine as a platform to spotlight excellence in the pool industry. He was more than just a supporter; he was a true believer. And when it came time to introduce the publication and its founder to industry peers, Dan was often the one setting the stage with his trademark enthusiasm and charm.

Behind the scenes, Dan was a devoted husband, father, brother, son, and friend. He brought joy to family camping trips, made holidays feel more special, and was always up for a heart-to-heart about business, life, or the future. He had recently begun taking Genesis design classes, eager to continue growing his knowledge and refining his craft. Dan had big dreams for his career and an undeniable spark that made those dreams feel within reach.

His untimely passing leaves a tremendous void—not just in the lives of his loved ones, but also within the Premier Pools & Spas family and the wider pool community. Dan was still climbing. He was still learning, growing, and giving back. We will never get to see just how far he could have gone, but what he accomplished in such a short time was extraordinary.

As we remember Dan Everton, let us honor his memory by celebrating his legacy: a man who stepped into a new industry and made an immediate impact, who lifted others with his optimism and drive, and who believed in the dream of turning backyards into something extraordinary.

Dan, you were one of a kind. Your absence is deeply felt, but your spirit and contribution to this industry will not be forgotten.

The post Remembering Dan Everton: A Rising Star in the Pool Industry Gone Too Soon appeared first on PoolMagazine.com - Get The Latest Pool News.

During my time as a public pool health inspector in Florida, I checked pool operator certification two times per year. Once, I inspected a public pool that had many violations that resulted in pool closure due to lack of free chlorine and high pH levels. Upon checking the certification of the local pool company technician, it turned out that the technician was not certified. A lack of education for pool pros could have explained the many severe public health and safety violations that I saw. A phone call to the pool company resulted in enrollment of their pool tech in an approved pool operator certification course within 30 days.

How Does The CPO® Course Set You Apart From Other Pool Service Techs?

This certification is nationally recognized with a standardized curriculum on health and safety that is accepted by most regulatory authorities. Having this certification allows a pool service technician to clean and service public and private pools. It could help increase the customer base of the pool service company but also the quality of service given. In time, this will help the pool service tech to retain customers through thorough service that results from this training program. Uninformed pool techs can become informed pool techs if they are serious about completing pool industry training. However, it should be noted that this certification is not a state license and does not allow repair of any pool.

I have been a PHTA® CPO® instructor for the past thirteen years and have taught hundreds of pool service techs. My biggest enjoyment with the CPO® course is to instill education for pool pros based on real-world experiences during my 17 years with the Florida Dept. of Health as a public pool inspector.

What Should a Pool Service Tech Expect to Learn?

First, why would a pool professional get CPO® certified? Most pool pros initially get their certification so they can service and maintain commercial pools. What not that many pool pros realize is just how important proper training is for continued success. Risk management is one topic not often considered in the pool industry and sometimes the pool pro does it without even knowing that they are. Identification of risks and meeting OSHA standards in the pool industry is not something often followed or discussed. These topics are briefly covered in this course to minimize or eliminate safety hazards in the pool area. Also, recordkeeping is highlighted as one of the most important items for a pool service tech to do after training. Proper recordkeeping helps to legally protect a pool pro by showing that they were not negligent. Do not underestimate the usefulness of a detailed chemical and maintenance log. As in the case with many other industries, if you don’t document it, the inspector won’t believe that you did it!

What Can I Learn About Recreational Water Illnesses And Fecal Accidents?

A good pool pro should know what steps should be taken when there is a fecal accident in their pool. They would learn about these steps and what the negative impacts are if they do not follow the Centers for Disease Control (CDC) fecal guidelines, which are taught in this course.

Personal Experience

Health departments like the one I worked at monitor all reportable illnesses and interview ill people. Interviews were conducted to identify where the person might have swum while ill. Afterwards, the pool pro for that pool was contacted. This contact was documented by the inspector in the epidemiology medical records regarding the requirements of the pool pro to follow CDC Fecal Guidelines. These guidelines are taught as part of the CPO® Course. The pool pro also learns that they are negligent if more people get sick due to their lack of knowledge about recreational water illnesses and what actions to take for fecal accidents in pool water.

What Chemicals Can Be Used to Disinfect Pool Water?

A pool pro should learn what pool chemicals that they could use as a disinfectant against recreational water illnesses and oxidize other contaminants. This concept is very important to maintain a safe and healthy pool. Disinfectants are the main tool that any pool service tech can utilize to keep algae out of the water and to prevent recreational water illnesses. The CPO® course details all the chemical tools available to the pool professional.

What is Pool Water Balance and How Important is it to a Pool Service Tech?

The most important concept taught in the CPO® Course is water balance. This is the one concept that a pool pro should take away from this course. Pool water balance takes all the individual puzzle pieces of total alkalinity, pH, calcium hardness, total dissolved solids (TDS) and temperature and put them together. These water balance parameters are connected to each other to determine if the water is corrosive(hungry) or scaling(overstuffed) water. The ideal result is to have the pool water balanced. The pool pro learns about the consequences of unbalanced water on the pool surface and all other pool system components that the water touches. These consequences can be financially devastating to the pool customers and ultimately lead to loss of customers.

Water balance is a great tool for private pools too. A vast majority of newly constructed private pools are on salt chlorine generators. Pool water imbalance has a negative effect on a salt chlorine generator and its ability to properly generate free chlorine into the water. In turn, this affects how recreational water illnesses are killed and algae is destroyed.

What Amount of Chemicals Should Be Added to the Pool for Water Imbalances?

Pool water levels are not always going to be properly balanced, and changes have to be made to correct these imbalances. Pool chemical dosage, or the amount of chemicals to be added to a pool to correct imbalanced pool water levels is heavily covered in this course. Pool pro should leave this course with an improved understanding of what chemicals to use in the proper amount. Improper training can result in chemical overdoses or not adding enough chemicals to correct imbalances. Overdoses can cause harm to pool users, such as burns. The lack of proper education for pool pros can ultimately lead to people being harmed.

How Does a Pool Service Tech Test the Pool Water?

Proper water testing procedures are covered in the CPO® Course. Hands-on pool water testing occurs at many in person CPO courses. Many pool pros are amazed at some of the small mistakes they make on water testing after the completion of the course. The pool pro will even learn about the proper method to store their pool test kit. As an instructor, proper test kit storage is a small topic but one of the biggest mistakes made by pool pros. Typically, they do not realize how improper test kit storage affects obtaining accurate water test results.

Personal Experience

I conducted countless inspections where the pool pro had improperly stored their pool test kit on their trailer, in the bed of their truck, on their pool vacuum tray, or in the pool equipment area. Temperature would significantly affect the accuracy of the water test results.

What is Suction Entrapment?

Entrapment involves a person getting stuck on a suction outlet, mostly the main drain outlet. Suction entrapment is a very important topic covered in the CPO® Course. It tackles the two main types of pool circulation designs and how they impact entrapment. The course details prevention as the best line of defense. Most pool codes require the use of a main drain cover that meets the Virginia Graham Baker Pool and Spa Safety Act of 2008. Pool pros are taught how important it is for them to do their visual safety inspections of these main drain covers to ensure they are intact and not loose or missing.

Furthermore, the course also shows that a vacuum line cover is also on direct suction and that those vacuum line safety covers must also be compliant. Children can still get their arms entrapped even if the vacuum pump is inoperable.

Missing vacuum line covers were a very common violation on inspection reports.

What are the Working Parts of a Pool?

Pool pros shall understand what the different parts of a pool system are that control circulation, filtration, chemical treatment and heating. The CPO® course highlights each section of the pool equipment and how it works in the pool. The course details basic maintenance and problems with the equipment that can be handled by a certified pool operator. Remember, any repairs still must be completed by a licensed pool contractor.

Stuck flow meters or holes in vacuum DE filter grids are common violations that are noted by health inspectors. These pool violations could have been prevented through better education.

What About Local Regulatory Public Pool Code?

Pool pros should be taught about the local public pool rules and how they apply to their facilities. As an inspector, I would inspect public pools and come across so many poorly trained pool pros that did not even know how a public pool was defined or how it was regulated. In these instances, the pools would usually be closed due to lack of proper training on Chapter 64E-9, F.A.C. CPO® Instructors are required to educate on the local regulatory code with their students.

Final Reflection

In my experience of conducting pool inspections, I have truly seen the implications from the lack of formal training like the CPO® Course can have on a pool service business. Education is one item that a pool service tech can do for themselves to stay in compliance, but to also to just keep the pool healthy and safe. Many public pool closures can be prevented through proper education.

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The swimming pool industry is profoundly influenced by seasonality, with weather patterns and regional climates shaping the way businesses operate throughout the year. This cyclical nature creates opportunities and challenges for pool companies, depending on their geographical location. While states below the Sun Belt enjoy relatively consistent demand year-round, their northern counterparts experience a sharp decline in activity during the colder months. Adapting to these variations is crucial for long-term success.

Understanding Seasonality in the Swimming Pool Industry

Sun Belt States: A Year-Round Opportunity

In states below the Sun Belt—such as Florida, Arizona, California, and Texas—the swimming pool industry thrives year-round. The warm climate ensures that homeowners can enjoy their pools even during the winter months, sustaining demand for pool maintenance, repairs, and new installations. While there may be slight dips in activity during the cooler months, these states rarely face the stark seasonality challenges experienced by northern regions.

Northern States: A Seasonal Challenge

In the northern United States, the swimming pool industry experiences significant seasonality, with the majority of new pool sales and installations occurring during the spring and summer months. While specific percentages vary by state and year, it’s common for a substantial portion of annual pool sales to be concentrated in these warmer seasons. This trend is driven by the region’s climate, where colder fall and winter months limit pool usage and construction.

Pool companies in states like Michigan, Pennsylvania, and New York often face a sharp decline in revenue from late fall through early spring. Swimming pools are winterized, and outdoor living spaces are underutilized, creating a significant lull in demand for core services such as pool maintenance and construction.

While exact percentages of new pool sales during spring and summer in northern states are not readily available, it’s evident that these seasons are pivotal for the industry in these regions. By understanding and adapting to these seasonal patterns, pool companies can effectively navigate the challenges and opportunities presented by their specific climates.

Adapting to Seasonality in Northern States

Diversifying Offerings

To combat the seasonal downturn, many pool companies in northern states diversify their offerings during the colder months. It’s common for pool retailers to transition into selling holiday-themed products and complementary goods, such as:

• Christmas Trees: A popular seasonal item that draws foot traffic to retail locations during the holiday season.
• Hot Tubs: A natural extension of the pool business, hot tubs provide warmth and relaxation in winter, appealing to homeowners even when their pools are closed.
• Pool Tables and Game Room Accessories: Indoor recreational items like pool tables, foosball tables, and dartboards help sustain revenue during the off-season.
• Outdoor Living and Patio Furniture: Many companies focus on selling items that prepare homeowners for the upcoming outdoor season, including patio sets, grills, and fire pits.

Winter Services

Northern pool companies also find ways to stay active by offering winter-related services:

• Winter Pool Maintenance: For pools that aren’t fully closed, some companies provide periodic checks to ensure covers, water levels, and equipment remain in good condition.
• Hot Tub Maintenance: Expanding into hot tub servicing keeps maintenance crews busy during the slower months.

Snow Removal and Holiday Lighting

Some pool companies pivot entirely to winter-related services, such as snow removal or professional holiday light installation. These offerings not only fill revenue gaps but also allow companies to utilize their existing workforce and equipment.

Leveraging Retail Trends

Retail-focused pool companies often embrace holiday shopping trends to boost their winter sales. Black Friday, Cyber Monday, and pre-holiday promotions on hot tubs, patio heaters, and outdoor furniture are popular strategies to attract customers. Additionally, showcasing these items in holiday-themed displays can create a festive atmosphere that encourages spending. Pre-season sales are another great way to encourage customers to book early for the upcoming busy season. These types of sales can also help lock in revenue during slower periods.

Strategic Planning for Success

Service-oriented businesses across various industries face challenges related to seasonality, much like pool companies. To adapt, they employ diverse strategies to maintain revenue, optimize operations, and retain their workforce during slower periods. Here are some ways pool businesses tackle seasonality:

1. Budgeting and Cash Flow Management: Saving profits from the busy summer months to sustain operations during the off-season.
2. Marketing Seasonal Products: Highlighting winter products and services through targeted marketing campaigns.
3. Cross-Training Staff: Training technicians in hot tub maintenance, snow removal, or other seasonal services ensures their productivity year-round.
4. Seasonal Staffing: Employing a core team year-round and hiring additional staff during peak seasons helps control labor costs.
5. Special Projects: Using the off-season to involve employees in long-term projects, like showroom updates or new service development, keeps the team engaged.

The Net-Net

The cyclical nature of the swimming pool industry presents unique challenges and opportunities depending on the region. While Sun Belt states enjoy consistent demand, northern states must adapt to stark seasonality. Through diversification, strategic planning, and creative service offerings, pool companies can successfully navigate the off-season and emerge ready to capitalize on the next pool season. By recognizing these differences and staying proactive, businesses in the swimming pool industry can thrive year-round, regardless of their geographical location.

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When it comes to swimming pools, a “Lifetime Warranty” is only as good as the company behind it. Let’s face it, most warranties are part of a pool company’s marketing program, used to entice consumers with a guarantee as to the quality of their prospective purchase. Before a purchase, the warranty says “our product is SO GOOD, we guarantee it for life”, but how good is that pool warranty, really?

Warranties usually are not financially backed by an insurance policy or surety bond. Warranties are supported by the good will and financial solvency of the business that provides them.

Many consumers are confused by this. Some expect general liability insurance companies to provide a blanket lifetime warranty, if the company goes out of business. This often leads to consumer disappointment.

The Difference Between a Warranty & Insurance

There is a significant difference between warranties and insurance coverage. One is a self-funded program by the company, while the other is backed by the investments of an insurance company.

Warranty coverages end when the company ceases operations. Insurance coverages typically extend beyond the company’s operations.

Only companies that purchase insurance coverage or partner with a third-party warranty company to cover their warranty liabilities, will have warranty coverage after they cease operations. Such policies and services are expensive and rarely used throughout the pool industry.

Ways Pool Professionals Can Improve Warranty Coverage

To offer better warranties to their customers, pool professionals should enhance transparency and communication. Providing clear, detailed documentation outlining what the warranty covers, including any exclusions or limitations, is crucial. Educating customers about the terms of the warranty and the distinction between warranties and insurance through informational sessions or brochures can further clarify these aspects.

Supporting Customers After The Sale

Implementing a robust after-sales support system is another essential step. Establishing a responsive customer service team dedicated to handling warranty claims and inquiries ensures timely and effective resolution of any issues. Offering maintenance services helps customers keep their pools in optimal condition, preventing issues and reducing warranty claims. Providing comprehensive warranty coverage that includes a broad range of potential issues, such as structural defects, equipment malfunctions, and surface problems, can further enhance customer confidence. Allowing warranties to be transferable if the property is sold adds value to the customer’s investment and facilitates the sale of their home.

Plan For The Long Term

Partnering with reputable third-party warranty companies can provide financial backing, reassuring customers that their warranty will remain valid even if the pool company ceases operations. This partnership can also offer extended warranty options, allowing customers to choose additional protection based on their needs and budget.

Finally, monitoring and improving financial stability through regular audits and considering insurance policies that cover warranty liabilities provide additional layers of security for customers. Fostering customer relationships through regular check-ins and implementing feedback mechanisms helps build long-term relationships and ensures customer satisfaction. By implementing these strategies, pool professionals can offer better, more reliable warranties to their customers, enhancing trust and satisfaction while strengthening their reputation and credibility.

Important Questions To Ask About Your Warranty

This article is equal parts education for pool professionals and consumers. Below are just a few of the most important questions that consumers need to ask their pool professional when it comes to their swimming pool warranty.

Research the Company’s Stability:

Example Question: “How long has your company been in business, and can you provide references or testimonials from past clients?”

Understand the Warranty Terms:

Example Question: “What exactly does the lifetime warranty cover? Are there any exclusions or limitations?”

Clarify the Financial Backing:

Example Question: “Is the warranty backed by an insurance policy or a surety bond?”

Example Question: “What happens to the warranty if your company goes out of business?”

Differentiate Between Warranty and Insurance:

Question: “Can you explain the difference between your warranty and what is covered under any insurance coverage you might offer?”

Question: “Are there any third-party warranty companies you partner with to ensure coverage if your company ceases operations?”

Inquire About After-Sales Support:

Question: “What kind of support and service do you provide after the sale and installation of the pool?”

Question: “How quickly can I expect service if there is an issue covered by the warranty?”

Review Documentation:

Question: “Can I have a copy of the warranty terms and conditions to review before making a purchase?”

Question: “Are there any steps I need to take to ensure the warranty remains valid?”

Ask About Maintenance Requirements:

Question: “Are there specific maintenance requirements I need to follow to keep the warranty valid?”

Question: “Can you provide a recommended maintenance schedule and any services you offer to help maintain the pool?”

Navigating the intricacies of pool warranties can be daunting for consumers, but with thorough research and the right questions, it’s possible to make a confident and informed decision. By fostering clear communication and providing reliable information, both consumers and pool professionals can create a positive experience that extends far beyond the initial purchase. Remember, a warranty is only as good as the company behind it.

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In the digital age, where the internet serves as the ultimate marketplace, the significance of online reviews cannot be overstated. For businesses, particularly service-oriented ones like pool companies, harnessing the power of online feedback is not just about reputation management—it’s about driving revenue and fostering customer loyalty. My pool company, Purpose Pools, is a leader in our local market. It’s because we’ve mastered this art through an ingenious approach that seamlessly integrates customer feedback into its operations.

My pool company believes that technicians are more than just service providers—they are brand ambassadors of the company. Armed with personalized business cards bearing their names and the business’s direct line for seamless communication, the company sets the stage for exceptional customer experience from the get-go. But it’s what lies on the flipside of these cards is truly what helps set us apart from the competition.

Embedded within the design of each business card is a QR code, a seemingly simple addition with profound implications. This QR code serves as a gateway to our Google business page, where clients can effortlessly leave feedback about their experiences with the company. With just a quick scan, clients are transported to a platform where they can amplify their positive experiences for the benefit of others—a digital word-of-mouth engine that drives the company’s reputation forward.

What makes the approach truly ingenious is our recognition of the symbiotic relationship between customer satisfaction and online reviews. By streamlining the feedback process and making it easily accessible, we not only ensure that satisfied customers have a platform to voice their praise but also leverages those reviews as a powerful marketing tool.

But our pool company doesn’t stop there. Recognizing the value of incentivizing positive feedback, we offer tangible rewards to our technicians for every five-star review received. This not only motivates our employees to deliver exceptional service but also aligns their interests with those of the company—a win-win scenario where customer satisfaction directly translates into tangible benefits for both parties.

Various Ways To Implement The Strategy

To harness the power of online reviews, it’s smart to employ a multifaceted strategy that combines physical marketing, digital communication, technician engagement, and continuous improvement, providing multiple pathways to capture positive reviews.

My firm starts with traditional marketing methods, utilizing door hangers, flyers, and postcards embedded with QR codes that link directly to our Google business page. These materials are distributed strategically after service calls or sent as thank-you postcards. This approach ensures that customers have easy and immediate access to our review page, allowing them to quickly and conveniently leave feedback while their positive experience is still fresh in their minds.

In our digital efforts, follow-up emails and text messages are crucial touchpoints for engaging with customers post-service. These messages include a personalized thank-you note and a direct link to the review page, gently prompting customers to share their experiences. 

By reaching customers through their preferred communication channels, we increase the likelihood of receiving timely reviews. Social media posts further amplify this effort by regularly highlighting positive reviews, creating a community of satisfied customers who are encouraged to share their experiences publicly. This not only builds our online presence but also leverages positive feedback to attract new customers.

Additionally, incorporating a “How was our service?” link in our email signatures provides a subtle yet constant reminder for customers to leave reviews. This method ensures that every email interaction with our customers serves as an opportunity to capture feedback, increasing the chances of receiving positive reviews over time.

The Impact of Customer Reviews

The impact of our unique approach goes beyond mere numbers on a review platform—it permeates every aspect of business operations. By fostering a culture where customer feedback is not just valued but actively sought after, we’ve created a feedback loop that drives continuous improvement and innovation. Every review becomes a learning opportunity, helping the company identify areas of strength and areas for growth, ultimately leading to a more refined and responsive service offering.

Moreover, the visibility and credibility afforded by a robust online presence can’t be understated. In an industry where trust is paramount, positive reviews serve as social proof, reassuring potential customers of the quality and reliability of services. This, in turn, translates into increased conversion rates and customer retention—a virtuous cycle where positive experiences breed more positive experiences.

But perhaps the most significant impact of my pool company’s approach lies in our ability to cultivate a sense of community and trust. By empowering customers to share their experiences and by rewarding employees for delivering exceptional service, we’re fostering genuine connections that extend beyond mere transactions. Customers aren’t just patrons—they become advocates, eager to spread the word about the company’s excellence.

In an era where online reputation can make or break a business, I hope my example helps pool professionals see how they can leverage the power of online feedback to drive revenue and build lasting relationships. By integrating customer feedback seamlessly into its operations and incentivizing positive reviews, your pool company can transform the traditional feedback loop into a powerful engine for growth and success.

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