Confer Plastics, one of the most established manufacturers serving the pool and spa industry, is moving forward with a 30,000-square-foot warehouse expansion at its Wheatfield, N.Y., facility. The project, now under town review, is designed to support the company’s rising production volume across pool, spa, and outdoor living categories — as well as the continued growth of its emerging direct-to-consumer business.

Company president Bob Confer confirmed that the new warehouse space at 2107 Liberty Drive will help accommodate increased demand for core products such as pool ladders, steps, hot tub cabinets, and other blow-molded components widely used across the aquatics market.

“We’re also expanding to accommodate our direct-to-consumer business, which is a relatively new endeavor for us,” he wrote in an email. “In 2023, we developed online channels for snow sleds and patio furniture. Our initial success has been pretty decent, so we expect the future for those products, and more to come, to be bright.”

The project contractor, Tedesco Construction Services, has previously overseen multiple expansion efforts for Confer at its primary manufacturing plant on Witmer Road in North Tonawanda. That facility houses some of the largest blow molding machines in the world, including a 15-foot-tall unit capable of handling 145 pounds of material at a time. The company’s capabilities extend far beyond aquatics: Confer also manufactures items for stadium seating, medical devices, kayaks, mannequins, trash receptacles, and more.

While the Wheatfield expansion will not directly add new jobs at that location, Confer noted that the increased warehouse capacity “could lead to a handful of jobs” at the main North Tonawanda plant. Additional storage effectively boosts manufacturing throughput, allowing the company to run molding machines more efficiently and increase overall production cycles.

Founded in 1973, Confer Plastics has grown to a 195-employee operation and remains one of Western New York’s most enduring manufacturers within the pool and spa sector. The warehouse expansion underscores the company’s commitment to supporting its dealer network, OEM partners, and consumers as demand for outdoor living products remains strong.

Featured Photo Credit: Confer Plastics

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JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, was pleased to recently receive a ‘Customer Excellence Award’ from Estes Freight company, the largest privately held freight transportation company in North America. This award recognizes customers that demonstrate strong shipment values, revenue growth, and foster a collaborative relationship. This award celebrates a few select customers for outstanding engagement, enabling a strategic partnership, and committing to mutual success.

“We’re pleased to earn such high recognition from a leader like Estes,” said Glenn Jonelunas Manager of Warehouse Operations at JED Pool Tools. “We’re honored to be recognized for this award, which is a reflection of the well-established and trusted partnership we’ve built together.”

The Estes Customer Excellence Award was created to recognize and celebrate customers who exemplify outstanding collaboration, commitment and service.  Estes presented JED Pool Tools with a celebratory cake and plaque.  

About JED Pool Tools

JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts.  JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED isproud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.

About Estes

Estes is North America’s largest privately owned freight carrier. As an asset-based transportation provider with a global footprint, Estes combines nearly a century of regional freight shipping expertise with the resources, reach, and reliability of a national carrier. Backed by its more than 300 North American terminals and nearly 7,000 next-day lanes, as well as its fleet of more than 10,500 tractors, Estes is committed to getting America’s freight where it needs to go, when it needs to get there. And with its continued investment in leading-edge technology, as well as the support of its more than 24,000 employees.  To learn more about Estes visit www.estes-express.com.

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Hastings, UK – UK-based manufacturer Plastipack Ltd announces the U.S. launch of its latest swimming-pool cover material: Sol+Guard Gen2, utilising the globally trusted GeoBubble technology.

GeoBubble pool covers have been available in the U.S. since early 2024, with high-performance products like CoolGuard Ultra proving especially popular in warmer regions. The launch of Gen2 brings an important step change in performance, durability and sustainability that builds on that early success.

By integrating graphene, an exceptionally strong and thermally conductive material, Plastipack has developed a film that is 20 % thinner without sacrificing performance or durability.

Unlike many thinner, short-life covers currently available in the market, GeoBubble materials are engineered for durability. Each cover features the patented GeoBubble shape, which eliminates weak points found in traditional bubble designs, preventing premature degradation caused by UV and chemical attack.

“Pool owners deserve a cover that lasts more than one season,” says Peter Adlington, Managing Director at Plastipack Ltd. “With GeoBubble Gen2, we’re combining advanced material science with real-world performance testing to deliver a product that’s lighter, stronger, and far more durable — helping to lower running costs while reducing environmental impact.”

Sol+Guard Gen2 is now available to U.S. pool owners through Solar Pool Supply.

About GeoBubble


GeoBubble is an innovative bubble design developed by Plastipack Ltd, a UK-based manufacturer specializing in energy- and resource-saving cover materials for swimming pools. With unique patented technology and extensive in-house testing, GeoBubble materials are engineered to deliver superior durability, energy efficiency, and environmental performance.

For full details, visit geobubblepoolcovers.com or contact: info@geobubblepoolcovers.com | +44 (0)1424 851659

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(Chesterfield, UK) – Superior Wellness, a global leader in hot tubs, swim spas, and wellness products, is delighted to announce the appointment of three new AquaSolus Sales Managers as the brand continues its rapid expansion across North America. The announcement comes at an exciting time, as AquaSolus debuted its brand-new Series 3, a striking evolution in design, innovation, and performance at the PSP/Deck Expo in Las Vegas last week.

Gareth Ward, Global Sales Director, Superior Wellness said, “We’re thrilled to welcome Dave, Ray, and Joe – our new AquaSolus Sales Managers to the Superior Wellness family. Each brings decades of industry knowledge, trusted dealer relationships, and a shared passion for wellness. Their arrival strengthens our commitment to providing outstanding support to our growing dealer network.”

The investment in three experienced Sales Managers in the United States reflects Superior Wellness’ continued commitment to growth in the North American market across their portfolio of brands, such as Platinum Spas, Chill Tubs, and of course, AquaSolus. This growth aligns with the company’s vision to become the world’s biggest hot tub brand.

Dave Henderson joins Superior Wellness as AquaSolus Sales Manager, bringing over three decades of experience in the pool and spa industry, including eight years as a Regional Manager in the spa business.

Before joining Superior Wellness, Dave served as Regional Manager at Bullfrog Spas, where he managed relationships with over 100 dealers. His impressive career also includes regional management roles with Jacuzzi Hot Tubs (JHT) and Bullfrog Spas (BFS). As Corporate Trainer at BFS, Dave designed both online and in-person training programs and served as a respected presenter at national dealer events. His deep product knowledge and dealer-focused approach make him a valuable asset to the AquaSolus team.

Dave Henderson, Regional Manager, AquaSolus said, “I am thrilled to be representing the AquaSolus line with a company that shares my passion for innovation and quality.”

Joining the team as AquaSolus Sales Manager, Ray Pritchett brings a wealth of experience, with 30 years in the hot tub industry. Ray’s diverse background includes 20 years as a Regional Manager, five years as the owner of a service and warranty company, and five years in retail spa sales.

Most recently, Ray held the position of Regional Manager at Bullfrog Spas, where he developed strong dealer relationships and a proven track record of driving growth. His hands-on experience across multiple facets of the spa business, from retail to after-sales service, provides a well-rounded perspective that will greatly benefit AquaSolus partners and customers alike.

RayPritchett, sales manager at AquaSolus said, “I am excited to join Superior Wellness and represent our new AquaSolus spas. From the moment I first saw AquaSolus I knew I wanted to sell them. I am honoured to represent a global company that makes affordable, luxurious, and reliable spas.”

Joe Sullivan joins Superior Wellness as AquaSolus Sales Manager, bringing extensive sales and business development experience within the spa and wellness industry. Throughout his career, Joe has held progressive sales, management, and leadership roles with several of the most recognized brands in the market, driving growth, strategic partnerships, and operational excellence.

His background includes leadership positions such as: Regional Sales Manager for Sundance Spas & Jacuzzi Spas; Director of Partner Development at Bullfrog Spas; and VP of Sales and Marketing at Jacuzzi Brands, Sunrise Spas & Dream Maker Spas. Most recently, he served as U.S. Head of Sales for PurSpas & Innova Spas, overseeing national sales performance and brand development.

Known for his collaborative leadership and strategic approach, Joe brings a passionate blend of retail, training, and executive experience to AquaSolus. His focus on dealer relationships, team motivation, and performance-driven results makes him a key addition to the growing North American sales team.

Joe Sullivan, sales manager at AquaSolus said, “I’m excited to share that I’ve joined Superior Wellness, helping launch our new premium brand, AquaSolus. This brand represents where wellness meets innovation—and reminds us that what we build on tomorrow starts with what we do today!”

The addition of these new team members marks another major milestone in Superior Wellness’ North American expansion, ensuring the premium AquaSolus brand continues to thrive in key markets.

Visit Superior Wellness and AquaSolus to discover the latest in spa and wellness innovation.

Contact
For further information, please contact Beth Hibbert via Beth@PitchpointComms.co.uk

About Superior Wellness
Superior Wellness is a global leader in hot tubs, swim spas, and wellness products, headquartered in Chesterfield, UK. With a focus on innovation, quality, and customer care, the company partners with a network of global dealers to make wellness accessible to everyone.

About AquaSolus
AquaSolus is a premium spa brand by Superior Wellness, combining advanced hydrotherapy, cutting-edge design, and energy-efficient technology to deliver the ultimate wellness experience. Engineered for both performance and comfort, AquaSolus spas are built to the highest standards and designed to enhance every aspect of relaxation and recovery. With its growing presence across North America, AquaSolus continues to redefine modern wellness through innovation, craftsmanship, and a commitment to excellence.

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New Peel & Stick Sheet Membrane Accessories and Modular Shower Pans Deliver Economical Options for Installation Flexibility

Bethany, CT – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, announces expansions to its HYDRO BAN® Shower System. New peel-and-stick sheet membrane accessories, modular shower pans, and preformed curbs make their debut. The new products are specifically designed to deliver streamlined waterproofing installation options for tile professionals and contractors.

Professional-Grade Peel & Stick Waterproofing Accessories
Seven new HYDRO BAN Peel & Stick Sheet Membrane Accessories are now available, delivering industry-first innovation for mess-free wet area installations. Each features a non-organic adhesive to circumvent the mold and mildew concerns that can arise with organic chemistries in wet areas. The expansion includes sealing tape in three sizes, preformed inside and outside corners, a pipe collar, and nail circle patches. Whether sealing around pipes, corners, or wall seams, the new accessories eliminate the need for additional adhesives or mortars for membrane installation.

“These accessories are designed to make waterproofing as intuitive as possible,” said Dustin Prevete, senior group product manager at LATICRETE. “Both experienced tile setters and those new to waterproofing will find a fast and reliable application delivered through a simple installation method: just peel, stick, and seal.”

The peel-and-stick format ensures consistent adhesion and flexibility that minimizes user error. When used in conjunction with other vapor resistant waterproofing solutions, they are an ideal choice for steam rooms, steam showers, bathrooms, and other high-humidity environments.

Modular, Pre-Waterproofed Pans for Efficient Shower Installations
The new HYDRO BAN Modular Pre-Sloped Shower Pan and HYDRO BAN Preformed Curbare compatible products engineered to significantly reduce shower installation time and complexity. The pans, available in seven common sizes with both center and off-center train options, feature a pre-applied waterproof coating and ship in a flat-packed, multi-piece format for flexible jobsite handling and field customization. They offer a more economical solution than the one-piece pan, allowing for additional design possibilities and less shipping and storage hassle. The new flat-edge curb is available in 24″, 48″, and 72″ lengths for enhanced compatibility and installation versatility.

“These are the only pre-waterproofed, modular, multi-piece shower pans available on the market today,” added Prevete. “They meet the growing demand for prefabricated shower pans that are easier to install, store, and ship, all while providing compatibility and warranty.”

The new modular pans and compatible flat-edge curbs offer a simplified alternative to custom pre-sloped units, offering an easier dry fit, and allowing contractors to adjust sizing on-site using built-in grid lines. These new products are fully compatible with the HYDRO BAN Shower System, allowing for cohesive, code-compliant installations.

System-Driven Simplicity, Proven Performance
The launch of both products represents the latest innovations from LATICRETE, the most trusted name in the industry. They echo the brand’s ongoing commitment to purpose-driven innovation, offering trusted waterproofing solutions that adapt to the needs of today’s jobsite. The HYDRO BAN line expansion in particular lets users select the premier solutions for a complete shower installation that align with their specific installation preferences.

All components comply with ANSI A118.10 standards and are fully compatible with the HYDRO BAN Shower System. When used together, these high-performance products also maintain the industry-leading LATICRETE system warranty, all while saving time and reducing labor.

For more information on the HYDRO BAN Shower System and its latest additions, visit www.laticrete.com/newproducts.

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Tenjam, the innovative leader in durable, comfortable, and ergonomic in-pool furniture, announced a strategic partnership with The Grit Game, the Pool Nation 2024 Sales Rep Group of the Year, 2025 nominee, and fastest-growing manufacturer representative firm in the pool and spa industry. This collaboration aims to expand Tenjam’s market presence in the Midwest, leveraging The Grit Game’s extensive dealer network and proven sales expertise to drive demand and capture greater market share among pool professionals, builders, and retailers.

Why Tenjam Is the New Standard in In-Pool Furniture

Tenjam products are designed with comfort, long-term durability, and ease of use in mind—qualities that matter deeply to builders, designers, retailers, and service pros alike. Every piece is:

Made in the USA – For better lead times, quality control, and responsiveness.

Engineered for versatility – Modular, multi-functional designs that can serve as seats, tables, or ottomans—on the deck or in the pool.

Safe and worry-free – No sharp edges, no water absorption, and no screw plugs needed for water filling. Easy to sanitize and move while being built for heavy-use environments.

Built for beauty and resilience – Available in sleek, modern colors and made to stand up to UV, chlorine, and constant sun exposure. Tenjam’s rotationally molded furniture offers unmatched durability—outperforming competitors in both style and substance.

Tenjam’s rotationally molded furniture offers unmatched durability—outperforming competitors in both style and substance.

“We’re excited for how Tenjam’s unique and thoughtful designs not only make them leaps and bounds more comfortable than their competitors, but also how the ease of adding and removing them from the pool ultimately allows dealers to sell a better experience to homeowners at a lower cost,” said Laci Davis, Co-Founder and President of The Grit Game.

The Grit Game’s Role: Driving Growth Together

The Grit Game, named Pool Nation’s 2024 Rep Group of the Year and a 2025 nominee, partners with leading manufacturers to expand their market presence and strengthen dealer relationships. With a national reach and a regionalized sales force, The Grit Game supports brands through proactive field visits, digital catalogs, dealer training, trade show representation, and tailored marketing campaigns designed to accelerate sell-through and increase market share.

“Tenjam is teaming up with The Grit Game to unlock fresh opportunities and accelerate sales growth across the Midwest. We look forward to combining our product innovation and manufacturing capabilities with The Grit Game’s sales and marketing expertise,” said Mike Collins, President of Tenjam.

A Win for Builders, Dealers, and Designers

With this partnership, Tenjam is now equipped to scale its presence in both residential and commercial Midwest markets—bringing elevated form and long-term function to every poolside environment. Whether it’s a high-end resort, a family-friendly splash zone, or a modern backyard retreat, Tenjam delivers the performance today’s pros are looking for.

For sales inquiries or product samples in the Midwest, contact your local Grit Game representative or visit www.thegritgame.com/midwest.

About Tenjam

Tenjam is a design-forward manufacturer based in Minnesota, specializing in indoor/outdoor furniture built for public spaces, hospitality, education, and recreation. All products are proudly made in the U.S.A. with a focus on sustainability, durability, and safety.

About The Grit Game

The Grit Game is a trailblazing, award-winning manufacturer rep agency serving the pool, spa, and outdoor living industries. Known for its bold marketing, elite sales team, and commitment to partner success, The Grit Game operates across North America—helping manufacturers grow with grit.

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If you think “pool automation” just means turning on the lights from your phone, Latham is here to change your mind. From robots that weld with more precision than your uncle with a weekend welder, to smart pool systems that practically run themselves, Latham is diving headfirst into the automation wave—and making a splash on both the factory floor and in backyards across the country.

Robots, Welding, and a Lot Less Guesswork

At Latham’s Fort Wayne, Indiana facility, pool panels are no longer just bent, bolted, and welded by hand. Thanks to a partnership with KC Robotics and FANUC, a fleet of robotic arms now handles panel assembly with pinpoint accuracy. Six R-2000iC robots (and one beefier R-2000iC/210F for the heavy lifting) keep things moving with consistency that humans simply can’t match—even on their best Monday.

Bill Wentz of Latham put it simply: “The equipment has been reliable … freed up employees … keep costs low.” Translation? Fewer errors, faster output, and happier staff who no longer have to babysit every weld.

(Plus, if you’ve ever tried to weld steel panels in August heat, you’ll know automation might just be the unsung workplace MVP.)

AI in the Field: Measure by Latham Pools

Once the robots finish their part, another type of tech takes over—artificial intelligence. Latham teamed up with BrightAI to launch Measure by Latham Pools, a tool that uses LIDAR scanning and HD cameras to measure vinyl liners and safety covers with astonishing precision.

Dealers using Measure can create quotes up to 5x faster, with fewer measurement errors and smoother workflows. Instead of crawling around the pool with a tape measure like it’s 1999, one tech can now measure four or five liners in a single day. That’s efficiency you can literally measure.

Enter: The Attendant

While robots and AI are busy behind the scenes, homeowners get their own taste of automation with The Attendant, Latham’s smart pool ecosystem developed in partnership with Poolside Tech.

Think of it as the ultimate pool butler—except it won’t complain about overtime:

• Temperature & energy optimization based on weather patterns.
• Automated chemical dosing so water stays crystal clear.
• Spotify-integrated lighting and music, because every pool party needs a DJ.
• Water-level management, complete with leak alerts.
• Access modes (family, Airbnb, or “please don’t touch my pool while I’m on vacation” mode).

It’s cloud-based, smartphone-controlled, and designed for Latham fiberglass pools. Or, as Latham likes to put it: “Swim smarter, not harder.”

Why It Matters

For homeowners, the value is obvious: less hassle, lower costs, and more fun. For builders and dealers, tools like Measure and The Attendant speed up sales, reduce headaches, and ultimately give Latham a big competitive edge.

And let’s be honest—who wouldn’t want a pool that adjusts its own temperature and calls you when it springs a leak?

Looking Forward

As smart homes become the norm, smart pools are following right behind. Latham plans to scale robotics to other facilities, expand Measure’s rollout, and keep enhancing The Attendant with new integrations and predictive insights.

From welding robots in Indiana to backyard AI across the nation, Latham’s automation strategy isn’t just about making pools—it’s about reimagining the entire experience of owning one.

So the next time someone asks you if a pool can really be “smart,” you can tell them: Smarter than your toaster, and way more fun.

Explore more about Latham’s automation and smart pool innovations here: Latham Pools

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As Latham Pools prepares to celebrate its 70th anniversary next year, the company shows no signs of slowing down. On the contrary, CEO Scott Rajeski says the company is leaning harder than ever into what made them a leader in the first place — innovation, execution, and an unwavering focus on the customer experience.

Reflecting after connecting at this year’s Pool & Spa Show in Atlantic City, Rajeski observed a noticeable resurgence of energy in the pool sector. “The excitement, the enthusiasm at the show — it was probably one of the better shows in many years,” he shared. “Traffic was great, attendance was up, and, you know, a lot of buzz back in the industry, which is great for all of us.”

Meeting the Moment: The Rise of Plunge Pools

One of Latham’s most talked-about recent developments is their expanded plunge pool collection — a timely response to changing consumer demands as lot sizes continue to shrink across North America.

“The response has been phenomenal,” Rajeski said. “People are using their pool in the backyard as an entertainment feature these days. You know, the Milan has really resonated, and we’ve just launched the vinyl liner package pool Calypso series in four configurations. Starting with a very simple pool, but then one that becomes more and more feature-rich over time, with benches and ledges that are in there.”

Latham’s plunge pools are designed not just for smaller spaces, but for faster, easier installation — a major advantage in today’s tight labor market. Their new Calypso series was recognized at the International Pool | Spa | Patio Expo for its innovation in installation time, energy efficiency, and ease of maintenance.

“It’s a very simple design. It’s a really easy install for a pool builder,” Rajeski explained. “More importantly, it’s a much faster install, so the consumer’s able to get into their backyard and get into their pool and enjoy it much quicker.”

Turning Challenges Into Opportunities

Amid recent reports of widespread issues with concrete pool deterioration — sometimes called “concrete cancer” (ASR) — Latham sees an opportunity to educate consumers about alternatives like fiberglass.

“It’s unfortunate for all the homeowners who bought one of those pools and are experiencing going through these issues and concerns,” Rajeski said. But the shift in consumer awareness aligns perfectly with Latham’s long-standing messaging.

“We’ve been trying to market the benefits of fiberglass against concrete pools. I do think this gives us another opening in terms of educating consumers, builders about fiberglass — the opportunity, whether it’s the faster install, the low-cost maintenance… you’re getting a shell built in one of our factories, delivering it right to the backyard, setting that vessel in the ground, and the homeowner never has to worry about anything again.”

Timing has worked in Latham’s favor. Their “Sand State Strategy” — a focused and concerted effort to expand its market penetration launched just as headlines about concrete pool issues became more prominent.

“We’re advertising and marketing all of the benefits of fiberglass pools — the ownership, the faster install, the customization, the cost benefits versus a concrete pool. We’ll continue to drive the awareness of fiberglass ownership.”

Leading the Digital Revolution in Pool Buying

Latham’s innovation isn’t limited to product design — it extends into technology platforms designed to transform the pool-buying experience.

Tools like the Latham Pool Visualizer, which allows consumers to see how a pool would look in their backyard via augmented reality, were born out of real-world frustrations.

“You’re out there spray painting your backyard, moving templates around, trying to get a feel of what it’s going to look like,” Rajeski recalled. “I remember I said, you know, imagine if you could come up with a tool — just like in Christmas Vacation with Clark Griswold when he imagines the pool in his backyard and he can visually see what it’s going to look like.”

Visualizers not only enhances the consumer experience but also accelerate the sales cycle, said Rajeski. “It was all about enabling the pool buying decision for the homeowner, but also generating a lead direct to the dealer to hook the consumer and build their opportunity to close the sale.”

Latham’s tech ecosystem also includes Measure by Latham Pools — an AI-powered device that uses LIDAR and HD cameras to create precise measurements for safety covers and vinyl liners in minutes.

“It all started with a conversation about the disruption caused by measuring a liner in the backyard… very time-consuming, completely manual, and lots of opportunities for mistakes,” Rajeski explained.

Instead of requiring a two- or three-week process with multiple site visits, Measure by Latham Pools can map a pool with one technician in under 30 minutes. “It designs and quotes the liner or cover immediately and sends that quote right back where you can hit the button, create the purchase order, and send all of that design and cut sheets right back to our manufacturing facilities to produce that liner.”

It’s a major efficiency boost for both dealers and homeowners. “Now they’re measuring four or five times more liners in a particular day… It’s a huge profitability play for the builder.”

Importantly, the system’s built-in AI continuously improves with use. “The more measurements we collect, the smarter the device gets — cutting that design time down, hopefully eventually to 10 or 15 minutes.”

Strengthening the Connection Between Consumers and Builders

In tandem with its visualizer and measuring technology, Latham developed the My Latham platform — an all-in-one system that keeps consumers organized and engaged throughout the pool planning process.

“What we’re trying to be is the salesperson out there connecting the person who’s interested in a pool to the pool builder who can install it for that homeowner,” Rajeski said. “We nurture them through that entire buying process… then make that connection of a hot sales lead to one of our best builders in that area or zip code.”

Everything — from educating homeowners about fiberglass vs. concrete, to offering AR visualization, financing options, and finding a local builder — is streamlined through My Latham, making it easier than ever to turn dreams into backyard realities.

The Road Ahead: Innovation at Full Speed

As Latham looks ahead to its Platinum Anniversary in 2026, innovation remains at the heart of its vision for the future.

“We’ve talked a lot about launching many new, innovative models and pools that will resonate in specific geographies,” Rajeski revealed. “Smaller pools with built-in spas and ledges — just beautiful designs that will fit in those smaller backyards.”

Beyond new designs, Latham is also focused on upgrading manufacturing capabilities to produce models faster. “Cycle time, speed to market, the ability to produce more models for builders faster — that’s where we’re headed.”

Rajeski credits the company’s success to its people: “It’s having extremely bright and talented individuals in the organization — from marketing, to engineering, to the hourly folks making the pools in the factory, to the truck driver delivering that pool right to the backyard.”

At the end of the day, he said, it’s about helping families create lifelong memories. “Everyone dreams of having that swimming pool, celebrating life’s memories and moments… it’s not every day you get to wake up, come to work, do something that makes people’s dreams come true.”

As Latham nears its 70th year, that mission remains stronger — and more innovative — than ever.

Ready to take a deeper dive?

Listen to our entire conversation with Latham CEO Scott Rajeski on the Pool Magazine Podcast.

The post Latham Pools: Driving Innovation as They Approach a Platinum Milestone appeared first on PoolMagazine.com - Get The Latest Pool News.

Swim-in-place systems are making a major splash in the pool industry as homeowners increasingly prioritize fitness, therapy, and dynamic play. Over the last two decades, swimming pools have evolved from tranquil backyard retreats into multifunctional spaces designed for movement and wellness. At the forefront of this evolution is Current Systems, the manufacturer of the Riverflow pump—a powerful, low-head, high-volume current system designed to bring water to life.

“Ten to twenty years ago, people looked at a swimming pool as a place of tranquility and a place for family to gather,” says Phil De Tournillon, co-founder of Current Systems. “Now there’s this interactive opportunity for them to get wet.” The shift from passive pool lounging to active aquatic experiences is fueling a surge in interest for swim-in-place systems, lazy rivers, and dynamic water environments that enhance both health and enjoyment.

The Rise of Swim In Place Pools

A growing number of homeowners are embracing fitness-focused design. Swim-in-place systems, like the Riverflow pump, provide continuous water resistance that transforms even compact pools into endless lap lanes. But according to De Tournillon, it goes beyond swimming. “You don’t need to be a swimmer to get the benefit of current,” he explains. “There’s a sense of movement that the body feels—a therapeutic push and pull that provides pleasure and health benefits.”

This sensation, he says, replicates the natural feeling of being in the ocean or a river. For homeowners, that means a more immersive experience, whether they use their pool for exercise, hydrotherapy, or simply floating in gently moving water.

Small Pools, Big Function

One of the biggest drivers behind this trend is space. Not every backyard has room for a 60-foot lap pool, but that doesn’t mean homeowners need to sacrifice functionality. “People are restricted on the size of their spaces,” says De Tournillon. “But they’re really looking to immerse themselves in the water, not just sit beside it.”

Thanks to powerful, adjustable systems like Riverflow, even modest plunge pools can now offer robust fitness and therapeutic capabilities. That flexibility is helping usher in a new category of “performance pools” tailored to compact, urban environments.

The Smart Pool Era

With the rise of pool automation and smart homes, the ability to control a swim current has become just another tap on the app. Riverflow integrates seamlessly with platforms from Pentair, Hayward, Jandy, and Poolside Tech’s “The Attendant.”

“These systems give the client a single source to control lights, jets, and the current system,” explains De Tournillon. Variable speed controls allow users to customize their experience based on the activity—slow for relaxation or light therapy, and faster for exercise or play.

“The Attendant by Poolside Tech has taken it even further,” he says. “They’ve developed a way to add variable speed control, giving the client even more versatility to fine-tune their experience. It’s quite exciting.”

Enter the Adventure Pool

Dynamic water environments aren’t just for workouts. They’re also driving the rise of the “adventure pool,” a trend where features like lazy rivers, slides, and waterfalls create a resort-style experience right at home. Riverflow plays a key role here too.

“We’ve done designs where jets actually propel swimmers coming out of a slide chute,” says De Tournillon. “It keeps the energy going after the initial splash.”

He notes that many homeowners return from vacations wanting to replicate that high-energy resort feel in their own backyard. Whether it’s a current loop that powers a lazy river or directional jets that enhance a waterslide experience, the goal is to make every moment in the pool more engaging.

Hybrid Pools: Where Tranquility Meets Motion

Despite the uptick in motion-centric pool designs, De Tournillon doesn’t believe the rise of active pools spells the end of traditional aesthetics. In fact, many clients want both. “You can have this beautiful mirror-glass surface and, at the flip of a switch, bring it alive with movement,” he says.

This hybrid model is becoming increasingly popular—one moment it’s an elegant infinity-edge pool perfect for entertaining, the next it’s transformed into an aquatic playground or a resistance training lane. The versatility allows for broader enjoyment across age groups and lifestyles.

Pools That Adapt to People

Customization and control are key. “If you’ve got five- and six-year-olds using the river, you’re going to want to slow it down,” says De Tournillon. “If teenagers show up, you can ramp it up.” The ability to fine-tune performance based on user preferences and safety is making these systems especially attractive for multigenerational households.

And when the current’s off? A lazy river can become a tranquil walking lane. It’s this kind of adaptability that underscores how far pool design has come.

Behind the Innovation

Current Systems is no newcomer to innovation. Founded by Peter Davidson, who invented the first countercurrent high-flow, low-head pump over 30 years ago, the company has continued to push boundaries ever since. De Tournillon joined forces with Davidson two decades ago and together, they’ve shaped the swim-in-place movement.

“We saw a huge need for moving water solutions in the pool industry,” says De Tournillon. “Not just for athletes, but for anyone who wants more from their pool.”

That inclusive mindset has helped fuel a broader interest in wellness, accessibility, and year-round aquatic enjoyment.

The Future Is Flowing

Looking ahead, De Tournillon sees the appetite for dynamic water features only growing. “In the next 10 years, I think it’s just going to be an amazing amount of water flowing,” he says. As more builders and designers understand the versatility that swim-in-place systems offer, more homeowners will opt for active features that enrich both health and enjoyment.

“You don’t have to choose between a beautiful pool and a functional one,” he adds. “You can have the best of both worlds.”

As more homeowners prioritize wellness, play, and smart design, the age of the dynamic pool has arrived—and with it, the rise of the current-driven backyard oasis.

Ready to take a deeper dive?

Listen to our entire conversation with Phil DeTournillon on the Pool Magazine Podcast.

Photo Credits: Current Systems

The post Making Waves: The Rise of Swim in Place Pools & Dynamic Water Environments appeared first on PoolMagazine.com - Get The Latest Pool News.

Success in the swimming pool industry often comes down to two things: a willingness to learn and a commitment to excellence. Few exemplify this better than Keith Smith, this year’s Pentair Pool Pro Award winner and head of renovations at Heritage Pools of Charleston, SC. His story is not just one of career growth, but of passion, persistence, and the transformative power of education.

Long Before the Pentair Pool Pro Award, Was a Humble Beginning

Before stepping into the pool industry, Smith was working as a line cook in a restaurant, making ends meet in an oversaturated market. While he enjoyed the work, it wasn’t financially sustainable, nor did it offer much room for growth. When his brother-in-law, a service tech at Heritage Pools, encouraged him to consider a career in pool construction, Smith was intrigued. The opportunity to work outdoors, take on new challenges, and build something meaningful appealed to him.

He started with a trial run, working two days with the crew on a brand-new pool build. With no experience and wearing kitchen shoes, he was thrown into the deep end—digging trenches, getting covered in mud, and working harder than ever. But something clicked.

“I made up my mind after that first day of work,” Smith recalls. “After a long, hard day and seeing how much I had accomplished with this team, I knew I wanted to stick with it.”

Climbing the Ladder Through Dedication

After transitioning to a full-time role, Smith quickly expanded his skill set. He worked in pool construction, maintenance, and service, finding that his meticulous attention to detail made him particularly suited for pool care and chemistry management.

His natural curiosity led him to dive deeper into the renovations side of the business. Starting with smaller projects, such as liner replacements and tile work, he eventually moved on to full-scale pool transformations—replacing decks, reshaping pools, and upgrading entire systems.

“There’s something incredibly satisfying about taking a pool that’s been in the ground for 30 or 40 years and making it look brand new,” he says. “It’s like bringing something back to life.”

Mentorship and the Power of Leadership

A key figure in Smith’s journey has been Michael Gesmond, the owner of Heritage Pools. Smith first met Gesmond when they were neighbors, long before he joined the company. He remembers seeing Gesmond working out of his Honda Civic, taking on liner replacements before growing Heritage Pools into the respected business it is today.

“I’ve learned a lot from him—his drive, his commitment to excellence, and his ability to roll up his sleeves and do whatever it takes to get the job done,” Smith says.

Gesmond saw potential in Smith early on and actively encouraged his growth. He provided new opportunities, pushed him out of his comfort zone, and instilled confidence in his decision-making.

“He told me, ‘You have anything at your disposal to advance your career. Book the classes, get the certifications—just go do it.’ That kind of support is invaluable.”

The Role of Education in Elevating the Industry

One of the biggest lessons Smith has learned is the importance of continuous education. While hands-on experience has been a huge part of his development, formal training has elevated his expertise, particularly in electrical work, hydraulics, and safety compliance.

“A lot of older pools have single drains that aren’t code-compliant,” Smith explains. “Education allows me to confidently explain to homeowners why they need to upgrade their system—not to nickel and dime them, but to make their pool safer.”

Through manufacturer training, trade shows, and industry events, Smith has gained insights that allow him to better serve his customers. More importantly, it’s given him the knowledge to mentor his own team, ensuring that the next generation of pool professionals meets the highest standards.

Leading a Team with Commitment and Purpose

As head of renovations at Heritage Pools, Smith doesn’t just oversee projects—he actively supports his team, whether it’s digging trenches, troubleshooting pumps, or solving on-site challenges.

“I’m not here to babysit anyone,” he says. “I work with professionals. But I am here to support them, to problem-solve when things don’t go as planned, and to ensure that every job is done right.”

He leads by example, making sure that customer service, safety, and craftsmanship remain the top priorities. His approach is simple: he never asks his team to do anything he wouldn’t do himself.

The Value of Strong Industry Partnerships

Smith credits much of his professional growth to Pentair’s commitment to its dealers. Over the years, Pentair representatives have provided hands-on training, on-site troubleshooting, and product knowledge that have made a tangible impact on his projects.

“My reps have been phenomenal resources. Any time I’ve needed help diagnosing an issue or understanding a product, they’ve been there,” Smith says.

One product that’s been a game changer for his renovation projects is the IntelliFlo3 VSF pump.

“It can be retrofitted to inch-and-a-half plumbing and has built-in automation capabilities,” Smith explains. “That means customers get a modern, energy-efficient upgrade without having to overhaul their entire system.”

Trends in Pool Renovation and Future Outlook

Smith has witnessed shifts in the pool industry over the years, with more homeowners embracing automation and energy-efficient upgrades. Retrofitting older pools with smart technology, LED lighting, and variable-speed pumps is becoming increasingly common, as customers recognize the long-term value.

“Five years ago, people weren’t as receptive to automation. Now, with products like the IntelliFlo3, they see the convenience and energy savings,” Smith notes.

Beyond technology, he also sees a growing emphasis on pool safety upgrades, as more homeowners recognize the importance of dual drains, VGB-compliant systems, and advanced circulation solutions.

Advice for the Next Generation of Pool Professionals

Give it time – “Stick with it for a few weeks, learn the ropes, and see if you enjoy the work.”
Stay hungry – “Push yourself to grow. If you’re in maintenance, ask to shadow a service tech. If you’re in service, get hands-on experience in renovations.”
Take every opportunity to learn – “Attend training sessions, take manufacturer courses, and keep your certifications up to date.”
Embrace challenges – “Not every day is easy, but the work is rewarding. You’re transforming backyards and creating something people will enjoy for years.”

Pentair Pool Pro Award, A Well-Deserved Honor

Smith’s journey from line cook to Pentair Pool Pro Award winner is a testament to hard work, passion, and the power of ongoing education. His story serves as an inspiration for pool professionals at every stage of their career—reminding them that mentorship, training, and a commitment to excellence can open doors to incredible opportunities.

“At the end of the day, I just love what I do,” Smith says. “I love taking something old and making it new again. And I love knowing that with every renovation, we’re delivering the best possible experience for our customers.”

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