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Tara’s Emphasis on Marketing Vinyl Liner Replacement

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Tara’s Emphasis on Marketing Vinyl Liner Replacement

If you have not given vinyl liner replacement a thought as a new source of revenue for 2021, the story of Val Simoncic’s might have you change your mind.

The owner of Carolina Pool and Spa in Columbus, N.C. had been in the industry for a decade. But mainly as a service and maintenance expert, before meeting Gregg Minton in 2015. At this point, Minton, a regional sales manager for Alabama-based Tara Pool & Outdoor Products, introduced Simoncic to this line of work involving vinyl liner replacement and safety covers.

Tara’s Emphasis on Marketing Vinyl Liner Replacement

He taught Simoncic how to measure three different types of pools. He basically introduced him into the business of vinyl liner replacement, from which he has never looked back. On Tara’s list of ideal dealers is Carolina Pool and Spa. The enterprise has grown to specialize in modern construction and remodels solely with Tara liners.

Tara has been a manufacturer of vinyl liners since 1984. The company has gained popularity for its precise sizing and paying attention to details. With the use of virgin vinyl, Tara assures a durable, perfect fit and patterns with vibrant colors that maintain their brightness over the years.

As Simoncic notes, in the modern world, you can do unlimited things with vinyl liners. You can make any shape and size of the pool in a different variety of patterns and still fit the benches and tanning ledges. With the exception of a vanishing edge, whatever you can do on a gunite pool, you can do on a vinyl pool. Moreover, you can do this at a cheaper price compared to a gunite pool. 

It is not a wonder the vinyl liner replacement business is thriving. The lifespan of a majority of pool liners is around 7-10 years before they begin to appear faded, worn, and old-fashioned. Regular exposure to the direct sun also loosens the plasticizers that hold the vinyl together, ultimately making it fragile.

Vinyl liner replacement is fast and can be an additional profitable venture to the list of services offered by a pool builder and dealer company. Tara provides more than 26 modern patterns, including marble, stone styles, and tiles in different colors and shades. Pool owners can blend the edges and bottom of a pool. The firm has a 20-year pro-rated warranty that includes exclusive replacement coverage for 2 years to make it better. 

Viny Liner replacement: Modern visualizing device

Tara’s modern Envision Pool Designer allows clients and experts to view all of the firm’s patterns on the internet. In addition, each is designed on either a freeform or rectangular pool. For demonstration purposes, it uses the reflective properties of water and the sun. For instance, using a pebble pattern gives the water a crisp and light aqua color instead of the dark appearance some people might envision.

Recently, Simoncic used the Envision Pool Designer to sell a new Tara pattern, called “Aquamarine,” to a client without having to provide a liner sample.

The clients saw it online and instantly figured out they would want a similar one. At the time, the company had no sample, something which did not bother the clients. While in the pool owners’ backyard, they got access to the visualizer on their phone and immediately sold them the liner. His company will probably be among the first builders to install that pattern. 

Tara’s modish liner patterns have been very substantial in countering negative customer views on vinyl liners. Simoncic recalls one client who had always owned gunite pools. At the time, she wanted a smaller pool; he offered if she would like to have a vinyl pool instead. She was of the opinion that vinyl pools had an unpleasant look. Simoncic was able to convince her to change her mind by showing her his book of samples.

A good venture for sales increase

In 2020, Tara was busy expanding its potential sales and increasing its manufacturing volume. The company even recently launched a major rebranding. Despite everything, Tara maintains an incredible reputation based on its relations with pool industry experts. 

To order a liner is an easy process. The constructor takes the measurements and forwards them to Tara, which generates a computer-aided design drawing with the suitable depths, angles, and shape. The constructor, after that, approves the drawing and signs off. Delivery of the liner is in a week, and it is ready for installation. In addition, there is exceptional customer service. 

Consider vinyl liner replacement and installation today!

Vinyl liner replacement and installation will provide a good chance to increase your sales. All you need is to have one good liner installation, and that will market your business. In case of any questions, you can always inquire with Tara. They will visit a site and assist you in taking the measurements and also guide you on how to install the liners. Do not be afraid to try out this new business venture. 

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Pool News coverage brought to you by Pool Magazine's own Marcus Packer. Marcus Packer is a 20 year pool industry veteran pool builder and pool service technician. In addition to being a swimming pool professional, Marcus has been a writer and long time contributor for Newsweek Magazine's home improvement section and more recently for Florida Travel + Life. Have a story idea or tip you'd like to share with Pool Magazine? Email [email protected] your story idea.

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JED Pool Tools Receives Excellence Award

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JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, was pleased to recently receive a ‘Customer Excellence Award’ from Estes Freight company, the largest privately held freight transportation company in North America. This award recognizes customers that demonstrate strong shipment values, revenue growth, and foster a collaborative relationship. This award celebrates a few select customers for outstanding engagement, enabling a strategic partnership, and committing to mutual success.

“We’re pleased to earn such high recognition from a leader like Estes,” said Glenn Jonelunas Manager of Warehouse Operations at JED Pool Tools. “We’re honored to be recognized for this award, which is a reflection of the well-established and trusted partnership we’ve built together.”

The Estes Customer Excellence Award was created to recognize and celebrate customers who exemplify outstanding collaboration, commitment and service.  Estes presented JED Pool Tools with a celebratory cake and plaque.  

About JED Pool Tools

JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts.  JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED isproud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.

About Estes

Estes is North America’s largest privately owned freight carrier. As an asset-based transportation provider with a global footprint, Estes combines nearly a century of regional freight shipping expertise with the resources, reach, and reliability of a national carrier. Backed by its more than 300 North American terminals and nearly 7,000 next-day lanes, as well as its fleet of more than 10,500 tractors, Estes is committed to getting America’s freight where it needs to go, when it needs to get there. And with its continued investment in leading-edge technology, as well as the support of its more than 24,000 employees.  To learn more about Estes visit www.estes-express.com.

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AquaCal AutoPilot and Devin Cahn Associates Join Forces

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ST. PETERSBURG, FL ‒ We’re thrilled to announce a new partnership between AquaCal AutoPilot, Inc. and Devin Cahn Associates (DCA)—a highly respected sales agency with deep roots in the pool and spa industry.

Beginning next month, DCA will represent AquaCal and AutoPilot products in key markets across the U.S. Their team brings trusted relationships, real-world experience, and a hands-on approach that aligns with how we do business.

Founded by Devin Cahn, a long-time leader in the pool and spa space with over 40 years of industry experience, DCA has grown into a national team of professional reps focused on building strong relationships and driving results.
👉 Learn more about DCA

Please join us in welcoming the DCA team to the AquaCal AutoPilot family. 
We’re looking forward to a strong partnership built on shared values, expert support, and continued growth.

Media Contact:

Michiko Prussing

Product Manager AquaCal AutoPilot, Inc.

[email protected]

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RB Retail Software Appoints Sleeman to Lead Business Sales

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MONROEVILLE, PA – RB Retail & Service Solutions software, supplier of business software designed specifically for the pool and spa industry, is pleased to announce it has hired Taylor Sleeman as the company’s new Business Sales Consultant. In this new role, Sleeman partners with pool and spa companies to help them modernize and grown their business operations. “I take a consultative approach to sales by focusing on understanding each company’s challenges and aligning these needs with the RB Retail & Service software tools to improve efficiency and profitability for pool and spa businesses,” says Sleeman who has over 10 years of sales experience and a proven track record of helping businesses adopt technology that drives measurable growth.  

“We are very pleased to have Taylor on our team as she has already connected with many pool and spa businesses to help adopt and implement our industry-specific software for the 2026 season,” says Rachael Pritz, Vice President for the company.  “She is already an invaluable asset to our company.”  To contact Taylor and learn more about how RB Retail & Service Solutions software can help your pool and spa business this coming season, email [email protected].

866-933-9099

Monroeville, PA

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