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Pool Trade Shows & Industry Events To Attend in 2025-2026

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Pool Industry Trade Shows & Events To Attend This Year

Trade shows are a great way to connect with what is going on in the pool and outdoor living industry. Pool professionals attend regional and national conventions to familiarize themselves with the latest innovations and take advantage of in-show educational courses. One of the best ways to plan which event to attend is to familiarize yourself with the various pool industry conventions and trade shows being organized this year.

This resource list of pool industry trade shows will give you a better understanding of which events will be occurring through the rest of 2025 and into the beginning of 2026. Many of these trade shows offer a discount for pool association members. Check the specific show for more information about lodgings, event itineraries, and exhibitor information.

Pool Trade Show & Event Calendar for 2025-2026

The following is a list of pool industry trade shows & events for the remainder of 2025 and the start of 2026. Last updated July 10, 2025.

September 2025

Pool Industry Epo

September 11, 2025 – September 13, 2025

Pool Industry Expo

Monterrey Conference Center
Two Portola Plaza, Monterey, CA

P.I.E. is a fantastic destination education opportunity for folks in the pool & spa industry. This year’s Pool Industry Expo will be held for the 38th time. Over the years P.I.E. has experienced tremendous success and national recognition since it first began back in 1987. PIE will feature 30 exhibitors on the showroom floor this […]


October 2025

POOLCORP International Sales Conference

October 6, 2025 – October 8, 2025

POOLCORP International Sales Conference

Venue To Be Announced

PoolCorp’s annual International Sales Conference (ISC) is on the horizon, bringing together their vast community of sales professionals, vendor partners, and industry experts. This exclusive multi-day event is designed to foster deep collaboration—featuring a robust trade-show floor, targeted breakout sessions, and opportunities for technical training and product demonstrations. Attendees come from PoolCorp’s distribution network, making […]


Master Pools Guild - Annual National Meeting - Whistler, British Columbia

October 8, 2025 – October 11, 2025

Master Pools Guild – Annual National Meeting

Fairmont Chateau Whistler
4599 Chateau Blvd Whistler, BC V8E 0Z5, CA

Master Pools Guild’s next national meeting will be held October 8–11, 2025, in the breathtaking mountain resort town of Whistler, British Columbia. This unique locale offers attendees the beauty and adventure of the Coast Mountains as a backdrop. The event spans four days and includes optional technical workshops led by Watershape University on Monday and […]


International Pool Spa Patio Expo - PSP Deck Expo 2025 in Las Vegas, NV

October 22, 2025 – October 24, 2025

International Pool Spa Patio Expo

Las Vegas Convention Center
3150 Paradise Rd, Las Vegas, NV

The 2025 International Pool Spa Patio Expo is the largest pool industry trade show in the United States. Last year’s event in Dallas saw fantastic attendance and was the most well-attended show in the United States. Each year the International Pool Spa Patio Expo show draws tens of thousands of attendees who come from all […]


Pool Nation Conference

October 24, 2025 – October 25, 2025

Pool Nation Conference

Las Vegas Convention Center
3150 Paradise Rd, Las Vegas, NV

The Pool Nation Conference is a business-focused event designed specifically for pool service professionals who want to take their operations to the next level. Held in tandem with the PSP Expo, the conference equips attendees with the knowledge and tools to transition from simply running a route to running a scalable, profitable business. The sessions […]


November 2025

Piscina & Wellness - Barcelona

November 17, 2025 – November 20, 2025

Piscina & Wellness – Barcelona

Gran Via Venue – Barcelona 
Av. Joan Carles I, 64 08908 L’Hospitalet de Llobregat Barcelona, Spain

Come and immerse yourself in the leading pool and wellness meeting. This November, Piscina & Wellness returns with more exhibitors, news and activities . Discover the latest trends and solutions in a 58% larger exhibition and experience innovation with our experiential program: showrooms, tours, live demonstrations and a wellness center with immersive reality. Piscina & Wellness: The largest expo for connecting with the International Pool & Spa Sector […]


December 2025

Canadian Pool & Spa Conference & Expo

December 1, 2025 – December 4, 2025

Canadian Pool & Spa Conference & Expo

Niagara Falls Convention Centre
6815 Stanley Ave, Niagara Falls, Ontario, Canada

The Canadian Pool & Spa Conference & Expo offers a premier opportunity for professionals across the pool and spa industry to gather, network, and collaborate. Attendees can expect a dynamic lineup of educational seminars, interactive workshops, and hands-on training sessions. The event also features a vibrant tradeshow floor where top manufacturers, distributors, and suppliers present […]


January 2026

POOLCORP Retail Summit

January 4, 2026 – January 6, 2026

POOLCORP Retail Summit

To Be Announced

PoolCorp’s Retail Summit is an exclusive, invite-only event designed specifically for leading pool and spa retailers within the company’s extensive distribution network. The multi-day summit brings together top-tier store owners, vendor partners, and PoolCorp leadership to explore new products, strengthen vendor relationships, and share strategies for retail success. Attendees are given a first look at […]


Desert Pool & Spa Show

January 10, 2026

Desert Pool & Spa Show

Mesa Convention Center
201 N Center Street, Mesa, AZ

The Independent Pool and Spa Service Association (Region 8) Desert Pool & Spa Show caters to pool and spa professionals in the Arizona market. This event brings together pool pros, various pool manufacturers, and product representatives within the industry. The success of the show has resonated with professionals, with 2024 marking its 19th anniversary. Over […]


Mid America Pool Spa & Outdoor Living Show

January 13, 2026 – January 15, 2026

Mid America Pool Spa & Outdoor Living Show

Lucas Oil Stadium
500 S Capitol Ave, Indianapolis

The Mid America Pool Spa & Outdoor Living Show draws attendees from all over the world but is primarily geared towards all pool industry professionals from most of the mid-western states. 24 Show seminars offered over two days, covering topics for owners, managers, sales, service technicians, retail storefronts and more! Specialized Training from Pentair- IN PERSON! Party in […]


World of Concrete

January 20, 2026 – January 22, 2026

World of Concrete

Las Vegas Convention Center
3150 Paradise Rd, Las Vegas, NV

For over 50 years, World of Concrete has been a leading resource for the global concrete and masonry construction industries. WOC bring together buyers and sellers through a range of live and digital events facilitated by worldofconcrete.com and ConstructioNext. The aim of this event is to empower this vital community with the connections, insights, and […]


Southeast Pool & Spa Show

January 21, 2026 – January 23, 2026

Southeast Pool & Spa Show

Music City Center
201 Rep. John Lewis Way S, Nashville, TN

Every year, the Southeast Pool & Spa Show attracts a growing number of attendees and exhibitors. Word has spread that Nashville is the place to be to discover new products, engage with suppliers, and access early buy rates in the Southeast. Why choose the Southeast Show? Here are some reasons: Boost brand recognition Enter new […]


The Pool & Spa Show powered by NESPA

January 27, 2026 – January 29, 2026

The Pool & Spa Show

Atlantic City Convention Center
1 Convention Boulevard, Atlantic City, NJ

The Pool & Spa Show in Atlantic City is definitely one of the best pool industry trade shows of the year and not to be missed! The event hosted by the Northeast Spa and Pool Association (NESPA) draws mass attendance with its educational courses, product exhibits, events and networking opportunities. A favorite amongst trade show […]


February 2026

United Aqua Group - Annual Conference

February 8, 2026 – February 12, 2026

United Aqua Group – Annual Conference

Sawgrass Marriott Golf Resort & Spa 
1000 Tournament Players Club Blvd, Ponte Vedra Beach, FL

United Aqua Group’s 2026 Annual Conference is set to take place February 8–12 at the Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, Florida. This exclusive, members-only event brings together some of the most respected names in the pool and spa industry for five days of education, networking, and strategic planning. Hosted in […]


Western Pool & Spa Show

February 12, 2026 – February 14, 2026

Western Pool & Spa Show

Long Beach Convention Center
300 E Ocean Blvd, Long Beach, CA

The Western Pool & Spa Show is the largest pool industry trade show on the west coast and will be celebrating its 46th anniversary. Since 1978 the Western Pool & Spa Show has been an industry gathering point that brings that entire industry together. The Western show is one of a kind event where attendees […]


AOAP Professionals Annual Conference and NDPA Water Safety Conference

February 14, 2026 – February 21, 2026

AOAP Professionals Annual Conference and NDPA Water Safety Conference

The Broadmoor
1 Lake Ave, Colorado Springs, CO

Join aquatic professionals from around the world at the Annual Conference of the Association of Aquatic Professionals and the Water Safety Conference of the National Drowning Prevention Alliance. Gain unique education, networking, and professional development opportunities while staying updated on the latest industry trends, legislation, and issues. AOAP’s content-rich program covers vital topics like safety […]


Southwest Pool & Spa Show 2026 in San Antonio, TX

February 15, 2026 – February 19, 2026

Southwest Pool & Spa Show

Henry B. Gonzalez Convention Center
900 E Market St, San Antonio, TX

The Southwest Pool & Spa Show remains one of the most popular regional pool trade shows in the country. This year’s convention will be held in San Antonio, TX at the Henry B. Gonzalez Convention Center. Featuring their annual awards show, educational courses, exhibitors, and world-class networking events, SWPSS is always an industry favorite with […]


Carecraft Meeting

February 16, 2026 – February 20, 2026

Carecraft Annual Meeting

Fontainebleau Miami Beach
4441 Collins Ave, Miami Beach, FL

Carecraft’s 2026 Annual Meeting will take place February 16–20 at the legendary Fontainebleau Miami Beach, offering an iconic oceanfront setting for one of the industry’s most anticipated private events. The five-day gathering kicks off on Sunday with member and vendor arrivals, followed by a welcome dinner to set the tone. From Tuesday through Thursday, attendees […]


February 18, 2026 – February 20, 2026

National Plasterers Council Annual Convention

Westin Anaheim Resort
1030 W Katella Ave, Anaheim, CA

The National Plasterers Council has been assisting consumers and its members in solving industry-related issues with pool plaster surfaces for decades. National Plasterers Council 37th Annual Conference is the utmost authority for in-ground swimming pool and spa contentious interior pool surface applicators, material manufacturers, suppliers and distributors. Their annual convention brings together thought leaders and exhibitors from […]


March 2026

Everything Under The Sun Expo

March 6, 2026 – March 7, 2026

Everything Under The Sun Expo

Orange County Convention Center
9800 International Dr, Orlando, FL

The Everything Under The Sun Expo hosted by the FSPA first got its start in 1972 and has been bringing the pool & spa industry together for over 54 years! Last year’s event featured a phenomenal itinerary of training seminars, educational courses, and a stellar line-up of exhibitors. The show in 2026 promises to be […]


Coverings Logo

March 30, 2026 – April 2, 2026

Coverings

Las Vegas Convention Center
3150 Paradise Rd, Las Vegas, NV

Mark your calendar for the most significant and inspiring event of the year, Coverings 2026. As the premier event for tile, stone, and flooring industry in North America, you won’t want to miss it. Explore over 1,000 global exhibitors from 40 different countries and witness breathtaking product innovations that can transform your business. Gain invaluable […]

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Press Releases

Coverings 2026 Previews Conference Education Ahead of Las Vegas Show

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coverings-2026-conference-education-vegas-show

Dec. 18, 2025 – LAS VEGAS – Coverings (coverings.com), the largest and most influential event in North America dedicated to ceramic tile and natural stone, has unveiled extensive educational programming for Coverings 2026, taking place March 30–April 2, 2026, at the Las Vegas Convention Center in Las Vegas, Nevada.

Coverings 2026 attendees will gain impactful insights to strengthen professional skills, deepen market intelligence and support leadership growth across the tile, stone, designand construction industries. Show registrants and prospective attendees can explore the full scope of educational sessions and partner programs for Coverings 2026, including dates, times and locations of all scheduled conference events, by visiting the official 2026 show schedule

Conference programming planned for Coverings 2026 will blend multiple modes of instruction—from technical presentations and partner-led sessions to dialogue-driven Q&As and live demos—creating a learning environment that equips showgoers with the strategic and practical knowledge required to navigate a rapidly shifting tile and stone industry.

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One major highlight of the Coverings 2026 conference programming will be a marquee session featuring Gary Sinise, acclaimed actor, humanitarian and founder of the Gary Sinise Foundation. 

Building Hope: A Conversation with Gary Sinise, NTCA, and NSI on Serving Veterans Through Skilled Craftsmanship,” sponsored by MAPEI Corporation at the headline level and PROFLEX® Products, Inc. at the supporting level, is scheduled for April 1, 8:30–9:15 a.m. PDT and will bring Sinise and leaders from the National Tile Contractors Association (NTCA) and the Natural Stone Institute (NSI) together. 

The conversation will shed light on their collaborative work through the Gary Sinise Foundation’s R.I.S.E. (Restoring Independence, Supporting Empowerment) program, which constructs custom-built, specially adapted mortgage-free smart homes for the United States’ most severely wounded heroes and recently marked a major milestone with the dedication of its 100th smart home.

Those in attendance of the session will learn how tile and stone professionals have contributed to the smart homes the Foundation builds, and garner practical guidance on ways to participate in future builds, from providing skilled labor and material donations to offering broader advocacy.

Registered professionals for Coverings 2026 will also have full access to nearly two dozen other targeted sessions organized within three core learning tracks: Installation & Fabrication, Materials & Trends and Workforce & Profits.

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Sampling of Several Featured Sessions

The Most Directional Color and Design Trends,” taking place March 30, 9:30–10:30 a.m., will be one of many opening-day sessions for showgoers to attend as they kick off an information-rich first day. Leatrice (Lee) Eiseman, executive director of the Pantone Color Institute, will present her latest color and design trend program, “Sense-Abilities,” which examines the lifestyle cues and emotional triggers shaping consumer design choices. Eiseman will highlight the most directional color and design influences expected to guide product development and project decision-making in the year ahead, drawing on themes that span both nostalgic references and forward-looking inspiration.

Another must-attend education session slated for the first day of Coverings, March 30, is “Get Inspired and Turbocharge Your Business,” taking place from 8–9 a.m. The program will spotlight standout selections from the Tile Heritage Foundation’s (THF) archive of more than 44,000 digital images, demonstrating how historical context can enrich storytelling, reinforce project authenticity, and inspire new concepts that resonate within today’s design landscape. Attendees will gain insight into how THF’s free resources can support and shape strategic business growth and establish long-term industry presence by connecting contemporary tile work with the foundation’s archival legacy. 

A dedicated Architecture & Design (A&D) Day, March 31, will expand Coverings 2026’s educational offerings with six American Institute of Architects (AIA)–accredited courses. These sessions are designed to equip architects and designers with practical knowledge and specification tools that strengthen project outcomes across residential and commercial work. The full lineup will be presented by the Ceramic Tile Distributors Association (CTDA), National Tile Contractors Association (NTCA) and Natural Stone Institute (NSI).

The A&D Day schedule will include CTDA’s “Why Tile” from 8–9 a.m. and “Health and Environmental Benefits of Ceramic Tile” from 11 a.m.–12 p.m. NSI will present “The Art of Specifying Natural Stone” from 8–9 a.m. and “Natural Stone and Green Design” from 9:30–10:30 a.m. NTCA will round out the program with “Introduction to Tile Industry Standards, Methods and Best Practices” from 9:30–10:30 a.m., followed by “Specifying & Installing Gauged Porcelain Tile Panels/Slabs” from 12:30–1:30 p.m.

Day 2 at Coverings 2026 will also highlight “Inspire, Lead, Grow: Opportunities for Emerging Professionals in Tile and Stone,” scheduled for 12:30–1:30 p.m. This interactive program is designed for emerging professionals and future leaders who want to define meaningful career paths, strengthen critical skill sets, attract and mentor new talent, and gain a deeper understanding of how leadership at all levels drives innovation and progress.

Those attending the Day 3 panel discussion, “Inside the Industry: Leaders on Tile Today,” 9:30–10:30 a.m., will glean perspective from leaders across all tile and stone sectors as they examine current market dynamics, supply chain considerations, evolving customer expectations and emerging business opportunities. The conversation will offer practical insight into how these industry forces are shaping both residential and commercial applications and will present strategies to support long-term success.

Partner education will further enrich the Coverings 2026 learning experience across Days 2 and 3, starting with a special edition of Facades+, presented in partnership with The Architect’s Newspaper, March 31. “Facades+ Las Vegas” will feature a half-day program of design case studies and educational sessions led by leading architects, engineers and contractors (AEC), focusing on the latest advancements in façade technology, materials and best practices. Attendees will have the opportunity to earn three Health, Safety and Welfare (HSW) credits from AIA, learn directly from AEC experts and explore a range of materials with full access to the Coverings show floor.

Additional partner-led education will follow during Day 3 with the University of Ceramic Tile and Stone’s (UofCTS) “How to Be a Professional Architectural Sales Rep to Develop ‘Bullet Proof’ Specifications and Get the Order.” This four-hour workshop will focus on how to write a proper specification, how to protect it, and ultimately how to secure the order. The first 20 people to register will also receive a complimentary copy of the comprehensive guide workbook. Separate registration is required for both events and attendees can learn more and register at Coverings.com/education-partners.

Access the Coverings website to explore the full range of educational opportunities for Coverings 2026 and to take advantage of early-bird registration benefits, including cost-free registration through February 1, 2026. 

A standard advance registration fee of $49 will apply from February 2–March 29. Onsite registration will be offered March 30–April 2 for $49 online or $99 in person. Complete registration details, including policies and pricing, are available at Coverings.com/registration-information

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PSP Deck Expo Kicks Off Next Week in Las Vegas, NV – Time to Get Excited!

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PSP Deck Expo Kicks Off Next Week in Las Vegas, NV - Time to Get Excited!

Las Vegas is calling—and for professionals in the pool, spa, patio, or decking industries, PSP/Deck Expo later this month is the event that sets the pace for the entire next season. Pre-conference intensives from PHTA, GENESIS, and the National Plasterers Council run October 19–21, followed by the Core Conference and Expo October 22–24 at the Las Vegas Convention Center (North Hall). It’s the week where education, innovation, and community all converge—where professionals sharpen their skills in the morning, kick the tires on new tech in the afternoon, and make the connections that turn into next year’s wins.

Your Playbook for the Biggest Week in Pools, Spas & Decking

The PSP/Deck education ecosystem is designed to stack value day after day—so attendees come home with practical upgrades to how they design, build, service, sell, and lead. As Show Manager Megan Magaña told us, “One of the biggest draws is the educational tracks, which are world-class and taught by some of the best instructors in their respective fields.”

Pre-Conference to Post-Conference: How the Learning Stacks

With classes suited for all aspects of the industry, the curriculum is diverse and well-rounded. Courses are planned with input from an education advisory board that includes builders, service pros, retailers, and owners. Magaña emphasized the cross-pollination: “Our program is an exchange of ideas. A builder might pick up something from a retail session; a service tech might learn a new repair solution. That’s the point—get everyone in the room solving problems together.”

There is a wealth of pool industry education to be head on the expo floor in Las Vegas this year.

Advice For Getting The Most From Educational Courses

“It’s best to start with certification or deep-dive classes during the pre-conference,” said Magaña. “Hit the core sessions in the mornings for strategic and technical training. Then spend afternoons on the show floor’s demo theaters and solution-driven talks—where you can walk ten steps from a session to the booth that sells the tool, product, or software you just learned about.”

Three Keynotes, Three Ways to Level Up

This year brings three distinct keynote experiences—one each morning—to frame your strategy for 2026:

Industry Insights Panel with real-time audience polling and market benchmarks. You’ll walk out with data points you can take to pricing meetings and planning sessions.

Dallas Cowboys legend Darren Woodson on building cultures of excellence. Expect practical parallels between championship teams and high-performing businesses—hiring, standards, accountability, and daily habits.

Women of Water, powered by PHTA and POOLCORP, focused on purpose, leadership, and building authentic confidence across teams and roles.

Magaña called it “the most robust keynote program we’ve ever had—know the landscape, build winning teams, and develop leaders.”

First-Timer Tips From the Show Manager

If this is your first PSP/Deck, you’ll be in good company. Magaña’s advice is simple and field-tested: “Do a little prep work before you get here. Hop on the website, circle the sessions you want, the vendors you must meet, and make a goal to meet four new friends.” And bring comfortable shoes. “It’s easy to wear your feet out walking the expo floor, there’s just so much to see.”

One more advantage to plan around: the show’s matchmaking platform, included with registration. When attendees indicate what they’re looking for—and exhibitors indicate what they offer—the team can line up on-site meetings so you roll into Vegas with a slate of introductions already scheduled. “When service techs, builders, retailers, deck pros, manufacturers, and distributors are all mingling, connections happen naturally,” Magaña said. “Matchmaking just accelerates it.”

Hours at a Glance

Always confirm on the official schedule/app for last-minute updates.

Show Floor Hours

DateExpo Hall Hours
Wednesday, Oct. 22, 202510:30 AM – 5:00 PM
Thursday, Oct. 23, 202510:30 AM – 5:00 PM
Friday, Oct. 24, 202510:30 AM – 2:00 PM

Education Hours

DateEducation Windows
Wednesday, Oct. 22, 20258:00 AM – 9:00 AM; 11:00 AM – 2:00 PM
Thursday, Oct. 23, 20258:00 AM – 9:00 AM; 11:00 AM – 2:00 PM
Friday, Oct. 24, 20258:00 AM – 12:00 PM

Agenda (Oct. 19–24, 2025)

DateTimeItem
Sun., Oct. 198:00 AM – 5:00 PMPre-Conference Classes (PHTA & GENESIS)
Mon., Oct. 208:00 AM – 5:00 PMPre-Conference Classes (PHTA & GENESIS)
Tue., Oct. 218:00 AM – 5:00 PMPre-Conference Classes (PHTA & GENESIS)
Tue., Oct. 215:30 PM – 7:00 PMPHTA Awards of Excellence
Wed., Oct. 228:00 AM – 9:00 AMCore Conference Education
Wed., Oct. 229:15 AM – 10:15 AMDay One Keynote: Industry Insights Panel
Wed., Oct. 2210:30 AM – 5:00 PMExpo Hall Open
Wed., Oct. 2211:00 AM – 2:00 PMCore Conference Education
Wed., Oct. 223:00 PM – 5:00 PMPHTA WAVE Young Professionals Reception
Wed., Oct. 226:00 PM – 8:00 PMWelcome Party
Thu., Oct. 238:00 AM – 9:00 AMCore Conference Education
Thu., Oct. 239:15 AM – 10:15 AMDay Two Keynote: Darren Woodson—Creating a Culture of Excellence
Thu., Oct. 2310:30 AM – 5:00 PMExpo Hall Open
Thu., Oct. 2311:00 AM – 2:00 PMCore Conference Education
Thu., Oct. 2311:30 AM – 1:00 PMIHTA Lunch & Learn: Power Up Your Business, Strengthen the Industry
Fri., Oct. 248:00 AM – 12:00 PMCore Conference Education
Fri., Oct. 249:15 AM – 10:15 AMDay Three Keynote: Women in Water
Fri., Oct. 2410:30 AM – 2:00 PMExpo Hall Open

Pre-Conference (Oct. 19–21): PHTA, GENESIS, and National Plasterers Council
Post-Conference (Fri–Sat): Pool Nation

Can’t Miss Events at the PSP Deck Expo

Welcome Party at AYU Dayclub (Resorts World). The industry’s favorite kickoff returns—pools, cabanas, and the perfect backdrop to hydrate, caffeinate, and celebrate before you fan out to Vegas nightlife. It’s a high-energy mixer and an easy way to lock in your first dozen meaningful conversations of the week.

PHTA Awards of Excellence. A showcase of top-tier residential and commercial projects from across the country, honoring standout craftsmanship, design innovation, and professional excellence. It’s a fast way to see what “best in class” looks like—and to gather fresh ideas for your 2026 portfolio.

Pool Nation Awards (Black Tie). A crowd-pleaser that recognizes excellence across product categories, teams, reps, and the ever-popular Pool Guy/Pool Girl of the Year honors. Think red-carpet energy with an industry-insider heartbeat.

Beyond those anchors, expect association receptions, meetups, and stage programming on the floor. A complete list of this year’s special events can be found on the show website.

Innovations, New Faces & the Million Dollar Pool Design Challenge

Innovative Product Showcase & Awards. If you want the “what’s next” snapshot in one pass, start here. The Showcase gathers the year’s most buzzworthy solutions so you can see, compare, and bookmark the gear shaping 2026—automation, energy-savvy equipment, alternative sanitization, water/feature lighting, software, materials, and more. It also gives rising brands the visibility lift they need. As Magaña noted, “New brands are positioned alongside established leaders—it’s a credibility boost that could take years otherwise.”

New Exhibitors, Real Opportunities. PSP/Deck’s floor layout intentionally drives traffic to emerging manufacturers and tech startups. That matters if you’re sourcing innovation—especially in categories like AI-assisted mapping, remote monitoring, inverter-driven equipment, and advanced surfaces. It matters even more if you’re the new brand: distribution conversations that might take months can start and finish in three days.

The Million Dollar Pool Design Challenge (co-sponsored by Pool Magazine). Designers, this is your Super Bowl. A realistic client brief, a $1,000,000 budget cap, and five finalists presenting live on the floor. It’s a master class in storytelling, site strategy, engineering, and material choices—and an incredible way for pros and students to showcase their thinking. If you spec, design, sell, or build, block time for this session; you’ll come away with fresh ideas you can put to work immediately.


Attendees Can Visit Their Favorite Pool Manufacturers and Reps on the Show Floor

Whether you’re running a construction crew, managing a retail floor, growing a service route, or leading a regional brand, PSP/Deck is where you earn the edge for next year—skills, suppliers, and strategy. Magaña framed it perfectly: “It feels like a reunion. You bump into friends, meet mentors, and see the future of the industry in one place. It’s October on the calendar, but for us, it’s the beginning of the next year.”

Pool Magazine—the digital trade publication partner for the show—has your complimentary Expo pass with code “POOLMAG25”. We’ll see you on the floor in Vegas.

Want to take a deeper dive? Listen to our interview with show manager Megan Magaña on the Pool Magazine podcast or visit the official show website for more details.

Photo Credits: Joshua Sandoval | Pool Magazine

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Pool Service News

Michelle Kavanaugh Joins Western Show Board

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Long Beach, CA – June 25, 2025 – The Western Pool & Spa Show proudly announces the appointment of Michelle Kavanaugh to its Board of Directors, bringing decades of industry expertise, strategic leadership, and a passion for education and empowerment to one of the pool industry’s most respected events.

According to Show Director Eric Nielson, “Michelle brings a wealth of experience in the swimming pool industry in both association management and education. She possesses unique skill sets that will be invaluable in sustaining the show’s growth and fulfilling its mission to promote education in the industry. We couldn’t be more pleased.”

Michelle Kavanaugh is a renowned business strategist, marketing mentor, and advocate for both trade professionals and women. With over 20 years of experience in strategic planning, marketing, and leadership, she has consistently driven transformation and growth across organizations, helping small business owners thrive through personalized coaching and her signature SMART solutions.

She is the founder of Michelle Kavanaugh Inc., where she works closely with entrepreneurs to bring clarity, structure, and momentum to their businesses. Her previous leadership roles include serving as Executive Director of the California Pool & Spa Association and spending 14 years with the National Swimming Pool Foundation, where she led mission development, managed the Certified Pool Operator (CPO) Certification program, and produced major industry events, such as the World Aquatic Health Conference.

Outside of the industry, Michelle’s passion for impact extends into advocacy. Inspired by the book Half the Sky, she dedicated four years to supporting survivors of domestic violence through TESSA of Colorado Springs. Today, she serves on the board of Awaken Your Lioness, a nonprofit that empowers formerly incarcerated women to rebuild their lives and communities.

Originally from South Dakota and raised in Colorado, Michelle relocated to Texas in 2023. She is a proud mother, a dynamic public speaker, and a lifelong learner known for her professionalism, optimism, and results-driven leadership.

Now celebrating its 48th year, the Western Pool & Spa Show is the largest pool industry trade show on the West Coast. Since 1978, the nonprofit, all-volunteer organization has remained a leader in both education and industry exhibition, offering an expansive show floor and what many consider the best educational programming in the pool and spa industry.

Michelle Kavanaugh’s appointment reinforces the Show’s ongoing commitment to innovation and education as it looks toward the future.

For more information about the Western Pool & Spa Show, visit www.westernshow.com.

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