Pool Service News
How One Pool Company Is Using Its Field Service Management System to Service Regionally and Sell Nationally
Small businesses are an engine of growth in the U.S.: accounting for 99.9% of all companies, delivering 46% of the nation’s GDP, and employing 45.9% of all Americans in the workforce. While service-oriented small businesses often begin by selling to a local client base, they typically must transform processes to expand. SaaS-based field service management (FSM) platforms with automated processes help small businesses scale efficiently to serve a regional customer base while maintaining service quality with a personal touch. And if service companies branch out into offering products, they can also use these same tools to streamline customer interactions, ship products, and compete against a wider range of companies.
Increasing Operational Efficiency with Zuper’s FSM Platform
Cowboy Pools is an Austin, TX-based company owned and operated by Aaron Weiss and Amanda Shaftel. The company has developed a popular smaller-scale, above-ground preassembled stock tank pool, The Honcho, that can be quickly and cost-effectively installed in most backyards.
With business booming, Weiss and Shaftel went looking for a solution to optimize operations and workflows further. The company was using a legacy solution with disconnected processes, increasing staff work strain and delaying job completion. It typically took Cowboy Pools one hour to schedule a pool install in their Austin and Houston markets as staff navigated disjointed processes, email, and other tools.
Cowboy Pools’ owners wanted to use automation to increase staff productivity and improve the customer experience. This was the start of our partnership with Cowboy Pools. With Zuper, they easily automated and linked customer service, field service teams, and back-office staff to work productively to complete jobs end-to-end.
For Cowboy Pools, three process changes were key to the company’s rapid growth over the last 12 months:
Automating Scheduling and Dispatching
The Cowboy Pools team uses Zuper’s integrated calendar and automated scheduling and dispatching functionality to plan site visits, installations, and repairs. These tools give Cowboy Pools a top-down view of business activities and staff to maximize field service efficiency. “We can now do all scheduling and dispatching within Zuper, which wasn’t possible with our previous tool. As a result, we have become more organized and responsive to customer needs,” says Aaron Weiss, Co-founder of Cowboy Pools.
With automated scheduling and dispatching, the company has decreased the timeframe to order and install a pool regionally by 80%. Not only is manual back office schedule management streamlined, but technician utilization is improved because the technology ensures staff are allocated to the job best fit for their skills and schedule. In addition, increasing responsiveness has strengthened customer relationships. The company’s net promoter score (NPS) has increased.
Since today’s customers expect a heavily automated experience, automating scheduling and accelerating job completion time can help small businesses start relationships on the right foot, leading to great online reviews, higher NPS scores, and more new business due to social proof.

Using a Mobile App
At Cowboy Pools, each field service technician completes 2-7 daily jobs. As a result, staff must be able to work efficiently across locations and in different conditions.
Zuper provides job management tools that techs can access and use, even when cell service isn’t available, keeping them productive and able to complete jobs more easily. With mobile, all job details exist in one place. For Cowboy Pools, this ensures customer satisfaction is maintained because every technician has access to the history of the account and previous service and can share before and after pictures directly with the customer. The mobile app ensures regular communication with the customer enhancing the overall experience.
“Our field services team uses the mobile app to see all of their jobs at a glance, including the data and tools they need to complete jobs effectively and efficiently,” says Weiss. Tools such as asset management and service checklists help keep staff focused on completing their day’s jobs and ensuring that every customer receives the same high standard quality of care.
Field technicians want to use apps that offer guided workflow, so they don’t have to carry physical paperwork or navigate broken processes. Small businesses that move from paper-based processes to automated job management can typically achieve productivity gains of 20-30% on average. Pairing automation with training and upskilling can also help improve technician retention.
“We view our FSM tool as key to keeping our field teams happy. These employees are in high demand in our regional market and finding ways to make their jobs easier is important for morale.” In the last several months, Cowboy Pools has improved field staff retention by 30%.
Sending Automated Invoices and Payment Reminders
Invoice automation simplifies the billing process significantly for Cowboy Pools by calendar customization reducing manual work for back-office staff, eliminating errors and automating payment reminders. As a result, they can focus on proactive customer outreach to earn business and reduce day sales outstanding (DSO), improving the organization’s capital position.
Back-office teams that automate formerly disconnected invoicing and payment processes can expect to reduce DSO and focus teams on customer communications and exception management. That means better working capital and less bad debt.
Galvanizing Growth with Streamlined Processes
Cowboy Pools is now selling its standardized product, The Honcho, nationwide. By automating back-office processes and improving daily technician efficiency, the company has been able to expand its offering beyond the Houston and Austin regions.
Other pool or service-based companies can learn from Cowboy Pools’ success and embrace full-service field management software to streamline workflows, accelerate job completion, and ensure timely invoicing and payment. With these capabilities, they can enter new geographic markets, compete with a broader range of businesses, and deliver exceptional service that wins new customers and delights existing ones. And by managing growth efficiently, they’ll also notch greater profitability.
Pool Service News
Easton Select Group Adds Harrison Pool & Spa, Expanding Service Across MetroWest Boston
Easton, MA — December 11, 2025 — Easton Select Group, a national leader in swimming pool services and backyard leisure solutions, today announced the acquisition of Harrison Pool & Spa LLC, a trusted full-service pool care provider serving homeowners in the suburban MetroWest region of Boston, Mass.
Founded more than ten years ago by Camden Harrison, Harrison Pool & Spa has earned a reputation for craftsmanship, reliability, and a deeply personal approach to customer care. The Mass.-based company serves clients in the largely affluent and growing suburban communities in the Boston metropolitan area.
Harrison Pool & Spa’s service offerings—spanning seasonal maintenance, equipment expertise, repairs, openings, closings, and customer education—complement Easton Select Group’s expanding portfolio of premium pool services throughout New England and beyond. The acquisition further strengthens Easton Select Group’s growing presence in Greater Boston and enhances its ability to utilize economies of scale to deliver expert, stress-free pool ownership experiences across the region.
All service relationships, technicians, and customer support teams are remaining in place, backed by the scale and resources of Easton Select Group.
“Harrison Pool & Spa has built a strong reputation for professionalism, communication, and treating every pool as if it were their own. The company embodies exactly what Easton Select stands for: exceptional service, deep expertise, and genuine care for every customer,” said Tim Dooling, CEO of Easton Select Group. “We are thrilled to welcome Camden and his team. Together, we’ll bring even greater resources, technology, and support to homeowners across MetroWest.”
“For more than a decade, my goal has been simple: deliver the highest quality service with a personal touch and empower families to feel confident caring for their pools,” said Camden Harrison, President of Harrison Pool & Spa. “Joining Easton Select Group allows us to stay true to that mission while gaining the support and scale needed to keep raising the bar for our customers. I couldn’t be more excited about what this partnership means for our team and the communities we serve.”
About Easton Select Group
Easton Select Group is a national leader in premium swimming pool services, construction, and backyard leisure solutions. Through its family of brands, the company delivers expert service, innovative plunge pools, and stress-free pool ownership experiences to homeowners across the United States. Pool Ownership Made Easy. TEC-Driven: Technology, Execution, Convenience. Learn more at EastonSelect.com.
Media Contact:
Rick Lacroix
LCX Strategies
[email protected]
Pool Service News
Pure Swim’s Rich Gallo Named 2025 Talking Pools Podcast Mentor of the Year
Van Nuys, California — The pool industry stopped in its tracks on November 11th as Pure Swim’s Rich Gallo was blindsided in Van Nuys with an honor decades in the making: the 2025 Talking Pools Podcast Pool Industry Mentor of the Year, becoming the first-ever recipient of the swimming pool industry’s official Mentor Championship belt, custom-manufactured by Wildcat Belts, makers of belts for WWE and UFC.
The recognition—conceived and created by Rudy Stankowitz of the Talking Pools Podcast, a top 1.5% global podcast with listeners in over 100 countries—celebrates the swimming pool industry’s most impactful mentors worldwide. This year’s recognition drew 70 nominees from across the globe. Finalists were determined through a multi-stage, completely anonymous evaluation process. All identifying information was stripped from the nominations, and each nominee was assigned a unique number for the finalist round.
The Talking Pools Podcast hosts and three industry sponsors—Blueray XL, LaMotte Company, and Revdup Apparel—were provided only with the merit summaries associated with each anonymous finalist and scored them without any knowledge of their identities. This ensured a 100% merit-based and unbiased selection process.
“With the industry battling workforce shortages and an urgent need for better training pipelines, mentors like Gallo play a crucial role in shaping the technicians who will sustain the trade.” – Stankowitz.
Each of the Top 10 finalists received a premium recognition package celebrating their leadership, including a custom Revdup Apparel Mentor Jersey, a commemorative challenge coin, symbolic “Elevator Key,” Talking Pools gear, and gifts from title sponsor Blueray XL—created to honor the mentors’ impact on the swimming pool service community. The surprise presentation in Van Nuys was attended by:
- Rudy Stankowitz, Talking Pools Podcast
- Chris Galvin, President/CEO of Blueray XL
- Steve Sherwood, Talking Pools Podcast
- Dean Oullette, President/CEO of Big Family Pools (Scottsdale, AZ)
- Abbey and Adam, Pure Swim
- Alexa Jade, Photographer

Gallo was visibly moved as the Championship Belt presentation team burst through his office door. In an emotional moment captured in video, Stankowitz told him:
“We have somebody here who doesn’t do something to get recognition. He did it purely to help people get ahead and for the betterment of the industry. That’s the person who deserves this recognition the most. I wanted to come here in person, shake your hand, and say thank you for what you do for the pool industry.”
Gallo, overwhelmed, expressed deep appreciation:
“Thank you so much — this means a lot. The way you crafted this, the time and dedication you spent, and how you personally came in from Florida… that makes it special. I’m as honored to meet you as you are to meet me. I can’t thank you enough for doing this.”
The Pool Industry Mentor Championship belt, explicitly designed for this recognition, symbolizes the highest standard of mentorship in the pool industry. Manufactured by Wildcat Belts, known worldwide for designing belts for WWE and UFC, it represents the industry’s first-ever mentor recognition and Championship title.
“Rich Gallo is our first-ever champion in a movement that’s long overdue,” Stankowitz said. “This acknowledgement recognizes the folks who lift others up and set them loose to lead—people who pay it forward because that’s who they are. Rich doesn’t just mentor. He builds future leaders, and that’s exactly what this industry needs.”

About Rich Gallo
Rich Gallo leads Pure Swim in Van Nuys, California, a company renowned for its concierge-level service and the kind of responsiveness that customers don’t forget. He grew up around the trade—his father was a pool builder—and stepped into the industry early, spending more than thirty years earning a reputation built on integrity, professionalism, and a steady, people-first leadership style. Rich has long been regarded as a go-to mentor in the pool world, someone who lifts others and believes that sharing knowledge is part of the job. Away from the business, he’s a family man through and through, having become a father at a young age and now a proud grandfather, carrying those values of responsibility and heart into everything he does.
About the Talking Pools Podcast
Talking Pools is one of the most widely listened-to podcasts in the swimming pool industry, ranking in the top 1.5% of shows worldwide and reaching audiences in over 100 countries. Led by top industry educators and veteran pool professionals, the show delivers straight-talking training, real-world insights, and a strong voice for pool professionals everywhere.
Pool Service News
Pool Scouts Aims at Changing the Way Homeowners View Pool Maintenance
When it comes to pool ownership, the difference between a pristine backyard oasis and a costly maintenance nightmare often comes down to consistency and knowledge. Even well-meaning homeowners can make mistakes that slowly eat away at their pool’s surface, equipment, or water quality. To better understand which maintenance issues really cause long-term pool damage—and how homeowners can avoid it—Pool Magazine spoke with Chad Chicoine, Franchise Technical Coach for Pool Scouts, a national pool service brand. Through standardized training and reliable service systems, Pool Scouts is changing how homeowners think about maintaining their pools.
The Top Mistakes That Cause Long-Term Pool Damage
“The first one is water chemistry, hands down,” said Chicoine. “I’ve seen pools that look perfect but are quietly eating away at heaters or plaster because the low pH or low LSI has been out of whack for weeks, if not months.”
The second biggest mistake, according to Chicoine, is neglecting routine care. “Not keeping up with brushing, emptying baskets, or staying on top of filter cleanings—skip that stuff for too long, and you’re going to have circulation issues and probably algae.”
And the third? Procrastinating on small repairs. “I’ve had customers ignore a squeaky pump or a salt cell warning, and next thing you know, they’re shelling out for a full replacement when it could have been avoided.”
These mistakes persist because, at first glance, everything looks fine. “Clear water gives people a false sense of security,” he explained. “But unless you’ve been trained, you’re not going to notice that your stabilizer’s too high or your LSI is out of balance. It sneaks up on folks.”
Even small habits can quietly cause damage over time. “Things like overusing chlorine pucks, not diluting acid before adding it, or leaving the autofill on 24/7 don’t raise red flags right away,” said Chicoine. “But they slowly throw off water balance or wear down equipment. That’s where consistent service makes a real difference. A trained tech can spot these issues early, before they become expensive problems.”

The Problem with Inconsistent or DIY Pool Care
In the age of YouTube tutorials and online pool forums, the do-it-yourself approach has become common—but it’s often misleading. “I totally get the DIY mindset,” said Chicoine. “I’m the kind of person who scours the internet for answers to everything. But test strips don’t tell the whole story, and internet advice doesn’t always apply to your region or your specific equipment. You might fix the symptom, sure, but miss the actual problem. And that’s usually when we get called in to clean up the mess.”
Even with hired help, inconsistency can cause harm. “When the same tech sees the same pool week after week, they start to notice patterns—small things that might slip past someone else,” he said. “If you’re always having to add calcium or salt, that could be a sign of a leak in a pool with an autofill system that’s quietly going unchecked.”
Chicoine noted that not all “professionals” provide consistent care. “I’ve seen pools get worse even with someone on the job because there were no systems in place—just someone reacting week to week, or worse, month to month. That kind of inconsistency adds up fast.”
And as for the flood of online “quick fixes”? Chicoine doesn’t mince words. “I browse forums or Reddit sometimes, and honestly, you have to dig through a lot of bad advice to find the gems,” he said. “You’ll see stuff like ‘shock fixes everything’ or ‘throw a copper pipe in your skimmer.’ If I still had hair, I’d be pulling it out reading that. These kinds of tips give people false confidence, and most of the time, they just make the problem worse.”

How Pool Scouts Ensures Consistency Nationwide
At Pool Scouts, consistency is built into every visit. “We’ve developed a standardized process that every tech follows, regardless of where they’re working,” said Chicoine. “It’s not left up to guesswork. From water testing to how we document service, our tools and systems keep things consistent nationwide.”
That consistency starts with rigorous training. “Our techs go through a mix of online training, hands-on fieldwork, and manufacturer-supported sessions to make sure they’re fully equipped,” he explained. “We also have ongoing coaching and regular check-ins to keep them sharp.”
Chicoine and the technical team personally support franchisees and technicians in the field. “Every franchisee and tech has our direct numbers. We’re former techs ourselves, so we get it. We’re fielding calls from sunup to sundown—whatever it takes to support them.”
Using Technology to Build Trust and Transparency
Technology plays a major role in maintaining quality control and customer confidence. “Every visit is tracked in real time using mobile software,” Chicoine said. “We log chemical readings, service notes, and photos, and customers get a report after every visit. It helps techs stay accountable and keeps customers informed.”
That digital transparency builds trust. “It takes the guesswork out of the equation,” he added. “When customers get a report showing their chemical levels, notes from the tech, and even photos of their pool, they know the job got done. There’s no ‘Did someone actually show up?’ It’s right there in black and white.”
Chicoine said that explaining what’s being done and why is just as important. “We don’t just check boxes and move on—we talk to the customer. If we’re adding something extra or noticing a pattern, we explain it. Once homeowners understand the ‘why,’ it clicks. They realize we’re not just cleaning their pool—we’re protecting their investment.”

The Evolution of Modern Pool Service
Customer expectations have evolved rapidly in recent years, driven by both technology and lifestyle changes. “A clean pool is just the baseline now,” Chicoine said. “Customers want clear, consistent communication right at their fingertips. They want to know who was in their yard, what got done, and why it was done. It’s not just about water clarity anymore—it’s about trust.”
That shift has raised the bar for professionalism across the industry. “There’s always going to be the guy in flip-flops, a chemical-stained shirt, and a beat-up truck,” he said with a laugh. “But more and more, customers expect a clean, branded vehicle and a tech in uniform who looks the part.”
With today’s pools becoming more sophisticated—featuring automation, variable-speed pumps, AOP systems, and salt technology—the need for advanced training has never been greater. “We see it every day,” said Chicoine. “The systems are more complex, and so are the expectations. That’s why we’re working with manufacturers and our own teams to put out better information—not just for our technicians, but for customers too.”
As the pool industry continues to evolve, one thing remains clear: consistency, professionalism, and communication are key to keeping homeowners’ trust—and their pools crystal clear.
Photo Credits: Pool Scouts
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