News
Donna Williams Appointed As Pool & Hot Tub Alliance 2025 Chairwoman Of The Board
PHTA also announces Board of Directors for 2025
(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce that Donna Williams has been appointed as Chairwoman of the Board for 2025. Williams is Vice President of Product Management at POOLCORP, a wholesale distributor of swimming pool equipment, parts and supplies, and related outdoor living products.
Williams played a key role in the formation of PHTA in 2019, the result of a merger between the Association of Pool & Spa Professionals (APSP) and the National Swimming Pool Foundation (NSPF). She served on the APSP Board previously and continued to serve on PHTA’s first Board of Directors.
Williams joined POOLCORP in 2007 and, through her leadership roles, has consistently displayed a commitment to growing the industry and enhancing the customer experience through innovation of products and services while advocating for professionals to engage with the national association and local chapters. Williams’ deep understanding of the pool, spa, and hot tub industry will help guide PHTA in fulfilling its mission and developing new initiatives in 2025 and beyond.
PHTA is also pleased to announce its Executive Committee for 2025:
- Chair-Elect: Scott Frost, Fluidra
- Treasurer: Matt McDermott, Heritage Pool Supply Group
- Secretary: Caley Gibbs, Gib-San Pool & Landscape Creations
- Immediate Past Chair: Joseph Laurino, Periodic Products, Inc.
PHTA’s Board Members at Large include:
- Stuart Baker, Hayward Holdings, Inc.
- Kyle Chaikin, The Chaikin Ultimate Group
- Mike Church, Cody Pools, Inc.
- Gregory Claffey, Pentair
- Tim Colon, Pools of Fun
- Greg Howard, Carecraft
- Ted Lawrence, BioLab / KIK Consumer Products
- Kevin Post, Counsilman-Hunsaker
- Steve Stigers, Watkins Wellness
- Alan Walker, Anthony & Sylvan Pools
- Paul Yates, Teserra Outdoors
“The 2025 PHTA Board of Directors is an incredible group of knowledgeable professionals who are committed to helping PHTA educate, advocate, and elevate the pool, spa, and hot tub industry,” says Sabeena Hickman, CAE, President and CEO of PHTA. “With Donna Williams at the helm, I know the PHTA Board will lead our organization to accomplish great things in the coming year. Congratulations and welcome to all our new board members!”
For more information, please contact Amy Willer, PHTA’s Director of Content and Communications, at [email protected] or 703-838-0083, ext. 121.
News
AquatiCare™: Proactive Pool Maintenance You Can Count On
AquatiCare™ is Landmark Aquatic’s newly enhanced preventative-maintenance program, built to keep your water safe, your systems reliable, and your downtime low. Customized service plans align with each facility’s unique needs, covering equipment inspections, routine maintenance, and precise chemical care. Water is your business; staying on top of it is ours. We get ahead of issues before they surface, so your water is ready for anyone, anytime.
With AquatiCare™ facilities get technicians that are factory trained, Certified Pool Operators (CPOs) that also receive continuous, certified training so technicians stay current on industry standards, safety protocols, and the latest technological advancements. AquatiCare™ also offers in-depth maintenance of chemical, deck and mechanical items to help extends equipment life, optimize water consumption, and create a more sustainable operation. AquatiCare™ packages are fully customizable, with maintenance visits scheduled to align with a facility’s specific needs.
Landmark Aquatic is a premier provider of commercial aquatic facility design, construction, and maintenance, with more than six decades of industry leadership. Serving clients nationwide, Landmark delivers construction-led solutions supported by its CPO-certified AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions.
For more about Landmark Aquatic visit www.landmarkaquatic.com
More information contact:
News
RB Retail & Service Solutions adds DocuSign to Software
RB Retail & Service Solutions now offers DocuSign as an integrated feature in their pool and spa industry business software. This electronic signature and agreement platform lets you send, sign, and manage documents securely online, instead of using paper contracts. Integrated directly within the RB system so staff can work with contracts and request signatures without exiting the POS software. Allows users to send contracts (e.g., sales agreements, financing forms, service waivers), track status, send reminders and easily pull signed contracts attached directly to the customer. Provides security and compliance with encrypted documents and detailed audit trail.
RB Retail & Service Solutions provides point of sale and business management solutions for pool & spa and chimney & hearth retailers. The software was specifically designed with those industries in mind, taking into consideration the features that would be of most importance to those business owners. RB is a highly experienced and trusted authority in the industry and its software boosts profitability, competitiveness, work/life balance of owners and employees, efficiency, and the ability to make more informed, data-driven decisions about their business.
RB Retail & Service Solutions software was created over 20 years ago by a pool and spa professional to handle the diversity and complexity of the pool and spa retail, service, and construction business. Our software is continually enhanced, and further developed with suggestions and input from hundreds of pool and spa dealers throughout the United States and Canada. Call to schedule a demo.
To learn more or to schedule an online demo, call or visit their website:
(866) 933-9099
Monroeville, PA
News
BSquared offers New Free Standing Sunledge
BSquared Pools offers a new freestanding sunledge that can be added to any outdoor living space! The new Free Standing Sunledge is a patent-pending product that gives consumers the benefits of a sunledge without the need for having a pool! Manufactured from the same pool-strength polypropylene panels used in its pool kits, this ‘plug-n-play’ solution can be used independent-of or in-combination-with a pool. Interior measures 72” x 82” with 235 gallons of water. Gentle overflow waterfall. Accommodates various pool loungers. Made in USA.
419-708-9631
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