New Peel & Stick Sheet Membrane Accessories and Modular Shower Pans Deliver Economical Options for Installation Flexibility

Bethany, CT – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, announces expansions to its HYDRO BAN® Shower System. New peel-and-stick sheet membrane accessories, modular shower pans, and preformed curbs make their debut. The new products are specifically designed to deliver streamlined waterproofing installation options for tile professionals and contractors.

Professional-Grade Peel & Stick Waterproofing Accessories
Seven new HYDRO BAN Peel & Stick Sheet Membrane Accessories are now available, delivering industry-first innovation for mess-free wet area installations. Each features a non-organic adhesive to circumvent the mold and mildew concerns that can arise with organic chemistries in wet areas. The expansion includes sealing tape in three sizes, preformed inside and outside corners, a pipe collar, and nail circle patches. Whether sealing around pipes, corners, or wall seams, the new accessories eliminate the need for additional adhesives or mortars for membrane installation.

“These accessories are designed to make waterproofing as intuitive as possible,” said Dustin Prevete, senior group product manager at LATICRETE. “Both experienced tile setters and those new to waterproofing will find a fast and reliable application delivered through a simple installation method: just peel, stick, and seal.”

The peel-and-stick format ensures consistent adhesion and flexibility that minimizes user error. When used in conjunction with other vapor resistant waterproofing solutions, they are an ideal choice for steam rooms, steam showers, bathrooms, and other high-humidity environments.

Modular, Pre-Waterproofed Pans for Efficient Shower Installations
The new HYDRO BAN Modular Pre-Sloped Shower Pan and HYDRO BAN Preformed Curbare compatible products engineered to significantly reduce shower installation time and complexity. The pans, available in seven common sizes with both center and off-center train options, feature a pre-applied waterproof coating and ship in a flat-packed, multi-piece format for flexible jobsite handling and field customization. They offer a more economical solution than the one-piece pan, allowing for additional design possibilities and less shipping and storage hassle. The new flat-edge curb is available in 24″, 48″, and 72″ lengths for enhanced compatibility and installation versatility.

“These are the only pre-waterproofed, modular, multi-piece shower pans available on the market today,” added Prevete. “They meet the growing demand for prefabricated shower pans that are easier to install, store, and ship, all while providing compatibility and warranty.”

The new modular pans and compatible flat-edge curbs offer a simplified alternative to custom pre-sloped units, offering an easier dry fit, and allowing contractors to adjust sizing on-site using built-in grid lines. These new products are fully compatible with the HYDRO BAN Shower System, allowing for cohesive, code-compliant installations.

System-Driven Simplicity, Proven Performance
The launch of both products represents the latest innovations from LATICRETE, the most trusted name in the industry. They echo the brand’s ongoing commitment to purpose-driven innovation, offering trusted waterproofing solutions that adapt to the needs of today’s jobsite. The HYDRO BAN line expansion in particular lets users select the premier solutions for a complete shower installation that align with their specific installation preferences.

All components comply with ANSI A118.10 standards and are fully compatible with the HYDRO BAN Shower System. When used together, these high-performance products also maintain the industry-leading LATICRETE system warranty, all while saving time and reducing labor.

For more information on the HYDRO BAN Shower System and its latest additions, visit www.laticrete.com/newproducts.

The post LATICRETE Expands HYDRO BAN® System to Speed Up Shower Installation appeared first on PoolMagazine.com - Get The Latest Pool News.

When the financial crisis of 2008 threatened to strain River Pools, Marcus Sheridan made a decision that not only saved his business but also reshaped how an entire industry thinks about marketing. Today, Sheridan is recognized as one of the foremost voices in digital sales and marketing strategy, a sought-after keynote speaker, and the author of They Ask, You Answer—a book that has become required reading for business owners looking to thrive in the digital age.

Sheridan co-founded River Pools in 2001 with two partners, starting with modest ambitions and a broad focus that included above-ground pools, hot tubs, and a retail store. Things were steady, but when the recession hit, the future of the company looked bleak.

“It looked like we needed to file bankruptcy,” he recalled. “It was during this time though, that I really started to just learn more about the way the digital buyer was evolving.”

The Strategy That Changed Everything

Instead of retreating, Sheridan dove into inbound marketing, drawing from resources like HubSpot, and quickly realized the path forward was through answering every single question potential buyers had ever asked.

“We said, ‘We’re gonna become like the Wikipedia of fiberglass pools. If anybody has a question, good, bad, or ugly, we’re gonna address it. We’re gonna own it with text and with video. We’re just gonna go full send on this.’”

That approach transformed River Pools into the most visited swimming pool website in the world. One of the most impactful moments came when he addressed the question most pool companies avoided: pricing.

“This is literally the first question everybody wants to know,” he said. “We were the first pool company in the world to address how much an in-ground pool costs on our website.”

That one article, written in 45 minutes at his kitchen table, has generated over $35 million in revenue.

Why the Industry Still Resists

Even with proof in hand, many contractors still avoid talking about pricing. Sheridan says it comes down to three myths: every job is different, competitors will use it against them, and customers will be scared off by the cost.

“Just doing that [explaining cost variables] induces a ton of trust,” he said. “And if your competitors don’t already know your pricing, they’re asleep at the wheel.” But perhaps the most critical insight is this: “What we know scares people away is when they can’t find any information on pricing.”

Creating Tools for the Modern Buyer

Today’s buyer doesn’t want to speak to a salesperson until they’re ready. Sheridan calls them the “self-service buyer,” and he built PriceGuide.ai to address their expectations.

He shared a case study from AE Pools & Landscape, which added a pricing estimator to its website in early 2024. “Last year they got 400 leads for the entire year. This year, they’ve gotten 1,200 leads so far. They closed 300 sales and have $5 million in the pipeline.”

That $200 tool, he said, took the company from $3 million to a projected $10 million in one year.

Where AI Is Taking Us Next

Sheridan believes AI will soon be a standard part of how consumers shop for contractors. “Homeowners are going to tell their AI assistant, ‘We want a swimming pool. Research the local companies, give us estimates, and tell us who you’d choose and why.’”

And the contractors who don’t have price estimators? “You don’t get the recommendation.”

He’s confident in his prediction: “Within five years, 90% of all swimming pool companies will have a pricing estimator on their website. Mark my words.”

Missed Opportunities in Video

Asked about the most common marketing mistake contractors make, Sheridan didn’t hesitate: “Video, lack of. It’s not close.”

He believes YouTube may soon be more important than a company website. One-to-one video, project documentation, and consistent short-form content all help create trust.

“The first time the homeowner sees the salesperson’s face shouldn’t be when they walk up the driveway. Shame on you if that’s the case.”

He emphasized the need to document every job. “We’re one of the most visual products in the world. If you’re not taking video of every job—before and afters, showing the process—you’re missing the boat.”

Why You Should Talk About the Competition

Sheridan doesn’t shy away from comparison content, even if it means steering a prospect toward a different product or competitor.

“If somebody asks, ‘Are there other pool builders you’d recommend?’—am I gonna ignore it? No, because they’re not ignoring it.”

River Pools even built a quiz tool that sometimes recommends vinyl or concrete—though they only sell fiberglass. “Why would we do that? Because that’s what buyers want. And I generate way more leads because of it.”

Becoming a Trusted Brand

In Sheridan’s view, being known and trusted isn’t optional—it’s survival. “The most important thing you can do for long-term success is build a known and trusted brand in your market. If you’re not known, and if you’re not trusted, you will fail.”

He urges contractors to stop outsourcing everything and start participating directly in brand-building.

“Stop waiting for somebody else to build your brand. You gotta have a dog in the fight. You gotta be the one to hit record often.”

Looking back, Sheridan says the tactics he used in 2009 wouldn’t be enough today. Text-based blog posts and a few YouTube videos were groundbreaking then, but social media, short-form video, and AI tools are now essential.

“You can’t just answer your customer questions on your website and think that will be enough. It’s not. You’re gonna have to do more than that. If you wanna scale to big numbers, you’ve gotta think more like a media company.”

But even as the tools evolve, the philosophy stays the same: meet buyers where they are.

“Everything your buyer wants—those are the same things you want. You wanna watch video when you’re researching? Meet the consumer where they are. It doesn’t matter if you think you have a face for video or not. You’re still gonna ask them for money, so you better hope they trust you.”

For Sheridan, the future belongs to pool companies that embrace that mindset. “You’re not just a construction company. You’re a sales and marketing company. If you’re not known and trusted, you won’t last. But if you lean into what your buyers really want, you’ll be amazed at how much your business can grow.”

Ready to take a deeper dive?

Listen to our entire conversation with Marcus Sheridan on the Pool Magazine Podcast.

The post Marcus Sheridan: The Pool Marketing Playbook That Changed Everything appeared first on PoolMagazine.com - Get The Latest Pool News.

Few names in the world of glass tile carry the prestige of Bisazza. Since its founding in 1956 in Vicenza, Italy, the company has grown into one of the most respected producers of luxury glass tile. Its collections combine craftsmanship with bold, contemporary design, and its collaborations with top architects and designers have helped cement Bisazza’s reputation as a leader in decorative surfaces.

But nowhere does Bisazza shine brighter than in swimming pools. When submerged, its mosaics reflect and refract light in ways that create depth, shimmer, and movement. It’s an effect that has made Bisazza a favorite for homeowners, designers, and builders who want pools that transcend utility and become works of art.

To better understand Bisazza’s role in luxury pool design, Pool Magazine spoke with Jimmy Reed, president of Rock Solid Tile, and Frank Vitori, founder of AquaBlu Mosaics. Reed is widely recognized as one of the top installers of all-tile swimming pools in the country. Vitori, through his online distribution platform, connects homeowners and builders with premium brands like Bisazza every day. Together, they provided insight into what makes the brand special in water.

Why Bisazza Belongs in Pools

For Reed, Bisazza has long been the gold standard. “To me, Bisazza represents really the cream of the crop, glass mosaic surfaces,” he said. That reputation isn’t just about the tile itself, but the support he has received over decades of working with the company. “From the beginning, they’ve been there for me with enthusiasm and support. Connection and communication are a big thing to me, and Bisazza has always delivered that.”

From the retail side, Vitori sees Bisazza’s appeal in how it resonates with pool buyers. “When customers ask for Bisazza, it’s usually for pools,” he explained. “They want those deep blues, aquas, and iridescent blacks that make the water look incredible.”

Part of the allure lies in the ability to customize. Reed noted that most of his Bisazza projects either draw from the Le Gemme series or involve custom blends. “Sometimes there are stock blends that fit beautifully,” he said. “But I like to tweak those stock blends just a little—add or take something away—to make it personal for the client.”

Vitori confirmed the same demand. “North America stocks well over 50 SKUs now, shipping out of New Jersey,” he said. “The real sellers are definitely the blends—dark blue, aqua, iridescent blacks. Higher-end clients don’t mind taking the time to customize. That aspect really appeals to them.”

Customization in pools is about more than color — it’s about how the pool interacts with its surroundings. Homeowners often want the water to mirror the sky, or for the surface to pick up tones from the landscaping and architecture. Vitori said it’s those desires that frequently drive specifiers to Bisazza: “People come to us with a vision. Maybe they want the pool to look like the Caribbean, or they want something dark and dramatic. Bisazza has the palette to make that happen.”

For many homeowners, the moment of truth comes when they first see water flowing over their chosen tile. Reed said that reaction is one of the reasons he continues to use Bisazza. “The excitement when the pool is finally filled — you can see it on their faces. The way the colors shift under water, it feels alive. It’s why we do this.”

Despite its luxury reputation, both men cautioned against assuming Bisazza is out of reach. “One misconception is that Bisazza is always outrageously expensive,” Reed said. “That’s not true. They have several lines at different price points. Some are very reasonable, and just as beautiful as the high-end series.”

Vitori agreed. “From a distributor’s standpoint, it’s a luxury product, but still quite achievable,” he noted.

Context also matters. Reed explained that while Bisazza is perfect for many modern, high-end settings, it isn’t right for every home. “If I’m working on a California bungalow, Bisazza may not fit. But for modern or high-end homes, it definitely belongs. When it’s presented, it’s usually an appropriate fit.”

The Technical Side of Pool Installations

Installing glass mosaics in a swimming pool is a demanding craft, and both Reed and Vitori were quick to point out the challenges that make proper technique essential.

Translucent glass, for example, can magnify imperfections. “Personally, I try to stay away from translucent,” Reed said. “Anything that happens under the glass is visible. It’s not a failure, but in a pool, every bubble and impurity is magnified. Technique matters—using the right products like Laticrete’s Litokol Epoxy and ensuring 100% coverage. But it’s still one more step of risk.”

Vitori sees it similarly. “The Opera series is a popular collection, but to Jimmy’s point, it’s translucent and a more difficult look to pull off in all-tile pool applications,” he explained. “I usually recommend it exclusively for waterlines, not full pool interiors.”

When it comes to adhesives and grout, Reed is unequivocal. “We prefer epoxy,” he said. “The bond strength combined with flexibility is key. Glass moves differently than the substrate. That’s the biggest issue with glass tile installations.”

He is also an advocate for newer grout technologies. “Starlike Evo is easier to use, environmentally safer, and more flexible than other epoxy grouts,” Reed said. “But there is a learning curve. You need to read the specs and lean on technical support before jumping in.”

Vitori highlighted how grout selection can enhance Bisazza’s brilliance. “Starlike Crystal is also known as the ‘chameleon grout,’” he noted. “With Bisazza, it grips and radiates the color of the tile. When used correctly, the results are spectacular.”

Beyond materials, installation demands painstaking attention to detail. Reed takes pride in the craftsmanship his team brings to steps, benches, and transitions. “Every job is alive,” he said. “Curves, steps, complex geometry—we adapt on site. Layout is critical. Each corner can take hours, but the end results are what make Bisazza such a standout material to work with.”

But it’s not only about beauty on day one — longevity is where Bisazza proves its worth. Reed emphasized that poor installations can haunt homeowners years down the line, even when they’ve chosen a premium product. “It’s not just about how it looks when it’s finished. You want it to look that way ten, fifteen years later. If you don’t use the right products or if you rush the layout, it will come back to bite you.” With Bisazza, he explained, the material will stand the test of time, but only when paired with the right adhesives, grout, and craftsmanship to let it perform at its best

Vitori agreed, adding that cutting corners is one of the most common mistakes he sees. “Some installers don’t take the time to get 100% coverage. Others don’t understand paper-face mounting. And when things go wrong, it’s not just cosmetic — it’s structural. That’s why experience matters so much with Bisazza.”

Pools as Showpieces

Bisazza’s range makes it suitable for everything from quiet elegance to bold artistry.

One Los Angeles project stands out in Reed’s memory. “It was a long rectangular pool, one consistent depth, very clean and classic,” he recalled. “We explored custom blends, but the client settled on the stock Elide blend. It gave a timeless, elegant look that won’t feel visually dated over time.”

Another project pushed boundaries by turning a painting into a pool interior. “We worked with art dealers whose daughter was an accomplished artist,” Reed said. “We digitized one of her paintings with Bisazza, scaled it to the pool floor, and created custom gradient blends on the walls. That pool became an absolute showstopper.”

The Damasco Opale design offered a different opportunity for creativity. “It was a dark blue and black mix, very bold,” Reed explained. “We redesigned the pool interior to accommodate it—making it shallower, changing transitions, creating a graceful slope. The result was striking, but still clean and beautiful.”

Guidance for Builders and Homeowners

For builders and homeowners considering Bisazza, both men stressed the importance of working with experienced professionals.

“Ask them: do you know what you’re doing? And can you prove it?” Reed advised. “Experience is everything. I’ve even seen people install Bisazza backwards, with the paper to the wall. It still happens.”

Vitori agreed. “That’s why the right installer matters so much,” he said.

Both also cautioned that Bisazza is best when thoughtfully specified. Reed put it simply: “If a design team has already specified Bisazza, it’s not my position to change it. But when I’m presenting materials, I’ll only suggest it when it’s appropriate.”

For homeowners worried about cost, both Reed and Vitori stressed that Bisazza is not out of reach. “Some lines are very reasonably priced,” Reed said. “Beauty isn’t just in the top tier.”

The Future of All-Tile Pools

Asked about trends, Reed was confident that glass mosaics — and Bisazza in particular — aren’t going anywhere. “People always ask what’s next,” he said. “I don’t see glass mosaic tile ever going away. It’s a tried-and-true medium for water features going back thousands of years. Large format glass and thin porcelain are coming on strong, but glass mosaics will stay in the lead. Bisazza has earned its reputation with installers in this regard.”

Vitori sees the same trajectory. “Customization, versatility, timeless beauty — Bisazza checks all the boxes for designers and homeowners looking to make a pool truly special.”

The future of all-tile pools, both agreed, is tied to larger design shifts in outdoor living. As homeowners invest in creating backyard environments that match the sophistication of their interiors, pools are no longer just recreational spaces — they are showpieces. Reed noted, “People want pools that match the architecture of the home, that feel like an extension of the design. Bisazza’s glass mosaics certainly give you that flexibility.”

Vitori added that durability is part of the appeal. “When someone invests in Bisazza, they’re not just buying a look — they’re buying performance. Ten years, twenty years from now, if properly maintained, that tile is still going to look amazing.”

Ready to take a deeper dive?

Listen to our entire conversation with Jimmy Reed of Rock Solid Tile and Frank Vitori of Aqua Blu Mosaics on the Pool Magazine Podcast.

The post Luxury in Glass: Experts Weigh-In on Bisazza Tile appeared first on PoolMagazine.com - Get The Latest Pool News.

Basecrete Technologies has built its reputation on innovation in waterproofing and surface protection for the pool and construction industries. Under the leadership of President Vito Mariano, the company has consistently sought ways to improve longevity, durability, and ease of application for builders and contractors. This year, Basecrete is excited to add three standout products to their lineup—Nano-Set, Suede, and a new fiberglass mesh system within Basecrete Xtreme—each designed to address long-standing challenges in plaster, waterproofing, and bonding.

Basecrete Introduces Three Exciting New Products

Mariano has spent decades refining solutions for plaster and waterproofing. With multiple patents to his name, his focus has always been on developing products that improve performance while simplifying the applicator’s job. “I’ve been working with pool plaster, even with my patents, for many years. I know how the cement aggregate works inside swimming pools,” Mariano explained. His latest releases are a continuation of that philosophy—products that tackle recurring issues like pigment loss, permeability, callbacks, and labor inefficiencies.

Nano Set: Enhancing Pool Plaster from the Inside Out

Solving Plaster Challenges

Nano-Set is an additive formulated to reduce pigment loss, improve workability, and strengthen plaster finishes. “It reduces the pigment loss of the plaster, especially the plaster dust. It allows more cream for workability, which minimizes callbacks from customers,” Mariano said. By reinforcing the plaster matrix, the product aims to eliminate common frustrations contractors and homeowners face after installation.

Feedback from the Field

At Pool Magazine, we often check in with the top applicators and installers in the industry to gauge how new products are performing in real-world conditions. One of those voices is Jason Evans, a respected contractor who was previously featured in Pool Magazine for his work on the iconic Hard Rock Seminole resort pool project. Evans has also been an early adopter of Basecrete’s latest innovations, and he praised Nano Set for solving long-standing issues in plaster performance. “So far, it’s been a great product. It hasn’t affected the workability in any negative way—some additives do cause issues, but this hasn’t at all. It really keeps the color bright and vibrant, and that’s the biggest plus for us,” Evans shared.

Another respected perspective came from Showtime Pools, who ran their own hands-on comparison between Nano and a competing product. Their crews immediately noticed the difference in the field. “I tested Basecrete Nano against a similar product. Plaster crews used both and preferred Nano for troweling and bringing the cream to the surface. Vito, hats off to you and the company all these years. I usually find new products early, and Nano keeps you ahead in the game,” Showtime Pools noted.

Mariano’s Reaction

For Mariano, feedback from respected professionals like Evans and Showtime Pools underscores exactly why Nano Set was developed. “These contractors are out there every day, and they can feel the difference,” Mariano said. “When plaster crews like Showtime say Nano trowels easier, that tells me we’re making their job better. And when guys like Jason talk about color retention and reduced scaling, that confirms we’re protecting the finish the way we designed it. The goal has always been to give applicators a product that’s easier to work with and homeowners a surface that looks beautiful for a long time. Hearing both of those points validated in the field means we hit the mark.”

Mariano explained that Nano Set works by reinforcing the plaster matrix at a microscopic level. “Once you reintegrate the matrix, the amount of dust is eliminated so you don’t have to keep brushing it down after startup. The product encapsulates the pigments and fine particles—whether that’s the Portland cement, silica fume, or other pozzolanic material—while filling in tiny capillaries to make the surface tighter and stronger. That increases PSI, reduces permeability, and protects the plaster from exposure to water, acids, and chemicals,” he said.

Suede Micro Ceramic: A Waterproofing Membrane with a Designer Finish

Beyond Traditional Membranes

Suede micro ceramic is being positioned as a versatile cementitious membrane that functions underwater and above water. Unlike plaster, which must remain submerged, Suede can be used across tile lines, on beach entries, and for decorative applications. “It can be exposed in and out of the water, which plaster cannot. Plaster is meant to be submerged. This product is different—we can go up and over and eliminate the tile lines,” Mariano explained.

Applications from Pools to Architecture

The system is gaining traction in applications ranging from water features and koi ponds to architectural finishes. “If you’ve ever been to Europe, especially Italy, they have the old-fashioned Venetian walls that look like suede—that’s why it’s called ‘Suede’. It has a beautiful finish and is very easy to work with,” said Mariano. The material is produced with porcelain-based aggregates, creating a highly durable surface with baked-in color that resists fading.

Compatibility with Basecrete Systems

Suede also works in tandem with Basecrete’s existing waterproofing membranes, offering flexibility for contractors seeking layered protection. “When you have a concrete wall, you want to use the base—say the white Basecrete—and then you apply the Suede. It’s like applying paint over top of drywall or concrete, but it’s troweled on or sprayed and it’s a very workable material,” Mariano said. In some markets, such as Europe, Suede is even being used inside pools as a substitute for plaster where skilled tradespeople are scarce.

Fiberglass Mesh & Basecrete Xtreme: Reinforcing the Future

A Proven Solution for ASR Remediation

Basecrete’s fiberglass mesh system isn’t just a new material—it’s an innovation already making an impact through Basecrete Xtreme, a product unveiled late last year. Integrated directly into the compound, Xtreme has been a boon for alkali–silica reaction (ASR) remediation projects, helping contractors repair compromised concrete structures with efficiency and durability. “There are about a million fibers per square inch, and it adds more flexibility to the application,” Mariano explained.

Benefits for Plaster Bonding

The fibers also improve adhesion for plaster applications. “When you plaster over top of that, the fibers hook into the plaster, which creates a much better bond to the material,” Mariano said. This mechanical bond reduces the risk of separation between plaster and substrate, a persistent problem when water is introduced.

Growing Role in ICF Pools

The system is particularly well-suited for insulated concrete form (ICF) construction, a growing segment in the pool industry. “The reason why it’s growing so much, especially in the Caribbean, is the lack of tradespeople who know how to do the work. So they’re building them out of ICF, which is insulated concrete foam. I think it’s a perfect system and it’s easy—anybody can build a pool,” Mariano said. By eliminating the need to manually apply mesh, Basecrete’s new product simplifies ICF pool construction and reduces labor demands.

Looking Ahead: A Complete System Provider

With Nano Set, Suede, and their new fiberglass mesh Xtreme product, Basecrete is broadening its role from a single-solution provider to a complete system innovator. “At the end of the day, it’s about giving contractors and homeowners something they can trust. Our job is to make that process easier while protecting the beauty of the finish for years to come. That’s been my focus since the beginning, and it’s what keeps us pushing forward to add more products to our lineup.” — Vito Mariano, Basecrete Technologies.

Ready to take a deeper dive?

Listen to our entire conversation with Vito Mariano, President of Basecrete Technologies, on the Pool Magazine Podcast.

The post Basecrete Introduces Three New Products Poised to Reshape The Pool Industry appeared first on PoolMagazine.com - Get The Latest Pool News.

Wauconda, Ill. — September 5, 2025 — The National Plasterers Council (NPC) today announced the release of its Fall 2025 Education Schedule, now live on the NPC Events Calendar. Contractors, service pros, builders, and applicators can browse dates, locations, and registration details for courses offered across the U.S. and online. Events Calendar

“At NPC, we build education that’s practical and immediately useful on the job,” said Jason Weber, Executive Director of the National Plasterers Council. “This fall’s lineup makes it easier than ever for crews to certify, recertify, and sharpen skills—whether you prefer a full-day class in your region or a focused online session.”
Program highlights for Fall 2025

● Start-Up Technician Certification — In Person (Full-Day): Hands-on instruction in the NPC method for proper start-up of plastered pools, taught by seasoned field experts. In-person offerings are scheduled throughout the fall on the NPC Events Calendar. Events Calendar

● Start-Up Technician Certification — Online (3-Hours): A concise, expert-led course that certifies technicians in NPC’s start-up method and best practices for water chemistry during the critical curing period—ideal for teams needing a flexible option. Online Registration

What the Start-Up Technician course covers

Participants learn the essentials that help ensure a durable, high-quality finish on newly plastered or refinished pools, including:

1. Historical background of plastered pool finishes
2. Plastering materials & application basics
3. Pool water chemistry fundamentals
4. Test kits & testing methodology
5. General start-up procedures & timelines
6. Understanding the Langelier Saturation Index (LSI)
7. Identifying common problems & solutions, plus Q&A and certification exam

How to register

● View the full Fall 2025 schedule and register: NPC Events Calendar (courses, dates, locations, and details are updated continuously). Events Calendar

● Prefer online? Register for the NPC Start-Up Technician Certification – Online session (3-Hours). Online Registration

About the National Plasterers Council (NPC)
The National Plasterers Council advances best practices for swimming pool plaster application, start-up, and care through education, certification, and technical resources. NPC is headquartered at 1000 N. Rand Road, Suite 214, Wauconda, IL 60084. For general inquiries, contact 847-416-7272 or mail@npconline.org. nationalplastererscouncil.com

The post National Plasterers Council Announces Fall 2025 Education Schedule appeared first on PoolMagazine.com - Get The Latest Pool News.

New holding company unifies construction brands to streamline services and support future acquisitions

OWINGS MILLS, MD – August 19, 2025 —  The Amenity Collective, North America’s leading provider of single-service solutions across the aquatics, fitness, and recreation industries, has launched Amenity Construction Group(ACG), a new holding company that unites its premier aquatics brands under one platform to deliver comprehensive pool and specialty outdoor construction services while accelerating growth initiatives.

ACG unites Pearl Pool Plastering, Jim Hinson Pools, Specialty Pool & Fountain, Resurrection Pools, and CDC Pools under a single entity and draws on more than 40 years of specialized expertise in pool construction, renovation, and builder services for commercial and residential projects. With capabilities spanning design, consulting, and building, this integration positions ACG as a single-source provider and creates an end-to-end solution for clients seeking aquatic and other outdoor construction services.

“Aquatic and outdoor amenity construction demands an extraordinary level of specialization that few companies truly master — and our trusted team executes this work with precision and expertise,” said Brian Sheehan, CEO of The Amenity Collective. “ACG provides the framework to deliver even the most complex projects, whether we’re leading them from start to finish or in a subcontractor capacity, with the versatility to meet client needs in any market in the country.”

Beyond its single-source capabilities, ACG also serves as a strategic platform for acquisitions. This model offers business owners a clear and confident exit path—one that preserves their legacy, empowers their teams, and positions their companies for sustainable growth. Backed by the operational scale, geographic expertise, and industry partnerships of The Amenity Collective, ACG treats each acquisition as a true partnership, strengthening the foundation with tailored support and long-term vision.

The company will be headquartered in Raleigh, North Carolina, with an operating footprint spanning the East Coast and select Southwest markets, including Texas and Arizona. Scott Flor, formerly President and CEO of Pearl Pool Plastering, will lead ACG as its Chief Executive Officer. He will be supported by managing partners Mitch Larriva, President of the Remodel Division (Resurrection Pools and CDC Pools); Dave Turfle, Vice President of the Builder Services Division (Pearl Pool Plastering); and Chris Seeger, President of the New Construction Division (Jim Hinson Pools and Specialty Pool & Fountain). Each will oversee day-to-day operations and financial performance for their respective brands.

“Our goal is to deliver exceptional service and deepen client relationships through the results-driven approach we bring to every project,” Scott said. “We apply that same commitment to each acquisition, treating it as a true partnership. By integrating operational scale, industry relationships, and local expertise, we unlock new growth opportunities and support succession planning that protects and empowers each brand’s identity.”

For more information about ACG, visit AmenityConstructionGroup.com. To explore The Amenity Collective’s full range of services, visit AmenityCollective.com.

About Amenity Construction Group
Amenity Construction Group (ACG), a brand platform of The Amenity Collective, delivers single-source solutions in aquatic and specialty outdoor construction across the East Coast and select Southwest markets. With over 40 years of expertise, 400+ employees, and $90M+ in annual revenue, ACG operates five complementary brands specializing in pool construction and renovation, hardscapes, softscapes, and outdoor living & entertainment—serving commercial and residential clients in turnkey and subcontractor capacities. Guided by a strategic acquisition model built on partnership, ACG offers successful business owners a succession plan that preserves their legacy, drives sustainable growth, and empowers teams through tailored support and thoughtful integration. Learn more at amenityconstructiongroup.com. 

About The Amenity Collective
The Amenity Collective, a wholly owned subsidiary of FirstService Corporation (NASDAQ: FSV), is North America’s leading provider of single-source solutions across the aquatics, fitness, and recreation industries. With over 40 years of expertise and a hospitality-centric approach, the company generates $400M+ in annual revenue and operates 11 brands across the United States and Canada. Backed by a dedicated team of 1,400+ full-time and 10,000+ seasonal team members, The Amenity Collective delivers customized services—staffing, construction, design, consulting, and operations—to supercharge long-term success for clients and their aquatics, fitness, and recreation spaces. Discover more at amenitycollective.com.

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Recently, Grimes Pools was in the thick of their busy season. Builds were in every stage, some still in permitting, others halfway done, and they barely had time to look up. Then their renewal hit: another premium increase with no heads-up and no strategy to reduce it.

Fortunately, they reevaluated their needs with a new carrier who stepped in with a clear plan: a full review of their program, a benchmark against industry peers, and a roadmap for how to move forward. Going with a pool-specific program, resulted in about 15 percent savings, and risk management improvements like driver safety protocols and subcontractor agreements. Today, they have direction, better protection, and the confidence to focus on growing their business.

So why are companies like Grimes Pools seeing their rates spike? And more important, how do you stay afloat? Let’s dive into the four forces pushing premiums higher, the pitfalls to watch when you shop for coverage, and the practical steps that can soften the blow at renewal time.

The Four Currents Lifting Pool Insurance Premiums

1. Claims and litigation are swelling.

Slip-and-falls around wet decks, chemical handling injuries, construction defect suits—every claim costs more than it did five years ago. Industry-wide, liability payouts have surged, climbing an average of 16% annually, with no slowdown in sight. Juries are also handing out larger awards (the so-called “social inflation” effect), so carriers pad rates to keep loss ratios healthy.

2. Mother nature packs a bigger punch.

Hurricane Idalia caused an estimated $2.5 to $4 billion in insured losses, with total economic damage potentially reaching $20 to $30 billion. Add to that a record-breaking year for hail in Texas—affecting over 2 million homes—and extensive wildfire losses in California, and reinsurers (the companies that insure your insurer) are facing mounting costs. As reinsurance expenses climb, primary carriers pass that burden downstream, contributing to higher premiums for policyholders.

3. Materials and labor costs keep climbing.

Materials and labor costs continue to rise due to persistent workforce shortages and price increases for essential construction materials. Additionally, uncertainty around tariffs on imported steel and aluminum could push these expenses even higher. Repairing the same claim simply costs more, and underwriters factor these increased costs directly into your premium.

 4. Shrinking carrier appetite.
Fewer insurers are willing to write pool and spa risks—especially in high-claim states or for builders with even a minor loss history. Carriers are trimming their books, limiting coverage, or exiting the space altogether. Less competition means less pricing pressure, and underwriters get pickier about who they’ll take on. That combination drives premiums up and narrows your options.

Choosing an Insurance Carrier: Look Past the Sticker Price

Seek industry-specific coverage.

A one-size-fits-all contractor policy often excludes the unique risks faced by pool professionals—like chemical handling or pollution losses and design defects. Be sure your policy specifically addresses these exposures to avoid costly gaps in coverage.

Scrutinize the fine print.

Look for sublimits that quietly gut your protection—water damage caps, mold exclusions, or subcontractor warranty clauses.

Gauge financial strength.

Choose an A-rated carrier with a proven track record in the construction space. A carrier experienced in this sector is more likely to offer stable pricing and coverage that accounts for the unique risks pool professionals face. They’re also less likely to pull capacity when the market tightens. Check AM Best or Standard & Poor’s ratings before you sign.

Test the claims process.

Insurance is only as good as the adjuster who shows up when something breaks. Talk to peers: Did the carrier assign a dedicated construction specialist? How fast were reserves set? Was the settlement fair? Just as important, make sure the broker you work with has a dedicated claims team to assist and advocate for you throughout the process.

Demand proactive risk support.

The best partners help you avoid claims in the first place—onsite safety audits, toolbox talk templates, chemical handling checklists, contract language reviews. Those services can trim losses and, in turn, tame future rate hikes.

Planning Ahead: Five Moves to Keep Costs Contained.

1. Budget for reality, not hope.
   Build an eight to ten percent line-item increase into next year’s P&L. If you beat it—great. If not, you’re covered.
2. Document your safety culture.
   Underwriters love evidence: signed training logs, SDS binders, weekly job‑site inspections. Hard data can earn credits worth three to five points on your rate.
3. Review limits and endorsements annually.
   Did you add commercial pool remodeling? Start subbing out more work? Growth shifts your risk profile; adjust coverage before the insurer does it for you.
4. Benchmark against peers.
   Ask your broker for a blind comparison of deductibles, limits, and rates across similar pool companies in your region. Gaps—high or low—signal where to tweak.
5. Lock in multi-year programs when you can.
   Some carriers offer two or three-year rate agreements for accounts with solid loss histories. It’s hedge insurance against the next hard market wave.

Where Choosing a Quality Insurance Carrier Fits In

If you’d rather spend your time pouring concrete than decoding exclusions, a specialized partner helps. Look for carriers focused on pool and spa risks, from backyard installations to Olympic-size complexes. A solid pool insurance program closes industry-specific gaps, advocates during claims, and delivers risk management tools that keep premiums from spiraling.

The Takeaway

Premiums are rising because claims cost more, storms hit harder, and the global reinsurance tide is pushing all boats higher. Yet pool pros aren’t powerless. Understand the market forces, pick a carrier that truly knows chlorinators from coping stones, and put a proactive plan in place long before renewal. Do that, and you’ll keep insurance from eating the profits you worked so hard to build—no matter how choppy the water gets.

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Few elements have the ability to transform an outdoor space like a custom waterfall. Whether it’s the sound of cascading water, the sculptural beauty of rock formations, or the immersive ambiance they create, custom waterfalls bring a new level of artistry and sensory experience to backyards. One company that’s made this form of outdoor design its signature is Rockscapes Canada. Led by Sean Mangan and his brother Padraic, the second-generation artisans have spent decades refining the craft of artificial rockwork and waterfall design.

This year marks the 40th anniversary of Rockscapes Canada, a company started by Sean’s parents in 1984. Originally rooted in theme park installations, their first project was Ontario Place’s now-iconic Wilderness Ride. Since then, the firm has brought their expertise in artificial rock to zoos, aquariums, casinos, and increasingly, luxury backyards. “We’re second-generation rockscapers,” said Mangan. “We’ve done it for zoos, aquariums, and now we’ve brought it into some pretty special backyards.”

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A Personal Passion for Custom Waterfalls

For Mangan, the creative spark to focus on waterfalls didn’t arrive overnight. It evolved from years of hands-on experience. “I was surrounded by a pretty great group of guys when I was coming up in the industry,” he recalled. “They really taught me a lot of things. And a couple years ago, it became clear—I wanted to do this my way, with my stamp on it.”

That stamp reflects a commitment to blending art and engineering in ways that feel both natural and intentional. “Anywhere that we do a project, we want it to look like this rock was here first—and then someone built a house or a pool around it,” said Mangan. That philosophy drives everything from material selection to placement and how a waterfall interacts with its surroundings.

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Design That Disappears Into the Landscape

One of the guiding principles of Rockscapes Canada’s approach is ensuring their work integrates seamlessly into the landscape. “We try to blend it so the feature doesn’t look like a bolt-on,” said Mangan. “The hardscaping and pool elements should abut the rock in a way that feels like it was always there.”

This can involve integrating wood decks, planters, and water features into a single flowing structure that feels cohesive. The attention to detail extends to everything from the texture of the rock to how water is routed through different channels and ledges.

“Little things make a difference,” said Mangan. “Putting the pool coping up against the artificial rock so it looks recessed, making sure planting pockets are included to soften the edges—all of it helps sell the illusion that the rock belongs.”

A Collaborative Process From Concept to Completion

Each project begins with understanding the client’s lifestyle and vision. “We ask, where are you going to be when you’re looking at this waterfall? Are you inside, in your kitchen, or sitting poolside?” said Mangan. “It’s not just about how it looks when you’re outside. It’s about where you’ll enjoy it most often.”

The creative process also includes 3D renderings, physical samples, and iterative conversations. “We provide sketches, 3D models, and even material samples so there are no surprises. When clients see the model, I tell them, ‘It’s going to look exactly like this.'”

From there, the build process begins, often with Rockscapes constructing a hollow artificial rock shell that can accommodate lighting, plumbing, or even serve as hidden equipment storage. This lightweight yet durable design offers several benefits over natural stone—chief among them, safety, waterproofing, and reduced weight.

The Advantage of Artificial Rock

While the end result mimics natural stone, Mangan emphasizes that artificial rock is a deliberate design choice—and a smart one when creating custom waterfalls. “Weight is a real factor,” he explained. “We’ve seen pool decks crack under the weight of natural boulders. It’s why we stay in our lane with artificial rock.”

This approach also allows Rockscapes to create hollow structures, providing an opportunity for hidden equipment or internal access for maintenance. It also aids in waterproofing. “We can go underneath the feature to inspect and test the water systems before we even apply finishing textures,” said Mangan.

Functional Beauty Meets Audio Therapy

A well-designed waterfall isn’t just about how it looks. Sound plays a pivotal role. “You want that calming, ambient noise,” said Mangan. “It adds an extra layer to the outdoor experience—like built-in white noise.”

Understanding the acoustic goals of the client often informs the design—whether they want a loud, crashing cascade or a gentle babbling brook. Features like sheet falls, multi-tiered designs, and hidden grottoes all contribute to the overall sensory experience.

A Growing Demand for Multi-Functional Features

Today’s backyard waterfalls are increasingly more interactive. “The swimming grotto has become huge,” said Mangan. “People want more than just a feature to look at. They want to swim into it, climb it, hide under it, or even build a bar inside of it.”

He cites projects that include rock jumps (“never recommended for safety, but often requested”), themed cave systems, and even water slides that run through artificial rock tunnels. As these requests grow more elaborate, so does the importance of thoughtful planning and collaboration.

Common Pitfalls to Avoid With Custom Waterfalls

According to Mangan, one of the biggest mistakes he sees is overloading a pool structure with too much real rock. “We’ve been called in to look at waterfalls that started to shift over time, where water was flowing out the back instead of over the face,” he said. “The weight issues are real, and they don’t show up until years later.”

Improper waterproofing is another common flaw. “Real rock is porous. Unless you’re using a full liner system underneath, it’s going to leak,” said Mangan. “We build our artificial rock with isolated water channels and integrated waterproofing so we can test and fix any issues before the finishing goes on.”

Designing for Diverse Climates

Based in Ontario, Rockscapes Canada is no stranger to harsh winters. That gives them a leg up when designing features that have to withstand freeze-thaw cycles. “Our materials are made to take a beating,” said Mangan. “And all of our systems are integrated with standard pool shutdown procedures, so you just blow out the lines at the end of the season.”

Because the finishes are integrally colored, clients don’t have to worry about winter damage from snow or ice. “There’s no need to cover our features. They’re built to last.”

Featured Projects That Tell the Story

Asked about a standout build, Mangan recalls a particularly intricate 35-foot tall artificial rock slide for a hotel in London, Ontario. “It had this winding slide that flowed through a full cave system. I was only 19 when I did that one. I still look at it and think, did I peak too early?”

More recently, he completed a massive backyard project that included a three-story water slide and an elaborate grotto. “It had all the bells and whistles. I even got to test the slide myself—which was memorable for sure.”

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Sharing Knowledge Through Community

Despite working in a field that many keep close to the chest, Mangan believes in openness. “In this day and age, everything is on social media,” he said. “So why not be transparent and help others do it the right way?”

That philosophy was on full display during Rockscapes Canada’s recent live carving demonstration at World of Concrete. “We created a full realistic rock wall, with moss, stumps, even a smoke machine,” said Mangan. “It was about showing people what’s possible.”

Through events, social media, and one-on-one mentorship, the Rockscapes team is helping educate the industry and build a sense of community. “I’d rather people know how to do it right than make a mistake that ruins a pool.”

Custom Waterfalls: Final Thoughts for Designers and Homeowners

As more homeowners and designers look to integrate naturalistic features like custom waterfalls into backyard spaces, Mangan offers this advice: “Size isn’t everything. A lot of people blow the budget trying to go massive, but you can get an incredible effect by layering textures, adding lighting, and using creative placement.”

Ultimately, the best waterfalls are the ones that are planned with care and built to last. “Make sure everyone—from the landscaper to the pool builder—is on the same page,” said Mangan. “And work with people who are excited about the project. That energy matters.”

With four decades of craftsmanship and an eye for what’s next, Rockscapes Canada continues to shape the future of outdoor design—one artificial rock at a time.

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When it comes to building a swimming pool, what happens below the surface is just as important as what’s visible above it. In areas with unstable, expansive, or soft soils—or on sloped lots—standard foundations simply won’t cut it. That’s where deepened foundation systems come into play. These structural supports, often hidden underground, are crucial for ensuring the long-term stability and safety of a pool. Depending on site conditions and engineering requirements, contractors may rely on a variety of pier types—each with its own strengths and limitations. In this article, we explore the most common deep foundation options used in pool construction: friction caissons, driven piles, helical piers, and end-bearing caissons.

Deepened Foundations in Pool Construction: Caissons, Piles, and Piers Explained

Friction Piers/Caissons

Friction caissons are drilled holes, filled with reinforcing steel and concrete. The engineer calculates the friction between the earth and the outer surface of the concrete. These rely upon the surface area of the outside of the caissons and the coefficient of friction of the soil for support. Therefore, their diameter and depth are designed to develop sufficient surface area and soil friction. If the earth is removed they lose their ability to support the structure.

Driven Piles

Driven piles work in much the same way as friction caissons, except that they are pounded into the ground. Precast concrete, wood or steel I-beam piles are driven into the ground by a pile driver to the point of refusal. They are not often used in residential construction, due to the noise and ground vibration they cause.

The vibrations can actually damage nearby structures. They also require large machinery that often cannot access residential lots. Driven piles can be “end bearing,” friction or a combination of both. They are most often used in swimming pools adjacent to water (lake front, beach front, swamp land), that have soft or incompetent soils.

Helical Piers

Helical Piers are giant soil “screws” that are drilled into the soil. They have significant limitations, due to their size and method of installation. Helical piers are limited in their load bearing capacity to the torque that the installation machinery can deliver. Helical piers also do not perform well in loose or soft soils. Their development depth is limited by the length of the shaft.

For pools, helical piers are most often used in areas of expansive soils or high water tables to hold down the structure. They are the most economical and weakest of the available options. To resist point loading on the tip of the shaft, grade beams or mat foundations are often utilized to spread the load across the underside of the pool floor.

End-bearing caissons

As the name implies, end-bearing caissons (seen above – Featured Image) are drilled or driven until the end of the pile contacts supporting bedrock or soils. They often develop support through a combination of skin friction and end load bearing. Bell caissons, flare out on the bottom to increase the contact footprint of the shaft. They require specialized augers to create the flared end.

The portion of a pier above grade is a “free standing” pier (aka: column). The tops of the columns are tied together by beams or a mat foundation to resist movement. They are often seen on bridges, overpasses and above grade swimming pools.

You can see why a soils report is required for pier supported structures. Without a soils report, the structural engineer will not know the soil’s coefficient of friction, it’s load bearing capacity or the expansion index for their design.

Conclusion

When it comes to pool construction, building a structurally sound pool on challenging terrain requires more than just a good understanding of design—it demands a deep understanding of soil behavior and the right foundation system to match. Whether it’s friction caissons, driven piles, helical piers, or end-bearing caissons, each solution serves a specific purpose based on site conditions and load requirements. Because these systems involve critical calculations and specialized installation methods, they’re never a DIY task. A thorough soils report and the expertise of a qualified structural engineer are essential. For pool contractors working in uncertain ground conditions, relying on professional guidance isn’t just smart—it’s a matter of long-term safety and liability.

Photo Credits: Swimming Pool Expert Witness

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(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA) and the International Code Council (ICC) are pleased to announce the American National Standards Institute (ANSI) approval and publication of ANSI/PHTA/ICC-4 2025 American National Standard for Aboveground/Onground Residential Swimming Pools (PHTA-4). 

The newly revised PHTA-4 standard provides recommended minimum guidelines for the design, equipment, operation, and installation of aboveground/onground residential swimming pools. This is an essential document for the pool and hot tub industry, and especially for manufacturers and producers of aboveground/onground residential swimming pools. Consumers who own or are considering installing a pool of this type will find vital safety requirements within.

“PHTA is proud to have spearheaded the revision of this key standard for the pool industry,” says Sabeena Hickman, CAE, President and CEO of PHTA. “We are grateful to have the ICC as a partner as we continue to improve the design, operation, and safety of aboveground and onground residential pools. We could not have accomplished this without the incredible efforts of our volunteers who served on the PHTA-4 Standard Writing Committee and the subject matter experts who provided their insights.”

The changes to the standard include several new requirements which were added with safety features in mind. Pools with a reinforcing strap or belt around the outside must not be designed in a way that it could be used as a foothold for a child to climb into the pool. Detailed content about barriers around the swimming pool was also added to correspond with requirements in the International Swimming Pool and Spa Code (ISPSC). Another new safety-related requirement restricts openings and gaps at a certain level below the water surface to avoid underwater entrapment.

Federal, state, local, and international authorities, as well as industry members and consumers, recognize the need for modern, up-to-date standards governing the design, construction, alteration, repair, and maintenance of swimming pools, spas, hot tubs, aquatic facilities, and other water-containment vessels. Part of the ANSI/PHTA standards development process includes regular review of existing standards to ensure this need is met. The newly revised PHTA-4 standard explains certain criteria for the design, manufacturing, testing, care, and use of aboveground/onground residential (Type O) non-diving swimming pools and their components.

This standard applies to pool builders, manufacturers, producers, pool service companies, certifying bodies, pool designers, public health and building code officials, local municipalities, and pool and spa operators, as well as consumers who wish to enjoy this type of pool.

The new PHTA-4 standard is available to read here or purchase here. For more information, please visit the PHTA-4 webpage, email standards@phta.org, or call (703) 838-0083.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

About the International Code Council

The International Code Council is the leading global source of model codes and standards and building safety solutions. Code Council codes, standards and solutions are used to ensure safe, affordable and sustainable communities and buildings worldwide.

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