Exploring AI Inverter Pump Technology With Moov Pool Products

In an industry where legacy brands dominate, Moov Pool Products is making waves—quite literally—by introducing cutting-edge technology that promises to reshape the future of pool equipment. At the heart of this innovation is the Moov AI Inverter Pump, a self-learning, adaptive, and cloud-connected piece of equipment that’s redefining what pool professionals and homeowners can expect from their pump.

Founded as a joint venture with global manufacturer Fairland, Moov is relatively new to the North American market. But behind its youthful brand is serious firepower. Fairland, best known globally for their heat pump technology, manufactures hundreds of thousands of pumps, salt systems, and cleaners each year. In markets like Europe, Australia, and Latin America, they’ve become leaders. Moov now acts as Fairland’s North American face—delivering next-gen equipment optimized for this market’s unique challenges and preferences.

To learn more about how this revolutionary pump works—and what sets it apart from traditional variable-speed models—we spoke with Fred Lachance, Director of Sales & Marketing at Moov Pool Products. During our conversation, Lachance provided insight into the technology behind the pump, how it integrates with existing systems, and why Moov believes inverter-driven products represent the future of the pool industry.

A Pump That Thinks For Itself

The standout product in Moov’s lineup is the AI Inverter Pump, which Lachance described as “the first pump of its category that is an inverter pump launching in the North American market.” It’s not just variable speed—it’s intelligent.

Built with an algorithm embedded in the drive module, the pump continuously estimates flow rate based on pressure and automatically adjusts its speed to maintain optimal performance. “If the filter gets clogged or anything else on the pad causes restriction, the pump recognizes that and self-adjusts,” explained Lachance.

Rather than relying on costly flow meters to determine output, Moov’s approach uses internal diagnostics: pressure sensors, wattage readings, and multiple baseline calibration tests upon startup. “It runs at three set speeds and captures performance data to create reference points. From there, it constantly adapts to changes,” said Lachance. This means that a clogged filter or stuck valve doesn’t compromise your pool’s performance—it prompts the pump to compensate in real-time.

Smart Enough to Protect Itself

One of the most impressive features of the Moov AI Inverter Pump is its built-in fail-safes. If water pressure becomes dangerously high due to a blockage or restriction, the pump stops automatically. Users are alerted via the cloud-connected Moov Pool app, which notifies either the pool owner or the technician with an error code.

“All of our equipment comes cloud-enabled out of the box,” said Lachance. “There’s no centralized automation panel needed. The brain is in the cloud.” This app-based system allows Moov’s equipment to be monitored, adjusted, and serviced remotely—whether by the pool owner, a professional, or even Moov’s own support team (with permission).

Designed for Integration, Built for the Future

Even though Moov’s pumps feature smart control through their own app, they don’t force customers into an ecosystem. The pumps communicate easily with popular automation systems from the “big three” manufacturers via standard RS-485 connections, and that cable comes included in the box.

Still, Lachance is confident that the future of pool automation won’t involve central panels. “Those were created when individual components weren’t smart. But now, every component can be independently controlled. Why pay thousands extra for a board just to connect to your phone?”

Moov’s approach reflects a broader trend toward decentralized automation—giving pool owners more choice and better control at a lower price point.

So Quiet You Might Think It’s Off

In addition to intelligence, the Moov AI Inverter Pump boasts whisper-quiet operation. “We challenge people at trade shows—this is a live unit. If you find a quieter 1.65 HP pump, I’ll give you this one for free,” said Lachance.

This silence is thanks to its inverter technology, which converts AC power to DC through a modulation system that stabilizes electrical current and minimizes fluctuations. The result is smoother, more efficient performance with less heat, less vibration, and remarkably low noise. “We’re registering 32.6 decibels at one meter,” Lachance said. “Often people don’t realize it’s on.”

The pump’s motor—a permanent magnet synchronous motor (PMSM)—further reduces friction and heat, contributing to a longer lifespan and higher efficiency compared to traditional induction motors.

Simplified User Experience

Moov’s design philosophy centers around user experience. The pump’s large touchscreen interface is a departure from typical button-and-dial controls. “You’ll see a big percentage display showing the speed, wattage usage at the top, and intuitive navigation that makes it easy—even for a homeowner who doesn’t know what a filter is,” said Lachance.

It may seem unorthodox to put a full display on a piece of backyard equipment, but Moov sees it as necessary. As homeowners become less familiar with the technical aspects of pool systems, simplicity becomes critical.

Overcoming the Challenges of Adoption

Despite the technology, quiet performance, and sleek interface, Moov faces challenges. “We’re a new brand. Builders aren’t going to flip overnight,” admitted Lachance. But that’s starting to change.

“Once someone tries one of our products, they usually come back,” he said. “It’s about earning trust through performance and service.” Moov’s young, motivated team—averaging just over 30 years old—is working to build that trust one installer at a time.

Education is another hurdle. “Compared to Europe or Australia, we’re five to ten years behind on technology adoption in this industry,” said Lachance. But with DOE regulations mandating variable speed pumps on most systems, the tide is beginning to turn.

Innovation Beyond the Pump

Moov isn’t just banking on one product. Inverter heat pumps are another major focus for the company, with models boasting a coefficient of performance (COP) up to 18—three times more efficient than standard heat pumps. As Lachance explained, “In Europe, 95% of the market is now inverter heat pumps. In Canada, it’s over 50%. The U.S. is next.”

Moov is also finalizing a new chemical automation product that will monitor and adjust pH and ORP levels in real-time—bringing affordability and ease of use to pool chemistry management. “Water may look clear, but that doesn’t mean it’s balanced. We want to help owners manage their water without needing to be chemists.”

A Specialized Approach

Unlike full-line manufacturers, Moov is focused on what they do best. “We don’t do gas heaters or single-speed pumps. We focus on inverter-based technology, and we aim to be the best at it,” Lachance said.

That focus on specialization—combined with open-platform integration and user-friendly design—positions Moov as a bold disruptor in a space long dominated by a few giants.

Conclusion

The Moov AI Inverter Pump isn’t just another variable-speed pump—it’s a glimpse into the future of pool equipment. With AI-powered adaptability, cloud-based control, whisper-quiet operation, and forward-thinking design, Moov is setting a new standard for what a pump should be. And if the company’s ambitious roadmap is any indication, this is only the beginning.

As the pool industry evolves, companies like Moov are challenging long-held assumptions and pushing the boundaries of what’s possible—not by copying the past, but by inventing the future.

Ready to take a deeper dive?

Listen to our entire conversation with Fred Lachance with Moov Pool Products on the Pool Magazine Podcast.