If reinforced PVC membranes are such a technically sound and long-lasting waterproofing solution, the obvious question is:
Why aren’t they everywhere — especially in North America, the largest pool market in the world?

The answer lies in how American pools have traditionally been designed and built, and how that tradition has slowed the adoption of more engineered, reliable solutions — even when the performance benefits are clear.

A Legacy of Shape Over Function

One of the defining features of the North American residential pool market — especially since the 1950s — has been its love for freeform pool shapes. Curved, kidney-shaped, lagoon-style, and organically sculpted designs have dominated backyards across the U.S. for decades.

These shapes lend themselves well to gunite construction, which allows complete freedom in form and finish. But they pose a unique challenge for reinforced PVC membranes, which are supplied in rolls, custom-fitted on site by heat-welding and engineered for durability — but not extensive stretch.

Unlike flexible vinyl liners that can be vacuum-formed into irregular curves, reinforced PVC membranes are dimensionally stable and have minimal elasticity, one of the very features that makes them last so long. But that strength and rigidity also means they are best suited to smooth rectilinear shapes or pools with consistent radiuses and defined transitions.

For decades, this technical limitation restricted the adoption of reinforced membranes in a market dominated by complex, curvy pool forms — particularly in suburban residential builds.

Innovation Slow to Enter the U.S. Market

The North American pool industry has long been rooted in tried-and-true construction models that haven’t changed significantly since the 1940s. In fact, many pools built today still follow the same basic layout and methodology as the first post-war gunite pools:
Concrete shell, plumbing, plaster or tile finish — and little focus on true waterproofing as a separate function.

Meanwhile, European and other international markets, where space constraints and design culture favor cleaner, rectilinear architecture, have embraced reinforced membranes for decades. These regions have led in implementing engineered materials that decouple waterproofing from the structural shell, treating it as a specialized discipline rather than a side effect of the surface finish.

As a result, the U.S. market has largely lagged behind the evolution of reliable, low-maintenance, physics-based waterproofing methods — particularly in the residential sector.

A Building Culture Reluctant to Change — Until Now

Much like other mature industries, the North American pool market has historically been resistant to change, particularly when existing methods are familiar, profitable, and understood by local contractors. However, the tide is turning — thanks to shifting consumer expectations and a new generation of builders and homeowners.

Younger, more informed clients are beginning to ask different questions:

• “What actually makes this pool waterproof?”
• “Why do I need to replaster after a few years?”
• “What will last 20+ years without constant repairs?”

At the same time, builders are becoming more open to physics-first solutions — systems that are engineered to solve specific problems, not just following decades of precedent. That includes better understanding of water pressure, vapor migration, freeze-thaw cycles, and the chemical realities of long-term pool operation. Reinforced PVC membranes provide a waterproofing pool finish with unique benefits not provided by marbelite, stone-colored quartz finishes or thermoplastic coating. The reinforced PVC completely seals the structure of the pool and keeps it watertight, making it ideal for renovating existing pools and building new pools.

Gary Hohne, owner of Brighton Pools was born into the pool and spa industry. His father became a builder of vinyl liner pools in 1954, following the introduction of package pools construction in the industry. Hohne has been in the pool building business his entire life. “This is the only job and industry I’ve even been in,” he chuckles. Originally, his father owned Hohne Pools and more recently Hohne Jr. started a franchise of pool builders called Brighton Pools by Hohne which now has franchises in Maryland, Virginia, West Virginia, Pennsylvania, New Jersey, New York, Delaware, North Carolina, Florida and Tennessee! “Having a family swimming pool business that started 7 decades ago, I have watched the US market for swimming pools evolve over the years and I’m thrilled to have added reinforced PVC membranes to our residential pool construction options.”

Originally Hohne got started with reinforced PVC membrane with commercial pool renovations. “The first reinforced PVC membrane pool we renovated was Constitution Park in Cumberland, Maryland. “The pool at Constitution Park was built in the 1930’s and we completely renovated this 550,000-gallon pool with reinforced PVC membrane,” explains Hohne. “Back then we only used reinforced PVC membrane in commercial applications but in the last 5 years decided to train crews to install this membrane so we can offer to waterproof both new and existing swimming pools with a finish that will last 20 years or more; there is definitely a market of consumers who don’t want to have to repaint, replaster or change their pool liner out in 10 years to less—for them, this product is the ideal solution,” says Hohne.

Brighton Pools sees that reinforced PVC membrane is a waterproofing pool finish that works for both new pool constructions as well as renovation. “Consumers are savvy and many of them would prefer not to have to replace their vinyl pool liner every 10 years or need to replaster or re-paint their pool,” says Hohne. “These consumers are willing to pay more for a reinforced PVC membrane that will last more than 20 + years and we realized this and decided that we wanted to start offering reinforced PVC for residential pools and it has been highly successful.” One of the other reasons that Hohne’s company decided to add reinforced PVC to his offering is that it is the ideal solution for renovating all types of pools. Not only for repair and renovation but also as a complete waterproofing solution. “Whether we get a call to renovate a deteriorated gunite pool, or a plaster finish pool or a traditional vinyl liner, we offer reinforced PVC membrane because we know the reinforced PVC membrane will provide a complete waterproofing solution,” says Hohne. “We also know that these pool owners are likely looking for a long-term solution and are willing to pay for a reinforced membrane so they don’t need to deal with cracked or crumbling pool walls, peeling paint, falling tiles etc.” In fact, Hohne says that every quote they provide always includes a line for reinforced PVC membrane as an option because so many people are now opting for this more permanent solution. Hohne is continuing to expand franchise operations throughout the country and he knows that reinforced PVC membranes are an important part of the company’s growth. “As more and more people are trained to install reinforced PVC membranes, the more we will see reinforced PVC membranes catching up to their level of popularity in Europe.”

Design Trends Are Catching Up to the Material

Importantly, pool design itself is changing. Modern residential pools in North America —particularly in architecturally progressive markets like Miami, Austin, and Los Angeles — are starting to follow European-influenced trends: minimalism, linear geometry, clean edges, and symmetry.

These modern forms are ideally suited for reinforced PVC membranes, which are easier to fabricate and install in rectilinear or predictable geometries. As more homeowners seek out elegant, modern pools with lower maintenance, the case for reinforced PVC membranes becomes even more compelling.

For example, Plunge pools are a category of pool that has grown exponentially in recent years. And because of their shape and size, they lend themselves perfectly to reinforced PVC membrane. Bob Hobaica, owner of Plunge+ pools (part of Easton Select Group) honed-in on reinforced PVC as a superior, waterproofing interior for their plunge pool. “I had read several articles about reinforced PVC for use in pools over the past few years and talked to installers who actively use this finish in commercial pools,” explains Hobaica. “So when RENOLIT approached me, I was receptive to learning if this waterproofing pool interior solution would work for the Plunge+ pool.” Now Plunge+ pools are constructed using reinforced PVC membrane as its method of waterproofing and finishing the pool. “RENOLIT initially came out and trained our construction crew on how to install reinforced PVC,” explains Hobaica. “There is a bit of a learning curve to the installation. However, we were all super impressed with the durability and practicality of the product, not to mention that the company’s new TOUCH textures and colors are very attractive to consumers.”

In short: the market is finally catching up to the material.

Looking Forward: A Bright Future for Reinforced PVC in North America

The next decade will likely see a major shift in how North American pools are waterproofed and finished. The demand for durable, low-maintenance, and high-performance materials is rising. The industry’s younger generation is more open to physics-driven construction. And modern pool shapes are opening the door for solutions that weren’t viable in decades past.

Reinforced PVC membranes — with their 40+ years of proven performance across Europe, commercial installations, and high-end projects — are finally finding their place in the North American residential market.

As the focus moves from simply building pools to engineering them properly, reinforced membranes are not just an option — they’re part of the future.

The post Adopting Engineered, Reliable Pool Waterproofing Innovations — Why North America pool builders are shifting toward PVC membranes appeared first on PoolMagazine.com - Get The Latest Pool News.

Poolsafe LLC, offers new mesh, removable safety fencing designed to be installed around any pool shape or size. Uses patented, transparent, large-hole ClearGuard Mesh for better visibility into the pool area, while also blending the fence into backyard. Lockable, self-closing Triton gate features a curved top bar to help prevent climbing. Unique Tri-Pod Truss system keeps gate aligned with daily usage. Available in 4ft and 5ft heights, in black, brown, beige, or gray colors. 

https://poolsafe.com/
(888) 489-2282

The post New Poolsafe Removable Mesh Safety Fences appeared first on PoolMagazine.com - Get The Latest Pool News.

The newest addition to the Temple Stone series, this new firepit is made of attractive and safe pre-cast lightweight concrete that matches the latest in outdoor living décor. Roughly 18”-inches high, 76” long and 23” wide, the Temple Stone firepit makes it easy to create a gathering space in any backyard.  Hooks up to standard propane tanks.  Shown in limestone color.  Made in USA and available for immediate shipment.

www.ricorock.com or call (888) 717-3100.

The post RicoRock® Offers New Temple Stone Firepit appeared first on PoolMagazine.com - Get The Latest Pool News.

For the visionary builder, the innovative designer, and the forward-thinking architect, September isn’t an ending, it’s an invitation to redefine the pool season and deliver unparalleled value by transforming aquatic investments into year-round havens.

The prevailing mindset that “the pool season ends with summer” is an outdated paradigm that fails to acknowledge the profound cultural shift toward integrated indoor-outdoor living. Today, the demand for versatile, multi-season outdoor spaces is at an all-time high, driven by clients who see their homes not merely as structures, but as sanctuaries for family, friends, and personal well-being. The opportunity for professionals lies in equipping their clients with the tools and products to extend the enjoyment of their pools far beyond the traditional summer months. By embracing a broader perspective, a pool becomes the shimmering heart of a sanctuary, and the concept of “extending the season” expands to encompass a rich tapestry of experiences. Imagine tranquil evenings by a warming fire, vibrant fall gatherings illuminated by the dance of flames on water, or crisp winter afternoons where a well-lit pool brings a sense of serenity and luxury. This is about creating a space that feels just as inviting on a cool October evening as it does on a sunny July afternoon.

The Allure of Fire Features: More Than Just Warmth

At the core of this seasonal extension lies the timeless, captivating interplay of fire and water. When these two primal elements are brought together in an intentional design, they create a sensory experience that transcends mere aesthetics. They provide warmth, light, sound, and a powerful focal point that naturally draws people in, extending the usability and enjoyment of an outdoor space as temperatures cool. Fire features are no longer an afterthought; they are integral design components that dictate flow, ambiance, and functionality.

Standalone Fire Pits: Often the most accessible entry point for clients, these robust, free-standing bowls become natural gathering spots. They provide powerful heat and serve as a statement piece, anchoring a seating area near the pool. Ledge Lounger’s new Halo plug-and-play fire pit is an exceptional example, offering an elegant solution that is both easy to install and visually striking. The robust construction and sleek design make it a perfect centerpiece for any pool deck.

Integrated Fire Tables: For a more sleek, modern approach, fire tables are ideal. These low-profile designs often conceal propane tanks, maintaining clean lines and a sophisticated aesthetic. Their coffee-table height makes them perfect for casual entertaining, providing both warmth and a surface for drinks or food. The Fairmont, and Manchester fire tables from Prism Hardscapes offers a stunning array of these tables, each crafted with precision and a contemporary sensibility.

Fire and Water Bowls: These features represent the pinnacle of elemental integration, with a central flame surrounded by gracefully spilling water. This dual functionality offers a multi-sensory experience: the visual contrast, the soothing sound of the cascading water, and the warmth of the fire combine to create an unparalleled ambiance. The Maya Fire and Water Bowl from The Outdoor Plus is a masterpiece of design, showcasing this powerful juxtaposition and creating a serene yet dramatic atmosphere that elevates the entire outdoor space. This is where elemental design becomes an art form.

The Canvas Beneath: Light Play with Iridescent Glass Tiles

While fire features provide warmth and light, the subtle beauty of the material selections—particularly the pool’s interior—lays the foundation for this extended-season experience. This is where mosaic glass tiles with an iridescent quality truly shine, especially when illuminated by firelight. The iridescent properties of these tiles create a dynamic surface that transforms under different lighting conditions. As flickering flames from a nearby fire feature dance across the pool’s surface, they complement the iridescence, creating an enchanting, mesmerizing effect. This unique interplay at night creates a completely new dynamic, offering a different aesthetic than the daytime sun-drenched pool. This luminous interaction is further enhanced by moonlight and strategic landscape lighting, ensuring the pool remains a captivating focal point even after the sun has set.

Trending at AquaBlu Mosaics is the Le Gemme series from Bisazza, handcrafted with aventurine and colored enamel granules to produce a captivating golden iridescence. The Oasis Collection offers a palette of sophisticated, warm neutrals with a subtle luster perfect for this application. The Titanium Collection from Vidrepur adds another dimension with a three-dimensional texture that further enhances its interplay with firelight. These and other stunning options are available through AquaBlu Mosaics, empowering you to achieve a truly bespoke and luxurious feel. When you select these tiles, you’re not just choosing a surface; you’re creating a captivating, tranquil ambiance that responds to light.

Defining Luxury and Durability with Porcelain Pavers

The pool’s interior and fire features are the stars, but the hardscaping around them is the stage. To truly extend the season, the surrounding deck and pathways must be designed for comfort, durability, and aesthetic harmony. Porcelain pavers have revolutionized outdoor flooring, offering an unparalleled combination of beauty and resilience.

The practical benefits of 2cm outdoor porcelain pavers are undeniable. They are frost-proof, stain-resistant, slip-resistant, and impervious to mold, moss, and fading. This translates directly to reduced maintenance and a longer lifespan for the outdoor living space—critical factors for year-round usability. In regions with freezing and thawing cycles, their resistance to thermal shock ensures they will not crack or splinter, a common problem with other materials.

Porcelain pavers also come in an astonishing array of finishes, allowing for limitless design flexibility. They can replicate the look of natural stone, wood, concrete, and more with remarkable fidelity. This versatility allows you to create a cohesive, multi-layered design that perfectly complements the pool’s tile and fire features. Trending at AquaBlu this season is warm, inviting terrazzo as well as rich, earthy wood grains that tie perfectly into a fall ambiance. The ultimate expression of this is using matching interior tile that extends a cohesive look from indoors to out, creating a luxurious and effortless transition. This trending concept of seamless transitions blurs the line between the interior of the home and the outdoor sanctuary, making the entire space feel larger and more interconnected. By selecting pavers that complement the pool’s tile and the fire features, you can create a unified aesthetic that seamlessly blends the aquatic space with the surrounding landscape.

By embracing innovative materials and design concepts, you can transform a pool from a seasonal amenity into a timeless, multi-season centerpiece for outdoor living. AquaBlu empowers trade professionals to craft these environments through our expertly curated collections and strategic brand partnerships. This ensures competitive pricing and quick lead times, which are paired with our unwavering commitment to customer service and care.

For the latest products and industry insights that give your business a competitive edge, along with all the perks of being a trade professional, be sure to register for our AquaPRO trade program today!

The post BEYOND SUMMER: Redefining the Pool Season with Fire and Light appeared first on PoolMagazine.com - Get The Latest Pool News.

In the world of modern swimming pool designs, there is a surge in demand for the excitement of moving water. Luxurious, colorful, and dramatic pool features provide a beautiful and comfortable place to relax and cool off, and increasingly, the connoisseurs of swimming pool experiences want the added option to wake up the water. Enter the backyard Adventure Pool.

At the heart of creating an adventure pool lies one key component, the Riverflow Pump system. In this article, we will explore what adventure pools are, how they work, and how Riverflow Pump technology can transform your backyard into an exhilarating aquatic experience by making a beautiful pool come alive with current. The goal of an adventure pool is to create an experience that excites the senses and challenges individuals while also providing a fun and enjoyable, immersive experience.

What is an Adventure Pool?

Adventure pools are a new wave of pool design, focused on giving water enthusiasts options from slow-moving currents to dynamic, moving water experiences. Riverflow’s variable speed control allows for a toe-tickling current that many users find rejuvenating, and that can quickly be dialed-up to create a flowing river experience for play and fitness. The RiverFlow pump makes the feel of moving water instantly available in your pool. You will know why the Fountain of Youth was found in a body of water.

The benefits of water-based fitness training are well understood. Peak cardiac fitness is much easier to achieve in water, and buoyancy saves damage to bones and joints. Aqua fitness class instructors know that all water movement increases calorie burn compared to on-the-ground training. Advanced swimmers love the RiverFlow current that can simulate rigorous open water swimming without losing the flip-turn of a pool.

Adventure pools are often built to emulate nature. The option of turning up the flow of water from mild, to high-energy, simulates the ebb and flow of living bodies of water, like rivers and oceans. These pools are typically larger and deeper than standard pools and often come with water-power options like varying water depths, waves, and currents. Adventure pools are designed to cater to people who want to recreate the thrill of outdoor water sports and activities without leaving their property.

How Do Adventure Pools Work?

The Riverflow pump system is the engine behind the excitement of the adventure pool. It works by harnessing advanced pump technology that creates a powerful water current. This current can be adjusted in speed and intensity to suit different activities and user preferences. You can choose to walk or run in current, or enjoy a relaxing swim, or you can choose a fast-flowing turbulent current for more intensive swimming or water sports. Riverflow power provides versatility and control.

Key Features of the Riverflow Current System

Adjustable Current Speeds: The Riverflow pump system allows for the customization of water flow speed. Whether you’re looking for a slow, gentle current for light resistance training or a fast, strong current for simulated river rafting or wakeboarding, the system can be tailored to meet the needs of the user. The ability to control the current speed makes the adventure pool suitable for swimmers of all levels, from beginners to advanced water sports enthusiasts.

Continuous, Smooth Flow: One of the defining features of the Riverflow system is its ability to create a smooth, consistent current that feels natural. The current generated by the Riverflow pump mimics the continuous flow of a river, providing a stable environment for water-based activities such as swimming against the current, kayaking, or even paddleboarding. While pool jets cause distracting bubbles with a restrictive range, the Riverflow system creates a wide, steady, uninterrupted current that can be enjoyed for hours.

Powerful, Energy Efficient, and Highly Reliable: RiverFlow offers the best warranty in the industry. By converting 3-phase to single-phase power and by using a highly efficient Variable Frequency Drive, the cost of operation is superior for energy efficiency. Riverflow has a world-class reliability rating, and our systems have been operational for more than 20 years when well-maintained. Riverflow is also compatible with saltwater.

Silent and Unseen: Riverflow is the quietest system on the market. While some systems use noisy and narrow, high-pressure jets, the Riverflow pump is smooth and quiet, and can be installed to be hidden and virtually unseen. The RiverFlow Design Team can give you ideas for how far away the pump can be located and how to make it easily accessible for care. The silence and invisibility is a joyful surprise.

Versatile Water Fitness: Depending on the desired experience, the Riverflow pump system can simulate a wide range of natural water environments. For those who enjoy Kayaking, surfing or wakeboarding, the current can be set to simulate waves or powerful surges in your backyard. Alternatively, the system can be adjusted to create calmer conditions for water jogging, swimming, or aquatic fitness routines. This versatility allows for a wide range of activities in a single pool, making it a perfect addition for water-lovers of all ages.

Resistance Training and Fitness: One of the most popular uses of adventure pools is for fitness and resistance training. The Riverflow system provides a built-in current resistance environment that can be customized to your level of fitness. You can train against the current to build strength, improve endurance, and increase cardiovascular fitness. Whether you’re swimming laps, walking, running, or using water dumbbells, the resistance of the current adds an extra level of challenge and effectiveness to your workout routine.

Environmental Simulation: For those who are looking to replicate the excitement of river rafting, surfing, or even white-water swimming, the Riverflow system can simulate the water conditions of natural rivers and lakes. By adjusting the intensity of the current, you can recreate the feel of navigating through rapids, maneuvering around obstacles, or simply swimming in the open water. This level of simulation makes adventure pools with Riverflow technology ideal for water sports enthusiasts who want to practice their skills in a controlled and safe environment. RiverFlow is a premier engine for Water Rescue Training Pools internationally.

Start Your Adventure Pool Journey Today

Adventure pools, powered by the Riverflow Pumps, offer a unique and exciting way to experience water for relaxation, sports, and fitness without leaving the comfort of your home. There is no more versatile moving water experience than a RiverFlow Pool.

Imagine grandparents bobbing in the moving water near a beach entrance while their daughter swims in the sweet spot of the current nearby, then imagine the husband turns up the volume and the squealing grandchildren gleefully slide into the current.

Whether you’re swimming against a powerful current, practicing water sports, or enjoying a relaxing float in simulated river conditions, adventure pools provide an exhilarating experience for all ages and skill levels. With customizable features, smooth water flow, and the ability to simulate a variety of natural water environments, Riverflow pumps are the key to transforming your backyard into an aquatic adventure zone.

Harness the power of RiverFlow Pumps used in commercial lazy rivers around the world to create your backyard adventure pool. Invest in a pool experience that promises years of excitement and enjoyment for you, your family, and friends.

For more information, visit: https://riverflowpumps.com/adventure-pool/

The post Riverflow Pumps and Creating an Adventure Pool: The Ultimate Thrill in Your Backyard appeared first on PoolMagazine.com - Get The Latest Pool News.

Tenjam, the innovative leader in durable, comfortable, and ergonomic in-pool furniture, announced a strategic partnership with The Grit Game, the Pool Nation 2024 Sales Rep Group of the Year, 2025 nominee, and fastest-growing manufacturer representative firm in the pool and spa industry. This collaboration aims to expand Tenjam’s market presence in the Midwest, leveraging The Grit Game’s extensive dealer network and proven sales expertise to drive demand and capture greater market share among pool professionals, builders, and retailers.

Why Tenjam Is the New Standard in In-Pool Furniture

Tenjam products are designed with comfort, long-term durability, and ease of use in mind—qualities that matter deeply to builders, designers, retailers, and service pros alike. Every piece is:

Made in the USA – For better lead times, quality control, and responsiveness.

Engineered for versatility – Modular, multi-functional designs that can serve as seats, tables, or ottomans—on the deck or in the pool.

Safe and worry-free – No sharp edges, no water absorption, and no screw plugs needed for water filling. Easy to sanitize and move while being built for heavy-use environments.

Built for beauty and resilience – Available in sleek, modern colors and made to stand up to UV, chlorine, and constant sun exposure. Tenjam’s rotationally molded furniture offers unmatched durability—outperforming competitors in both style and substance.

Tenjam’s rotationally molded furniture offers unmatched durability—outperforming competitors in both style and substance.

“We’re excited for how Tenjam’s unique and thoughtful designs not only make them leaps and bounds more comfortable than their competitors, but also how the ease of adding and removing them from the pool ultimately allows dealers to sell a better experience to homeowners at a lower cost,” said Laci Davis, Co-Founder and President of The Grit Game.

The Grit Game’s Role: Driving Growth Together

The Grit Game, named Pool Nation’s 2024 Rep Group of the Year and a 2025 nominee, partners with leading manufacturers to expand their market presence and strengthen dealer relationships. With a national reach and a regionalized sales force, The Grit Game supports brands through proactive field visits, digital catalogs, dealer training, trade show representation, and tailored marketing campaigns designed to accelerate sell-through and increase market share.

“Tenjam is teaming up with The Grit Game to unlock fresh opportunities and accelerate sales growth across the Midwest. We look forward to combining our product innovation and manufacturing capabilities with The Grit Game’s sales and marketing expertise,” said Mike Collins, President of Tenjam.

A Win for Builders, Dealers, and Designers

With this partnership, Tenjam is now equipped to scale its presence in both residential and commercial Midwest markets—bringing elevated form and long-term function to every poolside environment. Whether it’s a high-end resort, a family-friendly splash zone, or a modern backyard retreat, Tenjam delivers the performance today’s pros are looking for.

For sales inquiries or product samples in the Midwest, contact your local Grit Game representative or visit www.thegritgame.com/midwest.

About Tenjam

Tenjam is a design-forward manufacturer based in Minnesota, specializing in indoor/outdoor furniture built for public spaces, hospitality, education, and recreation. All products are proudly made in the U.S.A. with a focus on sustainability, durability, and safety.

About The Grit Game

The Grit Game is a trailblazing, award-winning manufacturer rep agency serving the pool, spa, and outdoor living industries. Known for its bold marketing, elite sales team, and commitment to partner success, The Grit Game operates across North America—helping manufacturers grow with grit.

The post Tenjam & The Grit Game Partner to Expand Midwest Presence appeared first on PoolMagazine.com - Get The Latest Pool News.

Renowned Pool Franchise Celebrates Growth Milestone Fueled by Multi-Revenue Stream Model and Proven System

DALLAS, TX. (September 18, 2025) — Poolwerx, the world’s leading pool service and retail franchise, proudly announces the opening of its 100^th active territory. With more than 400 territories awarded across the globe and a proven U.S. model built on recurring revenue streams, premium retail experiences, and high-touch support, Poolwerx continues to strengthen its position as the only true one-stop solution in the pool care industry. 

“Reaching 100 units is a tremendous accomplishment for our team and our franchise partners, but it’s just the beginning,” said Andrew Kidd, CEO of Poolwerx USA. “Our success comes from providing a premium, full-service pool care solution and building a culture where franchise partners feel supported to grow. We’ve proven this model works across markets, and we’re excited to bring Poolwerx to hundreds more communities.”

Founded over 30 years ago in Australia, Poolwerx entered the U.S. in 2015. Today, Poolwerx’s franchise partners operate across 17 states, coast to coast, with growth fueled by both mobile and brick-and-mortar retail stores. With over 100 units now operating, Poolwerx is positioned for a new era of growth and expansion, targeting 300 U.S. territories by 2027. 

Poolwerx operates with a multi-revenue stream model that combines retail, service, chemical products, and diagnostics. Its retail stores function as trusted community hubs, offering free water testing, expert advice, and product sales, while its professional service teams deliver reliable maintenance and care. This integrated approach generates recurring, recession-resistant revenue and firmly positions Poolwerx as reliable experts in the industry. 

“Pool ownership can be a chore, and our goal is to make it fun, easy, and reliable,” said Jeff Powell, Vice President of Sales at Poolwerx. “Our franchise partners benefit from a proven system, a brand with three decades of legacy, and a commitment to innovation that keeps us ahead of the curve.”

With mobile options and territories still available across the U.S., Poolwerx is actively seeking franchise candidates who are growth-minded, entrepreneurial leaders — ideal for empire builders, multi-unit operators, and veterans. For more information about Poolwerx and its franchise opportunity, please visit https://poolwerxfranchising.com. 

# # #

About Poolwerx

Poolwerx is the largest global franchise pool retail and service brand with over 650 service vehicles and 180 retail stores across the U.S., Australia, and New Zealand. Offering recurring maintenance, repair, retail, and delivery services, the brand’s success stems from its cutting-edge technology, thorough training, and scalable business model. For more information, visit poolwerx.com. For franchise opportunities, visit poolwerxfranchising.com.

The post Poolwerx Continues to Make a Splash Hitting 100 Territories Nationwide appeared first on PoolMagazine.com - Get The Latest Pool News.

Surface skimming has never really been the exciting part of pool maintenance. It’s tedious, repetitive, and usually done with a net. That’s why most pool owners either leave it to the built-in skimmer or let floating debris collect until it sinks.

But the reality is this: what happens on the surface affects everything else. Leaves, pollen, oils, insects—if you don’t get to them early, they break down, clog filters, throw off chemistry, and eventually settle into places that are harder to clean. Daily surface maintenance isn’t optional if you’re serious about keeping a pool healthy and looking good. It’s just one of those things that never got much attention from the tech side—until now.

The BuVortex V5 is Bublue’s answer to a straightforward question: what if someone made a robot that was actually good at surface skimming? Not a floor cleaner with a floating add-on, not a toy that simply pushes bugs around, but something purpose-built for the top six inches of the pool. It’s a single-function device, and that’s exactly why it works.

A Closer Look at the System

The V5 relies on a few key technologies to do its job effectively. “Bluehole” is the name Bublue gives to its active suction system. Instead of relying on passive collection, it pulls debris toward the intake using a vortex-like flow.

Navigation is handled by what Bublue calls “Bluesonic.” That’s their term for the AI pathing system that lets the V5 plan its movements rather than just bounce around the pool randomly. In practice, the robot moves with a bit more intention than older surface bots—less overlap, fewer missed areas, and better overall coverage.

Where the V5 does stand out is in its handling of pool edges. It doesn’t just skim in open water. When it detects a wall, it enters a corner cleaning mode called “Bluestream,” increasing suction and lingering along the perimeter for 15 minutes. That’s where a lot of debris builds up, and most surface skimmers either ignore it or can’t get close enough to do anything useful. Here, it’s a smart addition that fills a real gap.

Practical Design That Makes Sense

The V5 is compact—just over 15 inches long and around 11 pounds. It’s easy to lift out of the pool when it’s done, and the onboard LED lighting helps if you’re fishing it out at dusk. Retrieval is handled through the app; one tap tells the bot to come to the pool edge. It listens.

Inside is a 5-liter dual-layer filter system. There’s a large basket for leaves and larger debris, paired with a sponge-like secondary filter that catches finer particles like pollen or sand. The filter is easy to remove and clean, and there’s a built-in overflow guard to keep things from spilling back into the pool during pickup.

The battery is a 7,800 mAh lithium unit, good for about 180 minutes of runtime. That’s enough for pools up to 538 square feet, which covers most residential applications. It recharges in about four hours—not fast, but not out of line for a product in this category. There’s no charging dock; just plug it in directly with the included cable.

The body is built from UV-resistant materials and rated for immersion up to 3 meters. You’re not supposed to submerge it completely, but if it gets dunked or stuck briefly, it’s not going to die. Every unit is pressure-tested at the factory before shipping. You get a 2-year warranty out of the box.

No Gimmicks, Just a Cleaner Surface

There’s no shortage of overpromising in pool tech these days. Plenty of companies slap together a robot, throw around words like “AI,” and call it a revolution. The V5 isn’t trying to do all that. It’s not super flashy and doesn’t come with a bunch of superfluous features that you’ll never use. It just skims the surface of your pool, consistently and without the usual annoyances.

You’ll still need a vacuum or a robotic cleaner for the floor. You’ll still need to test your water, brush the walls, and deal with circulation. But you probably won’t need to net the surface as often. And that’s worth something—especially if your pool sees a lot of leaf litter, bug activity, or sunscreen residue.

App control is simple. It connects via Bluetooth and Wi-Fi, giving you remote access to battery status, filter alerts, and software updates. You can also run over-the-air firmware updates when Bublue releases improvements.

How We Rate The BuVortex V5 Robotic Surface Skimmer

The BuVortex V5 by Bublue will certainly cut down the time you spend skimming your pool. It’s a cleanly executed product that does what it says it will, with a few smart touches that make it feel more polished than many of its competitors.

BuVortex V5 Robotic Surface Skimmer, Pool Cleaner with Powerful Suction, 5L Filter, Dual Cleaning Modes, Smart App Control, One-Tap Docking, LED, AI Navigation, for Pools up to 538 Sq.Ft.

• Deep & Powerful Cleaning with Bluehole Tech: Equipped with advanced dual-layer filtration—basket + filter pad—BuVortex V5 pool skimmer robot effortlessly captures everything from leaves and twigs to oil and sand. Its massive 5L filter box holds over 350 leaves, while the built-in overflow prevention net keeps debris securely inside. No more mess during movement or stops!
• Dual Cleaning Modes with Intelligent Edge Focus: Choose from Auto Mode for seamless surface coverage or Corner Boost Mode, where the cleaner pauses after wall contact and deeply clean corners for 15 minutes using our industry-first Bluestream active suction tech. AI-powered Bluesonic Path ensures optimal coverage.

Buy on Amazon

The BuVortex V5 is positioned as a premium skimming solution, and to its credit, it delivers on that promise. It’s not trying to be a jack-of-all-trades; it’s focused on solving one specific problem, and it does so with attention to detail—active suction, intelligent edge cleaning, and a design built for repeatable, hands-off performance.

For pool owners who understand the long-term value of keeping the surface clean—and the downstream effects that has on filtration, water quality, and aesthetics—this is the kind of investment that pays for itself in the amount of time you’re able to save.

Photo Credits: Bublue

The post A Look at the Bublue BuVortex V5 Robotic Pool Skimmer appeared first on PoolMagazine.com - Get The Latest Pool News.

Bedford by Exagres is inspired by the essence of limestone. This groundbreaking tile collection unites technical innovations with a strong focus on sustainability. Thanks to the rich nuances of its limestone design and its neutral choice of colours (White, Sand and Pearl), Bedford adds a harmonious restful touch to settings.

This extruded ceramic tile series has been designed with the emphasis on versatility since it provides an all-round solution for projects, both indoors and out. Bedford’s extensive selection of special tiles includes models for terraces, wellness areas and swimming pools, including the pool basin, with a non-slip finish for outdoor spaces to ensure a high-performance safe grip.

The collection also features an innovative choice of coping tiles, with a version for both overflow and skimmer pools, guaranteeing the formal and technical coherence of projects. Thanks to its versatility, Bedford is equally ideal for residential projects, the contract market and the hospitality sector.  

The field tiles come in a wide choice of formats: 120×120 cm, 60×120 cm, 33×66,5 cm, 33×33 cm and 14,5×120 cm, together with a skirting tile (9x 60 cm) and stair solutions, such as straight step tiles (33x120x3 cm), finishing tiles and step skirting tiles. To round off the collection, it also includes a series of specific pool tiles:  internal cove tiles, external cove tiles, cove caps, modular grills, corner tiles, and coping tiles in differing formats. 

Bedford boasts all the technical properties of extruded stoneware–a higher density, high mechanical resistance and lower water absorption–, making it the top contender for places in need of high durability, safety and dimensional stability. By using extrusion technology, special tiles with complex shapes and specific finishes can also be developed, guaranteeing all-round design projects with seamless visual and functional continuity.

With Bedford, Exagres has extended its range of extruded tile solutions in a collection that fulfils all the requirements of contemporary design, bringing added architectural value, sustainability, and technical excellence to projects.  

About Exagres

Exagres is a Spanish specialist in the design and manufacture of extruded stoneware and porcelain tiles. These high-performance architectural solutions guarantee maximum resistance, durability and precision finishes. Exagres has forged a name as a brand leader in high-performance, visually appealing indoor and outdoor tile solutions, suitable for residential and commercial projects and for the contract market.  

A company with a market presence since the early 1970s, Exagres has skilfully evolved from an artisanal manufacturer to a leading name in the tile sector, uniting industrial knowhow with the capacity to innovate technologically, without relinquishing its identity.

The post Exagres Presents Bedford: Extruded Tile Collection for Interiors, Exteriors & Pools appeared first on PoolMagazine.com - Get The Latest Pool News.

The pool industry has entered an exciting stage where design carries as much weight as functionality. Homeowners don’t just want a pool they can swim in, they want a backyard centerpiece that’s built to impress, day and night. One of the biggest contributors to this shift has been LED strip lighting.

The Market for Strip Lighting

LED strip lighting isn’t just an add-on anymore; it’s something people ask for. Builders use it to make their projects stand out, and homeowners love it because it instantly makes a pool look modern. More than any other upgrade, strip lighting can completely change the feel of a pool, taking it from updated to transformed.

Overcoming Upgrade Objections

Homeowners sometimes ask whether strip lighting is a “must-have.” The reality is that it’s not about necessity, it’s about the experience. When homeowners see a pool with strip lighting, the difference is immediately clear. It reframes the backyard as a gathering place that’s just as engaging at night as it is during the day. That’s why strip lighting has become such a valuable upgrade for builders to present. Strip lighting delivers results that can’t be achieved with surface level changes alone.

The Experience Beyond Illumination

Strip lighting isn’t just about seeing the pool at night, it’s about creating an experience. Builders are integrating it into:

Steps and ledges, for illuminated entry points.

Perimeter edges, for a dramatic, floating-water effect.

Water features, where light and movement combine to create stunning displays.

Outdoor structures, such as patios, grills, and pathways, tying the entire backyard together.

The result is a pool that transitions from a daytime retreat to a nighttime showcase, a destination that extends the homeowner’s lifestyle well into the evening.

How to Get Started

For builders looking to integrate strip lighting, the process is straightforward when planned correctly:

Design Planning – Identify where strip lighting will have the most impact: steps, ledges, water features, or perimeter edges.

Plan During Construction – Create channels and placements early so the strips sit flush and disappear into the design.

Select Professional Systems – Choose lighting specifically engineered for pools, ensuring long-term performance and integration.

Introduce Control Options – App-based systems give homeowners simple, engaging ways to

customize their lighting.

What Homeowners Think

The most common feedback from homeowners is that strip lighting changes how they use their backyard. They rarely focus on the product itself, instead they talk about how their pool feels different. Evenings stretch longer, gatherings feel more special, and the pool becomes a destination rather than just a feature. In short, strip lighting adds value not just to the pool, but to the entire outdoor living experience.

Differences Between Strip Lights

It’s important to note that not all strip lights are created equal. Online, inexpensive kits are easy to find, but they are rarely designed for pool environments. These options often fail prematurely, deliver uneven illumination, and lack the seamless look homeowners expect. Professional-grade systems, installed with proper planning and craftsmanship, offer consistent brightness, durability, and integration with automation systems. The difference isn’t just in appearance, it’s in the quality of the experience they create.

Smart Control and Customization

Homeowners now expect personalization in nearly every aspect of their home, and lighting is no exception. LED strip lighting integrates with smart control systems, giving homeowners the ability to adjust brightness, switch colors, and set moods with a simple tap on an app. This level of customization ensures the pool adapts to holidays, events, or even quiet nights in.

PAL Lighting: Making It All Happen

At PAL Lighting, we’ve developed strip lighting systems specifically for pool applications. Our products are designed for durability, precision installation, and easy app-based control. By working with builders and service professionals, we ensure strip lighting isn’t just another add-on, it becomes a defining feature that elevates the entire project.

Transforming Pools After Dark, One Clean Line at a Time

LED strip lighting represents more than a trend, it’s a transformation in how pools are designed and experienced. For homeowners, it delivers atmosphere and modern design. For builders, it’s an opportunity to showcase craftsmanship and innovation. And for the industry, it signals a shift toward backyards that inspire and engage long after the sun goes down.

The post The Invisible Transformation: The Rise of LED Strip Lighting appeared first on PoolMagazine.com - Get The Latest Pool News.