Industry News
Fluidra Appoints Jaime Ramirez as Chief Executive Officer
Fluidra, the global leader in equipment and connected solutions in the pool and wellness sector, appoints Jaime Ramirez as the company’s new Chief Executive Officer (CEO) effective 1 June 2024. The appointment follows a comprehensive succession planning process by the Board.
Since the merger with Zodiac in 2018, Fluidra has established its position as a global market leader; developed its product portfolio, services and solutions; capitalized on opportunities; and successfully navigated the challenges of the pandemic. The appointment comes at an appropriate moment for Fluidra, as trading in the sector normalizes and it looks forward to its next phase of development and expansion.
Jaime has a proven track record and extensive experience in global consumer and industrial products, bringing over 30 years of P&L responsibility and a wealth of leadership expertise to the role. His strategic vision makes him the ideal leader to guide Fluidra into its next phase of development.
Jaime Ramirez’s impressive background includes serving as EVP & President of Stanley Black & Decker Inc.’s Global Tools & Storage Business, where he ran a business with more than $10 billion in revenue and led high-performing teams globally. His expertise in driving growth and profitability, business transformation, strong organizations and strategic acquisitions will be invaluable assets as Fluidra seeks to capitalize on new opportunities and enhance shareholder value. He currently serves as a Board Director to Kimberly-Clark, a multinational personal care corporation.
Commenting on his appointment, Jaime Ramirez said “I am honored and excited to join Fluidra and look forward to working together with the Board of Directors and the company’s talented team to continue driving the business forward and delivering value to our customers, shareholders and communities”.
Bruce Brooks, Fluidra’s current CEO, has been instrumental to Fluidra’s success over the past six years. Under his leadership, the company has achieved remarkable milestones, including the transformational merger between Zodiac and Fluidra, various acquisitions, navigating the challenges of the pandemic, leading the group through the sector’s normalization and executing the Simplification Program to drive margins and become a more agile organization.
Bruce Brooks said “I am deeply proud of what we have accomplished together and the strength of the business today. I am delighted to pass the baton to Jaime, and continue to contribute to the company’s success as Non-Executive Director”.
Eloi Planes, Fluidra’s Executive Chairman “I want to take this opportunity to express my deepest gratitude to Bruce. His leadership, guidance, and unwavering commitment have been instrumental in shaping our company’s success. Under his stewardship, we have laid a solid foundation upon which we will continue to build.
Now that the sector has normalized, Fluidra will pivot to its next phase of development and expansion. I am confident that under Jaime Ramirez’ leadership, we will continue to thrive and strengthen our position as the global leader in the pool and wellness sector. The entire team looks forward to working closely with Jaime to drive success and achieve new heights of excellence”.
Further information
Jaime Ramirez will be proposed to join Fluidra’s Board of Directors at the next annual general shareholders’ meeting.
Jaime and Bruce will work together to ensure a smooth transition during the rest of the year and Bruce will step down as Chief Executive Officer on 31 August 2024. Bruce will continue to serve as Non-Executive Director.
JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, was pleased to recently receive a ‘Customer Excellence Award’ from Estes Freight company, the largest privately held freight transportation company in North America. This award recognizes customers that demonstrate strong shipment values, revenue growth, and foster a collaborative relationship. This award celebrates a few select customers for outstanding engagement, enabling a strategic partnership, and committing to mutual success.
“We’re pleased to earn such high recognition from a leader like Estes,” said Glenn Jonelunas Manager of Warehouse Operations at JED Pool Tools. “We’re honored to be recognized for this award, which is a reflection of the well-established and trusted partnership we’ve built together.”
The Estes Customer Excellence Award was created to recognize and celebrate customers who exemplify outstanding collaboration, commitment and service. Estes presented JED Pool Tools with a celebratory cake and plaque.
About JED Pool Tools
JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts. JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED isproud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.
About Estes
Estes is North America’s largest privately owned freight carrier. As an asset-based transportation provider with a global footprint, Estes combines nearly a century of regional freight shipping expertise with the resources, reach, and reliability of a national carrier. Backed by its more than 300 North American terminals and nearly 7,000 next-day lanes, as well as its fleet of more than 10,500 tractors, Estes is committed to getting America’s freight where it needs to go, when it needs to get there. And with its continued investment in leading-edge technology, as well as the support of its more than 24,000 employees. To learn more about Estes visit www.estes-express.com.
ST. PETERSBURG, FL ‒ We’re thrilled to announce a new partnership between AquaCal AutoPilot, Inc. and Devin Cahn Associates (DCA)—a highly respected sales agency with deep roots in the pool and spa industry.
Beginning next month, DCA will represent AquaCal and AutoPilot products in key markets across the U.S. Their team brings trusted relationships, real-world experience, and a hands-on approach that aligns with how we do business.
Founded by Devin Cahn, a long-time leader in the pool and spa space with over 40 years of industry experience, DCA has grown into a national team of professional reps focused on building strong relationships and driving results.
👉 Learn more about DCA
Please join us in welcoming the DCA team to the AquaCal AutoPilot family.
We’re looking forward to a strong partnership built on shared values, expert support, and continued growth.
Media Contact:
Michiko Prussing
Product Manager AquaCal AutoPilot, Inc.
MONROEVILLE, PA – RB Retail & Service Solutions software, supplier of business software designed specifically for the pool and spa industry, is pleased to announce it has hired Taylor Sleeman as the company’s new Business Sales Consultant. In this new role, Sleeman partners with pool and spa companies to help them modernize and grown their business operations. “I take a consultative approach to sales by focusing on understanding each company’s challenges and aligning these needs with the RB Retail & Service software tools to improve efficiency and profitability for pool and spa businesses,” says Sleeman who has over 10 years of sales experience and a proven track record of helping businesses adopt technology that drives measurable growth.
“We are very pleased to have Taylor on our team as she has already connected with many pool and spa businesses to help adopt and implement our industry-specific software for the 2026 season,” says Rachael Pritz, Vice President for the company. “She is already an invaluable asset to our company.” To contact Taylor and learn more about how RB Retail & Service Solutions software can help your pool and spa business this coming season, email [email protected].
866-933-9099
Monroeville, PA
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