Pool News
Pool Prices Are Going Up… Again
If you’ve been holding out and waiting for pool prices to drop, you may have to continue waiting. Analysts are predicting pool prices to increase this year due to rising costs for labor, materials, and equipment. The Federal Reserve approved the first rate increase in three years back in March in an effort to combat inflation, and a 50 basis point hike may be looming on the horizon.
Consumers who plan on buying a swimming pool this year can expect to pay a premium according to analysts. Builders across the nation are feeling the pinch of rising costs. Across the board; increased costs for labor and equipment are driving a need to recalibrate pricing structures yet again this season. Construction materials used to build swimming pools rose 31.3% percent from early 2020 to early 2022.
Construction Material Price Increases
As pool builders and swimming pool contractors attempt to maneuver a vastly different landscape of pricing, year over year increases can immediately be seen on the following materials:
- Concrete – Up 11.6% since the start of 2021
- Lumber – Up 79.5% in cost from September 2021 to April 2022.
- Steel – Up 74.4% in price since start of 2021
- PVC Pipe – Up 36.9% since start of 2021
(Statistics provided by the Associated General Contractors of America)
Manufacturers & Distributors Raising Prices
A round of price increase letters began circulating early this spring from some of the nation’s largest manufacturers and distributors. Consequently, builders are looking at big jumps in cost for pool pumps, filters, heaters, and a variety of other related equipment and components. Builders aren’t the only ones struggling, however. Pool service companies are also looking at sharp price increases from last year on chlorine as well as other chemicals.
To get a better understanding of how rising costs are impacting pool companies day to day operations, we asked several pool builders how they are navigating an environment of continuous price increases and what they are telling customers.
Consumers Have The Wrong Information About Pool Prices
“Honestly, there is a disconnect with consumers over how much pools really cost these days,” said Southern California pool designer James White of Dream To Design. “Homeowners are reading outdated or just completely inaccurate information when price shopping for a swimming pool.”
How Much Have Pool Prices Increased?
The majority of pool builders we surveyed in a recent poll say they have had to increase prices by 40-50% in order to keep up with inflation. “Unfortunately the base price of a swimming pool has gone up over the last two years,” said pool builder, JC Rodriguez who builds concrete in-ground pools, “for a basic pool without all the bells and whistles, we’re starting at around the $60,000 range and go up from there. Most of the time if we’re talking about a pool and spa with decking your average swimming pool is going to wind up at the $120,000-$130,000 price range.”
The prices that Rodriguez is estimating are consistent with what pool builders across the nation are charging for a complete in-ground swimming pool package. Pool Magazine surveyed a sample of 1,000 pool builders to see how their prices had increased since 2020.
Out of 1,000 pool professionals surveyed on April 1, 2022, 72.7% said they raised prices by over 30% since the pandemic began. 28.2% of builders surveyed reported they increased prices by over 50% since the start of 2020. Out of 1,000 builders surveyed, only 49 respondents indicated that they had raised prices less than 10% or not at all. While not indicative of price increases for the entire industry, this survey of builders provides a good cross sampling of increases across the country based off individual responses.
Homeowners Face Sharp Price Increases on Building a Swimming Pool in 2022
“We decided to build a pool at the absolute wrong time. I just paid $65,000 for our pool and it’s nothing extravagant,” said homeowner Mike Sovenski. “Not only was the same pool $40,000 before Covid, but our pool took 8 months to build. If I knew then what I know now, we would have waited but hindsight is 20/20.”
While some are struggling to rationalize the jump in prices, many homeowners have their minds fixed on building a pool this year and are ready to absorb the increases. “For us, it makes a lot of sense to build a swimming pool, this is a spec home and we will see our return on the back-end when we sell the house,” said Stepan Federov of Carmichael, CA.
Others have been waiting for so long just to get onto their builder’s dig schedule, that they are happy just to be able to say they are finally building a pool. “We wanted a pool and have just been playing the waiting game,” said Justin Brennan of Staten Island, NY, “It was our bad luck that we were unable to build exactly when we wanted to. Our builder was backlogged but we decided to wait,” explained Brennan, “we just broke ground last week and our pool will cost around 30% more than we were originally quoted. Quite frankly, I’m just happy that it’s finally underway.”
A Change In The Wind
While many homeowners are still waiting for the opportunity to build a pool, still more may decide to put off building a pool altogether right now. Indicators from some of the largest publicly held companies in the pool industry demonstrate that the pandemic craze for pools may be ending. Year-to-date, stock movements paint a less than rosy forecast for the rest of 2022. As of the time of this article – PoolCorp is down -24.31%, Fluidra is down -20.09%, and Latham’s stock is sharply down -50.06% since the start of the year. Watching how some of the top performers are struggling is a fair indication of what is going on in the rest of the industry.
In light of numerous global events, some of the largest pool builders are waiting to see exactly how the market will react before making any radical changes. “The geopolitical climate may certainly impact how our industry performs and how we’re able to enjoy the surge in demand, post-pandemic,” said Bonnie Chong, CEO of Anthony & Sylvan Pools who is actively monitoring developments in the industry. (Listen to our entire conversation on the Pool Magazine podcast).
“Not every market may experience the same factors that drive demand at the same time,” said Chong, who says that she plans to leverage Anthony & Sylvan’s footprint in a changing environment. Her outlook, however, remains optimistic that the demand will remain strong with consumers well into 2023. “Hopefully now folks have really started to find value in the home and value in spending time with family and friends in the backyard.”
The spike in demand we saw over the last two years does add some credence to that assumption. The pandemic probably did more to reinforce the value of a pool in the minds of consumers than possibly anything else in recent decades. One thing is clear, how consumers react to buying a pool in this rapidly changing environment is something the entire industry is watching closely this season.
Blue Wave has issued a recall affecting multiple above-ground swimming pool models after federal safety officials identified a potential drowning hazard involving children.
The recall, announced by the U.S. Consumer Product Safety Commission (CPSC) on December 18, covers approximately 13,400 Blue Wave brand above-ground pools that are 48 inches deep or taller and utilize an exterior compression strap as part of the pool’s frame system.
Reason for the Recall
The affected pools feature a compression strap positioned around the outside of the vertical support poles. While the strap is designed to provide structural stability, the CPSC determined that its placement may unintentionally create a foothold.
According to the agency, this foothold could allow children to climb into the pool, even when the ladder has been removed, creating a risk of unsupervised access and potential drowning.
No injuries or fatalities have been reported in connection with the recalled products at the time of the announcement.
Affected Models
The recall applies to the following Blue Wave above-ground pool models:
• Blue Wave 15-Ft Rd 48-In Active Frame Pool
• Blue Wave 18-Ft Rd 52-In Active Frame Pool
• Blue Wave 18-Ft Rd 52-In Dark Cocoa Wicker Frame Pool
• Blue Wave 24-Ft Rd 52-In Dark Cocoa Wicker Frame Pool
• Blue Wave Rustic Cedar 15-Ft Round 48-In Deep Frame Swimming Pool Package W/Cover
• Blue Wave Rustic Cedar 18-Ft Round 52-In Deep Frame Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Gray Rattan Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Espresso Wicker Swimming Pool Package W/Cover
• Blue Wave 15-Ft Round 48-In Navy Blue Frame Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Navy Blue Frame Swimming Pool Package W/Cover
• Blue Wave 15-Ft Round 48-In Aspen Swimming Pool Package W/Cover
• Blue Wave Mocha Wicker 18-Ft Round 52-In Deep Swimming Pool Package With Cover
• Blue Wave Mocha Wicker 24-Ft Round 52-In Deep Swimming Pool Package With Cover
• Blue Wave Laguna 15-Ft Round 48-In Deep Swimming Pool Package With Cover
• Blue Wave Laguna 18-Ft Round 52-In Deep Swimming Pool Package With Cover
All affected models share a common design feature: an exterior compression strap that encircles the pool’s vertical supports.
Sales Channels and Distribution
The recalled pools were sold nationwide from January 2021 through July 2025 through a mix of big-box retailers, sporting goods stores, and online marketplaces, including:
• The Home Depot
• Lowe’s
• Dunham’s Sports
• Amazon
• Walmart
• Wayfair
Retailers have been notified to halt sales of affected models and to direct customers to the manufacturer’s recall remedy.
What Dealers and Retailers Should Know
For dealers and retail partners, the recall highlights the importance of prompt inventory review and customer outreach. Any remaining unsold stock matching the recalled models should be removed from the sales floor and distribution channels immediately.
Retailers that sold affected units during the recall period may see an increase in customer inquiries regarding eligibility, repair kits, and interim safety measures. Clear communication at the point of contact will be critical, particularly around the distinction between structural components and ladders, which many consumers assume are the primary access risk.
Service professionals and retail staff should also be prepared to explain that the recall does not involve a full product replacement, but rather a manufacturer-provided modification designed to eliminate the foothold while maintaining frame integrity.
Manufacturer Remedy
Blue Wave is offering a free repair kit to affected pool owners. The kit replaces the exterior compression strap with a lower-profile system installed closer to ground level. Once the repair is completed, the original strap can be removed.
Until the repair is installed, the manufacturer and CPSC recommend that pool owners prevent unsupervised access to the pool area or drain the pool temporarily.
Dealers and service professionals should advise customers not to remove or cut the compression strap prior to installing the repair kit, as doing so could compromise the pool’s structural stability.
Poolsafe LLC, offers new mesh, removable safety fencing designed to be installed around any pool shape or size. Uses patented, transparent, large-hole ClearGuard™ Mesh for better visibility into the pool area, while also blending the fence into backyard. Lockable, self-closing Triton™ gate features a curved top bar to help prevent climbing. Unique Tri-Pod Truss system keeps gate aligned with daily usage. Available in 4ft and 5ft heights, in black, brown, beige, or gray colors.
https://poolsafe.com/
(888) 489-2282
Latham Group, Inc. (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, appoints Sean Gadd as the company’s new President and Chief Executive Officer as part of a CEO transition that will take effect on January 5, 2026. The appointment follows a comprehensive search as part of a succession planning process led by the Board and current CEO Scott Rajeski, who will be retiring from Latham and will serve as a special advisor to the company.
Sean Gadd comes to Latham following a 21-year career at James Hardie. He most recently served as President of North America since 2022, where he has had full P&L responsibility for James Hardie’s largest regional business. Prior to his role as President of North America, Sean served as Executive Vice President, North America, Commercial (2018-2022) and Executive Vice President, Markets and Segments, North America (2015-2018) at James Hardie, leading the front end of the business across product, marketing, and sales. Sean has been instrumental in spearheading James Hardie’s substantial organic net sales growth since 2022, driving material conversion and deeper market penetration through a refined go-to-market strategy targeting end-users via channel partners. Sean brings experience that is directly comparable to Latham’s material conversion and Sand State initiatives, and his demonstrated success in driving strategic growth will be invaluable for Latham and its shareholders.
James E. Cline, Chairman, commented, “Sean is known as a strong leader and brand-builder and has an impressive track record of driving growth at James Hardie. We are thrilled that he has accepted the CEO role at Latham, and the Board believes Sean will be able to leverage his robust commercial experience, sector knowledge, and branding expertise to accelerate our ability to continue to gain share and further the conversion to fiberglass from concrete pools.”
“I am pleased to be joining Latham and am looking forward to building on its achievements to date. This is an excellent opportunity for me to utilize my experience in the building products category to drive further market penetration and adoption of Latham’s top-quality products and greater recognition for its superior service standards,” Mr. Gadd commented.
Mr. Gadd will also become a member of Latham’s Board of Directors, replacing Mr. Rajeski, who is resigning from the Board concurrently with his retirement.
Mr. Cline commented, “On behalf of the Board of Directors, I want to express our deep appreciation for the contributions that Scott Rajeski has made to Latham during his long tenure at the company, first as Chief Financial Officer and, since 2017, as President and Chief Executive Officer. Under his leadership and that of his executive and operating teams, the company went public in April of 2021 and has experienced substantial growth, demonstrated resilience within a difficult industry environment, and built a strong financial position.”
Mr. Rajeski noted, “It has been a privilege to serve as the President & CEO of Latham alongside the talented executive and operating teams that we have at the company. Together, we have advanced the awareness and adoption of fiberglass pools and autocovers, while implementing production and related efficiencies that have streamlined our operations. I am proud to be retiring as CEO of Latham with the company in a strong financial position and in very capable hands. Throughout my conversations with Sean, I have been very impressed with his leadership capabilities and background, and I am confident that he will bring a unique skillset that will allow Latham to continue to outperform the industry, gain further traction in the important Sand States, and remain an acquirer of choice.”
About Latham Group, Inc.
Latham Group, Inc., headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform consisting of approximately 1,850 employees across around 30 locations.
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