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Pentair Names David Kraft as Group Sales Leader for Pool Business Unit

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Minneapolis, Minn. – August 22, 2023 – Pentair, a leading provider of water treatment and sustainable solutions, recently announced that David Kraft has been named group sales leader for its Pool segment, a $1.6B business that provides innovative, energy efficient pool solutions to help people more sustainably enjoy water. Kraft will report to Greg Claffey, Pentair Pool group president.

“At Pentair, our leaders are passionate about assisting our pool professionals to help their customers experience full pool enjoyment. David brings extensive experience leading high-performing, customer-centric teams and building relationships. As we continue to innovate more sustainable and connected solutions, David is committed to supporting our pool customers and helping their businesses grow. We look forward to David’s leadership in elevating our Pool segment,” said Claffey.

In his role, Kraft has responsibility for driving the sales and service strategy for the Pool business unit. Kraft also leads strategy for the Sales Operations and Warranty functions and Pool Europe Sales and Product Management teams.

“It’s wonderful to build relationships with customers who are as passionate about water as I am. I’ve always been dedicated to listening and leading with a customer-first approach. I look forward to supporting pool professionals in helping their businesses thrive and creating an effortless pool experience for their customers. I’ve been particularly impressed with the fervor throughout our partner network, and I’m excited to meet the people who make the pool industry so great,” said Kraft.

Kraft joins Pentair from Emerson Electric Co., where he was most recently vice president of Global Business Development after holding multiple roles of increasing responsibility over almost 25 years. Prior to Emerson, Kraft held positions at Moore Products Company.

ABOUT PENTAIR 
At Pentair we help the world sustainably move, improve and enjoy water, life’s most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive. 

Pentair had revenue in 2022 of approximately $4.1 billion, and trades under the ticker symbol PNR. With approximately 11,250 global employees serving customers in more than 150 countries, we work to help improve lives and the environment around the world. To learn more, visit www.pentair.com. As an industry leader in the pool and spa space, Pentair is dedicated to elevating the pool experience to the next level with connected, efficient, and quality products so people can soak in the magical, wonder filled moments by their pool, giving them time – and peace of mind – to create them. Pentair’s pool solutions are engineered to help filter, clean and sanitize water, while automation equipment makes it easy to control from anywhere. For more information, visit pentair.com/pool

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Alise Everton has been working in the pool industry for the past decade and is an experienced press correspondent and contributor for numerous trade publications and web portals including PoolMagazine.com and PoolContractor.com among others. Contact her for guest posting opportunities, press releases, and pool equipment related news.

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JED Pool Tools Receives Excellence Award

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JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, was pleased to recently receive a ‘Customer Excellence Award’ from Estes Freight company, the largest privately held freight transportation company in North America. This award recognizes customers that demonstrate strong shipment values, revenue growth, and foster a collaborative relationship. This award celebrates a few select customers for outstanding engagement, enabling a strategic partnership, and committing to mutual success.

“We’re pleased to earn such high recognition from a leader like Estes,” said Glenn Jonelunas Manager of Warehouse Operations at JED Pool Tools. “We’re honored to be recognized for this award, which is a reflection of the well-established and trusted partnership we’ve built together.”

The Estes Customer Excellence Award was created to recognize and celebrate customers who exemplify outstanding collaboration, commitment and service.  Estes presented JED Pool Tools with a celebratory cake and plaque.  

About JED Pool Tools

JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts.  JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED isproud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.

About Estes

Estes is North America’s largest privately owned freight carrier. As an asset-based transportation provider with a global footprint, Estes combines nearly a century of regional freight shipping expertise with the resources, reach, and reliability of a national carrier. Backed by its more than 300 North American terminals and nearly 7,000 next-day lanes, as well as its fleet of more than 10,500 tractors, Estes is committed to getting America’s freight where it needs to go, when it needs to get there. And with its continued investment in leading-edge technology, as well as the support of its more than 24,000 employees.  To learn more about Estes visit www.estes-express.com.

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AquaCal AutoPilot and Devin Cahn Associates Join Forces

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ST. PETERSBURG, FL ‒ We’re thrilled to announce a new partnership between AquaCal AutoPilot, Inc. and Devin Cahn Associates (DCA)—a highly respected sales agency with deep roots in the pool and spa industry.

Beginning next month, DCA will represent AquaCal and AutoPilot products in key markets across the U.S. Their team brings trusted relationships, real-world experience, and a hands-on approach that aligns with how we do business.

Founded by Devin Cahn, a long-time leader in the pool and spa space with over 40 years of industry experience, DCA has grown into a national team of professional reps focused on building strong relationships and driving results.
👉 Learn more about DCA

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Please join us in welcoming the DCA team to the AquaCal AutoPilot family. 
We’re looking forward to a strong partnership built on shared values, expert support, and continued growth.

Media Contact:

Michiko Prussing

Product Manager AquaCal AutoPilot, Inc.

[email protected]

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RB Retail Software Appoints Sleeman to Lead Business Sales

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MONROEVILLE, PA – RB Retail & Service Solutions software, supplier of business software designed specifically for the pool and spa industry, is pleased to announce it has hired Taylor Sleeman as the company’s new Business Sales Consultant. In this new role, Sleeman partners with pool and spa companies to help them modernize and grown their business operations. “I take a consultative approach to sales by focusing on understanding each company’s challenges and aligning these needs with the RB Retail & Service software tools to improve efficiency and profitability for pool and spa businesses,” says Sleeman who has over 10 years of sales experience and a proven track record of helping businesses adopt technology that drives measurable growth.  

“We are very pleased to have Taylor on our team as she has already connected with many pool and spa businesses to help adopt and implement our industry-specific software for the 2026 season,” says Rachael Pritz, Vice President for the company.  “She is already an invaluable asset to our company.”  To contact Taylor and learn more about how RB Retail & Service Solutions software can help your pool and spa business this coming season, email [email protected].

866-933-9099

Monroeville, PA

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