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Olympics in Tokyo a Complete Bust

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Tokyo Olympics a Bust - Aquatics Facility Sits Empty

The Summer Olympics was postponed until this year due to the Covid-19 pandemic. For marketing and branding purposes, they are still calling it Tokyo 2020 which is weird, but okay marketing is expensive and to be honest, most of us are just fine with pretending last year never even happened.

This does nothing to address the elephant in the room which is, no one is allowed to attend these Olympic venues and a huge percentage of viewers forgot they were even happening this year. By no means should this diminish the incredible effort the United States swim team is putting on. Already they have won 8 medals and are expected to dominate most of this years 18 different swim events on the program.

There is a stunning new aquatics arena in Tokyo Bay that was built specifically for the Olympics. It’s a brand new facility, that in the normal course of events should have been packed to the rafters with 15,000 fans during a typical Olympic year. Unfortunately, there is nothing normal about this Olympics and spectators are not allowed. The facility which was part of the tremendous $15.4 billion dollar investment Tokyo made in order to win the bid for hosting the Olympics, sits nearly empty for all of this summers Olympic events. In actuality, the final figure for this entire folly will probably be closer to $20 billion making this the most expensive Olympics ever.

A new half billion dollar aquatic center which helped Tokyo secure the bid to host the 2020 Olympics sits nearly empty for all of this summers Olympic swim events.

A muted opening ceremony was televised to a dramatically reduced audience. With the stadium nearly empty, the momentus energy of the crowd was visibly missing. Most athletes wore face coverings and waved enthusiastically to tens of thousands of empty seats which further cemented the surreal oddity of all. Some athletes practiced social distancing, choosing to march alone, while others grouped together much to the dismay of event organizers. Despite the fact that its delegation has undergone several positive COVID tests since arriving, the Czech Republic joined the other countries in the opening ceremonies.

A largely empty half billion dollar stadium hosts the this summers Olympic games in Tokyo. Covid-19 restrictions are in full force as the nation of Japan struggles with a surge in new cases. Photo Credit – AFP

The opening event for the Olympics drew nearly 17 million viewers in the U.S. which may sound like a lot, but in actuality hit a 33 year low and was down nearly 36% since 2016’s Olympics. The reality is this Olympics has been a complete bust for Japan and the city of Tokyo in particular. The $500,000,000 dollar aquatics center is depressingly empty, and symbolic of the complete disinterest that has many diseffectionately refering to this Olympics as the Pandemic Games. To add insult to injury, the gleaming new insanely expensive facility probably didn’t even need to be built in the first place.

Experts who know the city of Tokyo well say that all of the swim events could have been hosted at the 45,000 seat Tokyo Dome, home of the Yomiuri Giants. Near by Yokohama stadium also seats 17,000 and could have easily hosted the events. The expenditure has been criticized as a needless waste of money. It is difficult to imagine a future for the facility, in fact it is scheduled to be downsized to accommodate 5,000 shortly after the Olympics are over.

The impression of being in a sterile, locked-down quarantine permeates this Olympics according to athletes and participants. There is no amount of simulated cheering and fake cardboard cutout fans that can assuade that feeling. Fans, who would ordinarily be screaming support for their countries and socializing with folks from all over the world in a carnival like atmosphere, have been barred, leaving just a highly vetted group of media, authorities, athletes, and staff.

There is an inescapable feeling of pity for the Japanese people, who will pay a colossal financial price for their government’s overzealous spending and a global pandemic which they had no way to predict would happen.

Feature Photo Credit: ABS / CBN

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Pool News

Blue Wave Recall on Over 13,000 Above Ground Pools

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Blue Wave Above Ground Pool Product Recall

Blue Wave has issued a recall affecting multiple above-ground swimming pool models after federal safety officials identified a potential drowning hazard involving children.

The recall, announced by the U.S. Consumer Product Safety Commission (CPSC) on December 18, covers approximately 13,400 Blue Wave brand above-ground pools that are 48 inches deep or taller and utilize an exterior compression strap as part of the pool’s frame system.

Reason for the Recall

The affected pools feature a compression strap positioned around the outside of the vertical support poles. While the strap is designed to provide structural stability, the CPSC determined that its placement may unintentionally create a foothold.

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According to the agency, this foothold could allow children to climb into the pool, even when the ladder has been removed, creating a risk of unsupervised access and potential drowning.

No injuries or fatalities have been reported in connection with the recalled products at the time of the announcement.

Affected Models

The recall applies to the following Blue Wave above-ground pool models:

• Blue Wave 15-Ft Rd 48-In Active Frame Pool
• Blue Wave 18-Ft Rd 52-In Active Frame Pool
• Blue Wave 18-Ft Rd 52-In Dark Cocoa Wicker Frame Pool
• Blue Wave 24-Ft Rd 52-In Dark Cocoa Wicker Frame Pool
• Blue Wave Rustic Cedar 15-Ft Round 48-In Deep Frame Swimming Pool Package W/Cover
• Blue Wave Rustic Cedar 18-Ft Round 52-In Deep Frame Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Gray Rattan Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Espresso Wicker Swimming Pool Package W/Cover
• Blue Wave 15-Ft Round 48-In Navy Blue Frame Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Navy Blue Frame Swimming Pool Package W/Cover
• Blue Wave 15-Ft Round 48-In Aspen Swimming Pool Package W/Cover
• Blue Wave Mocha Wicker 18-Ft Round 52-In Deep Swimming Pool Package With Cover
• Blue Wave Mocha Wicker 24-Ft Round 52-In Deep Swimming Pool Package With Cover
• Blue Wave Laguna 15-Ft Round 48-In Deep Swimming Pool Package With Cover
• Blue Wave Laguna 18-Ft Round 52-In Deep Swimming Pool Package With Cover

All affected models share a common design feature: an exterior compression strap that encircles the pool’s vertical supports.

Sales Channels and Distribution

The recalled pools were sold nationwide from January 2021 through July 2025 through a mix of big-box retailers, sporting goods stores, and online marketplaces, including:

• The Home Depot
• Lowe’s
• Dunham’s Sports
• Amazon
• Walmart
• Wayfair

Retailers have been notified to halt sales of affected models and to direct customers to the manufacturer’s recall remedy.

What Dealers and Retailers Should Know

For dealers and retail partners, the recall highlights the importance of prompt inventory review and customer outreach. Any remaining unsold stock matching the recalled models should be removed from the sales floor and distribution channels immediately.

Retailers that sold affected units during the recall period may see an increase in customer inquiries regarding eligibility, repair kits, and interim safety measures. Clear communication at the point of contact will be critical, particularly around the distinction between structural components and ladders, which many consumers assume are the primary access risk.

Service professionals and retail staff should also be prepared to explain that the recall does not involve a full product replacement, but rather a manufacturer-provided modification designed to eliminate the foothold while maintaining frame integrity.

Manufacturer Remedy

Blue Wave is offering a free repair kit to affected pool owners. The kit replaces the exterior compression strap with a lower-profile system installed closer to ground level. Once the repair is completed, the original strap can be removed.

Until the repair is installed, the manufacturer and CPSC recommend that pool owners prevent unsupervised access to the pool area or drain the pool temporarily.

Dealers and service professionals should advise customers not to remove or cut the compression strap prior to installing the repair kit, as doing so could compromise the pool’s structural stability.

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Manufacturer

New Poolsafe Removable Mesh Safety Fences

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poolsafe-mesh-safety-fence

Poolsafe LLC, offers new mesh, removable safety fencing designed to be installed around any pool shape or size. Uses patented, transparent, large-hole ClearGuard™ Mesh for better visibility into the pool area, while also blending the fence into backyard. Lockable, self-closing Triton™ gate features a curved top bar to help prevent climbing. Unique Tri-Pod Truss system keeps gate aligned with daily usage. Available in 4ft and 5ft heights, in black, brown, beige, or gray colors. 

https://poolsafe.com/
(888) 489-2282

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Industry News

Latham Group Appoints Sean Gadd as Chief Executive Officer

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Latham Group Appoints Sean Gadd as Chief Executive Officer

Latham Group, Inc. (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, appoints Sean Gadd as the company’s new President and Chief Executive Officer as part of a CEO transition that will take effect on January 5, 2026. The appointment follows a comprehensive search as part of a succession planning process led by the Board and current CEO Scott Rajeski, who will be retiring from Latham and will serve as a special advisor to the company.

Sean Gadd comes to Latham following a 21-year career at James Hardie. He most recently served as President of North America since 2022, where he has had full P&L responsibility for James Hardie’s largest regional business. Prior to his role as President of North America, Sean served as Executive Vice President, North America, Commercial (2018-2022) and Executive Vice President, Markets and Segments, North America (2015-2018) at James Hardie, leading the front end of the business across product, marketing, and sales. Sean has been instrumental in spearheading James Hardie’s substantial organic net sales growth since 2022, driving material conversion and deeper market penetration through a refined go-to-market strategy targeting end-users via channel partners. Sean brings experience that is directly comparable to Latham’s material conversion and Sand State initiatives, and his demonstrated success in driving strategic growth will be invaluable for Latham and its shareholders.

James E. Cline, Chairman, commented, “Sean is known as a strong leader and brand-builder and has an impressive track record of driving growth at James Hardie. We are thrilled that he has accepted the CEO role at Latham, and the Board believes Sean will be able to leverage his robust commercial experience, sector knowledge, and branding expertise to accelerate our ability to continue to gain share and further the conversion to fiberglass from concrete pools.”

“I am pleased to be joining Latham and am looking forward to building on its achievements to date. This is an excellent opportunity for me to utilize my experience in the building products category to drive further market penetration and adoption of Latham’s top-quality products and greater recognition for its superior service standards,” Mr. Gadd commented.

Mr. Gadd will also become a member of Latham’s Board of Directors, replacing Mr. Rajeski, who is resigning from the Board concurrently with his retirement.

Mr. Cline commented, “On behalf of the Board of Directors, I want to express our deep appreciation for the contributions that Scott Rajeski has made to Latham during his long tenure at the company, first as Chief Financial Officer and, since 2017, as President and Chief Executive Officer. Under his leadership and that of his executive and operating teams, the company went public in April of 2021 and has experienced substantial growth, demonstrated resilience within a difficult industry environment, and built a strong financial position.”

Mr. Rajeski noted, “It has been a privilege to serve as the President & CEO of Latham alongside the talented executive and operating teams that we have at the company. Together, we have advanced the awareness and adoption of fiberglass pools and autocovers, while implementing production and related efficiencies that have streamlined our operations. I am proud to be retiring as CEO of Latham with the company in a strong financial position and in very capable hands. Throughout my conversations with Sean, I have been very impressed with his leadership capabilities and background, and I am confident that he will bring a unique skillset that will allow Latham to continue to outperform the industry, gain further traction in the important Sand States, and remain an acquirer of choice.”

About Latham Group, Inc.

Latham Group, Inc., headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform consisting of approximately 1,850 employees across around 30 locations.

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