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Why Choose Viking Capital to Finance Your Customers’ Pools?

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Why Choose Viking Capital to Finance Your Customers' Pools?

The value of your reputation is at stake, that’s why!

At Viking Capital, we’ve been offering 5 Star service long before stars even existed. When we opened in 1999, no one even had websites, let alone Google reviews. The only way to look up a business was through the BBB and that was not very reliable. It was a much simpler time, but also a much tougher time to do research on pool builders, lenders, or anyone else you might be looking to conduct business with. Times sure have changed! 

The online world has evolved into one giant chat room. People that you or your business may have never even met have the ability to crush your reputation and expose you, or make you look like the all-star that you are from their own phone in a matter of seconds.  When the sample size of your reviews gets big enough, your on-line profile provides a pretty good snapshot of just what kind of operation you run. Everybody knows the old adage, “you can’t please all of the people all of the time,” but in this new age of instant feedback, you better be able to please nearly everybody every time. Your reputation and business future depend on it. From the first interaction with your company to the time your customers are swimming, it has to be a top-notch experience all the way. White glove service from start to finish is what we at Viking Capital see as the only acceptable way to conduct business.                                                                                                                               

At Viking, a huge percentage of our loans come from contractor referrals and another large portion comes from past customers recommending us to neighbors, friends and family. That’s our business model and it doesn’t work if we don’t make sure those customers have a great experience. Why is this so relevant to you, as a swimming pool builder? Because the company that you refer is a direct reflection on you. If you as the builder send your customer to a third party for any reason, that third party better deliver all the time. They are being trusted with your reputation and the customer that you paid to find and cultivate. If they do anything unethical or fail to deliver everything they promise, it makes you look bad. “Why would my builder send me to a place that treats me like that?” isn’t something you want your customers asking themselves. 

As a trusted financing source for 25 years, we absolutely understand this and we never fail to deliver. Our lending partners offer the widest range of loans available, our rates are always among the lowest, and the approval rate we achieve with our partners is the highest you’ll find anywhere. If we can’t find a loan for an applicant, they are almost certainly not getting approved by our competition. That’s not the case in reverse. We turn our competitors’ denials into quick approvals all day, every day! Our staff is the most seasoned, financially knowledgeable team that could possibly be assembled. From front office staff to upper management and ownership, to all of the loan specialists and processors that work directly with your customers, the depth of industry knowledge is exceptional. We put the customer first and it shows. 

Now that we’ve reached the slower part of the pool season, it’s a good time to take a look at your partners and make plans for the coming year. We recommend that you look at the reviews for anyone you have allowed to put a link on your site. It’s also good to know that third-party review sites can be manipulated much more easily than Google with negative reviews taken down more easily. Google is the gold standard and we recommend you look at the reviews of businesses similar to Viking Capital, that you may be referring customers to. Remember to sort by “NEWEST” so you can see the recent ratings and the trend. You should know and see what your customers are saying about what is, essentially, an extension of your business. 

At Viking Capital, we’re confident that if stacked side by side, we stand out as the clear winner. In many cases it’s not even close. There are always marketing gimmicks like offering low, teaser rates that are next to impossible to get, saying “no consulting fees” when it’s really just called something else, or suggesting approvals for scores as low as 620. It’s very deceptive and not at all transparent. Anyone can say anything they want but the proof is in the results. Is your customer approved and are they happy? Because that’s the name of the game. The answer here at Viking Capital is a resounding YES, and YES. Anything less is simply unacceptable in today’s business climate.

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Greg Powell is an expert in the field of finance and is the President of Viking Capital who are proud to partner with the best pool builders in the nation to offer their customers great loans and superior service

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Pool Builder

Tenex Capital Management Acquires Pool Builder Franchisor, Blue Haven National Management Inc.

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Tenex Capital Management Acquires Pool Builder Franchisor, Blue Haven National Management Inc.

New York, NY – December 3, 2025 – Tenex Capital Management (“Tenex”) is pleased to announce an investment in Blue Haven National Management, Inc. (“Blue Haven” or “The Company”), a 71-year-old franchisor of swimming pool builders.

Headquartered in San Diego, CA, Blue Haven is believed to be the 2nd largest residential-focused pool builder franchisor in the United States. With 60+ locations nationally, Blue Haven is one of the most recognized brands in the pool industry. Blue Haven will continue to be run by Ryan Ripley, President/CEO and Matt Kimball, COO.

Blue Haven CEO, Ryan Ripley, commented, “We were very impressed by Tenex’s experience and network in the pool space and other similar industries. They offer extensive operational expertise and are poised to support our efforts in expanding our footprint by enabling us to better service existing and new franchisees. We have spent the past couple of years developing new technology for pool builders that is designed to improve the customer experience, and we believe Tenex will be a valuable partner as we continue to develop and implement Blue Haven’s offerings.”

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Blue Haven COO, Matt Kimball stated, “Tenex provides the capital and resources that we believe will support our growth plans. We expect this partnership to help us move more quickly and make targeted investments for the benefit of our franchisee base and other stakeholders.”

Tenex Managing Director, Gabe Wood, remarked, “We are thrilled to partner with the Blue Haven management team & franchise operators. We look forward to providing marketing and technology support, as well as other capabilities that will allow Blue Haven to pursue their strategic and operational objectives to drive sustainable growth for this respected brand.”

The transaction closed on November 26th, 2025.

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Thinking Around Covers & Corners: A Pac-Man Style Spa

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Thinking Around Covers & Corners: With Todd Thomasson of Rockwater Farms

A client approached Rockwater Farm Landscapes & Hardscapes with a unique request: design a luxury backyard pool and spa that incorporated an autocover system. For many designers, that detail might have been a limitation, but for Todd Thomasson, owner of Rockwater Farm, it became the spark for something original. Rather than compromise the spa design, he treated the challenge as an opportunity to elevate the overall aesthetic. The result is a one-of-a-kind “Pac-Man” style spa that delivers both functionality and a striking focal point for the backyard.

A Philosophy of Unique Design

For Thomasson, every project begins with the belief that no two backyards should ever look the same. “We simply don’t build the same thing twice,” he explained. “Even if it’s another 20 by 40 pool, the backyard, the access, the elevations—all of it is different. Every time is the first time for us, and that’s what makes design exciting”.

This philosophy extends beyond pools. Founded nearly two decades ago, Rockwater Farm began as a landscaping company rooted in Thomasson’s background as a trained stonemason. Over the years, the company evolved to specialize in complete outdoor environments—pools, pavilions, fireplaces, outdoor kitchens, and landscape integration. That holistic approach ensures projects flow seamlessly, with one point of accountability and a vision that unifies all elements of the backyard.

Setting the Stage for Something Different

Like many of Rockwater Farm’s most memorable projects, this one began with a relationship. The homeowners had been long-time maintenance clients, trusting the company with their property care for years. When they purchased a new home in a growing neighborhood, they wanted more than just a functional backyard — they envisioned a place to entertain, gather, and enjoy with family.

The project unfolded in phases. First came a patio, outdoor kitchen, and pergola connected to the house — all designed and built by Thomasson’s team. But those elements were only part of a bigger dream. From the start, the homeowners knew a pool and spa would eventually complete the space. The question wasn’t if, but how.

The “Pac-Man” Spa

When it came time to plan the pool and reconcile the client’s desire for an autocover, Thomasson faced a design puzzle. The cover system required uninterrupted space at one end of the pool, which conflicted with traditional spa placement. Rather than forcing a compromise, he cut a quarter out of the spa and turned it into a design opportunity.

“I didn’t want the typical spa on the side of the pool that spills in. Those are dime a dozen,” said Thomasson. “We’re always asking: what haven’t we done, or what can we pull from different projects to create something unique? This became what we call a crow’s nest of a spa, perched up on the corner of the pool. Because of the shape, it ended up looking like Pac-Man”.

The cut-out serves multiple purposes. It creates a clean line for the autocover to function, ensures no one has their back to the pool—a safety consideration—and frames the water in a striking way. “By taking out that piece, we kept visibility of the water as a priority. Everyone in the spa is still looking across the pool, not away from it,” he explained.

Pac-Man style three quarter spa with the fourth quarter turned into a tanning ledge
Pac-Man style three quarter spa with the fourth quarter turned into a tanning ledge.

A Balance of Safety and Style

Safety wasn’t an afterthought. For Thomasson, it was ingrained in the design process. He recalled his own childhood experiences as part of the inspiration: “I grew up with a pool. My mom was a school teacher, sitting on the deck with a whistle. That always stuck with me—the importance of seeing the water. It’s something I think about in every project”.

In this way, the spa design became both functional and symbolic. It respected the client’s need for safety, maintained visual oversight of the water, and at the same time became a distinctive element that elevated the project’s sophistication.

Aerial view of a unique Pac-Man style three quarter spa

Material Selections That Complement the Design

The pool’s elegance extends beyond its shape. Every material was selected with care. Around the pool, Thomasson used marble decking with a sandblasted finish, chosen for its comfort and practicality. “It doesn’t get hot underfoot like flagstone, pavers, or even concrete. At the same time, it provides grip, so it’s safe as well as beautiful”.

The pavilion, angled to enhance views from the house, introduces a rustic counterpoint with Pennsylvania flagstone underfoot and heavy timber framing overhead. “Everything on this project is natural stone. We don’t really do pavers. I’m biased as a former stonemason, but I believe it’s a better product. It holds up, and it looks timeless,” Thomasson said.

The interior finish of the pool is a darker blue plaster, selected for both aesthetic and practical reasons. It reflects light beautifully and helps maintain water temperature, creating shimmering, reflective tones that change with the sky.

Transitioning Spaces Through Stone

Another intentional design detail was the use of contrasting materials at transitions. “I like step treads to be a contrasting material so they stand out. If you run travertine everywhere, bright sunlight can wash out those changes and someone could trip. By mixing materials, you get safety and visual definition, while also creating a sense of arriving in a new space,” Thomasson explained.

Bringing the Backyard to Life at Night

Bringing the Backyard to Life at Night

While the spa steals the show during the day, the backyard transforms into something even more dramatic after sunset. Thomasson integrated extensive lighting throughout the landscape, pavilion, and pool features. Solid granite fire bowls, gas-powered and glowing after dark, punctuate the scene. The pavilion’s fireplace adds warmth and atmosphere, while deck jets and bubblers with LED lighting create playful movement and vibrant accents.

“There’s just a lot of different activity that can happen out here. It’s not just a backyard—it’s a resort,” Thomasson said.

The Moment It All Came Together

For Thomasson, the true impact of the design hit during the project’s first photo shoot. “It really sank in when I was there at night. The lights were on, it was warm, everything came together. I just walked around and thought, ‘We actually built this. This looks awesome.’ It was one of those moments where you stop, take it in, and appreciate what you created”.

That moment of reflection underscores what makes Rockwater Farm distinctive: a blend of design ingenuity, craftsmanship, and respect for the client’s trust.

Beyond the Expected

What could have been a design obstacle—the integration of an autocover—became the genesis of one of Rockwater Farm’s most memorable projects. By embracing the challenge, Thomasson and his team produced something that is not only functional but also a signature piece of design. The Pac-Man spa represents more than a clever workaround; it reflects a philosophy of turning limitations into opportunities.

In Thomasson’s words, “Ultimately, you want something different in your portfolio. That’s how we approach design. It’s about pushing creativity while still serving the client’s needs”.

For Rockwater Farm, thinking around covers and corners has become second nature—and it shows in every detail of this unique backyard retreat.

Ready to take a deeper dive?

Listen to our entire conversation with Todd Thomasson of Rockwater Farm on the Pool Magazine Podcast.

5/5 - (13 votes)

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Pool Builder

Anthony & Sylvan Pools Announces CEO Transition

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Anthony & Sylvan Pools

WARMINSTER, PA, UNITED STATES, October 10, 2025 — Anthony & Sylvan Pools – the premier residential swimming pool and spa builder, renovator, and service provider in the United States – today announced that Chief Executive Officer Bonnie Chong will be stepping down after nearly eight years with the company to pursue a new opportunity in the professional services sector.

Since joining Anthony & Sylvan in 2018, Chong has held several key executive positions, including General Counsel, Chief Financial Officer, and most recently Chief Executive Officer since April 2022. During her tenure, she guided the company through the challenges of the pandemic and the post-COVID market environment while helping to strengthen its culture, built a high-performing leadership team and prepared a framework for the next phase of growth. Chong reflected, “Leading and supporting Anthony & Sylvan’s growth over the past eight years has been a true honor for me. I am grateful for what we have achieved and look forward to its continued growth and success in the years ahead.”

Chong will remain on the Anthony & Sylvan Board of Directors to support a smooth transition and continue contributing to the company’s strategy.

The Board has appointed Alan Walker, Senior Vice President of Operations, as Interim CEO, effective October 22, 2025, while a search is conducted for a permanent successor. With more than 20 years at Anthony & Sylvan, Walker brings extensive operational experience, deep industry knowledge, and strong relationships throughout the organization and the pool industry.

“Bonnie’s leadership, intellect, and integrity have guided Anthony & Sylvan through a transformative period,” said Erik Waldin, Chairman of the Board. “We are grateful for her many contributions and wish her all the best in her future endeavors. We also have full confidence in Alan’s leadership and his ability to continue the company’s positive momentum.”

About Anthony & Sylvan

Founded in 1946, Anthony & Sylvan Pools is one of the nation’s largest and most experienced swimming pool design and construction companies. In its nearly 80-year history, it has served more than a million customers throughout the U.S.

The entities doing business as Anthony & Sylvan Pools include Anthony & Sylvan Pools Corporation, Anthony & Sylvan Corp. and Anthony & Sylvan Pools North Carolina LLC. Anthony & Sylvan’s statewide licenses/registrations: #SPB.0000089 and HIC.0501976(CT); #2006201521(DE); #410512000233(DC); CPC1459629 and CPC1459777 (FL); #203008(MA); 05-129792 – Reg#95872(MD); #13VH01546700(NJ); #H-20201 and #WC22294H09(NY); #0023414(NV); #68766(NC); #006381(PA); GC-46619(RI); CLG 125269(SC); #75966(TN);13800478-5501(UT); #2701011419(VA RFC/ELE); and #WV030223(WV). FOR INFORMATION ABOUT CONTRACTORS AND THE NEW JERSEY CONTRACTORS’ REGISTRATION ACT, CONTACT THE NEW JERSEY DEPARTMENT OF LAW AND PUBLIC SAFETY, DIVISION OF CONSUMER AFFAIRS AT 1.888.656.6225.

Nicole Lasorda
Anthony & Sylvan

5/5 - (3 votes)

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