In Austin, Texas, a city known for its competitive pool and outdoor living market, Bo Barnett has carved out a reputation for pushing boundaries. As the founder of GBIV Designs, Barnett combines artistry with engineering precision, blending design sensibility with technical know-how.

His introduction to the pool industry came somewhat unexpectedly. “I actually started in the pool business about 24 years ago,” Barnett said. “At the time, I didn’t know much about swimming pools, but I had always been into design and drawing. I got my first job at a big box company that paid me to sell pools, and that’s where I fell in love with the industry.”

After moving to Austin, Barnett co-founded a pool company in 2007. Within a decade, his firm KB Custom Pools ranked among the Top 50 Builders in the U.S. and collected multiple industry awards. But Barnett wasn’t satisfied with simply excelling in the residential market. He wanted GBIV to become a design firm that architects and builders could collaborate with on a national scale.

“As a builder with ‘custom pools’ in the company name, it was hard to get architects and design firms to see me as a peer,” he explained. “That’s when I decided to pivot. With GBIV, we could offer everything from conceptual design to structural and hydraulic engineering—not just builds in central Texas, but resources for projects all over the country.”

This broader vision opened the door to exploring innovative materials, and it was around this point in time that Barnett began championing the use of large-format porcelain tile panels.

Why Porcelain?

At the Coverings trade show in Orlando earlier this year, Barnett’s panel on porcelain drew a crowd of builders eager to hear his perspective. It’s easy to understand why: porcelain is challenging to master, but its potential is enormous.

Barnett’s interest was sparked by limitations he saw in conventional materials. “I got really bored with the one-by-one or one-by-two tiles,” he admitted. “I’d visit these amazing homes, see porcelain panels in the bathrooms, and think—why can’t we use this outside?”

Manufacturers were skeptical, arguing that porcelain wasn’t durable enough outdoors. But Barnett’s curiosity led him overseas. “In Italy, they showed me thin veneer porcelain that looked just like marble but was almost impenetrable to water, resistant to thermal expansion, and built to last,” he said. “That’s when I knew it had potential.”

He tested it on two projects. The results were visually stunning—but the process was riddled with errors. Without the right tools or methods, Barnett and his team faced broken panels, failed adhesion, and financial setbacks. Still, he saw enough promise to keep going.

Lessons From Failure

Barnett doesn’t shy away from recounting those struggles. “The first project was a financial disaster,” he said bluntly. “We broke panels just carrying them into the backyard. We used the wrong blades, the wrong adhesion methods. Out of 11 panels, seven broke. But the end result still looked incredible.”

Instead of giving up, Barnett treated those failures as tuition in a new discipline. He invested in the proper equipment: cutting tables, racks, suction cups, and scoring systems. “It cost us about $6,000 to outfit ourselves to handle the panels correctly,” he recalled. “But once we did, everything changed. Now, breaking a panel is rare. If one breaks, it’s because someone did something wrong.”

The same lesson applied to adhesives. Cementitious methods failed within 60 days, even under ideal conditions. “We followed every guideline—temperature, mixing, application—and still had delamination,” Barnett explained. “Switching to an epoxy system solved everything. Since then, we haven’t had a single failure.”

The Aesthetic Advantage

Beyond durability, porcelain’s biggest appeal lies in aesthetics. It opens creative doors that other materials simply can’t.

“You can create illusions—walls that look like wood, steel, or marble emerging from the water,” Barnett said. “People look at it and can’t believe it’s porcelain. That sense of wonder is part of the storytelling we’re trying to achieve in design.”

He has used porcelain to clad spas, pools, furniture, privacy walls, and even curved surfaces. A standout example is a perimeter overflow pool raised nine feet above grade.

“The entire exterior was wrapped in a three-millimeter Italian porcelain,” Barnett explained. “It almost looks like slate, paired with green glass and gold epoxy grout. The porcelain even flexed around a bow-front radius. From ten feet away, it looks like one solid piece with almost no visible grout lines.”

This visual fluidity is what sets porcelain apart. Large panels eliminate the grid of grout lines that dominate traditional tile installations, giving pools a sleek, monolithic look.

Raising the Industry

What distinguishes Barnett from many of his peers is his willingness to share what he’s learned. “If I hadn’t had mentors early on, I would’ve failed,” he said. “That’s why I’m open about the mistakes we made. If I can help another builder avoid those pitfalls, it lifts the whole industry.”

He encourages builders interested in porcelain to start with education. “The NTCA [National Tile Contractors Association] offers regional classes specific to large-format panels. That’s where I’d begin,” Barnett advised. “After that, reach out to vendors directly. Many of them will help connect you with training and the right products.”

His collaborative mindset extends even to competitors in Austin. “I get calls from builders a mile away asking for advice,” he said. “That’s fine with me. If they get it wrong, it hurts the client and reflects poorly on all of us. There’s enough business out there. We’re better off raising the bar together.”

The Road Ahead

So, will porcelain become mainstream in pool construction? Barnett thinks so—but it won’t happen overnight. “For large-volume builders, the learning curve and upfront investment can be intimidating,” he acknowledged. “But for those who take the time to train their crews, it’s one of the most dynamic materials available. I think within the next decade, we’ll see it adopted much more widely.”

He’s quick to add that porcelain isn’t reserved for high-end builds. “We’ve proven you can use it on an $80,000 pool just as effectively as a $500,000 one,” he said. “That’s why its potential impact is so broad.”

Looking forward, Barnett is intrigued by other materials, like acrylic, and concepts involving optical illusions in water features. But porcelain remains his central focus. “Porcelain works at every level of pool construction,” he emphasized. “That’s why I think it will have a bigger impact than almost anything else coming down the pipeline.”

Redefining What’s Possible With Porcelain

For Barnett, continuous learning is non-negotiable. “If I’m not sharpening my sword, I don’t feel like I’m doing justice to the industry,” he said. “Education has to be the foundation. That’s what allows us to innovate and redefine what’s possible in the backyard.”

As GBIV continues to blend artistry with technical expertise, Barnett’s work with porcelain is proving that luxury pool design is about more than building beautiful spaces—it’s about pushing the industry forward.

“We’re just scratching the surface of what can be done with porcelain,” he said. “And I think that’s what makes this moment so exciting.”

Ready to take a deeper dive?

Listen to our entire conversation with Bo Barnett, owner of GBIV Designs, on the Pool Magazine Podcast.

Photography Credit: Ethan Cooper Photography

The post Pushing Boundaries: Bo Barnett on Large-Panel Porcelain in Pool Design appeared first on PoolMagazine.com - Get The Latest Pool News.

Reinforced PVC membrane is a proven European solution that is rapidly picking up speed in the United States. This gorgeous, reinforced PVC membrane pool finish has the appearance of slate, marble, granite, sand and even traditional gunite. Reinforced PVC membrane is rapidly growing in popularity among pool professionals for renovating residential pools. Here is what pool builders and pool renovators need to know about this trending material and why they should offer it to their customers for both pool renovations and new construction.

Offering a reinforced PVC membrane pool finish

One of the main advantages of reinforced PVC membranes is that they don’t crack regardless of freeze-thaw conditions or ground movement. Therefore, offering a reinforced PVC membrane provides a pool finish with unique benefits not provided by marbelite, stone-colored quartz finishes or thermoplastic coating. The reinforced PVC membrane completely seals the structure of the pool and keeps it watertight, making it ideal for renovating existing pools and building new pools.  Reinforced PVC membrane is the perfect renovation product for pools with peeling paint, cracks, or leaking gunite and plaster.  Using reinforced PVC membrane will break the cycle of constantly repainting or costly replastering of the pool surface.  In fact, pool professionals can distinguish themselves from competitors by offering a more comprehensive pool repair and restoration.  Offering this long-lasting, reinforced PVC membrane can become a lucrative addition to your business providing an invaluable and profitable renovation option for a comprehensive pool repair.

Designer colors and textures

Today’s booming interest in this product for residential pools can be largely be attributed to the expansive colors and textures of reinforced PVC membrane that manufacturers like RENOLIT, in their TOUCH and VOGUE collections.

Consumers are drawn to the many new colors and finishes that give pool a high-end, designer look. For example, RENOLIT TOUCH series has colors and finishes that enhance and blend beautifully with today’s popular decking and coping treatments. The colors and textures offered by RENOLIT range from dark, grey slate and white marble finishes to speckled gunite and sand finishes.  Buyers appreciate the materials high-quality and longevity inherent in the thicker 60, 70 and 80mil reinforced PVC membrane making it the perfect pool finish for pool professionals to add to their offerings.

Training

One, reinforced PVC membrane manufacturer, RENOLIT offers training and assisted installations to builders and installers getting started with learning the welding techniques for installing reinforced PVC membrane. In fact, installing reinforced PVC membrane is easy, and there are very low barriers to entry. No expensive equipment is required for installation and pool professionals can simply order the needed rolls and accessories for each job. 

Once installation crews know how to install reinforced PVC membrane, they will find they are always busy and always in demand. Having the skill to install reinforced PVC membrane opens new opportunities for additional work in off-season.  Residential installers equipped with this new set of skills find themselves expanding into commercial markets including hotels and motels where they can renovate indoor pools throughout the winter. 

Growing demand of reinforced PVC membrane

The introduction of new architectural patterns and textures such as the RENOLIT TOUCH series has contributed to the growing demand for reinforced PVC membranes. The new finishes imitate the look and feel of natural elements giving pools a high-end, designer look. It’s a high-quality premium product with a different price point that works for those that want to spend more for a long-lasting, attractive pool.  By adding designer reinforced PVC membranes to their offerings, pool businesses can distinguish their business from competitors and expand their market. 

Visit RENOLIT to learn more about designer reinforced PVC membrane, their new selection of finishes in various, colors and prints and sign up for installation training.

The post The Growing Popularity of Reinforced PVC Membrane for Repairing and Restoring Residential Pools appeared first on PoolMagazine.com - Get The Latest Pool News.

In an industry where speed, quality, and sustainability are paramount, Plungie is getting increased attention with its precast concrete pools. Aimed at pool builders, developers, and homeowners looking for smart turn-key solutions, Plungie pools offer a compelling alternative to traditional gunite, vinyl liner, or fiberglass options. During a recent interview with Cam Levick and Mike Walter from Plungie, Pool Magazine explored what makes these pools revolutionary—and why they are quickly gaining market share as the go-to choice for savvy professionals and eco-conscious consumers alike.

Plungie Pre-Cast Concrete Pools

According to Cam Levick, the story behind Plungie is both simple and exciting. “Our core founders, one is a traditional pool builder, and the other is a guy who just loves concrete and inventing things,” he explained. Six years ago, the team came together with a shared vision: creating a faster, more efficient way to build pools. The result was Plungie, a monolithic, precast concrete pool that could be installed in record time.

Plungie’s journey started in Australia, where they sold thousands of pools, and has since expanded into the U.S. market, providing the same high-quality product that has taken off across both continents.

Unlike traditional pools that require weeks or even months to construct, Plungie pools are factory-built and ready for installation within 10 days. “The pool industry has always been bogged down by delays—curing time, weather interruptions, and subcontractor availability,” Levick said. “With Plungie, those headaches are gone. Our pools come ready to install, so you can complete the project faster and with fewer disruptions.”

What Sets Plungie Apart?

One of the critical differences between Plungie and traditional pools lies in the construction method. Levick emphasized that all Plungie pools are built in a factory controlled environment, giving them a competitive edge over gunite and shotcrete pools. “Our lead time is 10 days,” he noted. “Because we build in a factory, our environmental footprint is much smaller, and we use 8000 PSI concrete, which is stronger than what’s used for gunite or shotcrete.”

The precast design offers incredible versatility for homeowners with limited space or challenging terrain. “They can go above ground, fully in-ground, or even act as retaining walls,” Levick shared. This flexibility, combined with industry certifications like ICC and UL approvals, gives builders and homeowners confidence in the durability and quality of Plungie pools.

The Product Line: Something for Every Backyard

Plungie offers four flagship models to meet a variety of needs and preferences. Mike Walter elaborated on the different pool models:

The Max: 20×10 feet, holding 5,300 gallons of water, ideal for larger backyards.

The Original: 15×8 feet, with a 3,200-gallon capacity, balancing size and function.

The Studio: A compact 12×7-foot pool, perfect for urban settings or smaller spaces.

The Arena: An 11.5-foot circular pool, offering a distinctive, design-forward look.

In addition to the standard features, each Plungie pool comes pre-plumbed, pre-lit, and eco-finished with a 10-year warranty on both the shell and finish. “It’s a truly turnkey experience,” Walter said, adding that the pools also feature umbrella holders and hydrostatic valves to enhance convenience and functionality.

Performance That Builders and Homeowners Will Love

Beyond sustainability, Plungie pools outperform fiberglass pools in several key areas. “Concrete pools retain heat better than fiberglass, so they’re more energy-efficient,” Levick pointed out. “It’s easier to maintain your desired water temperature, whether you’re heating or cooling the pool.”

Levick also highlighted the durability and feel of concrete, which many homeowners prefer over fiberglass. “There’s just something about the feel of concrete that people love,” he said. “And with our monolithic pour—where the pool is cast in a single piece—there are no weak points or cold joints to worry about. That’s why we offer a 10-year warranty on both the shell and the finish.”

Plungie’s partnership with EcoFinish adds another layer of quality to the product. “EcoFinish is a high-performance polymer that bonds chemically and physically to our concrete,” Levick explained. “It’s easy to maintain, resistant to chemicals, and incredibly durable. Plus, it comes with a 10-year warranty, just like our pools.”

Sustainability at the Core

Sustainability is a key focus for Plungie, a point Levick was eager to elaborate on. “Building products don’t always have the best track record in terms of sustainability,” he admitted. “We wanted to take a proactive approach.” Plungie conducted a life cycle assessment comparing its pools to traditional concrete pools. The results were striking:

“We found that a Plungie has a 41% lower carbon footprint than a traditional on-site pool,” Levick said. “And in some cases, with recent changes, we’ve been able to reduce that footprint by up to 60%.” Plungie pools require fewer site visits and less concrete, and they can even be recycled at the end of their life—a feature not feasible with fiberglass pools.

Why Choose a Plungie Pool?

When evaluating pool options, Levick explained, many consumers appreciate the thermal and aesthetic benefits of concrete. “Concrete pools retain heat better than fiberglass, making them more energy-efficient to maintain the desired water temperature,” he said. Additionally, customers enjoy the durability and feel of concrete, which adds a layer of quality that fiberglass often cannot replicate.

Walter highlighted another benefit: Plungie’s speed of installation. “Homeowners can plan their pools on our website, connect with an installer, and have a pool in place within days, not months,” he said. This efficient process appeals to builders and developers alike.

Scalable Solutions for Developers

The ability to scale production is one of Plungie’s greatest strengths. Walter shared that Plungie’s approach has made them popular with homebuilders. “We’re currently working with a builder developing 1,600 homes. He’s planning to install 400 Plungie pools across the subdivision,” Walter revealed. “Because our pools are quick to install, builders can place a pool, finish the house, and sell it without delays.”

Keeping the entire process in-house—from excavation to installation—offers builders greater control over project timelines and profitability. “The margins are much better when you’re not outsourcing to subcontractors,” Walter noted.

A New Way Forward for Pool Professionals

Mike Walter explained that for value proposition for builders lies in Plungie’s speed, scalability, and quality, making it easier to meet tight deadlines and manage multiple projects. For homeowners, it provides a sleek, modern pool without the usual hassle of lengthy construction timelines and disruptive on-site work.

“Builders don’t need to worry about rain delays or subcontractor availability,” Walter emphasized. “With Plungie, they can plan their projects more efficiently, keeping everything on schedule and under budget.”

Levick added, “For developers and architects, Plungie offers a way to stay ahead of the curve. Our BIM content helps architects calculate the environmental impact of their projects, and our modular pool designs make it easy to customize installations.

Filling an Important Gap

Plungie pools aren’t here to replace custom pools but to fill an important gap in the market, offering a smart, practical option for both builders and homeowners. As Mike Walter explained, “There are a lot of cases where customers want a custom pool, but because of site challenges like slope or grade, they just can’t do it. Or, it might cost them a tremendous amount of money to build that pool the way they imagined.”

Plungie pools provide an alternative that works in a range of situations where a custom pool might be out of reach or impractical. “We offer the next option for them—something that’s going to be more affordable,” Walter continued. “It’s going to help the customer save money, reduce damage to their yard, and limit the amount of foot traffic during installation.” For homeowners, this means getting a pool without the usual stress and disruption.

For pool professionals, Plungie is an essential tool to stay competitive and meet the evolving demands of today’s customers. “It’s just another arrow in their quiver,” Walter said. “They aren’t giving up custom pools. Instead, they now have a solution that lets them offer something equally impressive, but more accessible and affordable.”

Cam Levick also suggests that in the face of rising material costs, labor shortages, and growing environmental concerns, Plungie’s monolithic precast pools provide a streamlined solution that benefits everyone involved. “Builders appreciate the short installation timelines and reduced costs, while homeowners love the eco-conscious design, flexibility, and durability:.

“We’re not just selling pools,” Levick added. “We’re providing peace of mind—whether for a homeowner who wants to enjoy their pool in days, not months, or for a builder who needs a reliable product with fewer delays and complications.”

Ready to take a deeper dive?

Listen to our entire conversation about Plungie with Cam Levick and Mike Walter on the Pool Magazine podcast.

The post Plungie Pools: A Turn-Key Solution For Builders & Consumers appeared first on PoolMagazine.com - Get The Latest Pool News.

Have you ever felt helpless with equipment manufacturers? Felt like you were getting the go around and not feeling supported? Or that since you are not a big enough number, so you do not get support on products!?! I will be completely honest; I have felt at times my issue with manufactures were downplayed because I do not buy as much equipment as a competitor who has 900+ pools. I have even felt like larger companies who do not purchase much from one equipment manufacturer were getting better tech support benefits. I think everyone one of us have felt that way toward one manufacturer or another. However, what are some ways to get the support we deserve?

In the pool industry, like many others, we believe customer service is key. It is one of the main reasons we use a particular manufacturer’s equipment.

“It’s on the manufacturer to be tight with their customers and anticipate issues before they happen and ensure strong upfront communication … but when things do happen, the sales rep should do all they can to proactively engage, understand the issue and resolve it. The sales rep should have a caring heart. If you care customers notice it and makes the process much easier,” Jason Anderson Senior Regional Sale Manager with Fluidra commented.

What should we do when we feel we are not getting the support we need?

Documentation

Documentation is important when you feel you are not getting support. Making sure to document every call, text and email. When you have documentation on the communication and solution you are not getting, it will help you have a professional conversation with the manufacturer’s reps or superiors.

Attend Trainings

Most equipment installation issues can be resolved by attending manufacturer trainings. You can attend these classes either at regional trainings, conventions, or local tabletops. Not only are manufacturer trainings important to give you the information you need to install and troubleshoot equipment, but it is away to build relationships with the reps in the area. Training sessions can also give you opportunities to meet other pool professionals with knowledge of the equipment, including who the warranty stations are. When you are troubleshooting or in a bind and need advice, calling the warranty station can be a great resource.

Networking

The best advice I was ever given while learning the pool industry was networking. Building professional relationships with other pool pros allows you to have a circle of people who know the trade and bounce ideas with. You have an outside resource from the pool manufacturers. Believe me, there have been many times I would call a colleague in a unique situation, and they were able to give me the tips and tricks to solve my dilemma. I have, also, experienced having another set of eyes or ears helped me see something I was overlooking.

Explore other Reps

Hey, it is human nature to not mesh with everyone. That is A-OKAY! That is why finding a manufacturer rep that you jive with is important. One thing we are lucky to have is multiple manufacturer reps in each region. They are divided up between technical and sales. Both can work with you for your needs. If you feel like you are getting nowhere with BOB, you can seek out JOHN. If you do not know who the other reps are in your area you can contact distribution, warranty stations and other collogues to give you their contact information.

So what do we do when we feel we have tried everything avenue to resolve our problem, if its faulty product, customer service, rebates, etc?

Start with contacting your manufacturer rep with an email documenting all the steps you have taken to resolve the issue and the results of those steps. In this email hold back emotional responses. Sometimes are emotions can get the best of us and cloud the factual component of our communications. People are more willing to work with you when they do not feel attacked. I would, also, recommend setting a timeline for a response. Be reasonable with thetimeline. You wantto give enough timeforthe rep to read, research solutions and respond.

What is the next step if you feel you have not received a better resolution?

In these cases, it is best to move your communication to management. Forward the email chain you have been using with your local rep. I would suggest keeping the local rep in the email. This allows everyone to be part of the issue and resolutions. I have found in more cases than not; my issues have been resolved by this step. With continued professionalism throughoutthe process, I have been able to still maintain professional relationship with the local rep even with elevating my concerns.

When do you say enough is enough and change manufacturers?

This is going to be a different moment for everyone. When you feel a manufacture isn’t resolving your issues and you do not want to sell their product that is up to you. However, keep in mind not every pool has the same brand equipment. You do not want to lose business because you only want to use one brand. I would recommend keeping the knowledge and skill set of every manufacturer. When a customer calls to fix something, if they have a different brand equipment, you can still fix the issue with the brand you may not prefer. If the customer asks for your recommendation, then you can suggest the manufacturer you feel gives the best customer service, with the best quality product. I have gone into many yards, where the customer has called other companies to help resolve issues. Yet, since they had certain brand of equipment and the companies do not install that brand, I won the customer and all their future work because I will work on all manufacture’s equipment.

Final Thoughts

Navigating relationships with equipment manufacturers can be challenging, but it’s essential to advocate for the support you deserve. By documenting your communications, attending training sessions, and actively networking with other professionals, you can create a strong foundation for collaboration. Remember that finding the right manufacturer representative is crucial—don’t hesitate to explore other options if you feel unsupported.

If you’ve exhausted all avenues and still feel let down, escalating your concerns to management can often lead to resolutions. Ultimately, knowing when to pivot to another manufacturer is a personal decision, but maintaining a broad knowledge of various brands can enhance your versatility and business opportunities. By staying open to all equipment types and prioritizing customer service, you can ensure your clients receive the best solutions, no matter their preferred brand. Embrace the journey, build those connections, and continue to grow in your expertise—support is out there, waiting for you to reach out and grab it!

The post Navigating Manufacturer Relationships: How To Get The Support You Deserve appeared first on PoolMagazine.com - Get The Latest Pool News.

When thinking of where the leading pool builders hail from, places like California, Florida, Texas, and Arizona naturally come to mind. Yet, nestled in the quiet city of Shreveport, Louisiana, Morehead Pools is defying expectations and making significant waves in the pool industry. Under the leadership of Michael Moore, President & CEO, this third-generation company is racking up award after award and establishing itself as a leader in luxury pool construction. Their commitment to excellence and unique approach has helped set them apart, and their story is one of tradition, innovation, and community.

Morehead Pools: A Legacy of Excellence

Morehead Pools traces its roots back to the 1960s, a time when the pool industry was just beginning to flourish. Michael Moore shared the company’s rich history: “I’m a third-generation pool builder. In 1975, my grandmother began running this operation and actually purchased the company (from the previous owner). We can’t verify this, but I think she was one of, if not the first woman pool business owner.” This pioneering spirit has clearly been a cornerstone of Morehead Pools from the beginning.

Michael’s grandfather left his role at the power company to join the pool business. “My grandfather quit his job as a pole climber, came over and got on the end of a gunite hose,” Moore reminisced. The family’s hands-on approach and dedication to their craft have been integral to their success.

By the late 1990s, Michael’s father had taken over, continuing the family tradition. “Back then I was Vice President of Sales and did a lot of design work after I graduated college in 2003. My father passed away suddenly in 2015, which kind of escalated our succession plan,” Michael explained. Since then, he’s led the company with the same passion and commitment instilled by his predecessors.

Quality Over Quantity

In a market dominated by high-volume builders, Morehead Pools stands out with its focus on quality and custom design. “You know, we’re not boutique, but we’re certainly not volume. We build about 55 plus pools a year, about a pool a week or so. We cater a little more to the high end,” said Moore. This approach has allowed Morehead Pools to create luxurious backyard environments that exceed client expectations.

Their philosophy and strategy have earned them a prestigious reputation. Morehead Pools first cracked the top 50 pool builders list in 2011 and, more recently, was named one of the top ten pool builders in the nation by PSN in 2023. “That’s no small feat for a pool firm located in Shreveport, Louisiana,” acknowledged Michael.

The company’s success can be attributed to its foundational principles and core values. “I give the credit to my grandparents and my father with just the work ethic that they instilled,” Michael stated. This strong foundation, combined with a focus on excellence in multiple areas including design, quality of construction, and the customer experience, has propelled Morehead Pools as a leader in the industry.

Building on Core Values

A significant aspect of Morehead Pools’ success has been the ongoing investment in their team. “We’re driven with our folks and we always spent tons of money reinvesting in them,” said Moore. The tenure within the organization speaks volumes about their commitment to their employees. “Our oldest employee has been here for 38 years. Over 60 or 70% of our team has been here for ten years plus,” Michael noted. This longevity fosters a sense of family and continuity that translates into high-quality work and exceptional customer service.

The culture at Morehead Pools is one of continuous improvement and innovation. “We are not afraid of anything, quite honestly. I’m just a guy who wants to push the envelope. It’s just ingrained in my nature,” said Moore. This drive for excellence certainly appears to permeate in their work.

Shreveport: A Unique Market

While Shreveport may not be the first place that comes to mind when thinking of leading pool markets, Morehead Pools has certainly made a significant impact. A diverse community with a robust economic base that includes medical, legal, and oil and gas industries, Shreveport certainly has its fair share of high-end homes.

“We have parishes in Louisiana, but county, federal, and local courthouses all within a stone’s throw of each other. We’ve got more lawyers per capita than anywhere in the South,” Michael explained. This diverse economic landscape provides a steady clientele for Morehead Pools. Despite being in a smaller market, they’ve found opportunities to grow their business and now find themselves receiving the lion’s share of the higher-end work.

Redefining Outdoor Living Spaces

The culture of outdoor recreation and southern hospitality is alive and well in Shreveport. Homeowners there value not just the pool but the entire outdoor living space. “Having it completely finished is always the number one topic with homeowners these days,” said Moore. Over the past decade, the focus has shifted from just building pools to creating comprehensive outdoor environments. “It’s happened since the emergence of outdoor kitchens, which morphed into outdoor living, where the pool really became complementary to those spaces,” Michael explained.

This holistic approach to design has been a game-changer for Morehead Pools. Clients now seek complete master plans for their backyards, incorporating pools, patios, kitchens, and living spaces all at once. This trend reflects a broader shift in the industry towards creating versatile, multi-functional outdoor areas.

A Masterpiece: The Gould Residence

One of the standout projects that exemplify Morehead Pools’ expertise is the Gould residence. This project was showcased in a Master Pools Guild presentation and has garnered significant attention. “The Goulds were empty nesters building a 6,000 to 7000 square foot house. They wanted a backyard that could accommodate their family and their love for hosting,” Michael recalled.

The design process involved extensive collaboration to ensure that every aspect of the backyard met the clients’ needs. “They had two children, four grandchildren, and loved hosting events. We needed about a 1,200 square foot pool and plenty of space for entertaining,” Moore explained. The result was a meticulously planned space that catered to both intimate family moments and large gatherings.

The materials and features used in the Gould project were carefully selected to create a cohesive and visually stunning environment. “We harvested all the paving from Luder, Texas, and used Austin limestone to complement the house,” Michael noted. The pool itself featured high-end finishes like PebbleSheen interiors and automated systems for ease of use.

The Gould residence also included unique elements like fire and water bowls, adding a touch of flair to the space. “They wanted a little wow factor, so we incorporated features from our main equipment partner, Fluidra,” Moore said. The project took about two years from initial consultation to completion and was featured in the Parade of Homes, attracting over 2,000 visitors during a weekend showcase.

A Bright Future

Michael Moore and the team at Morehead Pools are doing something uniquely special in their community. Their dedication to quality, innovation, and fellowship has earned them a reputation as one of the country’s leading pool builders. By focusing on comprehensive outdoor living spaces and continuing to redefine what backyards in the South are supposed to look like, Morehead Pools continues to set new standards in the industry. In a town where many might not expect to find such excellence, they’re proving that with the right vision and commitment, anything is possible.

Ready to take a deeper dive? Listen to our entire conversation with Michael Moore, President & CEO of Morehead Pools on the Pool Magazine podcast.

Builder: Morehead Pools | Photography by: Jimi Smith Photography

The post Making Waves in the Pool Industry: Morehead Pools appeared first on PoolMagazine.com - Get The Latest Pool News.

Edwards Pool Construction, based in Wichita, Kansas, has steadily carved out a niche for itself as the premier pool builder in the area. Headed by the visionary Steve Edwards, a seasoned pool builder and hot rod aficionado, the firm has transformed from its roots in pool service to one of the most respected names in pool construction. This transformation reflects their commitment to not only creating stunning designs but also building pools with service in mind.

Approaching Pool Construction With Future Maintenance in Mind

Steve Edwards, the driving force behind Edwards Pool Construction, has a unique approach to his work. In an interview with Pool Magazine, he shared his journey, stating, “I never worked for anyone and just reverse-engineered everything, as I learned.”

Hot Rodding Pools For Performance

Edwards’ passion for hot rods coupled with his mechanical knowledge has significantly influenced his pool construction techniques. He revels in modifying pool equipment pads for higher performance, drawing parallels between his love for speed and his innovative pool designs.

Averi Edwards, Steve’s daughter, maintains pools for the company. She explained that the service aspect is always an important consideration in her father’s mind. “My dad started in the business servicing pools. He would hot rod equipment pads and make them easier to work on. That is what is always in the back of his mind when he’s building something.”

On Building Pools With Maintenance in Mind

Edwards says that her father’s doctrine of building around ease of access for maintenance remains a mission-critical aspect on every pool project.

“He’s always thinking, how is this going to be serviced? How are we going to clean this and get a vacuum hose down here? He’s making sure that we have adequate filtration. That the pipe sizes are big enough, that we’ve got enough pumps, enough chlorinators, enough sanitation. These things are always in the back of his mind. So really, by the time that our service guys come in, it makes it really easy on us to take over,” Averi explained.

Seeing Things a Little Different

One of the most intriguing aspects of Edwards’ philosophy to building pools with service in mind is his ability to envision three-dimensional structures in his head, a skill that has helped him hone his craft as a builder. “I make my living doing things I’ve never done before and it’s been like that since day one,” explained Edwards. “The art of putting water over an edge or up in the air; that type of plumbing, it all comes back to hot rod knowledge, mechanical knowledge, and my ability to see hydraulics and structure in my head.”

Bringing The Wow Factor to Wichita

When it comes to designing and constructing pools, Edwards begins with the homeowner and the traditional expectations of Wichita’s conservative market. “Rectangular pools with auto covers are popular out here because we’ve got a lot of wind up here. So how do you dress that up? You curve it up on the inside, curve it up on the deck,” explained Edwards, “most of my design work is on the ground with a can of paint. Once people can see what I’m able to do there are x amount that will just let you go. Those are my favorite projects. I’ve had several clients just turn me loose. Not loose financially, but a little bit architecturally.”

Going outside the box seems to be working for Edwards. One of his most recent projects features killer geometry with an almost ampersand-shaped swimming pool and lazy river. The project presented numerous technical challenges and we were eager to learn more about what went into building the vessel.

“This project was brought to me by a builder I’d never heard of,” said Edwards, “he just walked into my shop and threw down a set of plans. That project ended up probably at 10 million, I would think. We shot that pool and it was challenging.”

When an opportunity to hot rod the lazy river aspect of the pool presented itself, Edwards jumped on it. “I made some changes to the lazy river and how it was designed. It’s got two Riverflow, 3000 gallon-a-minute pumps in it. I’ve used Riverflow twice before. Never in a lazy river, but it all works amazing,” said Edwards.

Edwards’s unique ability to find ways to improve the aesthetic of the overall project would foster a unique collaboration with one of the industry’s leading tile artisans.

“They wanted to do tile and we introduced the idea of glass. So we contacted Jimmy Reed. We ended up tenting the pool. It was nice and air-conditioned through the rain and heat and the guys were able to work continuously for six or seven weeks. Then we had to cover the tile up and set for another winter before we ever plastered that pool,” explained Edwards.

The end result of this sophisticated and avant-garde design represents a significant departure from the prototypical geometric-shaped swimming pools typically found throughout the Wichita market. In fact, the design is so unique that one might wonder if this pool in particular might usher a renaissance towards more unconventional designs.

“Batman Lives There”

“It’s an incredible pool,” Edwards remarked cheerfully, “you could plop that pool down in California just about anywhere but it’s really crazy for Wichita. I tell people Batman lives there because the Batmobile sitting in front of that house would look right at home.”

The success of this build has already led to more work of this nature for the Wichita pool builder. “I’m lucky to have been a part of this project I thought I’d never build anything like that. I just walked it the other day, and it’s just crazy when you realize you built something like that,” said Edwards. “Now we’ve got two other projects of that scale going at the same time in the same neighborhood. I never would have thought I could build two at the same time, but we’re doing it.”

Listen to our entire conversation with Steve & Averi Edwards on the Pool Magazine podcast.

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For more than 62 years, Master Pools Guild (MPG) has been a beacon of excellence in the pool industry, providing a unique platform for collaboration, education, and support among its members. Founded in 1962 by a group of visionary pool builders in California, MPG has evolved into an exclusive international network of custom pool builders, with a commitment to maintaining the highest standards of construction and ethical practices.

At the helm of MPG stands its current Executive Director, Teri Wiltshire, who brings over 15 years of experience in the pool and spa industry to her role. In a recent interview, Wiltshire shed light on the organization’s history, mission, and the transition into her position as Executive Director.

Wiltshire emphasized the familial nature of MPG, stating, “Our group is tight-knit, 100 members. They have always been incredibly supportive. We’re a tight-knit family.” This cohesion is crucial as it fosters a spirit of openness and communication, a unique characteristic in an industry where competitors often find themselves at odds.

Continuing a Proud Tradition of Excellence

Since its inception, MPG’s mission has remained focused on communication, networking, and continuing education. Wiltshire notes that one remarkable aspect of the organization is the emergence of third and fourth-generation members, who, having grown up within the organization, contribute to smooth transitions in ownership and management within their respective companies.

Contrary to misconception, MPG is not a buying group. While they do provide a small annual rebate to members based on their purchasing, the organization’s primary focus is on sharing knowledge and education. Wiltshire clarified, “Overwhelmingly our purpose is sharing and education. We provide our members with the continuing education they need to stay at the top of their game.”

Becoming a Member of Master Pools Guild

Membership in MPG is by invitation only, and the organization maintains a rigorous vetting process to ensure the highest standards in construction and ethical practices. Wiltshire outlined the meticulous process, including reference checks, discussions with banks and vendors, and the use of digital platforms to assess a business’s online reputation.

Wiltshire emphasized, “We want to make the right choice, and we want to make sure that we are the right choice for that organization as well.” This stringent selection process reflects MPG’s commitment to maintaining a family-like atmosphere within the organization.

Shared Core Values

Integrity, honesty, and honorability are foundational cornerstones for MPG and its members. Wiltshire stated, “All of those qualities are extremely important to us,” and highlighted the organization’s proactive approach in monitoring members’ online presence on platforms such as Google, LinkedIn, Facebook, Yelp, and addressing any negative reviews promptly.

Wiltshire emphasizes the importance of the relationships MPG has built with its approximately 150 vendor partners through the Preferred Equipment Provider Program. She notes, “In March and October of every year, when our members get together, we invite those vendors to attend as well. There are great networking and communication opportunities throughout our three-day program, fostering great relationship building.” Wiltshire emphasizes the significance of these relationships, especially during critical times like the unprecedented ice storm in Texas, where the vendor partnerships proved instrumental in supporting and aiding MPG members.

A Commitment to Educating Pool Builders

At the core of MPG’s mission is education, and Wiltshire explains the various avenues the organization employs to foster collaboration and knowledge-sharing. She highlights the collaboration with Genesis organization and Watershape University, providing optional education for members during meetings. Additionally, the organization partners with vendor allies to offer online education components throughout the year, ensuring a continuous flow of knowledge. “We feel like on all of those touch points, we are doing everything we can do to give our members the ability to get as much continuing education as possible,” says Wiltshire.

Wiltshire elaborates on the guidelines for becoming an MPG member, underscoring the organization’s commitment to maintaining high standards. “Some of those guidelines are that the business has to have been in existence for a minimum of five years. There can be no bankruptcies in the past. We ask that they build primarily gunite pools, and there should be no other memberships with other associations in our industry, competing associations,” she explains. These stringent criteria ensure that MPG continues to uphold its reputation for excellence.

Connecting With Master Pools Guild

For emerging professionals eager to join the ranks of Master Pools Guild (MPG), Wiltshire encourages aspiring members to explore various channels to connect. “There’s a place on our website that allows you access to the contact information for our office anytime anyone would like to reach out to us.” The MPG website serves as a gateway for potential members, offering valuable insights and contact information. Wiltshire emphasizes her openness to conversations, inviting individuals to reach out and discover more about the organization.

MPG’s website serves not only as an informational hub for its members but also as a valuable search tool for homeowners seeking top-tier builders. Wiltshire details, “The guild office has the goal of providing an avenue from the consumer to our member builders. If you click through and enter a zip code or a location, it will dial you down to your nearest Master Pools Guild member builder.” This initiative underscores MPG’s commitment to facilitating connections between discerning homeowners and elite pool builders.

While the website serves as a centralized resource, Wiltshire also highlights the importance of personal connections within the MPG community. “Any Master Pools Guild member builder that someone knows is a wonderful resource. My office can give you everything you need, but if you really want insight into what it means to be a Masterpools Guild member, you will not find a better resource than an existing member.”

Welcoming The Next Generation

As the pool industry continues to evolve, Master Pools Guild remains committed to cultivating a community of excellence. Whether through the digital realm, industry events, or direct connections with current members, MPG offers a multitude of avenues for aspiring professionals to explore and join this exclusive network.

For those with a passion for craftsmanship, innovation, and a commitment to the highest standards in pool construction, Master Pools Guild stands ready to welcome the next generation of builders. The open-door policy and the wealth of knowledge within the existing community ensure that aspiring professionals will find the support and mentorship needed to thrive within the MPG family.

Listen to our interview with Teri Wiltshire, Executive Director of Master Pools Guild on the Pool Magazine podcast.

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In the heart of California’s Central Valley, where the scorching summer sun dominates, Thomas Pools & Spas has been making a splash since 2005. Founded by Todd Thomas, this family-owned business based in Modesto, CA, has become a reputable name in the custom pool industry, specializing in the construction of residential inground pools and spas.

The journey began for Todd Thomas in the mid-2000s, as he transitioned from a role at a water district to discovering his passion for pool construction. Todd reminisces, “I fell in love with the construction of swimming pools. I worked three or four years, subcontracting, and kind of learned the ins and outs and decided I’d go get my contractor’s license and start doing it myself.”

Building Pools is a Family Affair

The family aspect of Thomas Pools & Spas became integral when Todd’s wife, Paula, joined the business to manage the administrative workload. As Thomas reflects on this transition, he shares, “Once the business started taking off, it was just getting too overwhelming for me to handle everything. So she stepped in to help me manage the business.” Fast forward nearly twenty years later and their thriving family business has become a leading name in Modesto for custom swimming pools.

Top Rated by Consumers

The Modesto Bee recently named Thomas Pools & Spas one of the best pool companies in Modesto. Todd Thomas expressed his excitement, stating, “That was awesome to hear. I think when you make a higher percentage of people happier than other companies, it reflects what you’re doing out there in the market. I’m very pleased they voted for us.”

The company’s unique approach sets it apart; not only does it excel in pool construction, but it also offers ongoing maintenance services. Thomas emphasizes, “We don’t build the pool and leave the customer behind. Once it’s finished our customers have the option to stick with us for however long they choose.” Thomas touts the fact that nearly all of his pool construction customers have become lifelong service and maintenance clients as well.

The Hands-On Approach Works

Being family-owned and operated, Thomas Pools & Spas takes pride in their hands-on approach. Todd, along with his two daughters who work for the company, ensures a personal touch. “I’m really hands-on, so I’m out there doing the plumbing, and I’m always with the customer through each individual stage of the job,” says Thomas. This level of involvement is a telling attribute of the firm’s commitment to quality and customer satisfaction.

As Thomas Pools & Spas approaches its 20th anniversary, Todd reflects on some standout projects. One noteworthy project involved designing and executing the water feature at Bass Pro in Manteca. Another extravagant endeavor was creating a backyard water park for a client with an almost unlimited budget. Todd describes the project, saying, “It took a while, but that swimming pool certainly makes my highlight reel. The whole project ended up taking probably close to five or six months.”

Finger on The Pulse in Central California

Central California, known for its warm climate, has seen a surge in pool ownership over the past few years. While the market has slowed through 2023, Todd believes this trend won’t diminish the desire for pool ownership, stating, “I think for California homeowners, it’s kind of a no-brainer that they’re going to build a pool in the backyard.” The desire to keep children entertained and safe at home has contributed to the growing popularity of backyard pools among the younger generation over the past three decades.

Knowing What The Market Wants

While fiberglass pools have gained market share, Todd explains why custom concrete pools remain the preferred choice in California. The flexibility of design is a crucial factor. Todd notes, “Because we can virtually build a swimming pool in any backyard, concrete remains the leading choice with consumers. With fiberglass pools, you’re kind of limited to a finite amount of shapes.”

Paula Thomas, who is responsible for most customer interactions, shared her insights into what’s moving the needle with today’s pool buyers. “Our customers in the Central Valley love waterfalls. We also do alot of raised decks with sheer descents. Deck jets, fire features, and laminar jets are also enormously popular with pool buyers,” Paula details. However, with these add-on features come additional costs, and Paula notes, “It just depends on the customer’s budget because when you start adding accessory features, the pool price starts getting pretty costly.” Keeping costs down while adding maximum value is something they’ve become laser-focused on.

The Post-Covid Landscape Looks Different

In a post-COVID environment, financing the dream of pool ownership has become more challenging with rising interest rates. Todd acknowledges the impact, stating, “It has affected us. It’s slowed things down a little.” The rise in both pool costs due to inflation and interest rates has prompted a shift in how customers have approached financing their dreams of pool ownership.

Another significant challenge has been the surge in material costs. Todd Thomas shed light on this issue, stating, “Just to give you an example. For one stick of one-inch PVC electrical conduit. We were paying $4 a stick. It’s $12 a stick now for a ten-foot stick.” The substantial increase in prices is not limited to a specific material but spans across various components required for pool construction.

As Todd discusses the inflationary impact, he notes, “Some things didn’t just double in price. Some things tripled.” This unprecedented rise in material costs has reverberated through the industry, affecting not only the bottom line for companies like Thomas Pools & Spas but also posing challenges for potential pool owners.

The consequences of these increased costs are tangible, influencing the overall price structure of pool construction. Todd reflects on the changes, stating, “Pre-COVID was probably around $32,000 for an entry-level pool. Now they’re probably right in the range of around $42,000 to $45,000. So you’re talking an extra $10,000 that’s just due to inflation.”

Adapting To a Changing Market

The ripple effect of these cost increases extends beyond the balance sheet. As materials become more expensive, customers may need to adjust their expectations or budgets for their dream pools. Despite these challenges, Thomas Pools & Spas remains committed to delivering high-quality projects while working closely with clients to find innovative solutions.

Reflecting on the changing landscape, Todd shares, “With the inflation, obviously the cost has gone up of the pool itself and then also the interest rate. It’s just kind of knocked a lot of people out of the market.” Despite these challenges, Thomas Pools & Spas has witnessed resilience as customers adapt, saving more or financing partially to achieve their goal of pool ownership.

Learn more about Thomas Pools & Spas, listen to our interview on the Pool Magazine podcast.

Photo Credits: Thomas Pools & Spas

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Approximately 15 months ago, the Buchanan family envisioned enjoying backyard pool parties. After careful research, they selected a contractor who was in the process of installing a fiberglass pool for another family in Gardendale. Chaz Buchanan recalls the contractor, Greg Kirk of Pristine Pools of the Shoals, as being professional and seemingly trustworthy. However, their dreams turned into a nightmare after paying over $50,000 to Kirk.

The contractor dug the hole for the pool shell, but the promised pool shell never materialized. Frustrated by the lack of progress, the Buchanan family canceled the contract and sought a refund, which they never received. Chaz Buchanan described the situation, saying, “You had a ten-foot by 25-foot hole that was 9.5 feet deep.” This led the family to file a lawsuit, alleging breach of contract and fraud. In response, Greg Kirk’s lawyers denied the claims made in the lawsuit.

Bankrupt Pool Builders Owe $1.4 Million

The Buchanan family’s experience is not isolated, as revealed by Pristine Pools’ bankruptcy filing last fall. In the bankruptcy documents, Kirk listed three dozen rejected contract creditors owed a total of $1.4 million. Mapping these creditors showed that most were in North Alabama, with nine in Madison, including three in the same neighborhood.

Shanna Averette, one of the affected homeowners in Madison, hired Kirk after the Buchanan family, attracted by his competitive pricing and promised installation timelines. Averette paid Pristine Pools $44,000 but faced delays and received the pool shell seven months later. Frustrated by the prolonged process, the Averette family eventually canceled their contract and paid an additional $36,000 to another company to complete the pool installation.

Efforts to seek Greg Kirk’s perspective on these issues were met with evasion. When approached at his home in Muscle Shoals, he instructed reporters to call him later, and subsequent attempts to contact him went unanswered. Beyond the Buchanan lawsuit and two other unresolved customer complaints, Kirk faces criminal theft and fraud charges initiated by the Alabama Attorney General, relating to two failed pool projects in Madison County.

In light of these challenges, the Buchanan family, having abandoned their initial plans for a backyard pool, hopes to raise awareness about their experience to prevent others from falling victim to similar situations. Despite the pending criminal charges and ongoing civil lawsuits, Kirk’s bankruptcy proceedings are currently affecting the resolution of the legal matters surrounding Pristine Pools.

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MACON, Ga. (Sept. 7, 2023) – America’s Swimming Pool Company (ASP) launched a new Construction Division and now has hundreds of franchised locations around the country that can offer the installation of inground concrete, vinyl, and fiberglass pools, as well as luxury pools and outdoor features. This expansion of services from the nation’s leading swimming pool service franchise comes as the pool and hot tub industry reports skyrocketing demand for new residential pools and hot tubs. According to the Pool and Hot Tub Association, 96,000 new residential inground pools were constructed in 2020, the highest number in over a decade.

“ASP was built on providing valuable services our customers need to maintain and enjoy their swimming pool and protect the investment they have made in their property. As people have begun spending more time at home over these past several years, there is an increased desire to turn the backyard into an oasis. Now we can help homeowners with their pool installation needs as well, offering a complete suite of pool services,” said Jimmie Meece, Brand President of America’s Swimming Pool Company.

ASP franchise owners find that construction and related services are major revenue opportunities for their businesses. This is in part thanks to the size and scope of these projects, as well as the frequency that consumers are requesting the service. As more owners take on new pool build requests, pool construction is trending toward becoming a driver of growth for those in the ASP franchise system.

Shaun Hurley, ASP’s director of renovation and construction, is definitely seeing the demand for not only inground pools and hot tubs but also outdoor kitchens, fireplaces, and fire pits. Hurley said, “Our ASP locations that offer construction and renovation services are seeing their business boom with requests for popular additions like strip lighting installation in pools, recessed firepits, water bowls, and fire bowls. Another popular trend is outdoor kitchens. I’ve been urging homeowners to think about a kitchen during their initial pool build because it’s an option that most people end up realizing they want.”

Hurley added, “Many homebuyers consider a swimming pool an asset and are likely to pay more for a home with one. This is especially true of a concrete pool, which is a more permanent structure than either a vinyl or fiberglass one. A pool may substantially raise values in hot weather regions such as the Southwest and Southeast, where swimming pools are a near necessity to beat the heat.”

Since its inception in 2002, ASP has continued to set a higher standard of performance and stability within the industry. The company has since cemented itself as the largest and most trusted swimming pool service in the country, with over 360 franchise units sprawling across 26 states. Swimming pool owners nationwide trust ASP for its affordable, reliable, and knowledgeable service—including maintenance, inspections, repairs, renovations, and construction. To learn more about owning a pool franchise, visit https://www.aspfranchising.com/.

About America’s Swimming Pool Company

ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 26 states across the nation. For more information on ASP’s swimming pool franchise opportunities, click here. For more information on ASP – America’s Swimming Pool Company, visit the website or find us on Facebook @asppoolco.

About Authority Brands

Headquartered in Columbia, Maryland, Authority Brands’ companies include 15 leading home service franchisors: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, STOP Restoration, and Woofie’s. Together, these brands provide home services through more than 2,000 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See www.authoritybrands.com for more information.

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