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PHTA Announces RB Retail & Service Solutions as Newest Strategic Partner

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PHTA Announces RB Retail & Service Solutions as Newest Strategic Partner

(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce RB Retail & Service Solutions as its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.

RB Retail & Service Solutions is the most robust and trusted point-of-sale (POS) software for pool and spa companies. Since the company launched in 2003, RB has remained a leader in pool and spa industry software, offering a solution specific to each business. RB continues to proudly serve the pool and spa and chimney and hearth industries, and outdoor leisure companies. RB has always offered something for retail, service, construction, and taken into account the seasonality of the business.

“As we continue to support the pool and spa community, RB Retail & Service Solutions is proud to partner with PHTA and further elevate our brand visibility, connect with professionals, and unlock new opportunities for growth in this dynamic market,” says Rachael Pritz, Vice President of RB Retail & Service Solutions.

As part of the Strategic Partnership Program, PHTA will recognize RB’s commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. To learn more about RB’s leadership position in the industry, visit their page on the PHTA Strategic Partner Hub.

“PHTA is thrilled to welcome RB Retail & Service Solutions as our newest Strategic Partner,” says Sabeena Hickman, CAE, President and CEO of PHTA. “RB was created by pool professionals for pool professionals, so they are acutely attuned to the needs of our diverse membership. This new partnership will form the basis of improved programs and practices to help our members reach their pinnacle.”

For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at [email protected] or 703-838-0083 ext. 157.

About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.

About RB Retail & Service Solutions
RB Retail & Service Solutions software was created 20 years ago by a pool and spa professional to handle the diversity and complexity of the pool and spa retail, service, and construction business. Our software is continually enhanced, and further developed with suggestions and input from hundreds of pool and spa dealers throughout the United States and Canada. For more information, visit rbretailandservicesolutions.com.

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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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JED Pool Tools Receives Excellence Award

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JED Pool Tools, manufacturer of swimming pool maintenance equipment and accessories, was pleased to recently receive a ‘Customer Excellence Award’ from Estes Freight company, the largest privately held freight transportation company in North America. This award recognizes customers that demonstrate strong shipment values, revenue growth, and foster a collaborative relationship. This award celebrates a few select customers for outstanding engagement, enabling a strategic partnership, and committing to mutual success.

“We’re pleased to earn such high recognition from a leader like Estes,” said Glenn Jonelunas Manager of Warehouse Operations at JED Pool Tools. “We’re honored to be recognized for this award, which is a reflection of the well-established and trusted partnership we’ve built together.”

The Estes Customer Excellence Award was created to recognize and celebrate customers who exemplify outstanding collaboration, commitment and service.  Estes presented JED Pool Tools with a celebratory cake and plaque.  

About JED Pool Tools

JED Pool Tools has been making high-quality pool tools and pool accessories in the USA for 30 years. JED Pool Tools sells over 400 different products including residential and commercial skimmers, leaf rakes, poles, wall brushes and vacuum heads as well as hoses and through-wall skimmer parts.  JED is a family-run company with 3-generations of Heyen family working for the company and is committed to creating and providing jobs for residents of Scranton, PA. JED isproud of and committed to manufacturing in the USA, many it its own facility in Scranton, PA. To learn more about the company and its products visit www.JEDPoolTools.com.

About Estes

Estes is North America’s largest privately owned freight carrier. As an asset-based transportation provider with a global footprint, Estes combines nearly a century of regional freight shipping expertise with the resources, reach, and reliability of a national carrier. Backed by its more than 300 North American terminals and nearly 7,000 next-day lanes, as well as its fleet of more than 10,500 tractors, Estes is committed to getting America’s freight where it needs to go, when it needs to get there. And with its continued investment in leading-edge technology, as well as the support of its more than 24,000 employees.  To learn more about Estes visit www.estes-express.com.

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AquaCal AutoPilot and Devin Cahn Associates Join Forces

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ST. PETERSBURG, FL ‒ We’re thrilled to announce a new partnership between AquaCal AutoPilot, Inc. and Devin Cahn Associates (DCA)—a highly respected sales agency with deep roots in the pool and spa industry.

Beginning next month, DCA will represent AquaCal and AutoPilot products in key markets across the U.S. Their team brings trusted relationships, real-world experience, and a hands-on approach that aligns with how we do business.

Founded by Devin Cahn, a long-time leader in the pool and spa space with over 40 years of industry experience, DCA has grown into a national team of professional reps focused on building strong relationships and driving results.
👉 Learn more about DCA

Please join us in welcoming the DCA team to the AquaCal AutoPilot family. 
We’re looking forward to a strong partnership built on shared values, expert support, and continued growth.

Media Contact:

Michiko Prussing

Product Manager AquaCal AutoPilot, Inc.

[email protected]

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RB Retail Software Appoints Sleeman to Lead Business Sales

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MONROEVILLE, PA – RB Retail & Service Solutions software, supplier of business software designed specifically for the pool and spa industry, is pleased to announce it has hired Taylor Sleeman as the company’s new Business Sales Consultant. In this new role, Sleeman partners with pool and spa companies to help them modernize and grown their business operations. “I take a consultative approach to sales by focusing on understanding each company’s challenges and aligning these needs with the RB Retail & Service software tools to improve efficiency and profitability for pool and spa businesses,” says Sleeman who has over 10 years of sales experience and a proven track record of helping businesses adopt technology that drives measurable growth.  

“We are very pleased to have Taylor on our team as she has already connected with many pool and spa businesses to help adopt and implement our industry-specific software for the 2026 season,” says Rachael Pritz, Vice President for the company.  “She is already an invaluable asset to our company.”  To contact Taylor and learn more about how RB Retail & Service Solutions software can help your pool and spa business this coming season, email [email protected].

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CPO Class - Virtual Online Classes - Become a Certified Pool Operator

Monroeville, PA

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