Pool Builder
Head to Head With Joe Vassallo of Paragon Pools
Pool Magazine goes head to head with Las Vegas pool builder, Joe Vassallo
Joe Vassallo has been a permanent fixture in the pool industry for the past three decades. As a youngster in Brooklyn, NY – he had dreams of becoming an architect and went to the prestigious Brooklyn Tech High School. Receiving some initial design training, he quickly realized he didn’t have the funds necessary to pursue a degree in architecture.
Putting those dreams aside he began a career running a wholesale distribution company for Tropicana orange juice. After selling his business and relocating to Las Vegas, Vassallo quickly realized that there was a different standard of living than the one he was accustomed to in New York.
Starting a Life in Las Vegas
“One of the attractions about Las Vegas, wasn’t the gambling or the nightlife, coming from a high-end real estate place like New York to Las Vegas, the money went pretty far. I was barely 40 years old and was able to sell my house and buy another house twice the size for half the cost and had a nicer living environment than living in the city,” said Vassallo.
“When I bought my house, like everyone else in Vegas, I wanted a swimming pool. I had a guy come out to design my pool and my design juices started to kick in,” said Vassallo, “I pretty much knocked him off his drafting table and started designing my pool.”
First Forays Into The Pool Industry
“The guy said, ‘Hey, you’re pretty good at this, you ought to talk to my boss.’,” said Vassallo, “turns out his boss was the owner of Tango Pools, Tony Tegano who has since passed away, was a little Italian guy like me from New York. I went to go meet him and we got along great and he hired me and that’s when I first got into the swimming pool industry.”
“Life seems to have a path that takes you where you are supposed to go.”
Joe Vassallo – Paragon Pools
For Vassallo, this first foray into design meant getting back to his initial aspirations of being an architect when he was a student in Brooklyn. While this wasn’t architecture, he was feeding a creative impulse and found enjoyment in what he was doing. “It was great because it brought me back to what I wanted to do which was design, while not designing a building, it was fun designing pools. It was fun to meet people and talk about things that they were really excited about. People are happy to see you in this business, it’s not like you’re going to the dentist or something.”
Vassallo’s career inevitably saw him progress to become the General Manager of Paddock Pools, where he truly began to establish a name for himself in the Las Vegas market as a leading designer. Eventually, Vassallo would feel an impulse to leave that organization to start his own vision, Paragon Pools. “Truth be known, it was an owner absentee business. We were in Vegas and they were really located in Arizona. I thought it was time to get on my own. I was doing everything on my own anyway. I got a little nudge from my publicist at the time, Mary Vail who said you really need to open up your own company. With her encouragement, that’s what I wound up doing and we opened up Paragon Pools in 2001.”

Becoming a Top Pool Builder in the Las Vegas Market
The path to becoming a top builder in the Las Vegas market wasn’t always a linear one for Vassallo who can recall setbacks that came with the Great Recession in 2008. “Las Vegas went through a very rough period,” said Vassallo, “where we were having more foreclosures than anyplace else in the country. In order to survive that (time period), we started doing more of the remodeling and repair work. A lot of people, even if they wanted to leave their homes they couldn’t because they couldn’t get the value out of it and were probably underwater at best.”
A Make or Break Moment
The inability for homeowners to get full market value for their homes during the Great Recession meant that many opted to remodel their existing pool and stay in their homes. A sophomore pool company at the time, Paragon Pools was able to ride out the recession doing remodels. This was a make-or-break time period that saw many seasoned builders leave the industry. What followed would be a contraction in the industry that would last for the next five years. “The remodeling and repair business became kind of a lifeline for us and then finally we moved out of that bad time into some better times. Right now things are just going through the roof. I’ve got way more business than I can handle.”

Unprecedented Demand for Inground Pools
Joe has been in the industry for decades and has seen bull markets and bear markets. The interest in swimming pools has been white-hot the last two years. We asked Vassallo if he has ever experienced anything like this and if he could predict what was coming next to which he responded, “In 30 years, I’ve never seen anything like this. I can only guess, I’m not an economics expert but I think it was a confluence of several things,” said Vassallo, “number one, when Covid hit, manufacturing started to dwindle. Plants were either closing or just running skeleton crews, and transportation stopped.”
“Look at the other side of that,” said Vassallo, “Mom, Dad, and the kids are home. They’ve been talking about getting a boat or something for the last few years and just never pulled the trigger. Now everybody is home and looking at an empty backyard in 100-degree weather and said ‘you know what, we can’t spend money going out to dinner or traveling on vacation, let’s spend it in the backyard.”
A Paradox of Buying Habits Leads to Booming Economy For Pool Builders
The paradox in how a pandemic could lead to a booming economy for the pool industry is one Vassallo feels can be explained, “Luckily everyone was still working. Most people were able to work from home given all the new technology we have. There were still those discretionary dollars available and they were able to pull the trigger.”

The situation has created a spike in demand that builders have not been able to fully capitalize on. “We have this downturn in supply and a huge increase in demand,” said Vassallo. As a thought leader in the pool & spa industry, we asked Vassallo if he thought the industry was doing all it could to capitalize on demand right now to which he responded, “I would say we’re probably far from that, I’m sure everyone else is probably like me. The resources just aren’t there to fully capitalize on demand. Manufacturers are at their limit, they just can’t produce enough. I know for me, I’m getting five times more leads than I can handle.”
Pool Industry Unable to Fully Capitalize on Demand
While labor shortages still prevail around the United States, Vassallo says finding enough available bodies still remains a problem. “I just can’t find the people and resources to be able to capture that five times increase, I can’t even capture it three times,” said Vassallo. The limitations are the materials and labor, it’s not there to support what you can design and sell.”

A White Hot Pool Market is a Good Problem to Have
While supply and demand issues still remain a problem, Joe Vassallo says it is a better problem to have than the one he experienced a decade ago during the Great Recession. “When there was no one looking to buy a pool.”
Setting Expectations With Customers
There is another problem, however, and that is setting expectations with customers. Given the nature of the sheer influx of consumers interested in a pool versus the amount of labor and materials to actually build them, a backlog is forming. Managing those expectations to capitalize on momentum is essential during this time.
A sentiment to which Vassallo agrees, “The first thing I tell potential customers is that I’m probably not going to be able to get back to you for at least six weeks. That’s before I can even give them a design or proposal and in some cases, it’s gone further than that.”
Passing the Torch
As Paragon Pools moves into its third decade of existence, the milestone is a poignant one for Vassallo who has been slowly making the transition to take a step back. Joe Vassallo Jr. who recently was named PHTA Builder of the Year, is taking a more active role at the helm of operations for Paragon Pools. It is a point of pride for Vassallo Sr. (who received the Builder of the Year Award in 2012) and has been grooming his son over the last decade in preparation for handing over operations to him.

“You have to be very very lucky. First, I’ve always had a very good relationship with my son. I coached him through little league,” said Vassallo, “We did a lot of things together all the way through. When he was in high school during the summers I used to take him out with me and just help me go measure a yard. He would hold the end of the tape while I went around and measured it.”
The process of becoming immersed in that world and learning the trade would take years, but Joe Vassallo says that his son began demonstrating leadership qualities that gave him the confidence he could step back.
“Little by little he started to get more and more involved. I don’t want to say that I pushed him that way but I did not discourage him in any way,” said Vassallo, “he started to demonstrate some talent and I helped him nurture that talent and as time went by he became one of my best designers and salespeople. Obviously, the next step was to run a company. He took to all of that and embraced it and enjoys it.”

Vassallo Sr. now spends the majority of his time working on commercial projects and devoting energy to a swim program the company has developed to help local children in their community. The Float Like a Duck program developed by Paragon Pools is something the family is passionate about and is proud to be able to give back to the Las Vegas community.
Establishing a Succession Plan
Putting a succession plan in place for Joe Vassallo Jr. to direct day-to-day operations has been what has allowed Vassallo to focus on his passion projects. Aside from receiving a major acknowledgment of achievement this year, operations have been running as smooth as ever and Vassallo Sr. seems pleased.
Paragon’s reputation as an elite builder continues to grow and as a result, the jobs are getting more complicated, more over the top, and more expensive. “There was a time where we were doing maybe 150-160 pools a year. Now, it’s more like 50 or 60 but they’re much higher-end and more complicated than they were before.”
That type of high-end work is right in the wheelhouse for Joe Vassallo Jr. who is now firmly at the helm guiding Paragon Pools into a second generation that has become synonymous with setting the highest standard in the industry. Clearly, the apple did not fall far from the tree.
Listen to our entire interview with Joe Vassallo Sr. on the Pool Magazine podcast
Pool Builder
Tenex Capital Management Acquires Pool Builder Franchisor, Blue Haven National Management Inc.
New York, NY – December 3, 2025 – Tenex Capital Management (“Tenex”) is pleased to announce an investment in Blue Haven National Management, Inc. (“Blue Haven” or “The Company”), a 71-year-old franchisor of swimming pool builders.
Headquartered in San Diego, CA, Blue Haven is believed to be the 2nd largest residential-focused pool builder franchisor in the United States. With 60+ locations nationally, Blue Haven is one of the most recognized brands in the pool industry. Blue Haven will continue to be run by Ryan Ripley, President/CEO and Matt Kimball, COO.
Blue Haven CEO, Ryan Ripley, commented, “We were very impressed by Tenex’s experience and network in the pool space and other similar industries. They offer extensive operational expertise and are poised to support our efforts in expanding our footprint by enabling us to better service existing and new franchisees. We have spent the past couple of years developing new technology for pool builders that is designed to improve the customer experience, and we believe Tenex will be a valuable partner as we continue to develop and implement Blue Haven’s offerings.”
Blue Haven COO, Matt Kimball stated, “Tenex provides the capital and resources that we believe will support our growth plans. We expect this partnership to help us move more quickly and make targeted investments for the benefit of our franchisee base and other stakeholders.”
Tenex Managing Director, Gabe Wood, remarked, “We are thrilled to partner with the Blue Haven management team & franchise operators. We look forward to providing marketing and technology support, as well as other capabilities that will allow Blue Haven to pursue their strategic and operational objectives to drive sustainable growth for this respected brand.”
The transaction closed on November 26th, 2025.
Pool Builder
Thinking Around Covers & Corners: A Pac-Man Style Spa
A client approached Rockwater Farm Landscapes & Hardscapes with a unique request: design a luxury backyard pool and spa that incorporated an autocover system. For many designers, that detail might have been a limitation, but for Todd Thomasson, owner of Rockwater Farm, it became the spark for something original. Rather than compromise the spa design, he treated the challenge as an opportunity to elevate the overall aesthetic. The result is a one-of-a-kind “Pac-Man” style spa that delivers both functionality and a striking focal point for the backyard.
A Philosophy of Unique Design
For Thomasson, every project begins with the belief that no two backyards should ever look the same. “We simply don’t build the same thing twice,” he explained. “Even if it’s another 20 by 40 pool, the backyard, the access, the elevations—all of it is different. Every time is the first time for us, and that’s what makes design exciting”.
This philosophy extends beyond pools. Founded nearly two decades ago, Rockwater Farm began as a landscaping company rooted in Thomasson’s background as a trained stonemason. Over the years, the company evolved to specialize in complete outdoor environments—pools, pavilions, fireplaces, outdoor kitchens, and landscape integration. That holistic approach ensures projects flow seamlessly, with one point of accountability and a vision that unifies all elements of the backyard.
Setting the Stage for Something Different
Like many of Rockwater Farm’s most memorable projects, this one began with a relationship. The homeowners had been long-time maintenance clients, trusting the company with their property care for years. When they purchased a new home in a growing neighborhood, they wanted more than just a functional backyard — they envisioned a place to entertain, gather, and enjoy with family.
The project unfolded in phases. First came a patio, outdoor kitchen, and pergola connected to the house — all designed and built by Thomasson’s team. But those elements were only part of a bigger dream. From the start, the homeowners knew a pool and spa would eventually complete the space. The question wasn’t if, but how.
The “Pac-Man” Spa
When it came time to plan the pool and reconcile the client’s desire for an autocover, Thomasson faced a design puzzle. The cover system required uninterrupted space at one end of the pool, which conflicted with traditional spa placement. Rather than forcing a compromise, he cut a quarter out of the spa and turned it into a design opportunity.
“I didn’t want the typical spa on the side of the pool that spills in. Those are dime a dozen,” said Thomasson. “We’re always asking: what haven’t we done, or what can we pull from different projects to create something unique? This became what we call a crow’s nest of a spa, perched up on the corner of the pool. Because of the shape, it ended up looking like Pac-Man”.
The cut-out serves multiple purposes. It creates a clean line for the autocover to function, ensures no one has their back to the pool—a safety consideration—and frames the water in a striking way. “By taking out that piece, we kept visibility of the water as a priority. Everyone in the spa is still looking across the pool, not away from it,” he explained.

A Balance of Safety and Style
Safety wasn’t an afterthought. For Thomasson, it was ingrained in the design process. He recalled his own childhood experiences as part of the inspiration: “I grew up with a pool. My mom was a school teacher, sitting on the deck with a whistle. That always stuck with me—the importance of seeing the water. It’s something I think about in every project”.
In this way, the spa design became both functional and symbolic. It respected the client’s need for safety, maintained visual oversight of the water, and at the same time became a distinctive element that elevated the project’s sophistication.

Material Selections That Complement the Design
The pool’s elegance extends beyond its shape. Every material was selected with care. Around the pool, Thomasson used marble decking with a sandblasted finish, chosen for its comfort and practicality. “It doesn’t get hot underfoot like flagstone, pavers, or even concrete. At the same time, it provides grip, so it’s safe as well as beautiful”.
The pavilion, angled to enhance views from the house, introduces a rustic counterpoint with Pennsylvania flagstone underfoot and heavy timber framing overhead. “Everything on this project is natural stone. We don’t really do pavers. I’m biased as a former stonemason, but I believe it’s a better product. It holds up, and it looks timeless,” Thomasson said.
The interior finish of the pool is a darker blue plaster, selected for both aesthetic and practical reasons. It reflects light beautifully and helps maintain water temperature, creating shimmering, reflective tones that change with the sky.
Transitioning Spaces Through Stone
Another intentional design detail was the use of contrasting materials at transitions. “I like step treads to be a contrasting material so they stand out. If you run travertine everywhere, bright sunlight can wash out those changes and someone could trip. By mixing materials, you get safety and visual definition, while also creating a sense of arriving in a new space,” Thomasson explained.

Bringing the Backyard to Life at Night
While the spa steals the show during the day, the backyard transforms into something even more dramatic after sunset. Thomasson integrated extensive lighting throughout the landscape, pavilion, and pool features. Solid granite fire bowls, gas-powered and glowing after dark, punctuate the scene. The pavilion’s fireplace adds warmth and atmosphere, while deck jets and bubblers with LED lighting create playful movement and vibrant accents.
“There’s just a lot of different activity that can happen out here. It’s not just a backyard—it’s a resort,” Thomasson said.
The Moment It All Came Together
For Thomasson, the true impact of the design hit during the project’s first photo shoot. “It really sank in when I was there at night. The lights were on, it was warm, everything came together. I just walked around and thought, ‘We actually built this. This looks awesome.’ It was one of those moments where you stop, take it in, and appreciate what you created”.
That moment of reflection underscores what makes Rockwater Farm distinctive: a blend of design ingenuity, craftsmanship, and respect for the client’s trust.
Beyond the Expected
What could have been a design obstacle—the integration of an autocover—became the genesis of one of Rockwater Farm’s most memorable projects. By embracing the challenge, Thomasson and his team produced something that is not only functional but also a signature piece of design. The Pac-Man spa represents more than a clever workaround; it reflects a philosophy of turning limitations into opportunities.
In Thomasson’s words, “Ultimately, you want something different in your portfolio. That’s how we approach design. It’s about pushing creativity while still serving the client’s needs”.
For Rockwater Farm, thinking around covers and corners has become second nature—and it shows in every detail of this unique backyard retreat.
Ready to take a deeper dive?
Listen to our entire conversation with Todd Thomasson of Rockwater Farm on the Pool Magazine Podcast.
Pool Builder
Anthony & Sylvan Pools Announces CEO Transition
WARMINSTER, PA, UNITED STATES, October 10, 2025 — Anthony & Sylvan Pools – the premier residential swimming pool and spa builder, renovator, and service provider in the United States – today announced that Chief Executive Officer Bonnie Chong will be stepping down after nearly eight years with the company to pursue a new opportunity in the professional services sector.
Since joining Anthony & Sylvan in 2018, Chong has held several key executive positions, including General Counsel, Chief Financial Officer, and most recently Chief Executive Officer since April 2022. During her tenure, she guided the company through the challenges of the pandemic and the post-COVID market environment while helping to strengthen its culture, built a high-performing leadership team and prepared a framework for the next phase of growth. Chong reflected, “Leading and supporting Anthony & Sylvan’s growth over the past eight years has been a true honor for me. I am grateful for what we have achieved and look forward to its continued growth and success in the years ahead.”
Chong will remain on the Anthony & Sylvan Board of Directors to support a smooth transition and continue contributing to the company’s strategy.
The Board has appointed Alan Walker, Senior Vice President of Operations, as Interim CEO, effective October 22, 2025, while a search is conducted for a permanent successor. With more than 20 years at Anthony & Sylvan, Walker brings extensive operational experience, deep industry knowledge, and strong relationships throughout the organization and the pool industry.
“Bonnie’s leadership, intellect, and integrity have guided Anthony & Sylvan through a transformative period,” said Erik Waldin, Chairman of the Board. “We are grateful for her many contributions and wish her all the best in her future endeavors. We also have full confidence in Alan’s leadership and his ability to continue the company’s positive momentum.”
About Anthony & Sylvan
Founded in 1946, Anthony & Sylvan Pools is one of the nation’s largest and most experienced swimming pool design and construction companies. In its nearly 80-year history, it has served more than a million customers throughout the U.S.
The entities doing business as Anthony & Sylvan Pools include Anthony & Sylvan Pools Corporation, Anthony & Sylvan Corp. and Anthony & Sylvan Pools North Carolina LLC. Anthony & Sylvan’s statewide licenses/registrations: #SPB.0000089 and HIC.0501976(CT); #2006201521(DE); #410512000233(DC); CPC1459629 and CPC1459777 (FL); #203008(MA); 05-129792 – Reg#95872(MD); #13VH01546700(NJ); #H-20201 and #WC22294H09(NY); #0023414(NV); #68766(NC); #006381(PA); GC-46619(RI); CLG 125269(SC); #75966(TN);13800478-5501(UT); #2701011419(VA RFC/ELE); and #WV030223(WV). FOR INFORMATION ABOUT CONTRACTORS AND THE NEW JERSEY CONTRACTORS’ REGISTRATION ACT, CONTACT THE NEW JERSEY DEPARTMENT OF LAW AND PUBLIC SAFETY, DIVISION OF CONSUMER AFFAIRS AT 1.888.656.6225.
Nicole Lasorda
Anthony & Sylvan
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