Press Releases
A New Name Reflecting a Legacy of Innovation and a Commitment to the Future
LAKE ELSINORE, CA—To celebrate 20 years of innovation, growth, and industry leadership, American Fire Glass proudly announces its rebranded to American Fire Products. This milestone honors two decades of success and signals the company’s evolution from a fire glass pioneer into a comprehensive manufacturer/distributor of fire pit burners, electronic ignition systems, and fire pit accessories.
“Fire glass was where we started, but today, we are so much more than that,” said Matt Doll, Founder and CEO of American Fire Products. “Our new name better represents the full range of high-quality fire products we offer. We provide everything from the gas line up to create the ultimate fire pit.”
A True American Success Story
American Fire Products’ journey embodies the American Dream. Overcoming numerous challenges and personal hardships, Matt Doll launched the company in 2005 at the age of twenty-five with no formal business experience. What began as a garage-based operation with his wife, Kelly, quickly gained momentum. Over the past two decades, American Fire Products has continued to thrive, establishing itself as a leader in the industry.
A New Name, A Renewed Commitment
The core of American Fire Products mission is to manufacture and distribute innovative, high-quality fire products that enhance outdoor spaces. With the rebrand, American Fire Products has launched a new website and an enhanced dealer experience, making it easier than ever for customers to find the products they need to build and enjoy their fire features.
“We’ve grown far beyond just fire glass, and our new name reflects that expansion,” Doll added. “Our customers can expect the same great service, quality, and a much stronger commitment to innovation over the next 20 years.”
Family at the Heart of the Business
American Fire Products is more than just a business—it’s a family legacy. Over the years, Doll’s children, father, and friends have joined the company alongside a dedicated team, many of whom have been with the business for over a decade. Their shared commitment to teamwork, a competitive spirit, and pride in what they are building has laid the foundation of the brand.
Explore the New American Fire Products
To learn more about the rebrand and explore the full range of fire pit solutions, visit AmericanFireProducts.com.
About American Fire Products
American Fire Products (formerly American Fire Glass) is a premier manufacturer and supplier of premium quality fire products. Focusing on innovation, quality, and customer satisfaction, the company provides everything from the gas line up to create the ultimate fire pit.
MEDIA CONTACT:
Mike Montembeau – VP of Marketing
[email protected]
1-888-264-1017 x 815
AmericanFireProducts.com
Matt Doll – C.E.O. / Founder
[email protected]
1-888-264-1017 x 806
News
AquatiCare™: Proactive Pool Maintenance You Can Count On
AquatiCare™ is Landmark Aquatic’s newly enhanced preventative-maintenance program, built to keep your water safe, your systems reliable, and your downtime low. Customized service plans align with each facility’s unique needs, covering equipment inspections, routine maintenance, and precise chemical care. Water is your business; staying on top of it is ours. We get ahead of issues before they surface, so your water is ready for anyone, anytime.
With AquatiCare™ facilities get technicians that are factory trained, Certified Pool Operators (CPOs) that also receive continuous, certified training so technicians stay current on industry standards, safety protocols, and the latest technological advancements. AquatiCare™ also offers in-depth maintenance of chemical, deck and mechanical items to help extends equipment life, optimize water consumption, and create a more sustainable operation. AquatiCare™ packages are fully customizable, with maintenance visits scheduled to align with a facility’s specific needs.
Landmark Aquatic is a premier provider of commercial aquatic facility design, construction, and maintenance, with more than six decades of industry leadership. Serving clients nationwide, Landmark delivers construction-led solutions supported by its CPO-certified AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions.
For more about Landmark Aquatic visit www.landmarkaquatic.com
More information contact:
News
RB Retail & Service Solutions adds DocuSign to Software
RB Retail & Service Solutions now offers DocuSign as an integrated feature in their pool and spa industry business software. This electronic signature and agreement platform lets you send, sign, and manage documents securely online, instead of using paper contracts. Integrated directly within the RB system so staff can work with contracts and request signatures without exiting the POS software. Allows users to send contracts (e.g., sales agreements, financing forms, service waivers), track status, send reminders and easily pull signed contracts attached directly to the customer. Provides security and compliance with encrypted documents and detailed audit trail.
RB Retail & Service Solutions provides point of sale and business management solutions for pool & spa and chimney & hearth retailers. The software was specifically designed with those industries in mind, taking into consideration the features that would be of most importance to those business owners. RB is a highly experienced and trusted authority in the industry and its software boosts profitability, competitiveness, work/life balance of owners and employees, efficiency, and the ability to make more informed, data-driven decisions about their business.
RB Retail & Service Solutions software was created over 20 years ago by a pool and spa professional to handle the diversity and complexity of the pool and spa retail, service, and construction business. Our software is continually enhanced, and further developed with suggestions and input from hundreds of pool and spa dealers throughout the United States and Canada. Call to schedule a demo.
To learn more or to schedule an online demo, call or visit their website:
(866) 933-9099
Monroeville, PA
News
BSquared offers New Free Standing Sunledge
BSquared Pools offers a new freestanding sunledge that can be added to any outdoor living space! The new Free Standing Sunledge is a patent-pending product that gives consumers the benefits of a sunledge without the need for having a pool! Manufactured from the same pool-strength polypropylene panels used in its pool kits, this ‘plug-n-play’ solution can be used independent-of or in-combination-with a pool. Interior measures 72” x 82” with 235 gallons of water. Gentle overflow waterfall. Accommodates various pool loungers. Made in USA.
419-708-9631
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