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Recession Proof: Luxury Pool Projects Still Riding High

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Recession Proof: Luxury Pool Projects Still Riding High

While many segments of the pool industry are experiencing a slowdown in new construction, the sentiment among professionals engaged in high-end luxury projects remains remarkably positive. According to Jason Jovaag, owner of Hammerhead Aquatics, demand for premium pools and outdoor living spaces has held steady. “We deal with a lot of high-end builders and high-net-worth individuals,” Jovaag shared. “I wouldn’t say it’s recession-proof, but there’s still strong demand for what we do. We haven’t seen much of a slowdown in these higher-end projects.”

Jovaag, whose expertise lies in acrylic pool design, is frequently tapped to collaborate on innovative, large-scale builds across the country. In a recent conversation with Pool Magazine, he emphasized that the upper-tier market shows no signs of weakening. “We’re still getting new designs daily, and while some builders may be cautious with election uncertainty, the flow of high-end projects has continued without interruption.”

High-End Work Continuing Without a Hitch

The frenetic pace of new work for Hammerhead Aquatics has been emblematic of the resilience of luxury projects. The firm’s recent work includes the renovation of the Siesta Key Market pool, a property once featured on MTV’s Siesta Key. “The owner wanted to give the pool a facelift after the show wrapped,” Jovaag explained. “We added a four-sided acrylic window looking down into a bar area beneath the pool. The result is stunning, with ambient lighting enhancing the pool’s appearance throughout the day and night.”

Jovaag’s involvement in marquee projects underscores the strong demand for luxurious, high-concept pool designs. A standout among these projects is a recent installation at the St. Regis Resort. “We installed 24 acrylic windows in small plunge pools across three residential towers,” Jovaag noted. “Each unit has its own individual pool, and the stainless-steel vessels we used were a perfect fit for the project. This is a one-of-a-kind addition to a world-class property.”

Another eye-catching endeavor involved a rooftop pool renovation in downtown Miami. The stainless-steel pool, designed in partnership with Bradford Products, had to be delivered in multiple pieces by helicopter. “It was a challenging project,” Jovaag admitted. “Once the pool structure was installed, we added six acrylic windows around the perimeter, offering panoramic views of the Miami skyline. It’s a breathtaking addition, especially with the ambient lighting extending into the bay.”

High-end work such as this highlights a trend that has defined 2024—despite economic uncertainty, the luxury market continues to thrive. “These projects take years of planning, and the investment level remains high,” Jovaag said. “We’re working with clients who want to make bold statements with their properties, and they’re willing to pay for the best materials and craftsmanship.”

Expanding Opportunities and Continued Optimism

Looking ahead, Jovaag’s firm is poised to take on even more ambitious projects, including collaborations on international resorts and high-profile developments. “We’ve got some exciting projects lined up,” Jovaag revealed. “There’s Hilton work coming, resorts in the Bahamas, and a large-scale project in Anguilla that will push the boundaries of what we’ve done before.”

Hammerhead Aquatics is also involved in a unique build in Beverly Hills, working with McClean Architecture. “The project features a pool that is 80% acrylic, suspended over another pool on a lower level,” Jovaag explained. “The design includes eight acrylic windows built into the pool floor, with a U-shaped acrylic structure cantilevered off the house’s edge. As you drive through the Bird Streets, you’ll see this body of water seemingly floating off the side of the house.”

This level of complexity demonstrates how demand for high-end pool designs remains strong despite broader industry challenges. Jovaag emphasized that the market at this level has proven resilient. “We’re not seeing doom and gloom,” he said. “There’s some cautiousness with the upcoming election, but the high-end builders and designers I work with are staying busy. We’re planning well into 2025, and there’s no indication that the flow of luxury projects will slow down.”

Post-Pandemic Shifts Bolster Luxury Market

Jovaag attributes some of the ongoing demand to changes in consumer behavior sparked by the pandemic. “COVID made people rethink how they use their homes,” he explained. “Backyards became personal retreats, and outdoor living spaces exploded in popularity. Even now, clients want to create spaces that rival luxury resorts. They’re investing heavily to make their outdoor areas enjoyable year-round.”

While other segments of the industry may be feeling the impact of economic uncertainty, Jovaag remains optimistic about the future. “Our business is strong because these types of projects cater to clients who want the best of everything,” he said. “We’re not just building pools; we’re creating experiences that elevate properties to the next level.”

No Sign of Diminishing Demand of High-End Luxury Projects

With 2025 on the horizon, Jovaag is confident that high-end projects will continue to drive growth. “We’re seeing some incredible designs in the pipeline,” he shared. “Even though some clients are being cautious, the demand for unique, high-end pools isn’t going away. We’re excited about the challenges ahead and look forward to pushing the limits of what’s possible with our materials and designs.”

High end luxury custom pool with acrylic window
Custom luxury inground pool with acrylic window. Photo Credit: Hammerhead Aquatics

For Hammerhead Aquatics, the focus remains on delivering exceptional results. “We thrive on complexity and innovation,” Jovaag said. “The work we do is years in the making, and we’ve built a reputation for delivering on these large-scale, high-concept projects. We’re not slowing down.”

As the pool industry adjusts to changing conditions, the luxury sector stands out as a beacon of resilience. With no sign of diminishing demand, Hammerhead Aquatics and other high-end builders are well-positioned to navigate the evolving landscape. “We’re staying busy and optimistic,” Jovaag concluded. “The future looks bright for those of us working in the high-end market.”

Ready to take a deeper dive?

Listen to our entire conversation with Jason Jovaag of Hammerhead Aquatics on the Pool Magazine podcast.

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Editor in Chief of Pool Magazine - Joe Trusty is also CEO of PoolMarketing.com, the leading digital agency for the pool industry. An internet entrepreneur, software developer, author, and marketing professional with a long history in the pool industry. Joe oversees the writing and creative staff at Pool Magazine. To contact Joe Trusty email [email protected] or call (916) 467-9118 during normal business hours. For submissions, please send your message to [email protected]

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Pool News

Blue Wave Recall on Over 13,000 Above Ground Pools

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Blue Wave Above Ground Pool Product Recall

Blue Wave has issued a recall affecting multiple above-ground swimming pool models after federal safety officials identified a potential drowning hazard involving children.

The recall, announced by the U.S. Consumer Product Safety Commission (CPSC) on December 18, covers approximately 13,400 Blue Wave brand above-ground pools that are 48 inches deep or taller and utilize an exterior compression strap as part of the pool’s frame system.

Reason for the Recall

The affected pools feature a compression strap positioned around the outside of the vertical support poles. While the strap is designed to provide structural stability, the CPSC determined that its placement may unintentionally create a foothold.

According to the agency, this foothold could allow children to climb into the pool, even when the ladder has been removed, creating a risk of unsupervised access and potential drowning.

No injuries or fatalities have been reported in connection with the recalled products at the time of the announcement.

Affected Models

The recall applies to the following Blue Wave above-ground pool models:

• Blue Wave 15-Ft Rd 48-In Active Frame Pool
• Blue Wave 18-Ft Rd 52-In Active Frame Pool
• Blue Wave 18-Ft Rd 52-In Dark Cocoa Wicker Frame Pool
• Blue Wave 24-Ft Rd 52-In Dark Cocoa Wicker Frame Pool
• Blue Wave Rustic Cedar 15-Ft Round 48-In Deep Frame Swimming Pool Package W/Cover
• Blue Wave Rustic Cedar 18-Ft Round 52-In Deep Frame Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Gray Rattan Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Espresso Wicker Swimming Pool Package W/Cover
• Blue Wave 15-Ft Round 48-In Navy Blue Frame Swimming Pool Package W/Cover
• Blue Wave 18-Ft Round 52-In Navy Blue Frame Swimming Pool Package W/Cover
• Blue Wave 15-Ft Round 48-In Aspen Swimming Pool Package W/Cover
• Blue Wave Mocha Wicker 18-Ft Round 52-In Deep Swimming Pool Package With Cover
• Blue Wave Mocha Wicker 24-Ft Round 52-In Deep Swimming Pool Package With Cover
• Blue Wave Laguna 15-Ft Round 48-In Deep Swimming Pool Package With Cover
• Blue Wave Laguna 18-Ft Round 52-In Deep Swimming Pool Package With Cover

All affected models share a common design feature: an exterior compression strap that encircles the pool’s vertical supports.

Sales Channels and Distribution

The recalled pools were sold nationwide from January 2021 through July 2025 through a mix of big-box retailers, sporting goods stores, and online marketplaces, including:

• The Home Depot
• Lowe’s
• Dunham’s Sports
• Amazon
• Walmart
• Wayfair

Retailers have been notified to halt sales of affected models and to direct customers to the manufacturer’s recall remedy.

What Dealers and Retailers Should Know

For dealers and retail partners, the recall highlights the importance of prompt inventory review and customer outreach. Any remaining unsold stock matching the recalled models should be removed from the sales floor and distribution channels immediately.

Retailers that sold affected units during the recall period may see an increase in customer inquiries regarding eligibility, repair kits, and interim safety measures. Clear communication at the point of contact will be critical, particularly around the distinction between structural components and ladders, which many consumers assume are the primary access risk.

Service professionals and retail staff should also be prepared to explain that the recall does not involve a full product replacement, but rather a manufacturer-provided modification designed to eliminate the foothold while maintaining frame integrity.

Manufacturer Remedy

Blue Wave is offering a free repair kit to affected pool owners. The kit replaces the exterior compression strap with a lower-profile system installed closer to ground level. Once the repair is completed, the original strap can be removed.

Until the repair is installed, the manufacturer and CPSC recommend that pool owners prevent unsupervised access to the pool area or drain the pool temporarily.

Dealers and service professionals should advise customers not to remove or cut the compression strap prior to installing the repair kit, as doing so could compromise the pool’s structural stability.

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Manufacturer

New Poolsafe Removable Mesh Safety Fences

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poolsafe-mesh-safety-fence

Poolsafe LLC, offers new mesh, removable safety fencing designed to be installed around any pool shape or size. Uses patented, transparent, large-hole ClearGuard™ Mesh for better visibility into the pool area, while also blending the fence into backyard. Lockable, self-closing Triton™ gate features a curved top bar to help prevent climbing. Unique Tri-Pod Truss system keeps gate aligned with daily usage. Available in 4ft and 5ft heights, in black, brown, beige, or gray colors. 

https://poolsafe.com/
(888) 489-2282

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Industry News

Latham Group Appoints Sean Gadd as Chief Executive Officer

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Latham Group Appoints Sean Gadd as Chief Executive Officer

Latham Group, Inc. (Nasdaq: SWIM), the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, appoints Sean Gadd as the company’s new President and Chief Executive Officer as part of a CEO transition that will take effect on January 5, 2026. The appointment follows a comprehensive search as part of a succession planning process led by the Board and current CEO Scott Rajeski, who will be retiring from Latham and will serve as a special advisor to the company.

Sean Gadd comes to Latham following a 21-year career at James Hardie. He most recently served as President of North America since 2022, where he has had full P&L responsibility for James Hardie’s largest regional business. Prior to his role as President of North America, Sean served as Executive Vice President, North America, Commercial (2018-2022) and Executive Vice President, Markets and Segments, North America (2015-2018) at James Hardie, leading the front end of the business across product, marketing, and sales. Sean has been instrumental in spearheading James Hardie’s substantial organic net sales growth since 2022, driving material conversion and deeper market penetration through a refined go-to-market strategy targeting end-users via channel partners. Sean brings experience that is directly comparable to Latham’s material conversion and Sand State initiatives, and his demonstrated success in driving strategic growth will be invaluable for Latham and its shareholders.

James E. Cline, Chairman, commented, “Sean is known as a strong leader and brand-builder and has an impressive track record of driving growth at James Hardie. We are thrilled that he has accepted the CEO role at Latham, and the Board believes Sean will be able to leverage his robust commercial experience, sector knowledge, and branding expertise to accelerate our ability to continue to gain share and further the conversion to fiberglass from concrete pools.”

“I am pleased to be joining Latham and am looking forward to building on its achievements to date. This is an excellent opportunity for me to utilize my experience in the building products category to drive further market penetration and adoption of Latham’s top-quality products and greater recognition for its superior service standards,” Mr. Gadd commented.

Mr. Gadd will also become a member of Latham’s Board of Directors, replacing Mr. Rajeski, who is resigning from the Board concurrently with his retirement.

Mr. Cline commented, “On behalf of the Board of Directors, I want to express our deep appreciation for the contributions that Scott Rajeski has made to Latham during his long tenure at the company, first as Chief Financial Officer and, since 2017, as President and Chief Executive Officer. Under his leadership and that of his executive and operating teams, the company went public in April of 2021 and has experienced substantial growth, demonstrated resilience within a difficult industry environment, and built a strong financial position.”

Mr. Rajeski noted, “It has been a privilege to serve as the President & CEO of Latham alongside the talented executive and operating teams that we have at the company. Together, we have advanced the awareness and adoption of fiberglass pools and autocovers, while implementing production and related efficiencies that have streamlined our operations. I am proud to be retiring as CEO of Latham with the company in a strong financial position and in very capable hands. Throughout my conversations with Sean, I have been very impressed with his leadership capabilities and background, and I am confident that he will bring a unique skillset that will allow Latham to continue to outperform the industry, gain further traction in the important Sand States, and remain an acquirer of choice.”

About Latham Group, Inc.

Join United Aqua Group

Latham Group, Inc., headquartered in Latham, NY, is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand. Latham has a coast-to-coast operations platform consisting of approximately 1,850 employees across around 30 locations.

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