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Premier Expands Board of Directors with Appointment of Tom Fitzgerald

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ROSEMONT, Ill. – May 10, 2023 – Premier Franchise Management (“Premier”), the largest U.S. residential pool-build and pool-service franchisor, announced that it has appointed Tom Fitzgerald, Chief Financial Officer for Planet Fitness (NYSE: PLNT), to its Board of Directors.

“We are pleased to welcome Tom as a director to the Premier Board,” said Paul Porter, founder and Chief Executive Officer of Premier. “He joins Premier at an exciting time in the business and complements our existing board of director’s skills and expertise. He brings decades of experience in franchising, financial strategy, and customer experience, which will be vital to our long-term strategy as the preeminent franchisor in the pool space.”

John Hatherly, Managing Partner at Wynnchurch Capital and a member of Premier’s Board of Directors, stated, “This appointment reflects our ongoing commitment to developing a world-class board with a variety of viewpoints and industry-leading expertise. We look forward to partnering with Tom and benefiting from his breadth of experience.”

Tom currently serves as Chief Financial Officer of Planet Fitness (NYSE: PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. He has over 30 years of leadership experience in financial management in the consumer products and retail industries, most recently serving as Chief Financial Officer and Senior Vice President at Potbelly Sandwich Works. Prior to Potbelly, he served in varying executive roles at Charming Charlie Inc. including President and Chief Financial Officer, and Chief Administrative Officer. Previously, Tom served as Chief Administrative Officer of Sears Canada. Additionally, he held several leadership positions at Liz Claiborne, was Chief Financial Officer at Burlington Coat Factory, and served as Chief Operating Officer of Bath & Body Works. Tom began his career at PepsiCo, where he held various leadership roles in finance and planning. Tom holds an MBA in Finance from Indiana University Kelley School of Business and received his Bachelor’s degree in Finance from the University of Florida.

“Premier is a market leader, with a highly attractive, differentiated model that is built to maximize customer satisfaction, support its franchisees, and drive long-term growth,” said Tom. “I am excited to work with the Board and leadership team to leverage my experience and help execute against the many opportunities that lay ahead for Premier.”

About Premier:

Based in Nashville, Tennessee, Premier Franchise Management (“Premier”) is the largest U.S. residential pool-build and pool-service franchisor. Premier has won several industry awards; notably, Premier Pools & Spas was recently recognized as one of the nation’s top franchises in Entrepreneur’s Franchise 500®. For more information, please visit: www.premierpoolsfranchise.com.

About Wynnchurch Capital:

Wynnchurch Capital, L.P., headquartered in the Chicago suburb of Rosemont, Illinois, with an office in New York and an affiliate in Canada, was founded in 1999 and is a leading middle-market private equity investment firm. Wynnchurch’s strategy is to partner with middle market companies in the United States and Canada that possess the potential for substantial growth and profit improvement. Wynnchurch manages a number of private equity funds with $5.7 billion of regulatory assets under management and specializes in recapitalizations, growth capital, management buyouts, corporate carve-outs, and restructurings. For more information, please visit: www.wynnchurch.com.

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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at [email protected].

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AquatiCare™: Proactive Pool Maintenance You Can Count On

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AquatiCare™ is Landmark Aquatic’s newly enhanced preventative-maintenance program, built to keep your water safe, your systems reliable, and your downtime low. Customized service plans align with each facility’s unique needs, covering equipment inspections, routine maintenance, and precise chemical care. Water is your business; staying on top of it is ours. We get ahead of issues before they surface, so your water is ready for anyone, anytime.

With AquatiCare™ facilities get technicians that are factory trained, Certified Pool Operators (CPOs) that also receive continuous, certified training so technicians stay current on industry standards, safety protocols, and the latest technological advancements. AquatiCare™ also offers in-depth maintenance of chemical, deck and mechanical items to help extends equipment life, optimize water consumption, and create a more sustainable operation. AquatiCare™ packages are fully customizable, with maintenance visits scheduled to align with a facility’s specific needs.

Landmark Aquatic is a premier provider of commercial aquatic facility design, construction, and maintenance, with more than six decades of industry leadership. Serving clients nationwide, Landmark delivers construction-led solutions supported by its CPO-certified AquatiCare maintenance team, ensuring excellence “for the life of your pool.” Committed to the full lifecycle of every facility, Landmark prioritizes long-term partnerships while adapting to client needs through exceptional service, operational excellence, and forward-thinking solutions.

Join United Aqua Group

For more about Landmark Aquatic visit www.landmarkaquatic.com

More information contact:

[email protected]

1-888-871-2887

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RB Retail & Service Solutions adds DocuSign to Software

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RB Retail & Service Solutions now offers DocuSign as an integrated feature in their pool and spa industry business software. This electronic signature and agreement platform lets you send, sign, and manage documents securely online, instead of using paper contracts. Integrated directly within the RB system so staff can work with contracts and request signatures without exiting the POS software. Allows users to send contracts (e.g., sales agreements, financing forms, service waivers), track status, send reminders and easily pull signed contracts attached directly to the customer. Provides security and compliance with encrypted documents and detailed audit trail.

RB Retail & Service Solutions provides point of sale and business management solutions for pool & spa and chimney & hearth retailers. The software was specifically designed with those industries in mind, taking into consideration the features that would be of most importance to those business owners. RB is a highly experienced and trusted authority in the industry and its software boosts profitability, competitiveness, work/life balance of owners and employees, efficiency, and the ability to make more informed, data-driven decisions about their business.

RB Retail & Service Solutions software was created over 20 years ago by a pool and spa professional to handle the diversity and complexity of the pool and spa retail, service, and construction business. Our software is continually enhanced, and further developed with suggestions and input from hundreds of pool and spa dealers throughout the United States and Canada. Call to schedule a demo.

To learn more or to schedule an online demo, call or visit their website:

(866) 933-9099

Monroeville, PA

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BSquared offers New Free Standing Sunledge

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BSquared Pools offers a new freestanding sunledge that can be added to any outdoor living space! The new Free Standing Sunledge is a patent-pending product that gives consumers the benefits of a sunledge without the need for having a pool! Manufactured from the same pool-strength polypropylene panels used in its pool kits, this ‘plug-n-play’ solution can be used independent-of or in-combination-with a pool. Interior measures 72” x 82” with 235 gallons of water. Gentle overflow waterfall. Accommodates various pool loungers. Made in USA.

www.BSquaredPools.com

419-708-9631

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